The 13-Lakh Scooter That Defied All Odds: BMW C400 GT
In this episode of The Flying Talks, we break down one of the most surprising market disruptors: the BMW C400 GT. Despite launching as a high-cost Completely Built Unit (CBU) priced at around ₹13 lakhs on-road, this 400cc maxi-scooter completely defied expectations and clocked impressive sales figures. We share an inside look at its launch, the initial industry skepticism, and how it managed to carve out its own luxury niche.
The skinny
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