Latest / Farm Small Farm Smart Daily
How to Sell More (by specializing in something) - The Urban Farmer - Season 2 - Week 13
Learn more at permaculturevoices.com/theurbanfarmer
Support the show at permaculturevoices.com/support
Think about an established farmers market with an established customer base.
Everyone shopping at that market has their preferred vendors. They buy lettuce from this guy and they buy tomatoes from that girl week after week. They don't switch it up.
If you then enter that market as a new vendor, how do you knock someone out of the preferred vendor spot in a customer's mind? How do you get the customer to switch to buying lettuce or tomatoes from you instead of that guy or that girl? Because…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.