Latest / Omni Talk Retail / Bonprix’s Carolin Klar on 3D Design, AI, and the Human Side of Fashion | WRC 2025

Transcript

Bonprix’s Carolin Klar on 3D Design, AI, and the Human Side of Fashion | WRC 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  Omni
• 0:02
  Talk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  We
• 0:04
  are
• 0:04
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  at
• 0:05
  the
• 0:05
  end
• 0:06
  of
• 0:06
  day
• 0:06
  two
• 0:06
  of
• 0:07
  World
• 0:07
  Retail
• 0:08
  Congress
• 0:08
  from
• 0:08
  the
• 0:09
  Vision
• 0:09
  Group
• 0:09
  booth.
• 0:10
  We'll
• 0:10
  be
• 0:10
  here
• 0:11
  for
• 0:11
  just
• 0:11
  a
• 0:11
  little
• 0:11
  while
• 0:11
  longer
• 0:12
  today.
• 0:12
  And
• 0:12
  a
• 0:12
  big
• 0:13
  thank
• 0:13
  you
• 0:13
  to
• 0:13
  Vision
• 0:14
  Group
• 0:14
  for
• 0:14
  making
• 0:14
  all
• 0:14
  of
• 0:14
  our
• 0:15
  coverage
• 0:15
  at
• 0:15
  today's
• 0:16
  conference
• 0:16
  possible.
• 0:17
  Now,
• 0:17
  Chris,
• 0:18
  standing
• 0:18
  next
• 0:19
  to
• 0:19
  me
• 0:19
  is
• 0:20
  our
• 0:20
  next
• 0:21
  guest,
• 0:22
  Carolyn
• 0:22
  Clar,
• 0:23
  the
• 0:23
  member
• 0:24
  of
• 0:24
  the
• 0:24
  executive
• 0:25
  board
• 0:25
  at
• 0:25
  Bone
• 0:25
  Prepared.
• 0:26
  Welcome,
• 0:27
  Caroline,
• 0:27
  thanks
• 0:27
  for
• 0:27
  making
• 0:28
  the
• 0:28
  time.
• 0:28
  Yes,
• 0:29
  thank
• 0:29
  you.
• 0:30
  So
• 0:31
  glad
• 0:31
  we're
• 0:31
  able
• 0:31
  to
• 0:31
  make
• 0:31
  this
• 0:32
  happen.
• 0:32
  So
• 0:32
  let's,
• 0:32
  let's
• 0:33
  start
• 0:33
  out.
• 0:33
  So
• 0:33
  let's
• 0:34
  tell
• 0:34
  the
• 0:34
  audience
• 0:35
  back
• 0:35
  home
• 0:35
  in
• 0:35
  the
• 0:36
  United
• 0:36
  States
• 0:36
  about
• 0:37
  yourself,
• 0:37
  your
• 0:37
  background,
• 0:38
  your
• 0:38
  role,
• 0:38
  and
• 0:38
  also
• 0:39
  a
• 0:39
  little
• 0:39
  bit
• 0:39
  about
• 0:39
  Bone
• 0:39
  Pre.
• 0:40
  Yes,
• 0:40
  yes.
• 0:41
  Well,
• 0:41
  I
• 0:41
  do.
• 0:42
  Yeah.
• 0:43
  I'm
• 0:43
  Caroline.
• 0:44
  So
• 0:45
  as
• 0:46
  you
• 0:46
  mentioned.
• 0:47
  So.
• 0:47
  And
• 0:48
  I'm
• 0:49
  a
• 0:49
  textile
• 0:49
  engineer,
• 0:50
  actually.
• 0:51
  Okay.
• 0:51
  That's
• 0:52
  the
• 0:52
  reason
• 0:52
  why
• 0:52
  I
• 0:52
  really
• 0:53
  love
• 0:53
  promotion
• 0:53
  products.
• 0:53
  So
• 0:54
  I'm
• 0:54
  a
• 0:54
  really
• 0:54
  product
• 0:55
  addicted
• 0:55
  person.
• 0:57
  So.
• 0:57
  And
• 0:58
  yes,
• 0:58
  I
• 0:58
  started
• 0:58
  my
• 0:59
  career,
• 1:00
  I
• 1:01
  think
• 1:01
  20
• 1:01
  years
• 1:02
  ago,
• 1:02
  and
• 1:03
  first
• 1:03
  I
• 1:04
  worked
• 1:04
  more
• 1:04
  in
• 1:04
  the
• 1:04
  marketing
• 1:05
  department
• 1:05
  because
• 1:07
  I
• 1:07
  also
• 1:07
  had
• 1:08
  a
• 1:09
  degree
• 1:09
  in
• 1:10
  business
• 1:10
  engineering.
• 1:11
  Okay.
• 1:11
  After
• 1:11
  my
• 1:12
  textile,
• 1:12
  I
• 1:12
  thought,
• 1:13
  okay,
• 1:13
  maybe
• 1:13
  it's
• 1:13
  not
• 1:13
  the
• 1:13
  safest
• 1:14
  industry,
• 1:15
  but
• 1:15
  I
• 1:15
  decided
• 1:16
  to
• 1:16
  do
• 1:16
  some
• 1:17
  business
• 1:17
  engineering
• 1:18
  on
• 1:18
  top
• 1:18
  or
• 1:18
  in
• 1:19
  postgraduate
• 1:19
  studies.
• 1:20
  But
• 1:20
  I'm
• 1:21
  really
• 1:21
  product
• 1:21
  addicted
• 1:22
  and
• 1:22
  I
• 1:22
  love
• 1:22
  fashion.
• 1:23
  So
• 1:23
  it
• 1:23
  was
• 1:23
  the
• 1:23
  reason
• 1:23
  I
• 1:24
  said,
• 1:24
  okay,
• 1:24
  now
• 1:25
  I
• 1:25
  go
• 1:26
  back
• 1:26
  to
• 1:27
  the
• 1:27
  product.
• 1:27
  And
• 1:28
  that
• 1:28
  was
• 1:28
  the
• 1:28
  reason
• 1:29
  I
• 1:29
  started
• 1:29
  at
• 1:30
  Ponpre
• 1:30
  18
• 1:31
  years
• 1:31
  ago
• 1:31
  and
• 1:32
  I
• 1:32
  started
• 1:32
  marketing
• 1:33
  and
• 1:33
  then
• 1:33
  I
• 1:33
  worked
• 1:33
  in
• 1:33
  product
• 1:34
  development
• 1:35
  and
• 1:35
  product
• 1:36
  management.
• 1:37
  So
• 1:38
  I
• 1:38
  had
• 1:40
  several
• 1:40
  positions
• 1:41
  and
• 1:42
  yeah,
• 1:43
  was
• 1:43
  in
• 1:44
  charge
• 1:44
  of
• 1:44
  different
• 1:44
  assortments.
• 1:45
  So,
• 1:46
  yeah,
• 1:46
  I'm
• 1:46
  a
• 1:47
  really
• 1:47
  expert
• 1:47
  in
• 1:48
  product.
• 1:48
  She
• 1:48
  loves
• 1:49
  product.
• 1:49
  Yeah,
• 1:50
  I
• 1:50
  love
• 1:50
  product.
• 1:50
  And
• 1:51
  two
• 1:51
  years
• 1:51
  ago,
• 1:51
  I
• 1:52
  stepped
• 1:53
  in
• 1:53
  the.
• 1:53
  In
• 1:54
  the
• 1:54
  member.
• 1:55
  I
• 1:55
  stepped
• 1:56
  in
• 1:56
  the
• 1:56
  broad.
• 1:56
  And
• 1:57
  yeah,
• 1:57
  I'm
• 1:58
  in
• 1:58
  charge
• 1:59
  of
• 1:59
  product
• 1:59
  management,
• 2:00
  sorting
• 2:01
  and
• 2:02
  cr.
• 2:03
  Oh,
• 2:03
  okay.
• 2:04
  Got
• 2:04
  it,
• 2:04
  got
• 2:04
  it.
• 2:04
  And
• 2:04
  tell
• 2:05
  us
• 2:05
  a
• 2:05
  little
• 2:05
  bit
• 2:05
  about
• 2:05
  Bon
• 2:05
  Pre
• 2:06
  too.
