Latest / The Bold Lounge / Rich Bracken: How to Transform Fear into Bold Opportunity
Transcript
- 0:07Speaker 1: Welcome to the Bold Lounge podcast.
- 0:09Speaker 1: My name is Leigh Burgess and I will be your host.
- 0:12Speaker 1: If you're anything like me, you love hearing inspiring stories of people who have gone on bold journeys and made a positive impact in the world.
- 0:19Speaker 1: This podcast is all about those kinds of stories.
- 0:23Speaker 1: Every week, we'll hear from someone who has taken a leap or embarked on an extraordinary journey.
- 0:27Speaker 1: In addition to hearing their stories, we'll also learn about their bold growth mindset that they use to make things happen.
- 0:34Speaker 1: Whether they face challenges or doubts along the way, they persisted and ultimately achieved their goals.
- 0:40Speaker 1: These impactful stories will leave you feeling motivated and inspired to pursue your own bold journey.
- 0:46Speaker 1: I believe everyone has a bold story waiting to be freed.
- 0:49Speaker 1: Tune in and get ready to be inspired.
- 0:52Speaker 1: Welcome to the Bold Lounge.
- 1:00Speaker 1: Today I have Rich Bracken.
- 1:02Speaker 1: He is an award-winning keynote speaker, marketing executive and client service expert.
- 1:05Speaker 1: Welcome to the Bold Lounge.
- 1:05Speaker 1: Today I have Rich Bracken.
- 1:06Speaker 1: He is an award-winning keynote speaker, marketing executive and client service expert.
- 1:08Speaker 1: Welcome to the Bold Lounge, rich.
- 1:10Speaker 2: Thank you so much, lee.
- 1:11Speaker 2: It's a pleasure to be here.
- 1:12Speaker 2: I'm excited to see you, your bold sign, your bold curtains behind you, so we're going to have a good time today.
- 1:16Speaker 1: Definitely, so we've been working on setting this up.
- 1:19Speaker 1: I'm so excited to be able to talk to you and to get to know you a bit better through our conversation, and I'm excited to talk to you about being bold, and we're going to start off with what is your definition of bold?
- 1:31Speaker 2: Bold, I think, is a combination of a couple of things.
- 1:34Speaker 2: I think it's the belief in yourself, because I think, especially as adults, we tend to give into imposter syndrome too much, we tend to talk down on ourselves too much.
- 1:43Speaker 2: I think the statistic is around 80% of our thoughts are neutral or negative on a daily basis.
- 1:48Speaker 2: So the idea of just stepping into who you are and believing who you are is a bold move, which is unfortunate, but it is what it is.
- 1:56Speaker 2: So I think it's the combination of that self-confidence.
- 1:58Speaker 2: I think it's also bringing something different and unique.
- 2:01Speaker 2: So that authenticity piece of it is really critical, because so many times, especially in the social media age, we're trying to be like someone else or trying to follow a trend or trying to do these things.
- 2:10Speaker 2: But when you see someone step out and do something different or do something unique or, frankly, just express themselves as they are, that to me is bold.
- 2:19Speaker 2: And then, finally, I think you can't ever ignore somebody that just comes with a big, bold idea, which I I'm a big fan of.
- 2:24Speaker 2: I try, I think you can't ever ignore somebody that just comes with a big, bold idea, which I'm a big fan of.
- 2:26Speaker 2: I try, I'm not going to say that every idea that I come up with is bold, but I've come up with my fair share over the years and I think it's just there's a fear and an excitement with it.
- 2:35Speaker 2: So if it feels like it's a little bit scary, it's bold.
- 2:39Speaker 1: Yeah, definitely there's a connection between feeling discomfort and being bold and not discomfort.
- 2:44Speaker 1: I always say it's uncomfortable in a good way.
- 2:46Speaker 1: Something's telling me I need to do something different and I'm going to have to, I think, move forward with fear as my companion and I.
- 2:55Speaker 1: You know we don't have to talk, but I know you're there, but I'm still going to do it anyway.
- 2:58Speaker 2: Courage goes right hand in hand with that right.
- 3:01Speaker 2: So I'm a big Peloton nerd, so you don't hear me quoting Peloton and mentioning Peloton in my content or whatever.
- 3:05Speaker 2: But one of the one of the meditations that I do on courage is the it's not it's not a lack of fear when you're courageous or bold.
- 3:12Speaker 2: It's the adoption of that fear and then moving past it, because there's something on the other side, or like Mel Robbins talks about when she speaks.
- 3:19Speaker 2: You're like don't you get nervous or afraid?
- 3:20Speaker 2: She goes.
- 3:21Speaker 2: Well, I used to.
- 3:22Speaker 2: But now I understand when my heart rate goes up and my palms get clammy and my armpits sweat, instead of saying I'm doing something that terrifies me and something that's exciting, something that's bold, you're helping people.
- 3:33Speaker 2: So there's a mindset shift there too.
- 3:36Speaker 1: Yeah, for sure, and I think that comes along with our experiences.
- 3:39Speaker 1: So, like you talked about being innovative, being courageous, you know, stepping forward and being yourself and being real, and but you started with belief, which I think is such a big deal.
- 3:50Speaker 1: It is the B of the bold framework.
- 3:52Speaker 1: So believe, own, learn design.
- 3:53Speaker 1: So I love that you talked about that belief.
- 3:56Speaker 1: But not everybody believes in themselves and I think a lot of times that can hold someone back from their possibilities, from their extraordinary life, and hold someone back from their possibilities, from their extraordinary life.
- 4:05Speaker 1: So, when you think about your definition, what's a bold moment that comes to mind for you?
- 4:11Speaker 2: Oh gosh, there's many you know pick one I will say I didn't invent anything, but I've done a lot of really cool stuff over the years where I had to step into my own belief.
- 4:20Speaker 2: I had to own who I was and the decision I made.
- 4:23Speaker 2: You know I had to learn a little bit about myself and then I designed what the path was going to look like.
- 4:26Speaker 2: So, to play on the bold acronym, I, you know I'll throw a couple of random examples out, but you know, I think there are work situations where maybe there was a unique opportunity that I pursued on behalf of my company or somebody that I worked with.
- 4:41Speaker 2: There were a couple of instances where I found myself on a national TV game show.
