Split Budgets Are Holding Back Retail Media Growth
Retail media replaced the printed flyer, but the way brands plan for it hasn’t changed much. Budgets still roll over year to year like a trade expense, split across teams that each chase their own numbers. Wendy Salisko (WADE Advisory), who spent 22 years in enterprise CPG before co-founding a firm that advises challenger brands, joins Drew Cashmore (Chair, MiR) on this episode of Media Mondays to discuss what it takes to turn retail media into a source of growth. INSIDE THE EPISODE: Siloed budgets work against the brand Trade, shopper marketing, brand, and retail media dollars usually sit…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.