• 2:06
  Like
• 2:06
  for
• 2:06
  those
• 2:06
  at
• 2:07
  home,
• 2:07
  like,
• 2:07
  what
• 2:07
  business
• 2:08
  is
• 2:08
  it?
• 2:09
  How
• 2:09
  many
• 2:09
  stores
• 2:09
  do
• 2:09
  you
• 2:09
  have?
• 2:09
  The
• 2:10
  whole
• 2:10
  nine
• 2:10
  yards.
• 2:10
  Yeah.
• 2:11
  Vonprix
• 2:11
  is
• 2:12
  a
• 2:12
  digital
• 2:13
  fashion
• 2:13
  brand.
• 2:13
  We
• 2:13
  were
• 2:13
  founded
• 2:14
  in
• 2:14
  1986.
• 2:15
  So.
• 2:16
  1986.
• 2:18
  1986.
• 2:19
  Wow.
• 2:20
  Okay.
• 2:20
  Wow.
• 2:20
  We
• 2:21
  are
• 2:21
  nearly
• 2:21
  40
• 2:22
  years
• 2:22
  old.
• 2:22
  Next
• 2:22
  year
• 2:23
  we
• 2:23
  have
• 2:23
  our
• 2:23
  huge
• 2:24
  anniversary.
• 2:25
  Yeah.
• 2:25
  And
• 2:26
  we,
• 2:26
  we
• 2:27
  come
• 2:27
  basically
• 2:28
  from
• 2:28
  the
• 2:29
  mail
• 2:29
  order
• 2:29
  business.
• 2:29
  Mail
• 2:30
  order
• 2:30
  business.
• 2:30
  Okay.
• 2:31
  When
• 2:31
  it,
• 2:31
  when
• 2:31
  we.
• 2:31
  We
• 2:32
  never
• 2:32
  had
• 2:33
  stores
• 2:33
  before,
• 2:33
  so
• 2:34
  we
• 2:34
  were
• 2:34
  always
• 2:35
  online.
• 2:35
  Got
• 2:36
  it.
• 2:36
  Or
• 2:36
  catalog.
• 2:37
  Got
• 2:38
  it.
• 2:38
  In
• 2:38
  between
• 2:39
  we
• 2:39
  had
• 2:39
  some
• 2:39
  retail
• 2:39
  stores,
• 2:40
  but
• 2:40
  we
• 2:40
  also
• 2:41
  now
• 2:41
  focusing
• 2:42
  on
• 2:42
  online.
• 2:43
  But
• 2:43
  first
• 2:43
  of
• 2:43
  all,
• 2:43
  we
• 2:44
  catalogs
• 2:45
  and
• 2:45
  then
• 2:46
  we.
• 2:46
  I
• 2:46
  think
• 2:46
  at
• 2:47
  really
• 2:47
  early
• 2:47
  stage,
• 2:48
  we
• 2:48
  Developed
• 2:48
  our
• 2:49
  online
• 2:49
  shop,
• 2:50
  or
• 2:50
  we
• 2:50
  started
• 2:50
  with
• 2:51
  our
• 2:51
  online
• 2:51
  shop
• 2:51
  in
• 2:52
  the
• 2:52
  90s.
• 2:52
  So
• 2:52
  we
• 2:53
  were
• 2:53
  really
• 2:53
  early
• 2:54
  with
• 2:54
  the
• 2:54
  webshop.
• 2:56
  Some
• 2:56
  kind
• 2:56
  of
• 2:56
  a
• 2:56
  pioneer.
• 2:57
  Yeah.
• 2:58
  And
• 2:59
  we
• 2:59
  have
• 3:00
  mainly
• 3:01
  female
• 3:01
  customers.
• 3:02
  We
• 3:02
  operate
• 3:02
  in
• 3:02
  25
• 3:03
  European
• 3:03
  countries.
• 3:04
  25
• 3:04
  countries?
• 3:05
  Yeah.
• 3:05
  And
• 3:05
  all
• 3:06
  over
• 3:06
  Europe
• 3:07
  we
• 3:07
  have
• 3:07
  over
• 3:08
  10
• 3:08
  million
• 3:08
  customers.
• 3:09
  And
• 3:09
  our
• 3:09
  assortments
• 3:10
  are
• 3:10
  from
• 3:12
  apparel
• 3:12
  for
• 3:12
  women,
• 3:13
  men,
• 3:13
  kids,
• 3:14
  and
• 3:14
  also
• 3:14
  home.
• 3:14
  Got
• 3:15
  it.
• 3:15
  Shoes,
• 3:15
  accessories,
• 3:16
  all
• 3:16
  this
• 3:16
  stuff.
• 3:17
  And
• 3:17
  you
• 3:17
  were
• 3:17
  just
• 3:18
  on
• 3:18
  stage
• 3:18
  earlier
• 3:18
  today,
• 3:19
  Caroline,
• 3:20
  you're
• 3:20
  talking
• 3:20
  about
• 3:20
  the
• 3:21
  power
• 3:21
  of
• 3:22
  strategic
• 3:22
  sourcing
• 3:23
  partnerships.
• 3:24
  Tell
• 3:24
  us
• 3:25
  a
• 3:25
  little
• 3:25
  bit
• 3:25
  about
• 3:25
  what
• 3:26
  you
• 3:26
  talked
• 3:26
  about
• 3:26
  on
• 3:26
  stage
• 3:27
  and
• 3:27
  what
• 3:27
  you
• 3:28
  hope
• 3:28
  the
• 3:28
  audience
• 3:28
  took
• 3:29
  away.
• 3:29
  Yeah.
• 3:30
  First
• 3:30
  of
• 3:30
  all,
• 3:31
  we
• 3:31
  developed
• 3:32
  together
• 3:32
  with
• 3:33
  our
• 3:33
  partner
• 3:33
  Auto
• 3:34
  International,
• 3:34
  it's
• 3:34
  our
• 3:35
  sourcing
• 3:35
  providing
• 3:36
  agency.
• 3:37
  We
• 3:38
  developed
• 3:40
  a
• 3:40
  joint
• 3:41
  or
• 3:41
  how
• 3:41
  to
• 3:41
  say,
• 3:42
  a
• 3:42
  global
• 3:43
  structure
• 3:43
  for
• 3:44
  technical
• 3:44
  product
• 3:45
  development.
• 3:45
  I
• 3:46
  don't
• 3:46
  know
• 3:46
  if
• 3:47
  familiar
• 3:47
  with
• 3:48
  3D,
• 3:48
  but
• 3:49
  based
• 3:49
  on
• 3:49
  the
• 3:49
  developments
• 3:51
  we
• 3:52
  have
• 3:52
  in
• 3:53
  3D,
• 3:53
  we
• 3:54
  developed
• 3:54
  a
• 3:55
  new
• 3:55
  structure
• 3:55
  that
• 3:57
  we
• 3:57
  have
• 3:57
  our
• 3:57
  teams
• 3:58
  in
• 3:58
  different
• 3:58
  countries
• 3:59
  so
• 3:59
  that
• 4:00
  all
• 4:00
  the
• 4:01
  patterns
• 4:02
  which
• 4:03
  have
• 4:03
  done
• 4:04
  in
• 4:04
  the
• 4:04
  past
• 4:04
  on
• 4:04
  the
• 4:05
  manual
• 4:05
  process,
• 4:06
  you
• 4:06
  don't
• 4:06
  now
• 4:06
  do
• 4:07
  it
• 4:07
  in
• 4:07
  3D.
• 4:08
  And
• 4:08
  we
• 4:08
  have
• 4:08
  different
• 4:08
  teams
• 4:09
  sitting
• 4:09
  all
• 4:09
  over
• 4:11
  the
• 4:12
  world.
• 4:12
  I
• 4:13
  have
• 4:13
  to
• 4:13
  say
• 4:13
  they
• 4:14
  sit
• 4:14
  in
• 4:14
  the
• 4:14
  different
• 4:14
  Auto
• 4:15
  International
• 4:15
  office
• 4:16
  or
• 4:16
  they
• 4:16
  sit
• 4:17
  in
• 4:17
  Poland
• 4:17
  and
• 4:18
  also
• 4:18
  in
• 4:18
  Hamburg.
