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Can Tourism Change How the World Sees Israel?

What if one of the most powerful ways to change the conversation about Israel is simply to get people on a plane?

On this episode, Moshe Kinderlehrer speaks with Chad Martin, Northeast regional director for Israel’s Ministry of Tourism, about the power of firsthand experience, the dramatic changes in Israel tourism since COVID-19 and Oct. 7 and why Martin sees tourism as a form of “popular diplomacy.”

Martin also discusses the return of flights to Israel, the ripple effect of travelers sharing their experiences and how bringing community leaders to Israel can turn a single trip into an…

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