- 4:45Speaker 2: One I think the most bold thing that I ever did personally was climbed out of a perfectly good blimp hanging a thousand feet over the Atlantic ocean.
- 4:54Speaker 2: That was bold to me because I'm number one, terrified of heights, and number two, like the just saying it out loud.
- 4:59Speaker 2: I'm like why was I dumb enough to do that?
- 5:01Speaker 1: Were you married at that time?
- 5:03Speaker 1: Does your wife know?
- 5:03Speaker 1: No, I was not enough to do that?
- 5:04Speaker 2: Were you married at that time?
- 5:05Speaker 2: Does your wife know you did that?
- 5:06Speaker 2: No, I was not, so I think that maybe that was part of it.
- 5:07Speaker 2: Not married, didn't have kids at the time.
- 5:08Speaker 2: So I'm like what do I have to lose?
- 5:09Speaker 2: But me?
- 5:10Speaker 1: Okay.
- 5:14Speaker 2: But I think the most bold thing that I've done recently is that I'm just now celebrating the first year of my business being full-time Nice.
- 5:20Speaker 2: So, as a consultant, as somebody who is the brand ambassador for Talent, smart EQ, I stepped out a year ago saying you know what?
- 5:27Speaker 2: I've been speaking on the side and doing, consulting on the side for four or five years at about 25% effort.
- 5:33Speaker 2: So what would happen if I went in 100% with all of my time, all of my energy, all of my resources, to see what would happen?
- 5:39Speaker 2: And I've had the best year that I've ever had, professionally especially, but personally too, because I believed in who I was, I believed in my message, I truly owned my differentiators and again, going back to the acronym, I've learned a lot about who I am and I've learned and shifted a little bit.
- 5:57Speaker 2: I think if we don't continue to learn about ourselves, we ruin the opportunity to grow and to be the gigantic personality that we should be.
- 6:04Speaker 2: And then, over the course of time, like I designed what it was going to look like when I started.
- 6:08Speaker 2: But does it look the same now?
- 6:09Speaker 2: No, absolutely not, probably not Right, yeah A lot of opportunities have come in the last year, but that, to me, is one of the most bold things I've ever done, so hanging out of a blimp and believing in myself to start my own business, or the two that come to mind.
- 6:21Speaker 2: Right, exactly.
- 6:23Speaker 2: And then also I wore spandex, that same TV show that I climbed out of a blimp.
- 6:26Speaker 2: I wore spandex pants and a satin mariachi shirt in front of a thousand people and danced salsa and tango.
- 6:32Speaker 1: Wow Okay.
- 6:33Speaker 2: Okay, and there there is a photo that, if you want to, I'll send it to you if you want to use it in social media.
- 6:37Speaker 2: I can't use followers by sharing it, but you know it's.
- 6:41Speaker 2: It was definitely a bold statement, for sure.
- 6:43Speaker 1: Yeah, I've actually seen the video of you in, you know, going down the ladder and you had to go down the ladder and come back up and what I remember is your dad and your dad being so proud and, you know, happy, seeing you do this, which I was just like, wow, like, but it was, this is mom.
- 7:00Speaker 1: That's what I remember about that uh uh video.
- 7:03Speaker 1: So what was the reason that you climbed out of a blimp?
- 7:06Speaker 1: I know it was a game show, but sure was there something you were doing years ago called I'd do anything.
- 7:12Speaker 2: Um so for those that remember, fear factor was basically like a sports version of fear factor okay, no bugs, that's good yeah.
- 7:19Speaker 2: So there were two other guys that I competed against and we had three stunts that we had to do, and if we won one of those, we got to go on to the finale, okay.
- 7:27Speaker 2: And so the first one was that we had to block baseballs coming out of a pitching machine at a hundred miles an hour and we had catcher's gear, but we had a.
- 7:33Speaker 2: We had a boxing mitt, not a glove, so you had to basically deflect the balls, not catch them, and so that was.
- 7:39Speaker 2: That was fun, and I actually one of the guys is a semi-pro baseball player and I beat him just again on self-belief, yeah.
- 7:46Speaker 2: The second stunt was that we did human curling, so imagine running down, yeah, so there was a piece of carpet.
- 7:53Speaker 1: I haven't seen that one.
- 7:55Speaker 2: Oh yeah, not many people have, because the only thing we had on were a pair of biker shorts and a helmet.
- 8:00Speaker 1: Okay, I don't want to see that rich.
- 8:02Speaker 2: Um, it's kind of like I wouldn't show it to anybody first thing in the morning.
- 8:06Speaker 2: I'll put it that way.
- 8:06Speaker 2: And then so the third stunt was that we went from LA to Vegas and we were given a dance instructor and then all of a sudden, we were launched into this thousand person room that we were dancing the tango and salsa in front of all these people at the Nevada State Ballroom Dancing Competition tango and salsa in front of all these people at the Nevada State Ballroom Dancing Competition.
- 8:27Speaker 2: So you had to win one of those and then you go on to the finale, which was the blimp.
- 8:30Speaker 2: We had to climb out and grab tennis balls off the net and climb back up.
- 8:32Speaker 2: But the whole premise of the show was that if I won, I didn't get anything.
- 8:36Speaker 2: I was competing for my dad, and so everybody on the show picked somebody that they were competing for and if you win, you get to grant them some sort of a sports dream come true.
- 8:45Speaker 2: Okay, and my dad's a big golfer, and so he was going to be able to play Augusta with Fred Couples.
- 8:50Speaker 1: I was like Augusta has to be on there then.
- 8:52Speaker 1: Oh, absolutely, Augusta, All right.
- 8:54Speaker 2: So but yeah, it was really fun.
- 8:56Speaker 2: It was a phenomenal experience.
- 8:58Speaker 2: Spoiler alert, because I think the show is available online anywhere, but I didn't when I came up three feet short.
- 9:03Speaker 2: Yeah, you were close, so that that was frustrating, but it was.
- 9:07Speaker 1: It was a wonderful dad was so proud, anyway, I mean I just remember him watching, you know, because they get to watch.
- 9:13Speaker 1: You know he's not in the blimp with you and he was one of your posts, and so I think you know that was definitely a bold move, for sure.