• 4:20
  And
• 4:20
  this
• 4:20
  is
• 4:20
  a
• 4:20
  structure
• 4:22
  I
• 4:22
  think
• 4:22
  we
• 4:23
  started
• 4:23
  three
• 4:23
  years
• 4:24
  ago
• 4:24
  to
• 4:24
  build
• 4:24
  up.
• 4:25
  And
• 4:25
  now
• 4:25
  we
• 4:25
  are
• 4:26
  finalized
• 4:26
  everything
• 4:27
  and
• 4:27
  we
• 4:28
  can
• 4:28
  scale
• 4:28
  now
• 4:28
  the
• 4:29
  3D.
• 4:29
  And
• 4:29
  we
• 4:30
  are
• 4:30
  really,
• 4:30
  I
• 4:31
  would
• 4:31
  say
• 4:32
  fast
• 4:32
  forward
• 4:33
  with
• 4:33
  this.
• 4:34
  There
• 4:34
  are
• 4:35
  only
• 4:36
  a
• 4:36
  few
• 4:36
  companies
• 4:37
  which
• 4:37
  has
• 4:38
  this
• 4:38
  progress.
• 4:38
  We
• 4:38
  already
• 4:39
  have
• 4:39
  in
• 4:39
  N3D
• 4:40
  in
• 4:40
  Europe.
• 4:41
  Yeah,
• 4:41
  right.
• 4:42
  Always
• 4:42
  talking
• 4:42
  about
• 4:43
  Europe.
• 4:44
  But
• 4:45
  this
• 4:45
  is
• 4:46
  what
• 4:46
  we
• 4:47
  showcased
• 4:48
  during
• 4:48
  our
• 4:49
  speech,
• 4:50
  how
• 4:50
  we
• 4:50
  came
• 4:51
  there,
• 4:51
  what
• 4:52
  was
• 4:52
  the
• 4:52
  change?
• 4:53
  Because
• 4:53
  there
• 4:53
  was
• 4:53
  a
• 4:53
  lot
• 4:54
  of
• 4:54
  change
• 4:54
  in
• 4:54
  the
• 4:54
  organizational
• 4:55
  structures,
• 4:56
  in
• 4:56
  the
• 4:56
  job
• 4:57
  profile.
• 4:59
  The
• 4:59
  teams
• 4:59
  were
• 4:59
  really
• 5:00
  affected
• 5:00
  by
• 5:00
  this.
• 5:01
  And
• 5:01
  this
• 5:01
  was
• 5:02
  interesting
• 5:02
  also
• 5:03
  for
• 5:03
  us,
• 5:03
  a
• 5:03
  really
• 5:04
  interesting
• 5:04
  journey.
• 5:05
  But
• 5:05
  I
• 5:05
  think
• 5:05
  it
• 5:06
  was,
• 5:07
  the
• 5:07
  story
• 5:07
  was
• 5:08
  okay,
• 5:08
  this
• 5:09
  led
• 5:10
  us
• 5:10
  to
• 5:10
  become
• 5:10
  better
• 5:11
  partners,
• 5:11
  stronger
• 5:12
  partners,
• 5:12
  and
• 5:13
  also
• 5:13
  the
• 5:14
  outcome.
• 5:14
  And
• 5:14
  was
• 5:14
  your
• 5:15
  second
• 5:15
  question,
• 5:16
  what
• 5:16
  have
• 5:17
  we
• 5:17
  learned
• 5:17
  during
• 5:17
  this
• 5:18
  journey?
• 5:18
  And
• 5:19
  I
• 5:19
  think
• 5:19
  what
• 5:19
  was
• 5:20
  really
• 5:20
  great,
• 5:20
  we
• 5:20
  had
• 5:21
  a
• 5:21
  common
• 5:21
  vision,
• 5:22
  a
• 5:22
  strong
• 5:23
  vision
• 5:23
  and
• 5:24
  commitment
• 5:24
  and
• 5:24
  said,
• 5:24
  okay,
• 5:25
  that's
• 5:25
  really
• 5:25
  great,
• 5:26
  let's
• 5:26
  do
• 5:26
  this
• 5:26
  together.
• 5:27
  And
• 5:27
  this
• 5:27
  is
• 5:28
  what
• 5:28
  we
• 5:29
  achieved
• 5:29
  at
• 5:29
  the
• 5:29
  end.
• 5:29
  And
• 5:30
  we
• 5:30
  are
• 5:30
  so
• 5:30
  proud.
• 5:30
  And
• 5:30
  that's
• 5:31
  really
• 5:31
  great.
• 5:31
  When
• 5:31
  you
• 5:31
  have
• 5:32
  achieved
• 5:32
  something
• 5:33
  together,
• 5:33
  then
• 5:34
  you
• 5:34
  are
• 5:34
  also,
• 5:35
  I
• 5:35
  think
• 5:37
  you
• 5:37
  step
• 5:37
  into
• 5:38
  the
• 5:38
  next
• 5:38
  level
• 5:39
  and
• 5:39
  say,
• 5:39
  okay,
• 5:40
  now
• 5:40
  we
• 5:40
  go
• 5:41
  for
• 5:41
  the
• 5:41
  next.
• 5:42
  And
• 5:43
  so
• 5:43
  also
• 5:44
  a
• 5:44
  lot
• 5:44
  of
• 5:44
  learnings
• 5:44
  through
• 5:45
  this
• 5:45
  journey.
• 5:46
  It's
• 5:46
  also
• 5:47
  a
• 5:47
  bumpy
• 5:47
  road.
• 5:47
  It's
• 5:48
  not
• 5:48
  just
• 5:48
  the
• 5:48
  straightaway.
• 5:49
  No,
• 5:49
  it
• 5:49
  never
• 5:49
  ends.
• 5:50
  So
• 5:51
  what
• 5:51
  we
• 5:51
  learned
• 5:51
  out
• 5:52
  of
• 5:52
  this
• 5:52
  urgency
• 5:53
  and
• 5:53
  change.
• 5:53
  This
• 5:54
  is
• 5:54
  also
• 5:54
  what
• 5:54
  I
• 5:54
  learned
• 5:55
  for
• 5:55
  other
• 5:55
  projects
• 5:56
  or
• 5:56
  organizational
• 5:57
  restructure
• 5:58
  projects
• 5:58
  we
• 5:58
  had
• 5:59
  in
• 5:59
  our
• 5:59
  organization.
• 6:00
  You
• 6:01
  have
• 6:01
  to
• 6:01
  go
• 6:01
  through
• 6:02
  this.
• 6:02
  Yeah.
• 6:02
  And
• 6:02
  I
• 6:03
  think
• 6:04
  Heidi
• 6:05
  compared
• 6:05
  it
• 6:05
  in
• 6:06
  our
• 6:06
  speech
• 6:07
  when
• 6:08
  she
• 6:08
  said,
• 6:08
  okay,
• 6:08
  it's
• 6:09
  like
• 6:09
  you,
• 6:09
  it's
• 6:10
  kind
• 6:10
  of.
• 6:10
  You
• 6:10
  wrap
• 6:11
  up
• 6:11
  this
• 6:11
  band.
• 6:12
  So
• 6:12
  this
• 6:12
  is.
• 6:13
  You
• 6:13
  have
• 6:13
  to
• 6:13
  do
• 6:13
  it
• 6:13
  really
• 6:14
  hard.
• 6:14
  Yeah.
• 6:14
  You
• 6:14
  have
• 6:14
  to
• 6:14
  rip
• 6:14
  up
• 6:14
  the
• 6:14
  band.
• 6:15
  Otherwise
• 6:15
  everyone
• 6:15
  is
• 6:15
  in
• 6:16
  this.
• 6:16
  Okay.
• 6:16
  Stuck
• 6:16
  in
• 6:17
  the
• 6:17
  middle,
• 6:17
  in
• 6:17
  the
• 6:17
  change.
• 6:17
  And
• 6:18
  you
• 6:18
  have
• 6:18
  to
• 6:18
  go
• 6:18
  for
• 6:18
  this.
• 6:18
  And
• 6:19
  this
• 6:19
  is
• 6:19
  also
• 6:20
  important.
