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How IKEA Built a Brand on Democratic Design
IKEA is the world's largest furniture retailer, but its brand isn't really about furniture. This episode — the 63rd in our Building Brands series — drills into how IKEA turned a constraint (flat-pack shipping) into a philosophy: democratic design. Lucas and Luna trace the story from Ingvar Kamprad's 1940s mail-order startup to the $50 billion global behemoth that shaped how a generation decorates their homes. They break down the five dimensions of IKEA's design process — form, function, quality, sustainability, and low price — and how the company famously refuses to rank…
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