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Why Trump Supporters Reject Facts That Hurt Their Feelings

You have probably tried it before.

You show a Trump supporter data. Real data. Peer reviewed. From credible sources. Proving that something they believe is simply not true.

And instead of considering the information, they explode.

They call you a liar. They attack your credibility. They get red in the face and double down harder than before.

It feels irrational. Because it is. But there is a specific psychological reason it keeps happening.

The Research

Psychologist Roy Baumeister at Florida State University spent decades studying aggression and the relationship between self-esteem and…

The skinny

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