• 6:21
  You
• 6:21
  have
• 6:22
  to
• 6:22
  really
• 6:22
  have
• 6:23
  hard
• 6:23
  but
• 6:23
  honest
• 6:24
  discussions.
• 6:25
  That's
• 6:25
  also
• 6:25
  so
• 6:26
  important.
• 6:26
  And
• 6:27
  I
• 6:27
  think
• 6:27
  you
• 6:27
  can
• 6:28
  say,
• 6:28
  okay,
• 6:29
  let's
• 6:30
  do
• 6:30
  this
• 6:31
  jointly.
• 6:31
  But
• 6:32
  on
• 6:32
  the
• 6:32
  other
• 6:32
  hand,
• 6:32
  everyone
• 6:33
  is
• 6:33
  doing
• 6:33
  its
• 6:33
  own.
• 6:33
  You
• 6:34
  really
• 6:34
  have
• 6:34
  to
• 6:34
  discuss
• 6:34
  when
• 6:35
  you
• 6:35
  think,
• 6:35
  okay,
• 6:35
  that's
• 6:36
  not.
• 6:36
  Okay,
• 6:36
  that's
• 6:36
  not
• 6:37
  working
• 6:37
  for
• 6:37
  me.
• 6:38
  So
• 6:38
  let's
• 6:38
  discuss
• 6:38
  this
• 6:39
  openly.
• 6:39
  This
• 6:39
  is
• 6:40
  really
• 6:41
  great.
• 6:41
  And
• 6:42
  you
• 6:42
  also,
• 6:42
  and
• 6:43
  I
• 6:43
  think
• 6:43
  there
• 6:43
  are
• 6:43
  several
• 6:44
  lines,
• 6:44
  I
• 6:44
  just
• 6:44
  want
• 6:44
  to
• 6:45
  highlight
• 6:45
  this
• 6:45
  also
• 6:46
  due
• 6:46
  to
• 6:46
  the
• 6:46
  time
• 6:47
  we
• 6:47
  have.
• 6:48
  You
• 6:49
  just
• 6:49
  can
• 6:50
  build
• 6:50
  high
• 6:50
  performance
• 6:51
  teams
• 6:51
  when
• 6:51
  you
• 6:51
  are
• 6:52
  also
• 6:53
  accept
• 6:54
  that
• 6:54
  you
• 6:54
  are
• 6:54
  not
• 6:54
  the
• 6:55
  only
• 6:55
  one
• 6:55
  who
• 6:55
  can
• 6:55
  do
• 6:56
  everything
• 6:56
  and
• 6:56
  so
• 6:56
  also
• 6:58
  give
• 6:58
  trust
• 6:59
  to
• 7:00
  other
• 7:00
  colleagues
• 7:00
  and
• 7:01
  give
• 7:01
  him
• 7:01
  also
• 7:01
  the
• 7:01
  appreciation.
• 7:02
  Okay,
• 7:02
  you
• 7:03
  are
• 7:03
  also
• 7:03
  capable
• 7:03
  to
• 7:04
  do
• 7:04
  this.
• 7:04
  Yeah.
• 7:05
  And
• 7:05
  it's
• 7:06
  not
• 7:06
  just
• 7:06
  me
• 7:06
  who
• 7:07
  I'm
• 7:07
  capable
• 7:08
  to
• 7:08
  do
• 7:08
  this.
• 7:08
  And
• 7:09
  I
• 7:09
  also
• 7:10
  respect
• 7:11
  your
• 7:12
  skills.
• 7:12
  And
• 7:12
  this
• 7:13
  is
• 7:13
  where
• 7:13
  you
• 7:13
  can
• 7:13
  really
• 7:14
  build
• 7:15
  high
• 7:15
  performance
• 7:16
  team
• 7:17
  when
• 7:17
  you
• 7:18
  have
• 7:18
  complementary
• 7:19
  skills
• 7:19
  and
• 7:19
  capabilities.
• 7:20
  And
• 7:20
  this
• 7:20
  is
• 7:21
  really
• 7:21
  in
• 7:22
  strong
• 7:22
  learning
• 7:22
  for
• 7:23
  me.
• 7:24
  And
• 7:24
  this
• 7:24
  is
• 7:24
  what
• 7:25
  we
• 7:25
  always
• 7:25
  have
• 7:25
  to
• 7:25
  do.
• 7:26
  Because
• 7:27
  even
• 7:27
  if
• 7:27
  we
• 7:27
  are
• 7:28
  now
• 7:28
  on
• 7:29
  the
• 7:29
  journey
• 7:29
  for
• 7:30
  the
• 7:30
  next
• 7:30
  level,
• 7:30
  we
• 7:31
  see.
• 7:31
  Okay,
• 7:31
  we
• 7:31
  always
• 7:32
  have
• 7:32
  discussions
• 7:33
  where
• 7:33
  we
• 7:33
  say,
• 7:33
  okay,
• 7:33
  no,
• 7:34
  let's
• 7:34
  go
• 7:34
  ahead.
• 7:35
  We
• 7:35
  have
• 7:35
  the
• 7:36
  learning,
• 7:36
  but
• 7:36
  we
• 7:36
  have
• 7:36
  to
• 7:37
  trust
• 7:37
  each
• 7:37
  other.
• 7:37
  That's
• 7:38
  so
• 7:38
  important.
• 7:38
  That's
• 7:39
  a
• 7:39
  great
• 7:39
  point,
• 7:39
  actually.
• 7:39
  And
• 7:40
  I
• 7:40
  were
• 7:40
  just
• 7:40
  talking
• 7:40
  about
• 7:41
  something
• 7:41
  completely
• 7:42
  different
• 7:42
  about
• 7:42
  that
• 7:42
  same
• 7:43
  idea.
• 7:43
  To
• 7:43
  grow
• 7:43
  in
• 7:44
  business,
• 7:44
  you've
• 7:44
  got
• 7:44
  to
• 7:44
  be
• 7:45
  able
• 7:45
  to
• 7:45
  let
• 7:45
  go
• 7:45
  of
• 7:46
  some
• 7:46
  things
• 7:46
  and
• 7:46
  give
• 7:47
  that
• 7:47
  control
• 7:47
  to
• 7:48
  other
• 7:48
  people.
• 7:48
  So
• 7:48
  that's
• 7:48
  great.
• 7:49
  I'm
• 7:49
  curious
• 7:49
  too.
• 7:50
  So
• 7:50
  someone
• 7:50
  that
• 7:50
  loves
• 7:51
  products
• 7:51
  as
• 7:51
  much
• 7:51
  as
• 7:51
  you
• 7:51
  do
• 7:52
  and
• 7:53
  has
• 7:53
  spent
• 7:53
  the
• 7:53
  amount
• 7:54
  of
• 7:54
  time
• 7:54
  in
• 7:54
  product
• 7:54
  development,
• 7:55
  how
• 7:56
  has
• 7:56
  product
• 7:56
  development
• 7:57
  changed
• 7:57
  over
• 7:58
  your
• 7:58
  career?
• 7:58
  Like,
• 7:59
  what's
• 8:00
  different?
• 8:00
  What's
• 8:00
  stayed
• 8:01
  the
• 8:01
  same?
• 8:02
  What
• 8:02
  are
• 8:02
  the
• 8:02
  core
• 8:03
  fundamental
• 8:03
  principles
• 8:04
  of
• 8:04
  doing
• 8:04
  it?
• 8:04
  Well,
• 8:04
  yeah,
• 8:05
  I
• 8:05
  think,
• 8:07
  yeah,
• 8:08
  there
• 8:08
  are
• 8:09
  so
• 8:09
  many
• 8:09
  changes,
• 8:10
  but
• 8:10
  there
• 8:10
  are
• 8:10
  still
• 8:11
  things
• 8:11
  which
• 8:11
  are
• 8:11
  the
• 8:11
  same.