- 9:19Speaker 1: And then just his belief in you and your belief in yourself of like, I'm just going to do this, and then if you juxtapose that against you know, going out on your own and believing in yourself, and that's something obviously you know we're getting to know each other.
- 9:33Speaker 1: But in 2020, I quit my job without having a job, like I got to a point of complete burnout and I just needed to make a change, choose me, and I had gone way too far, like there wasn't even a wick left in the candle.
- 9:46Speaker 1: We were like submerged and still trying to shine and it just wasn't working.
- 9:50Speaker 1: And so that belief in myself you know my family's belief of like, yeah, we can figure it out.
- 9:56Speaker 1: You know it may not go as planned or exactly like we wanted it to, but maybe it'll be even better.
- 10:09Speaker 2: And I think you know I'm getting goosebumps hearing that because I think what?
- 10:10Speaker 2: What it sounds like is that you had a phenomenal support system that just believed in you as much as you needed to believe in yourself.
- 10:13Speaker 2: Right, yeah.
- 10:14Speaker 1: But I think they believed more in me than I did and I think that's such a interesting thing for me because I'm a very confident, straightforward, go-getter type of person.
- 10:24Speaker 1: But we all have something that we're working on and hopefully we realize it, you know, and we're continuing to do it.
- 10:32Speaker 1: But I think, you know, for me was always I'm not enough, like I need to do more, I need to fill the gap, I need to take on the responsibility.
- 10:38Speaker 1: Yeah, I think the belief in myself was just something that absolutely has been strengthened by being an entrepreneur, which I never thought I would be, like it wasn't in the cards, like it was not on the you know, the 20 year plan.
- 10:51Speaker 1: When you think about like where you started, when you think about like high school and college and kind of just going through that, did you ever think this was the plan?
- 10:59Speaker 2: Oh God, no Right, and I will say so, the, so the funny thing about the, the, the ESPN story and to kind of tie all these stories together, yeah, what I loved about what you said is that you had somebody that believed more in you than you believed in yourself at the moment.
- 11:12Speaker 2: But that was kind of the nudge, or the push out of the blimp that you needed Right.
- 11:16Speaker 2: Um.
- 11:16Speaker 2: So, on the show, the host was a guy named George gray and he was pep, talking me like crazy in the blimp, because I was terrified, like in the footage and I can't remember if it was in the clip that you saw, but like my hands were physically shaking.
- 11:28Speaker 1: You were shaking, yeah, like who wouldn't be?
- 11:31Speaker 2: It looks really scary, but he went, you know, off camera.
- 11:35Speaker 2: He was talking me up, he was cheering me on because the other guy that I was competing against had just gone.
- 11:41Speaker 2: So I was the second one up competing against, had just gone, so I was the second one up, so he had already seen this happen.
- 11:47Speaker 2: And so he's, pep, talking me like crazy.
- 11:50Speaker 2: The funny thing is kind of tie back to your original question here is that he is now the guy that is the come on down guy on the price is right.
- 11:55Speaker 2: And so when I went and here's where it comes back is that the only thing I've ever known is that ever since I was five I have this personality and this lack of fear of crowds and cameras and things and stages that ever since I was five years old I wanted to host the Price is Right.
- 12:12Speaker 2: That still is my dream job, so to people.
- 12:14Speaker 2: I'm putting it out in the universe right now.
- 12:16Speaker 1: I want it out there.
- 12:17Speaker 1: I totally, I can totally see you doing that.
- 12:20Speaker 2: I would love to do that.
- 12:21Speaker 2: So to now be at a point where, had you told me at five, or if you told me at 13, you're one day going to be one degree of separation from your dream job, I would have laughed in your face, playing baseball, playing kid, and then I was diagnosed with exercise induced asthma.
- 12:38Speaker 2: And, being an only child, my parents were like you're not going outside, you're staying inside.
- 12:48Speaker 2: And I put on a ton of weight, I became the Husky jeans kid of my class pretty quickly, and so then I got into football.
- 12:55Speaker 2: Later on, like in middle school, I got into football but my identity was around being big, but I was massively insecure and so my identity was tied to this idea that it was my job to protect, kind of like you were talking about.
- 13:06Speaker 2: Your job mentally is to fill these gaps and to keep people happy and keep things moving.
- 13:10Speaker 2: My identity was tied to this football identity and so as I was getting bigger because that was the reason for me being that big at the point that was what I was tied into.
- 13:21Speaker 2: So when I played one year of college ball, then I transferred, didn't work out, and so here I was, giving up my identity at that point and I went through probably my early 20s to probably my early 30s, went through a lot of ups and downs as far as self-identity and self-worth and depression, and so even as recent as my early 30s, I still struggled to identify who I was going to be and what I was here to do.
- 13:47Speaker 2: Right, but I knew at one point in my darkest of times I started like, with tears streaming down my face, I started laughing.
- 13:54Speaker 2: I'm like, okay, why do I still want to be the host of?
- 13:56Speaker 2: The Price is Right.
- 13:57Speaker 2: There's something there, yeah, and that's something that I latched onto at the time.
- 14:02Speaker 2: And I started, instead of just saying like, yes, this is my dream job, but why?
- 14:06Speaker 2: And I started instead of just saying like, yes, this is my dream job, but why?
- 14:09Speaker 2: Why?
- 14:09Speaker 2: What are those layers of me that make me feel like that is my destiny to do that?
- 14:11Speaker 2: And it was, you know, the genuine care for wanting to see people happy.
- 14:15Speaker 2: It was the, the natural ability that I have to to entertain and to improv and to play off crowds and do these like I.
- 14:21Speaker 2: Just I did it as a DJ for years, and so all of these skills combined made me who I am.
- 14:30Speaker 2: But it wasn't until I really peeled all of those things back and said, oh, these are not your typical skills.
- 14:34Speaker 2: You know, public speaking is the biggest fear for Americans above death.
- 14:38Speaker 2: Like that's shocking.
- 14:40Speaker 1: Oh yeah.
- 14:40Speaker 2: That is shocking.
- 14:41Speaker 2: Yeah, yeah.
- 14:42Speaker 2: But here I am, like I've never been scared of public speaking, so there's something there.
- 14:47Speaker 1: Yeah, for sure.
- 14:49Speaker 2: So now I've come to the realization.
