Latest / Mini Scroll / MINI SCROLL: Colour analysis TikTok community drama, Tana Mongeau talks Reddit impact + Spotify Wrapped reception

Transcript

MINI SCROLL: Colour analysis TikTok community drama, Tana Mongeau talks Reddit impact + Spotify Wrapped reception · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
• 0:07
  media, the creator economy and the digital space every Monday
• 0:11
  through Thursday and sometimes Fridays.
• 0:13
  I'm your host, Lauren Meisner, the founder of the youth digital
• 0:17
  media brand Centennial World. Welcome back to Mini Scroll,
• 0:22
  everyone. OK, before I get into it, I
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  wanted to say if you guys have us in your Spotify wrapped or
• 0:29
  your YouTube wrapped, please, please, please tag me, tag at
• 0:33
  Lauren Meisner under score on Instagram.
• 0:35
  If you guys are sharing it, please share it and please tag
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  me. Our Centennial World Instagram
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  account and our infinite scroll Instagram account.
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  Well, our Centennial world one we don't post on so we don't
• 0:46
  really check it that much. Annabelle checks it here and
• 0:48
  there, but it's not active. Our infinite scroll 1 is like my
• 0:53
  cross to bear. I have no idea what to do about
• 0:56
  that account. I just forget about it.
• 0:58
  Like genuinely, I'll post on TikTok no matter what we're
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  posting online and I literally always forget to post a real
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  like to take that TikTok that I've made and put it and make it
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  a real. I always forget.
• 1:08
  So then I'm like bulk uploading anyways, that account's a mess.
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  So please tag me because I would love to see it.
• 1:14
  I would love to reshare it on my personal account.
• 1:16
  Please follow me on Instagram as well.
• 1:18
  I know I keep asking you to like rate review, subscribe, follow
• 1:21
  me Patreon, like all these different things.
• 1:24
  And I know sometimes I apologize for that and then you guys are
• 1:27
  like, don't apologize for self promotion and all that kind of
• 1:29
  stuff. But honestly, I've decided 2026
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  is my year of leaning into my strengths.
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  And one of my strengths is that I'm very comfortable, like
• 1:40
  speaking to you guys and presenting on camera and all of
• 1:42
  that kind of stuff. And as Annabelle says, that's
• 1:44
  the Leo rising in me. So I'm trying to get to 10,000
• 1:48
  followers on Instagram because I'm almost there.
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  I've been in the nines for like genuinely years, like literally
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  5-6 years. And the reason being I was
• 1:57
  really building my social accounts for a while there.
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  And then when I went into media full time, I just kind of
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  stopped. Like I just kind of stopped
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  caring about that kind of stuff. And obviously, obviously now all
• 2:07
  my energy goes into building Centennial.
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  So my own personal profile has kind of like fallen by the
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  wayside, which is totally fine. However, this past year, this is
• 2:15
  a tangent now, I'm very sorry. This past year, a lot of the
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  brand partnerships that we've done have actually wanted my
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  personal content, like involved in it, like my Instagram, my
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  TikTok, whatever. So it's very beneficial to us if
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  I have essentially a bigger profile.
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  So please follow me is my point. OK, let's just get into the
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  stories for today. So the first story that I have
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  you guys is there is a bit of drama in the color analysis
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  community. So color analysis is a
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  discipline that identifies what color palette looks best with a
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  person's eyes, hair, skin tone and other markers.
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  And then it basically categorizes you into a spring, a
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  summer, a winter and autumn with various subcategories as well.
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  And I actually spoke about color analysis I think like last week
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  or the week before because like it is all over my algorithm.
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  I am so deep in the weeds of color analysis TikTok and I'm
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  really trying to figure out what season I am because I have brown
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  eyes but I have pretty light skin and I obviously have like
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  very light hair. So if you guys have a guess of
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  what I am please let me know. I don't know.
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  I do know that like bright pastels, I feel like those look
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  the best on me. Okay, anyways, so the point of
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  getting your color analysis is that it helps you dress better,
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  it helps you do your makeup better, like that kind of thing.