• 8:12
  I
• 8:12
  think,
• 8:12
  first
• 8:13
  of
• 8:13
  all,
• 8:14
  yeah,
• 8:15
  even
• 8:15
  if
• 8:16
  you
• 8:16
  have
• 8:16
  a
• 8:16
  lot
• 8:16
  of
• 8:16
  technology
• 8:17
  around
• 8:17
  you
• 8:17
  or
• 8:18
  you
• 8:18
  use
• 8:18
  a
• 8:18
  lot
• 8:18
  of
• 8:18
  AI,
• 8:19
  whatever
• 8:19
  comes
• 8:20
  up,
• 8:20
  I'm
• 8:21
  convinced
• 8:21
  that
• 8:22
  you
• 8:22
  always
• 8:22
  need
• 8:22
  some
• 8:23
  human
• 8:23
  who.
• 8:24
  Feel
• 8:24
  the
• 8:24
  fabric,
• 8:24
  feel
• 8:25
  the
• 8:25
  product.
• 8:26
  It's
• 8:26
  really
• 8:26
  Great.
• 8:27
  And
• 8:27
  I
• 8:27
  can't
• 8:27
  imagine
• 8:28
  that
• 8:28
  one
• 8:28
  day
• 8:29
  I
• 8:29
  have
• 8:29
  a
• 8:29
  robot
• 8:30
  coming
• 8:30
  and
• 8:31
  say,
• 8:31
  okay,
• 8:31
  this
• 8:31
  is
• 8:31
  a
• 8:31
  great
• 8:32
  hand
• 8:32
  feel
• 8:32
  for
• 8:32
  this
• 8:33
  fabric.
• 8:33
  This
• 8:33
  is
• 8:33
  what
• 8:34
  I
• 8:34
  can't
• 8:35
  imagine.
• 8:36
  So
• 8:36
  I
• 8:36
  think
• 8:36
  this
• 8:37
  will
• 8:37
  be.
• 8:37
  It
• 8:38
  will
• 8:38
  be
• 8:38
  always
• 8:38
  a
• 8:38
  combination
• 8:39
  of
• 8:39
  using
• 8:39
  technology
• 8:40
  enable
• 8:42
  or
• 8:42
  enable
• 8:44
  the
• 8:44
  employees
• 8:45
  to
• 8:46
  be
• 8:46
  better
• 8:46
  using
• 8:47
  technology.
• 8:47
  But
• 8:48
  it
• 8:48
  won't
• 8:48
  be
• 8:48
  without.
• 8:49
  And
• 8:49
  I
• 8:49
  think
• 8:49
  it
• 8:50
  has
• 8:50
  not
• 8:50
  to
• 8:50
  do
• 8:50
  with
• 8:51
  the
• 8:51
  fashion
• 8:51
  industry.
• 8:51
  I
• 8:51
  think
• 8:52
  it's
• 8:52
  in
• 8:52
  every
• 8:52
  industry,
• 8:52
  but
• 8:53
  I
• 8:53
  think
• 8:53
  especially
• 8:54
  in
• 8:54
  the
• 8:54
  fashion
• 8:54
  industry,
• 8:55
  also
• 8:55
  something
• 8:56
  to
• 8:56
  do
• 8:56
  with
• 8:57
  what
• 8:57
  you
• 8:57
  like
• 8:58
  and
• 8:58
  how
• 8:58
  do
• 8:58
  you
• 8:58
  feel.
• 8:59
  And
• 8:59
  so
• 9:00
  emotion
• 9:00
  always.
• 9:01
  Yeah,
• 9:01
  there's
• 9:01
  always
• 9:01
  a
• 9:02
  bit
• 9:02
  emotion.
• 9:02
  And
• 9:03
  I
• 9:03
  think
• 9:03
  that
• 9:03
  brings
• 9:03
  me
• 9:03
  to
• 9:04
  the
• 9:04
  second
• 9:04
  point.
• 9:04
  It's
• 9:05
  always
• 9:05
  an
• 9:05
  emotional
• 9:06
  product.
• 9:06
  I
• 9:06
  often
• 9:06
  have
• 9:07
  discussions
• 9:07
  with
• 9:08
  my
• 9:09
  executive
• 9:09
  colleagues
• 9:10
  will
• 9:10
  say,
• 9:10
  okay,
• 9:11
  the
• 9:11
  customers,
• 9:11
  they
• 9:12
  just
• 9:12
  love
• 9:12
  shirts,
• 9:13
  white
• 9:13
  shirts.
• 9:14
  And
• 9:14
  I
• 9:14
  say,
• 9:14
  okay,
• 9:14
  I
• 9:15
  don't
• 9:15
  think.
• 9:15
  And
• 9:16
  also
• 9:16
  what
• 9:16
  is
• 9:17
  the
• 9:17
  demand
• 9:17
  of
• 9:17
  a
• 9:17
  customer
• 9:18
  and
• 9:18
  the
• 9:18
  demand
• 9:18
  of
• 9:19
  a
• 9:19
  customer
• 9:19
  for?
• 9:20
  And
• 9:20
  I
• 9:22
  look
• 9:22
  at
• 9:23
  me,
• 9:23
  I
• 9:23
  say,
• 9:23
  okay,
• 9:24
  the
• 9:24
  demand
• 9:24
  can
• 9:25
  also
• 9:25
  be.
• 9:25
  I
• 9:26
  want
• 9:26
  to
• 9:26
  have
• 9:26
  a
• 9:26
  new
• 9:26
  fashion
• 9:27
  trend.
• 9:27
  It's
• 9:27
  also
• 9:27
  kind
• 9:28
  of
• 9:28
  a
• 9:28
  demand.
• 9:28
  And
• 9:29
  this
• 9:29
  is
• 9:29
  where
• 9:29
  we
• 9:30
  really
• 9:30
  have
• 9:30
  to
• 9:32
  understand
• 9:32
  fashion
• 9:33
  is
• 9:33
  always
• 9:33
  changing
• 9:34
  and
• 9:34
  that
• 9:34
  is
• 9:34
  what
• 9:34
  never
• 9:35
  changed.
• 9:36
  And
• 9:36
  trends
• 9:36
  go
• 9:37
  up
• 9:37
  and
• 9:37
  down
• 9:37
  and
• 9:37
  this
• 9:38
  comebacks.
• 9:38
  And
• 9:38
  so
• 9:38
  I
• 9:38
  think
• 9:39
  it's
• 9:39
  also
• 9:40
  important
• 9:40
  and
• 9:41
  it's
• 9:41
  also
• 9:41
  to
• 9:42
  emphasize
• 9:42
  the
• 9:42
  personality
• 9:43
  and
• 9:44
  yeah
• 9:45
  to
• 9:45
  express
• 9:45
  yourself.
• 9:46
  So
• 9:46
  fashion
• 9:46
  will
• 9:47
  be
• 9:47
  always
• 9:47
  important
• 9:48
  and
• 9:48
  you
• 9:48
  always
• 9:49
  have
• 9:49
  the
• 9:49
  change.
• 9:50
  So
• 9:50
  this
• 9:50
  will
• 9:50
  be
• 9:50
  also
• 9:51
  the
• 9:51
  same.
• 9:52
  And
• 9:52
  I
• 9:52
  think
• 9:53
  what
• 9:53
  is
• 9:54
  maybe
• 9:54
  one
• 9:54
  time
• 9:55
  it
• 9:55
  will
• 9:55
  change,
• 9:55
  but
• 9:56
  I
• 9:56
  think
• 9:56
  and
• 9:57
  also
• 9:57
  in
• 9:57
  the
• 9:58
  near
• 9:58
  future,
• 9:58
  I
• 9:59
  don't
• 9:59
  see
• 9:59
  that
• 9:59
  it
• 9:59
  will
• 10:00
  be
• 10:00
  changed
• 10:01
  so
• 10:01
  much
• 10:01
  is
• 10:02
  that
• 10:02
  manufacturing
• 10:03
  of
• 10:03
  a
• 10:03
  product
• 10:04
  or
• 10:04
  a
• 10:04
  garment
• 10:04
  is
• 10:05
  really,
• 10:05
  you
• 10:05
  need
• 10:05
  a
• 10:05
  lot
• 10:05
  of
• 10:06
  workforce
• 10:07
  because
• 10:07
  they
• 10:07
  are
• 10:07
  not
• 10:08
  robotics
• 10:09
  which
• 10:09
  can
• 10:10
  robot
• 10:10
  which
• 10:11
  can
• 10:11
  sew
• 10:11
  a
• 10:12
  garment.
