Latest / Orthodontic Products Podcast
How AI is Changing the Role of Online Reviews in Orthodontic Marketing
Guest: Jessie Pressman, People + Practice
Episode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but directly shape a practice's visibility and narrative in AI-powered search results. Pressman shares actionable strategies for modern reputation management, explaining why specific patient language…
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