- 14:51Speaker 2: You know we talk about figuring things out later in life.
- 14:53Speaker 2: I've now come to the realization.
- 14:54Speaker 2: I was put on this earth to help people, to entertain people, to empower people.
- 14:58Speaker 2: My stories during my keynotes people like resonate.
- 15:08Speaker 2: They're drawn to that because I'm not somebody up there going hey, you know, here's my cool, here's my cool graphic that you should latch onto and I'll send you the PDF afterwards.
- 15:14Speaker 2: And this is going to be, what's going to set you free and build the?
- 15:18Speaker 2: I can't.
- 15:18Speaker 2: I'm not that fluff person.
- 15:20Speaker 2: Yeah, I want to be real.
- 15:22Speaker 1: I want to be real.
- 15:23Speaker 2: I want you to feel like I give a damn about who you are and what you're doing.
- 15:27Speaker 1: Right.
- 15:27Speaker 2: And so that's why I'm here, that's what I'm doing.
- 15:29Speaker 2: So that's my super long answer to your question.
- 15:32Speaker 2: But there's no way I didn't really understand it until probably my mid-30s what I was put on this earth to do.
- 15:39Speaker 1: Yeah, I think it was this really cool feeling for me at 48 when I quit, which was like I was very scared, like which was like I was very scared, like it was very fearful moment for me, but I was, I felt so free and it was so weird to feel them both at the same time, like how, why am I free and scared, you know?
- 15:58Speaker 1: But you know I'll figure it out and I think it's the.
- 15:59Speaker 1: You know I'm going to bet on me.
- 16:00Speaker 1: You know, right, left, just keep moving forward.
- 16:02Speaker 1: And I think you know you just talked about your first year and my first year.
- 16:07Speaker 1: I wouldn't even imagined what happened in my first year, which was, you know, I started out doing consulting and it sounds like you also do that and you know the speaking that you do.
- 16:18Speaker 1: I've seen some of your videos and I hope I get to see you live and in person or or even maybe wish we'll put this out there.
- 16:25Speaker 1: We share a stage someday.
- 16:26Speaker 1: So I think I'll be your opener If anybody's opening for anybody, I'm opening for you.
- 16:32Speaker 2: Oh, please, we'll just fight over that.
- 16:33Speaker 2: It would be an honor to do that.
- 16:34Speaker 1: Yeah.
- 16:35Speaker 1: So I think you know, just even just seeing kind of just what you give, like the energy that you give to the crowd, and what they give back, like it's a reciprocal thing, right?
- 16:43Speaker 1: You know what you're doing is you're bringing realness to someone's struggle, or realness to like oh yeah, I'm not the only one, they don't feel alone anymore and also giving them hope of possibility and I think really you know, sending them out and back into the world renewed.
- 16:58Speaker 2: I love that you pulled the word hope, because that is something that when I when I'm building presentations or I'm building content, or if I'm coaching speakers that are trying to get their story more aligned with what they're trying to do with their message, hope is a word that I use a lot and I think it's and it's not necessarily like I don't think it's not always going to be.
- 17:17Speaker 2: I've now stood in front of 400 people who are all at the bottom of their barrel and I've pulled them out of the darkness into the light.
- 17:24Speaker 2: It could just be that somebody is just struggling with time management or struggling with balancing their energy.
- 17:34Speaker 2: In a certain day there's hope that it can be changed.
- 17:35Speaker 2: So it can be a big change or it can be a small change, but there is hope there to do that.
- 17:37Speaker 2: And it's also the hope, but it's also the empowerment, because it's one that I can get up there and talk to anybody, or talk with anybody or any crowd for an hour, hour and a half, three hours, whatever it is, and give them the hope.
- 17:50Speaker 2: But I have to give them the empowerment for them to believe that they can go do something about it and then give them the tools to do that and then also like, yes, it's real, yes, it's vulnerable and authentic, but it's also fun because I just I can't not have fun Right, and so that's why I bring in DJing and my presentations.
- 18:06Speaker 2: That's why we build real-time mixtapes during the events.
- 18:10Speaker 2: That's why we do fun things.
- 18:11Speaker 2: That's why I had 400 executives at an event the other day stand up with glow sticks and sing friends in low places.
- 18:16Speaker 2: For God's sake, like I want people to have a memorable experience too.
- 18:20Speaker 2: So, yes, you're going to walk out better, but I want you to have fun in the process.
- 18:24Speaker 1: Right, yeah, and like I said, it's, it's almost like getting your battery charged.
- 18:28Speaker 1: That's what I would, you know, when I've seen the videos and it was like wow, like you.
- 18:32Speaker 1: There's no way you could leave that presentation and not feel good and not feel like you have a pep in your step that you didn't have when you came in, right Cause, I think, speaking on a stage, I think a lot of people say they want to be a speaker, they want to age.
- 18:46Speaker 1: I think a lot of people say they want to be a speaker, they want to, you know, have that, but it isn't an easy life.
- 18:52Speaker 1: It is not an easy thing.
- 18:53Speaker 1: So there's a lot of travel, which we were talking about before we started.
- 18:54Speaker 1: You know, we hit record and I think the other thing is like just being able to understand who your audience is and make sure, because I feel like I know, when I speak, like I feel like it's a responsibility that I, that I do a really good job so that they've spent time with me.
- 19:08Speaker 1: That's meaningful, right, and I think you're the same way, and what's something about being a speaker that you didn't realize would be part of it, and it could be good.
- 19:18Speaker 1: It could be something that's just I change or like this, something that you never, you never imagined.
- 19:24Speaker 2: You know, I think the I was always aware of it, but I didn't realize quite the impact it would have.
- 19:29Speaker 2: That and this is this is an absolute blessing.
- 19:32Speaker 2: I don't mean this in any other way, but the fact that it's a blessing, so it's a good thing.
- 19:35Speaker 2: But when, when you get up there and deliver like I know that I do and I have a you know, I have a bunch of friends of mine that are, that are speakers as well do the same thing that we give it to the crowd, like we dump it all out there, we have a good time, we engage, we empower, we do all those things.
- 19:51Speaker 2: And then so afterwards well, before and after there's the concept of being on, and so being on, especially in a public setting, as that person that's supposed to be supposed to have their pep and their step and they're supposed to be energetic and positive.