• 10:12
  And
• 10:12
  this
• 10:13
  is
• 10:13
  what
• 10:13
  I
• 10:13
  don't
• 10:14
  see
• 10:14
  it
• 10:14
  in
• 10:14
  the
• 10:15
  near
• 10:15
  future
• 10:17
  because
• 10:17
  then
• 10:17
  you
• 10:17
  don't
• 10:18
  have
• 10:18
  to
• 10:18
  discuss,
• 10:19
  okay,
• 10:19
  where
• 10:19
  I
• 10:19
  have
• 10:20
  to.
• 10:20
  In
• 10:21
  which
• 10:21
  sourcing
• 10:22
  market,
• 10:22
  where
• 10:23
  can
• 10:23
  I
• 10:23
  go?
• 10:24
  Where's
• 10:24
  the
• 10:24
  cheapest
• 10:25
  workforce?
• 10:27
  Then
• 10:27
  you
• 10:27
  have
• 10:27
  other
• 10:28
  discussions.
• 10:28
  But
• 10:28
  I
• 10:29
  think
• 10:30
  in
• 10:30
  the
• 10:30
  near
• 10:30
  future
• 10:30
  I
• 10:30
  don't
• 10:31
  see
• 10:31
  it
• 10:31
  because
• 10:31
  it's,
• 10:31
  it's
• 10:32
  still
• 10:32
  a
• 10:32
  really
• 10:32
  manual
• 10:33
  process
• 10:33
  because
• 10:34
  there
• 10:34
  are
• 10:34
  some
• 10:34
  challenges
• 10:35
  you
• 10:36
  can't
• 10:36
  solve
• 10:37
  with
• 10:37
  technology.
• 10:38
  This
• 10:38
  is
• 10:38
  what
• 10:39
  I
• 10:39
  don't
• 10:39
  see
• 10:39
  at
• 10:39
  the
• 10:39
  moment.
• 10:40
  Maybe
• 10:40
  one
• 10:40
  day
• 10:40
  we
• 10:41
  just
• 10:41
  talked
• 10:41
  about.
• 10:41
  That
• 10:41
  on
• 10:41
  our
• 10:41
  podcast.
• 10:42
  Some
• 10:42
  in
• 10:42
  some
• 10:42
  other
• 10:43
  degree.
• 10:43
  But
• 10:43
  yeah,
• 10:43
  that's
• 10:44
  the
• 10:44
  beauty
• 10:44
  and
• 10:45
  the
• 10:45
  richness
• 10:46
  and
• 10:46
  the
• 10:46
  special
• 10:47
  specialty
• 10:48
  of
• 10:48
  those
• 10:48
  products
• 10:49
  too,
• 10:49
  being
• 10:49
  handmade
• 10:50
  or
• 10:50
  having
• 10:51
  those
• 10:51
  being
• 10:51
  different
• 10:52
  on
• 10:52
  those.
• 10:52
  On
• 10:53
  those
• 10:53
  certain
• 10:53
  elements.
• 10:54
  Well,
• 10:54
  Caroline,
• 10:55
  let's.
• 10:55
  So
• 10:56
  let's
• 10:56
  close
• 10:56
  with
• 10:57
  this
• 10:57
  question.
• 10:59
  If
• 10:59
  you're
• 11:00
  talking,
• 11:00
  you
• 11:00
  mentioned
• 11:00
  3D
• 11:01
  technology
• 11:01
  is
• 11:02
  something
• 11:02
  that
• 11:02
  you're
• 11:02
  using.
• 11:03
  What
• 11:03
  technology
• 11:04
  are
• 11:04
  you
• 11:05
  finding
• 11:05
  advantageous
• 11:06
  or
• 11:06
  helpful
• 11:08
  in
• 11:08
  the
• 11:08
  sourcing
• 11:09
  process,
• 11:09
  in
• 11:10
  the
• 11:10
  design
• 11:10
  process,
• 11:12
  in
• 11:12
  addition
• 11:12
  to
• 11:13
  the
• 11:13
  human
• 11:13
  creative
• 11:14
  side
• 11:14
  of
• 11:14
  things.
• 11:15
  Yeah.
• 11:15
  What
• 11:15
  is
• 11:16
  really
• 11:16
  great,
• 11:16
  I
• 11:16
  think
• 11:17
  and
• 11:17
  can
• 11:17
  have
• 11:17
  really
• 11:18
  also
• 11:18
  to
• 11:20
  be
• 11:20
  more
• 11:20
  productive
• 11:21
  at
• 11:21
  the
• 11:21
  end
• 11:22
  or
• 11:22
  to
• 11:23
  get
• 11:23
  more
• 11:23
  information.
• 11:23
  That
• 11:24
  is
• 11:24
  what
• 11:24
  you
• 11:25
  at
• 11:25
  the
• 11:25
  end.
• 11:25
  What
• 11:26
  you
• 11:26
  need
• 11:26
  is
• 11:26
  when
• 11:27
  you
• 11:27
  can
• 11:27
  use
• 11:27
  AI.
• 11:28
  For
• 11:29
  example,
• 11:30
  I
• 11:30
  see
• 11:31
  there's
• 11:31
  a
• 11:31
  Google
• 11:31
  trend
• 11:32
  coming
• 11:32
  up
• 11:33
  and
• 11:33
  I
• 11:34
  just
• 11:34
  take
• 11:34
  the
• 11:35
  Google
• 11:35
  search
• 11:36
  and
• 11:36
  can
• 11:37
  prompt
• 11:37
  in
• 11:37
  the
• 11:38
  style
• 11:39
  and
• 11:39
  I
• 11:39
  don't
• 11:40
  have
• 11:40
  to
• 11:40
  create
• 11:40
  it
• 11:40
  on
• 11:41
  my
• 11:41
  own
• 11:41
  or
• 11:41
  I
• 11:41
  have
• 11:41
  to
• 11:41
  do
• 11:42
  a
• 11:43
  huge
• 11:43
  analysis
• 11:44
  of
• 11:44
  a
• 11:44
  catwalk.
• 11:45
  I
• 11:45
  can
• 11:45
  really
• 11:46
  take
• 11:46
  a
• 11:46
  Google
• 11:47
  search
• 11:47
  for
• 11:47
  my
• 11:48
  customer
• 11:48
  and
• 11:49
  this
• 11:49
  is
• 11:49
  what
• 11:50
  I
• 11:50
  can
• 11:50
  prompt
• 11:50
  directly.
• 11:51
  I
• 11:51
  think
• 11:51
  this
• 11:51
  will
• 11:52
  be
• 11:52
  the
• 11:52
  way.
• 11:53
  So
• 11:53
  it
• 11:53
  will
• 11:53
  be
• 11:54
  from
• 11:54
  my
• 11:54
  point
• 11:54
  of
• 11:55
  view
• 11:55
  more
• 11:56
  and
• 11:57
  pull
• 11:57
  that
• 11:58
  we
• 11:58
  bring
• 11:58
  or
• 11:59
  this
• 11:59
  is
• 11:59
  more
• 12:00
  a
• 12:00
  pull
• 12:00
  product
• 12:02
  strategy
• 12:02
  than
• 12:02
  this
• 12:03
  push
• 12:03
  as
• 12:03
  we
• 12:04
  defined
• 12:05
  or
• 12:05
  as
• 12:05
  we
• 12:06
  develop
• 12:07
  collections
• 12:08
  in
• 12:08
  the
• 12:08
  previous
• 12:09
  years.
• 12:09
  So
• 12:10
  that
• 12:10
  you
• 12:10
  would
• 12:10
  think,
• 12:10
  okay,
• 12:11
  I
• 12:12
  make
• 12:12
  an
• 12:12
  analysis
• 12:13
  of
• 12:13
  a
• 12:13
  catwalk
• 12:13
  and
• 12:14
  then
• 12:14
  I
• 12:14
  have
• 12:14
  some
• 12:15
  precision
• 12:15
  prediction
• 12:16
  what
• 12:16
  I
• 12:16
  think
• 12:16
  what
• 12:16
  is
• 12:16
  good
• 12:17
  and
• 12:17
  also
• 12:17
  what
• 12:17
  I
• 12:17
  know
• 12:17
  from
• 12:18
  the
• 12:18
  past,
• 12:18
  what
• 12:18
  my
• 12:18
  customer.
