Latest / Through the Line: Packaging and Processing
Icey Hot Puts Scent in the Varnish, Not on a Sticker: Packaging World
How do you put a fragrance on a carton when the embossing die applies exactly the kind of pressure designed to release it?
This episode breaks down a Packaging World interview with Opella packaging innovation lead Heidi Graham on the Icy Hot Revive & Recovery carton, where the scratch-and-sniff lives in a clear spot varnish rather than a sticker. It covers why a pressure-sensitive label was ruled out on recyclability grounds, how microencapsulated fragrance oil rides through a standard flexo press with no new coating heads, the narrow embossing window press operators had to find, and why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.