- 20:06Speaker 2: And there are days where I'm exhausted from traveling that I literally have to psych myself up before I walk out of my hotel room down to the meeting room saying like, look, you're about to enter the world right now.
- 20:16Speaker 2: You got to bring your best self and I may be tired or something may have been frustrating the day before and I have to leave that behind.
- 20:22Speaker 2: So the concept of being on and this is where the blessing comes in while you're being on, and it and I treasure every single conversation I have like this that you have somebody that will come up to you afterwards and say this resonated and can I tell you why?
- 20:36Speaker 2: Yeah, and people I have heard stories and I love every single one of them People open up to me like I am their best friend, that I am, you know, somebody that they feel comfortable being vulnerable with.
- 20:47Speaker 2: I had a woman come up to me after a big presentation where there were you know it was, it was the DJ presentation that I do that she came up and she said I haven't cried in a year and a half because of some trauma that I've been going through and some frustration.
- 20:58Speaker 2: She goes, the way you engaged from the stage were 1300 people in the room, so it wasn't like a 10 person room or a 20 person room where I can make eye contact with everybody.
- 21:06Speaker 2: She was in the back of the room, right, and she said the way you engaged, the way you delivered, the way you truly cared about people, she goes.
- 21:14Speaker 2: I sat there and sobbed and I was like you're welcome.
- 21:17Speaker 2: Sorry, like I, wasn't sure how to respond there, Like was it a good thing or bad thing?
- 21:22Speaker 2: She goes no, no, no, it was a great thing because it made me realize what I had been bottling up for so long.
- 21:27Speaker 1: Yeah, right, she had a release, right, she let something go.
- 21:30Speaker 2: Right, and I hadn't even gotten off the stage at that point, like she came running up to the front of the stage and I jumped down off the stage and she said can I give you a hug?
- 21:36Speaker 2: I said absolutely.
- 21:37Speaker 2: And so it's those moments where I love being that oasis or that safe place that people can unload those things or share those things, because I'm catching them in that moment of vulnerability that they've needed and if I'm the person that they transfer it to great, that is my blessing, that is my honor to do that.
- 21:56Speaker 2: But it does take its toll, but I welcome it.
- 21:59Speaker 2: I wouldn't be doing this still if it took too much of a toll on me.
- 22:03Speaker 1: Right, yeah, no, and I think it's a gift you have, right?
- 22:06Speaker 1: So I think you're out there on purpose.
- 22:08Speaker 1: When I spoke just a couple of weeks ago, someone came up to me afterward, you know, I was in the hallway talking to everybody and after the keynote, and she's like I don't know why I'm crying, you know, and I said, well, you know, and she actually stood up during the presentation.
- 22:23Speaker 1: One of the things I do is I ask people to make a bold commitment to themselves.
- 22:27Speaker 1: They keep it, they write it on a little card and they take it with them.
- 22:31Speaker 1: They don't have to share it.
- 22:32Speaker 1: But, you know, some brave souls actually shared theirs in the in the last presentation, and you know hers was to really have a voice and to speak up when she felt like she shouldn't and, you know, or we was too scary to do it.
- 22:46Speaker 1: So it's just like this really cool moment of someone, like they saw the belief that they needed to see in themselves just because of some words.
- 22:53Speaker 1: I said, you know, because I still go in like I don't know how important I am, but, you know, in the sense of I just want and I always say a prayer like please, let me be your tool, the resource that anyone needs in this room.
- 23:05Speaker 1: Just let me make a difference.
- 23:06Speaker 1: I always know that I'm going to do my very best and so that's enough in that sense.
- 23:12Speaker 1: So like it can make you nervous, but I love that.
- 23:14Speaker 1: You know, we've flipped that to say I'm just really excited.
- 23:17Speaker 1: So when you are out there making a difference, you're not only doing it and speaking, you're also doing consulting.
- 23:22Speaker 1: So tell me a little bit about the EQ part of your world and you know how you work with executives and the things that you're even expanding what you can do in addition to the incredible speaking.
- 23:32Speaker 2: Yeah, no, I appreciate that.
- 23:33Speaker 2: So, and again, it'll be a lengthy answer, so brace yourself.
- 23:36Speaker 2: So over the last couple of years I've done more consulting in a variety of different ways.
- 23:42Speaker 2: So I come from a predominantly corporate background, but I also spent about a decade in the law firm world working in business development client service.
- 23:54Speaker 2: So I have a very unique angle on the professional services world.
- 23:55Speaker 2: So tax, accounting and things like that, but I coach and consult on things like executive presence, emotional intelligence, leadership.
- 23:59Speaker 2: But then also, what are you doing to engage your clients better?
- 24:03Speaker 2: How are you growing the business?
- 24:04Speaker 2: What do you?
- 24:04Speaker 2: You know?
- 24:05Speaker 2: How can we?
- 24:05Speaker 2: Because I'm also a data nerd, like I'm this warm, fuzzy, glittery, you know, happy guy, but also like I'll get, I'll get down and dirty with some data and we'll find a story there to tell to help grow your business or help grow your client relationships.
- 24:17Speaker 2: And then I do the public speaking coaching, which I love.
- 24:20Speaker 2: I absolutely love it because, to your point you made earlier, now I feel like there are more people that feel the calling or the platforms to go do their own version of public speaking or video content or podcasting, and I love that.
- 24:34Speaker 2: I love that people are finding their voice more and more.
- 24:37Speaker 2: So it's a blend of all those things.
- 24:38Speaker 2: The predominant thing that I do now is that, with the keynotes, I also do some workshops on emotional intelligence, where it's familiarizing organizations with how emotional intelligence can help their company from a culture standpoint, from a leadership standpoint, from just a preventing burnout standpoint how people can manage their days and their projects and their client relationships better.
- 24:58Speaker 2: You know, as of two months ago and here's where the story, I'll tighten it as much as I possibly can as of two months ago I'm now the official brand ambassador for Talent Smart EQ, which is the number one emotional intelligence company in the world.
- 25:11Speaker 2: They're the company that put out Emotional Intelligence 2.0, which is one of the most popular books out there.
- 25:16Speaker 2: And so now and the reason it's such a full circle moment for me when I God what year was it 2015?