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  So this process has been around since at least the 1980s as far
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  as I could find, but it really blew up in popularity thanks to
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  TikTok these past couple of years.
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  And because of this, there are tons of new people getting
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  certified in color analysis and starting businesses like this.
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  And a lot of them promote their services on TikTok.
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  They share client color analysis, they share celebrity
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  guesses based that kind of stuff.
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  Color analysis creator Meg Diem posted a video yesterday calling
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  out an older color analyst for quote UN quote, bullying up and
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  coming ones online and manipulating her following.
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  So it seems like Meg was inspired to make this video
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  because her comment section was recently flooded with people
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  saying that you shouldn't trust Meg because she doesn't know
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  what she's doing and the only valid color analyst to listen to
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  is basically this other older creator.
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  This person, when I first started creating content, I was
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  not certified and I was just sharing what I was learning as I
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  was learning it. So I was relaying probably a lot
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  of inaccurate information. This person started coming into
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  my comments and just every single video that I made blasted
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  me was like, this is wrong. You're not certified.
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  It was very aggressive. And it was shocking to me
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  because at the time I was following this person and I was
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  I was inspired by them and I was like, this is so cool.
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  Like people my age need to know about this is on the very early
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  curve of color analysis here on TikTok.
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  I actually reached out to her because I wanted to say like,
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  hey, like this was this really hurt me because I had been
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  looking up to you like really like embarrassing that you like
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  as a bigger creator like came at me and started being kind of
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  like hateful. She immediately blocked me.
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  Since then, I have talked to many color analysis creators and
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  this is her MO. She blocks every single color
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  analysis creator that comes up on her.
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  Feed Meg didn't name the creator.
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  However, there are tons of color analysts in Meg's comments
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  section saying that they believe she is referring to Carol Braley
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  and that Carol has also blocked many of them.
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  Meg seemingly confirmed this when she replied to a comment.
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  So the comment read. I can't stand Carol Braley and
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  her brand of color analysis. Any system that immediately puts
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  a person with dark hair slash eyes in a winter or winter
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  leaning type is dead to me. She typed me as a true winter.
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  I had an in person analysis and I am a light summer.
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  Nothing beats in person analysis.
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  She was totally wrong. OK, so that was the comment and
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  then Meg responded. So again, she named the person
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  Carol and then Meg responded, I use the same system, but just
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  because you have dark hair and eyes doesn't immediately place
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  you in winter. This is strange to me.
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  So it seems as though it's probably Carol because she
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  didn't say no, it's not Carol. And she has actually clarified
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  in the comments that it's not another creator that people were
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  guessing. So this has brought up
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  interesting discussion online about how when a discipline or a
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  field in industry gets really buzzy online, then it can kind
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  of change things and get competitive.
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  Because I guess there's a lot of people in the comment sections
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  saying that color analysis used to be a very close knit
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  community and it used to be very supportive.
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  And now that's not so much the case because it's super popular
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  online. And that brings about, you know,
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  other changes where people are trying to become a color analyst
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  or just any type of field that's popular, right?
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  Like people are trying to get into that field because they
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  know they can make money in it. It's trendy, it's buzzy, that
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  kind of stuff. I think the interesting thing
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  that I've learned though, through this saga is that color
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  analysis is not as scientific, I guess, as I assumed it was
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  because in all the discourse around this, there's people like
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  it's crazy that she's blocking other creators because the point
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  is to like learn off of each other because we see colors
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  differently. Everybody kind of has different
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  opinions on things. I didn't realize it wasn't like
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  kind of AI guess it makes sense, but like a hard and fast
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  methodology, I suppose like a very like standardized
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  methodology. I did not realize that.
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  So it's interesting. But I have thought about getting
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  a color analysis for the last couple of months, but honestly,
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  I just can't do it. They're so expensive.
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  I really want to go, like I would want to go in person, but
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  it's just so expensive. But I do see how it like changes
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  how people look like. I really do see how it changes
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  people's entire aesthetic. It is very cool.
