How to Set a Marketing Budget | Ep. #125

Marketing School - Digital Marketing and Online Marketing Tips · Dec 3, 2016 · 11m

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place.

Time Stamped Show Notes:

00:27 – Today’s topic: How to set a marketing budget

00:34 – Bigger companies’ budget vs small companies’ budget

00:52 – Neil doesn’t believe in a marketing budget

01:18 – Your budget should be flexible depending on the results you’re getting

02:24 – The one that spends the most, is the one that wins

03:31 – The budget…