Aaron and Samantha Edwards - founders - THE CHARLES GROUP
Aaron and Samantha Edwards are a sibling entrepreneurial duo based in New York City, best known as the founders of THE CHARLES GROUP, a premier, strategy-first creative agency. The Charles Group Founded in 2011, The Charles Group has grown into an award-winning agency with offices in New York, Chicago, and London. The agency is known for its focus on high-end luxury, lifestyle, and financial services brands, including Cartier, St. Regis Hotels & Resorts, HP, Boston Consulting Group (BCG), and Estée Lauder. Creative Philosophy: The siblings share a "Brandformance" philosophy—a term coined by…
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