• 12:19
  So
• 12:19
  all
• 12:19
  these
• 12:20
  analyses
• 12:20
  and
• 12:21
  then
• 12:21
  it's
• 12:21
  what
• 12:21
  where
• 12:22
  I'm
• 12:22
  also
• 12:22
  a
• 12:23
  bit
• 12:23
  uncertain.
• 12:23
  Okay,
• 12:23
  does
• 12:24
  she
• 12:24
  or
• 12:24
  he
• 12:24
  likes
• 12:25
  this?
• 12:25
  I
• 12:26
  think
• 12:26
  it
• 12:26
  will
• 12:26
  be
• 12:26
  more
• 12:27
  clear.
• 12:28
  You
• 12:28
  take
• 12:29
  data
• 12:29
  from
• 12:30
  wherever,
• 12:30
  from
• 12:31
  customer,
• 12:32
  from
• 12:33
  influencer,
• 12:34
  from
• 12:34
  social,
• 12:35
  from
• 12:35
  all
• 12:35
  different
• 12:36
  sources,
• 12:37
  put
• 12:37
  it
• 12:37
  in
• 12:37
  it
• 12:38
  and
• 12:38
  say,
• 12:38
  okay,
• 12:38
  let's
• 12:39
  create
• 12:39
  the
• 12:39
  product.
• 12:40
  And
• 12:40
  at
• 12:41
  the
• 12:41
  end,
• 12:41
  and
• 12:41
  this
• 12:41
  is
• 12:41
  what
• 12:42
  I
• 12:42
  mentioned
• 12:43
  was
• 12:43
  my
• 12:43
  first
• 12:43
  point,
• 12:43
  you
• 12:44
  still
• 12:44
  need
• 12:45
  someone
• 12:45
  who
• 12:45
  checks
• 12:46
  it
• 12:46
  and
• 12:46
  say,
• 12:46
  okay,
• 12:47
  is
• 12:47
  it
• 12:47
  really
• 12:47
  the
• 12:47
  great.
• 12:48
  Because
• 12:49
  we
• 12:49
  also
• 12:49
  know
• 12:50
  the
• 12:50
  quality
• 12:51
  of
• 12:52
  artificial
• 12:53
  intelligence
• 12:54
  is
• 12:54
  at
• 12:54
  the
• 12:55
  moment
• 12:55
  not
• 12:55
  so
• 12:55
  that
• 12:55
  you
• 12:55
  can
• 12:56
  say,
• 12:56
  okay,
• 12:56
  it's
• 12:56
  always
• 12:56
  the
• 12:56
  best
• 12:58
  to
• 12:58
  come
• 12:58
  a
• 12:58
  bit
• 12:58
  shit
• 12:59
  out
• 12:59
  of
• 12:59
  it.
• 12:59
  Right,
• 12:59
  Right,
• 13:00
  right,
• 13:00
  right.
• 13:01
  Sometimes
• 13:01
  when
• 13:02
  I
• 13:02
  see
• 13:02
  when
• 13:02
  my
• 13:02
  kids
• 13:03
  write
• 13:04
  or
• 13:04
  I
• 13:04
  have
• 13:04
  to
• 13:05
  do
• 13:05
  an
• 13:05
  essay
• 13:06
  for
• 13:06
  the
• 13:06
  schools
• 13:07
  and
• 13:07
  they
• 13:07
  say,
• 13:07
  okay,
• 13:08
  yeah,
• 13:08
  it
• 13:08
  was
• 13:08
  in
• 13:08
  the
• 13:08
  Internet.
• 13:09
  They
• 13:09
  make
• 13:09
  nonsense.
• 13:11
  It's
• 13:11
  really
• 13:11
  totally
• 13:12
  wrong.
• 13:12
  So
• 13:12
  please
• 13:13
  use
• 13:13
  also
• 13:14
  your
• 13:14
  brain.
• 13:14
  If
• 13:15
  this
• 13:15
  is
• 13:16
  right.
• 13:16
  That's
• 13:17
  one.
• 13:17
  I
• 13:17
  think
• 13:18
  that
• 13:19
  is
• 13:19
  also
• 13:19
  the
• 13:19
  same.
• 13:19
  Yeah.
• 13:20
  Caroline,
• 13:21
  does
• 13:21
  that
• 13:21
  change
• 13:21
  at
• 13:21
  all
• 13:21
  how
• 13:22
  you
• 13:22
  have
• 13:22
  to
• 13:22
  manage
• 13:22
  the
• 13:22
  team,
• 13:23
  like
• 13:23
  the
• 13:24
  team
• 13:24
  of
• 13:24
  designers,
• 13:24
  the
• 13:25
  product
• 13:25
  designers
• 13:25
  that
• 13:26
  are
• 13:26
  using
• 13:26
  these
• 13:27
  tools,
• 13:27
  like
• 13:27
  how
• 13:28
  do
• 13:28
  you
• 13:28
  think
• 13:28
  through
• 13:28
  that
• 13:28
  from
• 13:29
  as
• 13:29
  an
• 13:29
  executive
• 13:30
  in
• 13:30
  terms
• 13:30
  of
• 13:31
  helping
• 13:31
  them
• 13:31
  or
• 13:32
  managing
• 13:32
  through
• 13:32
  that
• 13:32
  challenge
• 13:33
  or
• 13:33
  that
• 13:33
  adoption?
• 13:34
  Yeah,
• 13:34
  I
• 13:35
  think
• 13:35
  they
• 13:36
  need
• 13:36
  to
• 13:37
  be
• 13:37
  more
• 13:38
  open
• 13:39
  because
• 13:40
  I
• 13:41
  think
• 13:41
  at
• 13:42
  the
• 13:42
  beginning
• 13:42
  they
• 13:42
  have
• 13:42
  to
• 13:42
  be
• 13:43
  open
• 13:43
  and
• 13:43
  say,
• 13:43
  okay,
• 13:43
  it's
• 13:44
  not.
• 13:45
  It's
• 13:45
  not
• 13:45
  a
• 13:46
  substitute
• 13:46
  for
• 13:46
  me
• 13:47
  or
• 13:47
  my
• 13:47
  job.
• 13:47
  And
• 13:48
  you
• 13:48
  have
• 13:48
  to
• 13:48
  explain
• 13:48
  in
• 13:49
  a
• 13:49
  very
• 13:49
  Good
• 13:49
  way.
• 13:49
  How
• 13:50
  you
• 13:50
  can
• 13:50
  enable
• 13:51
  and
• 13:51
  bring
• 13:51
  them
• 13:51
  to
• 13:52
  a
• 13:52
  better
• 13:52
  result
• 13:52
  and
• 13:53
  not
• 13:53
  just,
• 13:53
  oh,
• 13:54
  I
• 13:54
  substitute
• 13:55
  you
• 13:55
  with
• 13:56
  technology.
• 13:57
  And
• 13:57
  I
• 13:57
  think
• 13:57
  this
• 13:57
  is
• 13:58
  really
• 13:58
  a
• 13:58
  good
• 13:58
  explanation
• 13:59
  and
• 14:00
  how
• 14:00
  you
• 14:00
  bring
• 14:00
  them
• 14:01
  and
• 14:01
  also
• 14:01
  to
• 14:01
  show
• 14:01
  them
• 14:02
  all
• 14:02
  these
• 14:02
  things.
• 14:03
  And
• 14:03
  what
• 14:03
  we
• 14:03
  are
• 14:03
  doing
• 14:04
  is
• 14:04
  we
• 14:04
  also,
• 14:05
  for
• 14:05
  example,
• 14:05
  created
• 14:07
  kind
• 14:07
  of
• 14:07
  a
• 14:08
  fashion
• 14:08
  app
• 14:08
  where
• 14:08
  we're
• 14:09
  prompting
• 14:09
  styles
• 14:10
  and
• 14:10
  say,
• 14:10
  okay,
• 14:11
  and
• 14:11
  we
• 14:11
  always
• 14:12
  try
• 14:12
  it
• 14:12
  and
• 14:12
  we
• 14:12
  always
• 14:16
  have
• 14:16
  some
• 14:17
  iterations
• 14:18
  with
• 14:18
  the
• 14:18
  teams
• 14:19
  and
• 14:19
  ask
• 14:20
  them,
• 14:20
  okay,
• 14:20
  use
• 14:20
  it.