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  OK, The next three that I have for you guys is Tana Mojo has
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  talked about the impact of Reddit on herself perception on
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  a new podcast episode. So Tana's on a bit of like a
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  podcast guest tour right now. She's been going on so many
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  shows and she was recently on the Girls Disrupted podcast
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  where she was asked about the fan experience while she did the
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  canceled podcast with Brooke Schofield.
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  And here's what she said. I'm always.
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  So curious about this. Like when you're working with a
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  friend, did you ever let, like even subconsciously, I guess the
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  fan base kind of dictate the way you felt about Brooke or did
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  were you able to separate the noise from what was real between
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  you guys? I could definitely like separate
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  the thing. I think the human brain is also
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  so interesting. I've been like really interested
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  lately in confirmation bias and realizing how much I'm like a
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  victim of it. If you're convinced someone it
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  doesn't like you, or they're mad at you, or you're convinced that
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  someone like likes you, loves you, whatever, like they could
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  say 8 nice things and then look at you the wrong way one time
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  and like, it's feeding your confirmation bias.
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  And like, the Internet can definitely do that to you, You
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  know what I mean? Like those Reddit threads and
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  all of those things can like create this confirmation bias
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  that you can easily fall victim to and stuff.
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  But like, I don't know, it was just so much more layered than
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  that, right? Because it's like, I'm sure
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  those people are still writing threads like right now about us,
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  and it's like they're still not done.
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  So if you guys don't know the cancelled sub, the cancelled
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  like subreddit and the fandom, I don't know, I guess it kind of
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  changed over the years. Like it was very back and forth,
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  but by the end of it, there was a lot of belief from the fans
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  that Tana was kind of over Brooke.
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  And a lot of people have now said that Tana has very much
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  seemed to like drop Brooke since canceled ended.
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  But it's interesting that she's saying like the feedback from
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  Reddit of course can impact herself perception, but it can
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  also impact how she felt about Brooke and how she felt about
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  relationships in her life and things like that.
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  I guess it makes sense. I think from this answer I
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  gather 2 things. The first is that it's clear
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  that Tana and Brooke really didn't think a lot of the
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  criticism that they got online while doing canceled was valid,
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  which I don't think would come as a huge surprise to anyone
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  that was following canceled very closely.
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  But second, I also gather that it's very hard to drown out that
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  noise, even if you feel very differently about a situation or
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  about a person or about your relationship when there's
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  thousands, if not millions of people telling you or
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  speculating that you feel a certain way.
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  You know, Tana's kind of saying at least I gather from this
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  quote that, you know, it's really hard to drown that out
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  and to make your own opinions about things and to stick to
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  those. And I mean, that makes sense.
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  Like, I think we should not be Privy to thousands of, if not
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  millions of people's opinions about us and our lives, like
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  ever. I think that's incredibly
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  unnatural and I totally understand how it's impactful.
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  I also did want to say this is a bit of an aside, but it's
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  related to canceled and Brooke. So anytime Brooke is posting on
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  TikTok, people will take the photo of her fiance Miles, and
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  the girl that he was allegedly dating supposedly in a
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  relationship with when he was like in his late 20s and she was
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  a minor. I think she was like 15 or 16,
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  maybe 17. She was a teenager.
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  She was under 18. She was a minor.
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  OK. But people will post those
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  photos and she's been drawing attention to this because she
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  comments like ha, ha, ha, or like love this and like likes
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  them and stuff like that, which is crazy in and of itself.
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  But while I think it's completely valid to question
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  Miles and, you know, to question, I guess, Brooke
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  continuing to be in a relationship with this man, I
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  also think for the girl who's in the photos who was a minor at
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  the time, I do think it's not great to be posting her photo.
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  Like we're all presuming, you know, groomed her to be posting
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  that photo constantly on the Internet on video.
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  Some of these videos have like millions of views.
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  So all these people are seeing her photo constantly, these
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  photos that, like, honestly could be really triggering for
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  her. So we also need to think about
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  what that would do to that girl where her face now is plastered
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  constantly all over Brooks comments section all over the
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  Internet in this very vulnerable time in her life.
