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Latest / The National Briefing

As political parties ramp up campaigning ahead of key elections, new tactics are emerging. Recently, Helen Zille made waves by quite literally swimming in potholes, a bold attempt to spotlight service delivery failures and capture public attention. Is this political campaigning or theatrics?

Guest: Thebe Ikalafeng - Founder and Chairman, Brand Africa | Founder and CEO, Brand Leadership Group, Chancellor, Sol Plaatje University

As political parties ramp up campaigning ahead of key elections, new tactics are emerging. Recently, Helen Zille made waves by quite literally swimming in potholes, a bold attempt to spotlight service delivery failures and capture public attention. Is this political campaigning or theatrics?

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