- 25:26Speaker 2: I was working at a law firm burnt out to the point where I thought I was having a heart attack one day, drove myself to the ER, got hooked up to an EKG machine.
- 25:36Speaker 2: Doctor came in a couple of minutes later and said good news, bad news, you're not having a heart attack, but you're having a massive panic attack.
- 25:42Speaker 2: And so he starts talking to me about how he's leveraged this thing called emotional intelligence in his life to help reduce stress, take more professional and personal happiness back.
- 25:52Speaker 2: So he recommends Emotional Intelligence 2.0.
- 25:54Speaker 2: So I read the book.
- 25:55Speaker 2: All this knowledge, which is universal.
- 25:58Speaker 2: Everybody can get better at it and you can actually increase your emotional intelligence.
- 26:02Speaker 1: Well, that's good to hear because I've definitely met, I've been around people who I feel like I have very good EQ, like I have a pretty high level of EQ, but when you meet someone who has negative EQ, it is like a sandpaper across your skin moment for me.
- 26:20Speaker 2: That's a great way of describing it.
- 26:22Speaker 1: It's just like wow, like it's very obviously you're not getting the human side of what's happening.
- 26:27Speaker 1: So I think it is, and sorry to interrupt, but it's just exciting to hear that someone can actually learn or get better or increase their level of it over time.
- 26:39Speaker 2: Yeah, your IQ, I think, peaks out around 17, 16 or 17,.
- 26:42Speaker 2: Just from a physical aspect, especially for people like me, I'm like well, I'm screwed.
- 26:47Speaker 2: So there's that, so I'm like yay something that I can actually improve and be better at.
- 26:53Speaker 1: Yeah, exactly.
- 26:54Speaker 2: And to your point about low EQ the two lowest industries for EQ is healthcare and law.
- 27:00Speaker 1: And you know what I was in?
- 27:01Speaker 1: Right so I worked in both industries.
- 27:02Speaker 2: Right so I worked alongside the two lowest EQ industries, so I worked alongside the two lowest EQ industries.
- 27:06Speaker 2: So it's a very serendipitous visit and connection with this guy.
- 27:09Speaker 2: He recommends emotional intelligence 2.0.
- 27:11Speaker 2: Obviously, I'm learning all this stuff.
- 27:13Speaker 2: I'm diving into all this data, learning more about the impact on companies.
- 27:16Speaker 2: So the knowledge is there, the desire to want to help people is there, and then also the price is right.
- 27:22Speaker 2: Personality is in play, so I just start go talking.
- 27:25Speaker 2: That's how I got into public speaking.
- 27:27Speaker 2: So now here I am, six years later, the book that got me into public speaking.
- 27:35Speaker 2: I am now public speaking on behalf of, so it's a completely full circle moment for me.
- 27:37Speaker 2: So talk about bold moves and just being putting yourself in the positions and having the conversations and being open to the opportunity.
- 27:44Speaker 2: That's how this all happened, Right.
- 27:47Speaker 1: But yeah, I think you're being humble a little bit.
- 27:48Speaker 1: I think you know, in the sense of those moves that you made, like you have to believe in yourself, you have to take the risk, you have to do the things that might not be guaranteed, and I think you know one of the things I write about in my book is the continuum of boldness.
- 28:03Speaker 1: Some of them are very, very quiet moments that no one knows anything about.
- 28:06Speaker 1: They're really between your ears, which a lot of my bold moments daily are really there.
- 28:11Speaker 1: And then there's the big ones where you may think, like quitting your job and going out and being a natural, like that's a big swing of bold, that's on the higher end.
- 28:19Speaker 1: But I think there's less of those moments.
- 28:21Speaker 1: I really think it's more in the middle to quiet, that they have it.
- 28:25Speaker 1: But you were doing that and you were.
- 28:27Speaker 1: I think the big thing that people need to understand is that being bold is a choice.
- 28:33Speaker 2: You made the choice right.
- 28:35Speaker 1: You said I'm going to follow my God, I'm going to follow my heart.
- 28:38Speaker 1: I'm going to do something different.
- 28:39Speaker 1: You know it will work out.
- 28:42Speaker 1: It will work out, it's not it could, it might, it's, you know it's it will work out one way or another.
- 29:03Speaker 1: And so I think you, you've been a great example of that and moving forward and you just completed your life in a way around EQ.
- 29:09Speaker 1: You're speaking, you're making a difference in people's lives and it's, you know, just incredible, like year two, like I'm just excited to see what's, what's next.
- 29:19Speaker 2: Yeah, there's.
- 29:20Speaker 2: There's a lot of really cool stuff coming, and I appreciate the compliments too.
- 29:22Speaker 2: I don't want those because I'm also learning to take compliments better, it's hard.
- 29:26Speaker 1: Yeah, I'm not good at it either.
- 29:28Speaker 2: That's been actually the New Year's resolution that I've kept tight to this year, outside of my weight loss years ago, like that is.
- 29:34Speaker 2: That's kind of been my thing.
- 29:35Speaker 2: Yeah, there are two things that I've learned.
- 29:37Speaker 2: One there is a vast world of people out there and a majority of them need to hear something encouraging.
- 29:43Speaker 2: They need to have that hope, they need to have some sort of a message, and I think, for lack of better explanation, we could all be a little bit kinder to each other on a day-to-day basis, almost like the continuum of kindness, right?
- 29:56Speaker 2: But if you are trying to create content, if you're trying to create a LinkedIn presence, if you're trying to become a speaker, I've spoken with organizations and companies that I never, ever thought existed.
- 30:03Speaker 2: There.
- 30:03Speaker 2: I've spoken with organizations and companies that I never, ever thought existed, and here I am standing in front of 300 of them and I'm like I didn't realize that this was even a thing, and so I think we can't quite wrap our head around the vastness of opportunity, which is why I'm a big fan of this growth, this abundant mindset.
- 30:22Speaker 2: Like I'm not one of those speakers that I get jealous if I don't get booked about something, because I'm like there's plenty, plenty of conferences and there's plenty of companies doing plenty of events to go speak at and there's plenty of webinars, like it's all out there.
- 30:34Speaker 2: So it's that, it's that kindness mixed with abundant mentality, and then I'm going to borrow.