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  Even if she doesn't consider it to be vulnerable, I think we can
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  all agree it was probably a vulnerable time in her life,
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  even if she doesn't personally see it that way right now.
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  OK, and the last story that I have for you guys, like I
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  mentioned Spotify wrapped, it's out today, and I wanted to talk
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  about how the reception has been mixed.
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  So first I wanted to give you guys an insight into our Spotify
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  wrapped because so many of you guys have contributed to you
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  know, such an amazing wrapped for us this year.
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  So I wanted to share some stats cuz they're honestly really
• 12:27
  exciting for us. So the infinite scroll RSS feed,
• 12:31
  we are a top 10 show for 32.3000 listeners, our total new
• 12:40
  audience this year. This is not for high stakes.
• 12:42
  This is just for infinite scroll and like mini scroll, mini tac
• 12:45
  obviously cuz they're all in the same feed is 122,000 for our new
• 12:51
  audience. That is literally crazy.
• 12:53
  We were in the top 5% of videos on Spotify.
• 12:58
  We saw 98% increase in total listening time from last year
• 13:04
  and I wanted to share some of our YouTube insights.
• 13:06
  So we've seen 1.3 million views, 165,000 watch time hours and a
• 13:14
  monthly audience of 57.9000. So that's obviously not like
• 13:18
  follower subscribers, but that is like audience members who are
• 13:21
  coming every single month. And then on TikTok, we also saw
• 13:25
  some crazy growth. So over the course of this year,
• 13:28
  we've seen 68 million views and we've had a total of 58,000,000
• 13:35
  viewers, like specific individual viewers.
• 13:39
  So in total, the Centennial World Podcast Network including
• 13:43
  high stakes, infinite scroll, mini scroll mini tech, we saw
• 13:46
  70.67% total network growth. We have a total of 232,000
• 13:55
  unique podcast audience. Our monthly social media
• 13:58
  audience was 4.8 million and on average we reached 17,000,000
• 14:05
  impressions every single month. So it was a huge year for us.
• 14:09
  I thought we grew a lot in 2024, and we did because we introduced
• 14:12
  Mini, which was like a game changer.
• 14:15
  But this year, I don't know, these stats are just so huge.
• 14:18
  Like we grew a lot last year, but this year I feel like we
• 14:21
  really solidified like our product and who we are and what
• 14:24
  the brand stands for. And yeah, it's just like so
• 14:27
  exciting. And you know, I've spoken a lot
• 14:29
  about how these past two years have been really challenging,
• 14:32
  and 2025 was really challenging for us, especially from a
• 14:36
  financial perspective. And so to see really big numbers
• 14:39
  like this, honestly, it has actually changed my perspective
• 14:43
  on how I feel about how this year has gone.
• 14:46
  So I'm really excited and I'm proud of us.
• 14:49
  All right, let's get into what people are saying though.
• 14:53
  So last year for Spotify Wrapped, I don't know if you
• 14:55
  guys remember, but it wasn't really well received.
• 14:58
  A lot of users felt like it was AI slop that created the Spotify
• 15:02
  Wrapped and it lost a lot of this like fun human touch.
• 15:06
  There were also a lot of glitches.
• 15:08
  I guess I didn't personally experience these, but I saw like
• 15:10
  when I was doing research for this, a lot of people talking
• 15:13
  about how there were glitches, like they would try and watch
• 15:15
  their wrapped videos and it would just like freeze or crash
• 15:18
  their app. So this year's is a lot better,
• 15:20
  feels way more human, It feels more seamless.
• 15:23
  However, this year there has been noticeably more people
• 15:26
  talking about how they weren't going to participate in Wrapped
• 15:29
  this year. There are three main reasons.
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  So this is directly from CBC quote.
• 15:35
  First, there's artist compensation.
• 15:37
  Spotify has long been criticized for its dismal payouts to
• 15:40
  artists. Earlier this year, some Grammy
• 15:42
  nominated songwriters even boycotted a Spotify Awards event
• 15:45
  in response to the company's decision to reduce royalty rates
• 15:49
  for songwriters and publishers by merging its premium music
• 15:52
  service with audiobooks last year.