• 14:21
  What
• 14:21
  is
• 14:21
  the
• 14:21
  outcome
• 14:21
  where
• 14:22
  we
• 14:22
  can
• 14:22
  improve?
• 14:22
  And
• 14:23
  I
• 14:23
  think
• 14:23
  it's
• 14:23
  also
• 14:23
  so
• 14:24
  important
• 14:25
  not
• 14:25
  to
• 14:25
  bring
• 14:25
  it
• 14:26
  at
• 14:26
  the
• 14:26
  end
• 14:26
  to
• 14:26
  them
• 14:27
  and
• 14:27
  say,
• 14:27
  okay,
• 14:27
  this
• 14:27
  is
• 14:27
  the
• 14:28
  final
• 14:28
  product,
• 14:29
  the
• 14:30
  final
• 14:30
  tech
• 14:31
  product.
• 14:31
  You
• 14:31
  have
• 14:31
  to
• 14:31
  use
• 14:31
  it
• 14:32
  now,
• 14:32
  you
• 14:33
  have
• 14:33
  to
• 14:33
  ask
• 14:33
  them,
• 14:33
  you
• 14:34
  have
• 14:34
  to
• 14:34
  iterate
• 14:34
  together
• 14:35
  with
• 14:35
  them.
• 14:35
  You
• 14:36
  have
• 14:36
  always
• 14:36
  this,
• 14:37
  test
• 14:37
  and
• 14:38
  learn,
• 14:38
  adapt.
• 14:38
  And
• 14:38
  this
• 14:39
  is
• 14:39
  where
• 14:39
  you
• 14:39
  can
• 14:40
  bring
• 14:40
  them
• 14:40
  together
• 14:41
  and
• 14:41
  they
• 14:42
  skill
• 14:42
  them
• 14:42
  up
• 14:43
  to
• 14:43
  use
• 14:43
  these
• 14:44
  technologies
• 14:44
  and
• 14:45
  that
• 14:45
  they
• 14:45
  are
• 14:45
  not
• 14:46
  afraid
• 14:46
  of
• 14:46
  this,
• 14:47
  that
• 14:47
  they
• 14:48
  see
• 14:48
  it
• 14:48
  as
• 14:48
  a
• 14:48
  chance.
• 14:49
  I
• 14:49
  think
• 14:49
  that
• 14:49
  is
• 14:49
  so
• 14:50
  important.
• 14:51
  And
• 14:51
  this
• 14:52
  is
• 14:52
  where
• 14:52
  we
• 14:52
  work
• 14:53
  on
• 14:53
  really,
• 14:54
  really
• 14:55
  also
• 14:57
  for
• 14:57
  us
• 14:57
  in
• 14:57
  a
• 14:58
  really
• 14:58
  important
• 14:59
  way
• 14:59
  to
• 14:59
  do
• 15:00
  it
• 15:00
  like
• 15:00
  this.
• 15:00
  Yeah,
• 15:01
  yeah,
• 15:01
  that's
• 15:01
  a
• 15:01
  really
• 15:02
  important
• 15:02
  point
• 15:02
  to
• 15:02
  end
• 15:02
  on
• 15:03
  because
• 15:03
  you're
• 15:03
  right.
• 15:03
  I
• 15:04
  mean,
• 15:04
  I
• 15:04
  think
• 15:04
  like,
• 15:04
  you
• 15:05
  know,
• 15:05
  with
• 15:05
  AI,
• 15:06
  it's
• 15:06
  going
• 15:06
  to
• 15:07
  make
• 15:07
  everyone
• 15:07
  more
• 15:07
  productive
• 15:08
  on
• 15:08
  the
• 15:08
  front
• 15:08
  side
• 15:08
  of
• 15:09
  the
• 15:09
  process,
• 15:10
  which
• 15:10
  should
• 15:10
  give
• 15:10
  more
• 15:11
  time
• 15:11
  for
• 15:11
  the
• 15:11
  finished
• 15:12
  product
• 15:12
  side
• 15:12
  of
• 15:12
  the
• 15:12
  process.
• 15:13
  Gives
• 15:13
  you
• 15:13
  a
• 15:13
  rapid
• 15:13
  prototype.
• 15:14
  Yeah,
• 15:14
  yeah.
• 15:14
  Well,
• 15:15
  it's
• 15:15
  more
• 15:15
  than
• 15:16
  that
• 15:16
  too
• 15:16
  because
• 15:16
  like
• 15:16
  I
• 15:16
  can
• 15:16
  remember
• 15:17
  back
• 15:17
  to
• 15:17
  my
• 15:17
  days
• 15:17
  working
• 15:17
  with
• 15:18
  product
• 15:18
  designers,
• 15:18
  like
• 15:19
  we'd
• 15:19
  always
• 15:19
  hustling
• 15:20
  at
• 15:20
  the
• 15:20
  end
• 15:20
  to
• 15:20
  get
• 15:20
  things
• 15:20
  done
• 15:21
  because
• 15:21
  you
• 15:21
  got
• 15:21
  to
• 15:21
  make
• 15:21
  the
• 15:21
  production
• 15:22
  timelines.
• 15:22
  But
• 15:22
  it
• 15:22
  should
• 15:22
  give
• 15:23
  you
• 15:23
  more
• 15:23
  time
• 15:23
  to
• 15:23
  fine
• 15:24
  tune
• 15:24
  those
• 15:24
  last
• 15:25
  details,
• 15:25
  the
• 15:25
  actual
• 15:26
  touch,
• 15:26
  the
• 15:27
  stitch
• 15:27
  of
• 15:27
  the
• 15:27
  embroidery,
• 15:28
  everything
• 15:28
  that
• 15:28
  does
• 15:29
  matter
• 15:29
  fundamentally,
• 15:30
  that
• 15:30
  oftentimes
• 15:31
  gets
• 15:31
  overlooked
• 15:31
  just
• 15:31
  by
• 15:31
  way
• 15:32
  of
• 15:32
  time
• 15:32
  constraints.
• 15:33
  So
• 15:33
  that's
• 15:33
  a
• 15:33
  really
• 15:34
  interesting
• 15:34
  way
• 15:35
  to
• 15:35
  think
• 15:35
  about
• 15:35
  AI
• 15:35
  and
• 15:36
  where
• 15:36
  you
• 15:36
  emphasize
• 15:36
  things
• 15:36
  as
• 15:37
  a
• 15:37
  manager.
• 15:37
  So
• 15:37
  that's
• 15:38
  awesome.
• 15:38
  Thank
• 15:38
  you
• 15:38
  for
• 15:38
  that.
• 15:40
  Well,
• 15:40
  thank
• 15:40
  you.
• 15:40
  Yes,
• 15:41
  thank
• 15:41
  you.
• 15:41
  It's
• 15:41
  a
• 15:41
  real
• 15:41
  pleasure
• 15:42
  having
• 15:42
  you.
• 15:42
  Thank
• 15:42
  you
• 15:43
  for
• 15:43
  making
• 15:43
  time
• 15:43
  for
• 15:43
  us.
• 15:44
  Thank
• 15:44
  you
• 15:44
  so
• 15:44
  much.
• 15:45
  Thank
• 15:45
  you
• 15:45
  for
• 15:45
  making
• 15:45
  time
• 15:46
  for
• 15:46
  us.
• 15:46
  We've
• 15:46
  got
• 15:46
  one
• 15:46
  more
• 15:46
  interview
• 15:47
  coming
• 15:47
  your
• 15:47
  way
• 15:48
  here
• 15:48
  at
• 15:49
  WRC
• 15:50
  2025.
• 15:50
  Thanks
• 15:51
  to
• 15:51
  Caroline
• 15:51
  Clar
• 15:52
  for
• 15:52
  joining
• 15:52
  us
• 15:53
  and
• 15:53
  Ann,
• 15:53
  as
• 15:53
  always,
• 15:54
  be
• 15:54
  careful
• 15:54
  out
• 15:54
  there.