- 30:40Speaker 2: I'm going to frankly steal and borrow your statement of the continuum of bold, because when I don't think you want and you touched on it earlier I don't think you can quite comprehend the necessity of that until you become a solopreneur.
- 30:54Speaker 2: Yeah, because I'm sitting in my office all day long by myself at home, when I'm not traveling, I have that continuum of bold going on at all times I have to.
- 31:03Speaker 2: And I will say that when I first started this, I had some really good things already planned, but then it's like, okay, well, here was your initial launch point, now what?
- 31:11Speaker 2: And so that desire to want to put myself out there from a like a marketing and sales standpoint, like I'll put content all day long, but to do the direct email outreach and the direct sales outreach, and because it's on me, I'm a one person shop that has taken some work, and that bold continue or continuum of bold is something that I've been activating Now.
- 31:31Speaker 2: Has it been strong every single day?
- 31:32Speaker 2: No, of course not.
- 31:33Speaker 1: I'm human, but the necessity of that continuum of bold is critical when you're doing this, yeah, and I think for me, I think something that I've really tried to do and I've not been successful all year long, but I come back to do do better is just be kind to myself.
- 31:51Speaker 1: Like we talk about being kind to others, which I feel like I do a really good job of that, like sometimes I overdo it, meaning like I give it all and I don't have very much left.
- 31:59Speaker 1: So I got to.
- 32:00Speaker 1: You know, I've gotten better at the tincturing of that.
- 32:03Speaker 1: But I think also, for me, it's just how I talk to myself, how I speak to myself.
- 32:07Speaker 1: So, just reminding people out there, when we talk about being kind, don't forget to be kind to yourself too, because there are moments when we're in our office or we're just trying to figure something out.
- 32:15Speaker 1: I was like man, like why can't I figure it out, or why can't I fix it, or that didn't go like I thought it was.
- 32:21Speaker 2: Yeah Well, you've got to be kind to yourself first, right, Because you're the person you talk to the most, you're the voice you listen to the most, and with me.
- 32:29Speaker 1: It comes in a variety of voices and maybe a few accents here and there, that's another podcast, exactly Right.
- 32:37Speaker 2: And I think it too.
- 32:38Speaker 2: It's and I don't know if, like, one of my biggest traps is, if I'm on, if I'm having a not so hot day and I'm, I hop on LinkedIn to either post some content or check out on something, just to kind of feed myself a little bit, to bring, you know, to bring some motivation back.
- 32:52Speaker 2: But if I happen to see somebody speaking at a conference and I see the big crowd, I'm like well, why am I not doing that?
- 32:58Speaker 1: Yeah.
- 32:59Speaker 2: And that is where I've checked myself so many times of saying nope, do not, do not step foot on that slippery slide One more.
- 33:06Speaker 1: second Stay away from the comparison slide.
- 33:08Speaker 2: Oh, the comparison will kill you yeah.
- 33:10Speaker 2: Comparison will kill you.
- 33:12Speaker 2: Yeah so that is that, if there, if there is a one big thing I and I love our, our combined thought on this be kind to yourself and don't compare yourself to other people.
- 33:21Speaker 2: You've got your own path.
- 33:22Speaker 2: You've got your own story that's unfolding.
- 33:24Speaker 2: You don't have to be anybody else.
- 33:25Speaker 2: You, you're going to have your crowd, You're going to have your stage.
- 33:28Speaker 2: You're going to be put in front of the right people that need to hear you at that time that they hear you.
- 33:33Speaker 2: It's like it's all about to be written.
- 33:34Speaker 2: You just got to be patient.
- 33:35Speaker 1: Yeah, run your race.
- 33:36Speaker 1: I just I've always enjoyed that.
- 33:38Speaker 1: It's like when you think about running and I used to do 5k is like every month at least, and so, as I'm getting better and better and getting healthier from, you know, recovering from my burnout, I'm getting close to where I can start running again and feel good and healthy.
- 33:51Speaker 1: But it was like, you know, don't compare yourself, because you line up by time, right, are you a 10 minute mile, a 12 minute mile, 14 mile?
- 33:58Speaker 1: You know like, and so for me it was like, oh man, I just want to get up there, but I can't.
- 34:03Speaker 1: You know, like, there's no way I want to.
- 34:04Speaker 1: I don't want to slow anybody down, just run your race and you'll get where you're supposed to get, when you're supposed to get there.
- 34:10Speaker 1: It is easier said than done, though.
- 34:12Speaker 1: Like, patience is not my virtue, and so sometimes we try to force or chase things.
- 34:17Speaker 1: At least I have, and I think I'm definitely geared down the chasing and the you know just even my human design type.
- 34:27Speaker 1: I shouldn't try to force things.
- 34:28Speaker 1: Just let it be, let it happen, because what's meant for you won't miss you.
- 34:32Speaker 1: Right, that that's something that we've heard, so I think it's easier said than done, but just for people to realize, like just run your race, like do your thing, do your best, and it's going to happen.
- 34:41Speaker 1: But it starts with believing that you can.
- 34:44Speaker 2: And we share that, the similar philosophy based on on running the race.
- 34:49Speaker 2: So I remember.
- 34:50Speaker 2: So I ran the New York city marathon on a fluke once, oh my gosh, yeah Um.
- 34:55Speaker 1: I'm.
- 34:55Speaker 1: The most I've run is eight miles, so I'm not.
- 34:58Speaker 2: So it was the basis.
- 34:59Speaker 2: It's actually the basis of another keynote I do called become unstoppable where, long story short, I was scrolling Twitter while drinking wine one night, wound up in the New York city marathon.
- 35:09Speaker 2: Don't do that, no scrolling, and not a good idea, but what was interesting was that I so I accepted the invitation.
- 35:17Speaker 2: It was a fundraiser connection and I was happy to do it because it was for cancer research and I was working at a law firm and I had one of my attorneys who had run the New York city marathon a couple of times.
- 35:27Speaker 2: I'd done a fundraiser at the firm to raise money for this charity.
- 35:30Speaker 2: And so he pulls me aside and he was like oh yeah, you know, if you ever want advice, like I've run the race a few times.
- 35:35Speaker 2: So he was kind of keeping tabs on me and we got I was probably maybe three weeks out, maybe two weeks out, three weeks out from the race, and he stopped me in.