• 15:54
  Then there was the outcry around Spotify's Co founder Daniel X
• 15:57
  Investment and Helsing, a German defense company.
• 16:00
  When the news broke that the CEO had been funding the AI military
• 16:04
  tech company through his investment firm Prima Materia,
• 16:07
  Indie artists like Massive Attack, Deerhoof and Godspeed
• 16:10
  You, Black Emperor pulled their music from the platform in
• 16:13
  protest during the summer. In late September, EC announced
• 16:16
  he would be stepping down as CEO while remaining the executive
• 16:20
  chairman. There have also been a few high
• 16:22
  profile lawsuits. Earlier this month, a class
• 16:25
  action lawsuit was filed accusing Spotify of accepting
• 16:27
  payment in exchange for promotion on Discovery Mode
• 16:31
  playlists, which are intended to provide paid users with
• 16:34
  personalized, curated playlist based on their actual listening
• 16:37
  habits. Also filed in early November.
• 16:40
  This is crazy because Annabelle said this before we even looked
• 16:43
  into this. Also filed in early November was
• 16:45
  a lawsuit against Spotify alleging billions of fraudulent
• 16:48
  streams using bots to the benefit of artists like Drake.
• 16:52
  OK so we got the stats that Drake was one of the top artists
• 16:55
  in Australia and Annabelle was like who is listening to Drake
• 16:58
  in 2025? Like, how is he a top artist in
• 17:01
  Australia specifically? And then I literally was doing
• 17:04
  research for this story and I saw this in CBC and I was like,
• 17:07
  Oh my God. I wonder if it's bots.
• 17:09
  And then the last straw for some users, however, has been the
• 17:12
  controversial decision to run recruitment ads for the US
• 17:16
  Immigration and Customs Enforcement as an ICE, which has
• 17:20
  come under fire this year for raiding workplaces and other
• 17:22
  spots in the US and arresting migrants.
• 17:25
  So I guess the ads started appearing for free users in
• 17:28
  October and that really kicked off calls to boycott Spotify.
• 17:33
  If you guys ever hear an ad on any of our podcasts that you
• 17:37
  feel like would not align with us, please let me know because
• 17:40
  there are, I believe back end things you can tick that say
• 17:43
  like please do not put like gambling ads or whatever on my
• 17:46
  podcast. I believe they have that.
• 17:48
  I set it up so long ago so I don't fully remember, but I do
• 17:51
  believe you can like tick certain boxes.
• 17:52
  So just always feel free to let us know.
• 17:55
  Now the last thing I wanted to mention, there's a major
• 17:58
  discussion going on right now about Tik Tok's like pylon
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  culture, like dogpiling pylon culture.
• 18:04
  So unless something really news really happens overnight, I
• 18:07
  think I'm going to do a bit of a deep dive into it tomorrow
• 18:10
  because I don't know if you guys remember the TikTok that went
• 18:13
  super viral around this time last year of the girl talking
• 18:16
  about how Beyoncé makes American propaganda.
• 18:19
  So she has made a follow up video because it's been almost a
• 18:21
  year since that video and she talked about, you know, what
• 18:25
  that experience was like going so viral and having a quote UN
• 18:28
  quote like controversial opinion like that and what that did to
• 18:31
  her mental health, to her family members, all that kind of stuff.
• 18:34
  And now there's like a really big conversation around that.
• 18:37
  So I want to kind of like dive into what some people are saying
• 18:40
  and kind of yeah, like just the conversation that's happening
• 18:43
  online. Anyways, guys, that's it for
• 18:44
  mini scroll today. Thank you so much for listening.
• 18:47
  I love you guys. Please remember to rate review
• 18:49
  and subscribe. Please, Spotify star rate US.
• 18:52
  Speaking of Spotify, Spotify star rate US and tag us if we're
• 18:57
  in your YouTube Wrapped, your Spotify Wrapped, all that kind
• 19:00
  of stuff. And I will talk to you guys
• 19:02
  tomorrow for a Friday mini scroll.
• 19:04
  Bye.