Return on Influence: Why your follower count is a vanity metric (Mark Schaefer)

Momentum, your daily edge in Leadership 🚀 · Jan 19, 2026 · 4m

In the early days of social media, we thought the person with the most followers won. But Mark Schaefer, a pioneer in digital marketing, predicted a different future: one where "popularity" (how many people know you) is worthless compared to "influence" (how many people trust you enough to act).In today's 5-minute briefing on "Return On Influence," we explore the rise of the Citizen Influencer. Discover why a small, engaged audience is infinitely more valuable than a large, passive one, and why the currency of the digital age isn't money—it's reciprocity.

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