- 35:50Speaker 2: He goes, let me ask you a question Are you going to win the New York city marathon?
- 35:54Speaker 2: And I went.
- 35:56Speaker 2: Well, no, he goes, okay.
- 35:58Speaker 2: So let me, let me reframe things for you here.
- 36:01Speaker 2: You'll be out on that course with thousands of people and probably millions of people watching you.
- 36:06Speaker 2: He said but think about the thousands of people watching you.
- 36:07Speaker 2: He said but think about the thousands of people that are going to be running this race with you.
- 36:10Speaker 2: Everybody's different, everybody comes from a different background.
- 36:13Speaker 2: Everybody's got a different running style, different pace, different goal, different reason while they're out there.
- 36:19Speaker 2: He said if you go out there and you have your brow is furrowed because you're trying to hit a time and if you get frustrated because you're not pacing the way you need to, he goes.
- 36:27Speaker 2: That's going to be your experience.
- 36:28Speaker 2: Or you can go out there and just soak it all in.
- 36:31Speaker 2: Go out there and run the race with a smile on your face, take pictures, stop and take videos of people, stop and high five people grab a banana because people will be passing them out on the course.
- 36:41Speaker 2: He goes.
- 36:41Speaker 2: Your race will be your experience, and your experience.
- 36:44Speaker 2: Only.
- 36:45Speaker 2: How do you want your experience to be remembered?
- 36:48Speaker 2: And I think that's with life too.
- 36:50Speaker 2: I think it's with this goal pursuit.
- 36:51Speaker 2: I think I love what you said like run your race.
- 36:53Speaker 2: It's the experience that you want to have and I will tell you I will never forget that experience as long as I live, because it was, yes, it was one of the most painful and exhausting, but it was one of the most hope driving things, because we ran the race and it was raining when it started, when it was cold.
- 37:09Speaker 2: When it started, it started raining and it got colder and there are millions of people lined up cheering on complete strangers in the rain.
- 37:16Speaker 2: I love that part and it reinvigorated my hope in people, not that I was hopeless.
- 37:22Speaker 2: Yeah, but we need a reminder that they're out there yeah you saw a level of humanity that you just cannot describe accurately, or to the level that it deserves.
- 37:33Speaker 1: Yeah.
- 37:34Speaker 2: But that was my experience and I walked away from it and the videos and the photos and everything else, and now the keynote that I do based off of it, it's all because of this experience.
- 37:41Speaker 2: So I love what you said about run your race.
- 37:43Speaker 2: Experience your life the way you want to experience it.
- 37:47Speaker 2: Run at your pace, take in what you want to take in, do what you want to experience it.
- 37:51Speaker 2: Run at your pace, take in what you want to take in, do what you want to do, but cross the finish line on your own terms.
- 37:53Speaker 1: Yeah, maybe that's your book.
- 37:56Speaker 2: Let's manifest that.
- 37:57Speaker 2: That'll be my third idea.
- 37:58Speaker 2: I'm working on two that are like halfway moving along the line, so I got to pick one.
- 38:01Speaker 2: I'm the worst.
- 38:02Speaker 1: It's hard yeah.
- 38:05Speaker 2: I'm the worst, do like I am.
- 38:06Speaker 2: I am a shiny object thing when it comes to big ideas.
- 38:09Speaker 2: I'm like what about this?
- 38:09Speaker 2: I want to write this book.
- 38:10Speaker 2: I started a book and got a research assistant involved in it.
- 38:13Speaker 2: I've got all this research and I haven't done anything on the book.
- 38:15Speaker 2: I've got another book that just popped up the other day and now I'm pushing that, so it's yeah.
- 38:19Speaker 1: One step at a time.
- 38:20Speaker 1: Yeah, and you do have to choose.
- 38:25Speaker 1: Yeah, you know so, unless you're-.
- 38:26Speaker 2: Not without some ghostwriters.
- 38:27Speaker 1: Yeah, uber talented, yeah you did need some help on that one.
- 38:31Speaker 2: Right.
- 38:31Speaker 1: Yeah, so as we kind of close out, what is the best way to find you and is there anything that we should know about, of what's next and what to look out for?
- 38:41Speaker 2: Yeah, so everything is at richbrackencom.
- 38:43Speaker 2: I just redesigned my website.
- 38:45Speaker 2: I'm really excited about it, had really excited about it, had a great designer come in and give it a fresh look.
- 38:48Speaker 2: Tons of new content on there.
- 38:50Speaker 2: I do a lot of TV appearances, so that content's on there as well.
- 38:53Speaker 2: So, yeah, everything's at richbrackencom all my social feeds and everything else.
- 38:57Speaker 2: Keynote information coaching information.
- 38:59Speaker 1: Book you to speak and come in and consult.
- 39:00Speaker 1: Yeah, okay, cool.
- 39:02Speaker 2: Booking, contact, everything is on there and you know, honestly, like as far as things that are coming, there are a couple of things in the works that I would love to you know do a LinkedIn live or something like that, and share it with you at some point, like I'm working on a YouTube based TV show that, if it lands, it's going to be phenomenal.
- 39:19Speaker 2: Like I'm so excited about it, but it's kind of in talks so I can't say too much, can't say too much, okay.
- 39:25Speaker 2: Yeah, but now, based on this conversation that we're having, I'm going to pick one of the books and go finish it in 2025.
- 39:31Speaker 2: So that's coming as well.
- 39:33Speaker 1: Okay, wonderful, okay, well, we will keep in touch and make sure we're on your list and I'm so excited that you were able to share your journey and, like I said, I hope we share a stage and we see each other live and in person very soon.
- 39:45Speaker 1: Thank you so much for being on the Bold Lounge today.
- 39:48Speaker 2: Thank you so much for being on the Bold Lounge today.
- 39:49Speaker 2: Thank you for having me we will make that happen.
- 39:53Speaker 1: Thank you for listening to the Bold Lounge podcast.
- 39:56Speaker 1: Through the continuum of bold stories vulnerability to taking a leap you will meet more extraordinary people making a positive impact for others through their unique and important story.
- 40:06Speaker 1: By highlighting these stories, we hope to inspire others and share the journey of those with a bold mindset.
- 40:11Speaker 1: We hope you've enjoyed this podcast and look forward to sharing the next bold journey with you.