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81. How to Get Your First (or Next) 3 Coaching Clients · Burning Brightly

• 0:00
  stop
• 0:00
  waiting
• 0:00
  for
• 0:00
  those
• 0:01
  clients
• 0:01
  to
• 0:01
  magically
• 0:01
  appear.
• 0:02
  If
• 0:02
  you
• 0:02
  build
• 0:02
  it,
• 0:03
  they
• 0:03
  won't
• 0:03
  come.
• 0:03
  Sorry,
• 0:04
  I
• 0:04
  hate
• 0:04
  to
• 0:04
  burst
• 0:04
  your
• 0:04
  bubble.
• 0:05
  You
• 0:05
  have
• 0:05
  to
• 0:05
  actually
• 0:06
  make
• 0:06
  effort
• 0:06
  and
• 0:06
  talk
• 0:07
  to
• 0:07
  people.
• 0:07
  It
• 0:07
  can
• 0:07
  be
• 0:08
  one
• 0:08
  of
• 0:08
  the
• 0:08
  scariest
• 0:08
  things
• 0:09
  to
• 0:09
  build
• 0:10
  a
• 0:10
  business
• 0:10
  out
• 0:10
  of
• 0:10
  thin
• 0:11
  air
• 0:11
  and
• 0:11
  then
• 0:11
  tell
• 0:11
  people
• 0:12
  about
• 0:12
  it
• 0:12
  and
• 0:12
  say,
• 0:13
  I'm
• 0:13
  doing
• 0:13
  this
• 0:13
  thing.
• 0:14
  Do
• 0:14
  you
• 0:14
  wanna
• 0:15
  buy
• 0:15
  it?
• 0:15
  I
• 0:15
  understand
• 0:16
  that
• 0:16
  it
• 0:16
  requires
• 0:17
  a
• 0:17
  lot
• 0:17
  of
• 0:17
  courage
• 0:18
  and
• 0:18
  it
• 0:18
  it
• 0:18
  requires
• 0:19
  you
• 0:19
  to
• 0:19
  take
• 0:19
  that
• 0:19
  fear,
• 0:20
  set
• 0:20
  it
• 0:20
  on
• 0:20
  the
• 0:20
  shelf,
• 0:21
  and
• 0:21
  have
• 0:21
  faith
• 0:22
  that
• 0:22
  this
• 0:22
  is
• 0:22
  going
• 0:22
  to
• 0:22
  work.
• 0:22
  I
• 0:23
  promise
• 0:23
  you
• 0:23
  it
• 0:23
  will
• 0:23
  work.
• 0:26
  This
• 0:26
  is
• 0:26
  Burning
• 0:26
  Brightly,
• 0:27
  a
• 0:27
  podcast
• 0:27
  for
• 0:28
  Christian
• 0:28
  moms
• 0:28
  who
• 0:28
  are
• 0:29
  feeling
• 0:29
  called
• 0:29
  to
• 0:29
  build
• 0:29
  a
• 0:30
  business
• 0:30
  and
• 0:30
  share
• 0:31
  their
• 0:31
  light
• 0:31
  with
• 0:31
  the
• 0:31
  world.
• 0:32
  I'm
• 0:32
  Bonnie
• 0:33
  Wescomb,
• 0:33
  a
• 0:33
  life
• 0:33
  coach,
• 0:34
  mom
• 0:34
  and
• 0:34
  entrepreneur,
• 0:36
  and
• 0:36
  I'm
• 0:36
  honored
• 0:36
  to
• 0:36
  be
• 0:36
  your
• 0:36
  guide
• 0:37
  as
• 0:37
  you
• 0:37
  face
• 0:37
  this
• 0:37
  business
• 0:38
  building
• 0:38
  adventure
• 0:39
  full
• 0:39
  of
• 0:39
  highs,
• 0:39
  lows,
• 0:40
  and
• 0:40
  everything
• 0:41
  in
• 0:41
  between.
• 0:42
  This
• 0:42
  is
• 0:42
  where
• 0:42
  we
• 0:42
  help
• 0:42
  each
• 0:43
  other
• 0:43
  find
• 0:43
  the
• 0:43
  courage
• 0:44
  to
• 0:44
  shine.
• 0:49
  today
• 0:49
  I'm
• 0:49
  gonna
• 0:49
  teach
• 0:49
  you
• 0:50
  how
• 0:50
  to
• 0:50
  get
• 0:50
  those
• 0:50
  first
• 0:50
  few
• 0:51
  clients
• 0:51
  that
• 0:51
  can
• 0:51
  sometimes
• 0:52
  seem
• 0:52
  so
• 0:52
  overwhelming
• 0:53
  to
• 0:53
  get
• 0:53
  the
• 0:53
  confidence
• 0:54
  boost
• 0:54
  you
• 0:54
  need
• 0:54
  and
• 0:55
  the
• 0:55
  knowledge
• 0:55
  that
• 0:55
  you
• 0:55
  can
• 0:56
  build
• 0:56
  the
• 0:56
  business
• 0:56
  of
• 0:56
  your
• 0:56
  dreams.
• 0:57
  We're
• 0:57
  also
• 0:57
  gonna
• 0:57
  make
• 0:58
  sure
• 0:58
  everything
• 0:58
  is
• 0:58
  set
• 0:58
  up
• 0:58
  for
• 0:58
  success
• 0:59
  in
• 0:59
  the
• 0:59
  future.
• 1:00
  Because
• 1:00
  obviously
• 1:00
  we
• 1:00
  don't
• 1:01
  wanna
• 1:01
  stop
• 1:01
  with
• 1:01
  just
• 1:01
  two
• 1:01
  or
• 1:01
  three
• 1:01
  clients,
• 1:02
  so
• 1:02
  for
• 1:02
  some
• 1:03
  reason,
• 1:03
  those
• 1:03
  first
• 1:03
  few
• 1:03
  clients
• 1:04
  can
• 1:04
  be
• 1:04
  really,
• 1:05
  really
• 1:05
  hard
• 1:05
  to
• 1:05
  get.
• 1:05
  It
• 1:06
  doesn't
• 1:06
  mean
• 1:06
  that
• 1:06
  there's
• 1:06
  necessarily
• 1:07
  anything
• 1:07
  wrong
• 1:07
  with
• 1:07
  you
• 1:08
  or
• 1:08
  your
• 1:08
  coaching,
• 1:09
  although
• 1:09
  we
• 1:09
  will
• 1:09
  make
• 1:09
  sure
• 1:09
  that
• 1:10
  that
• 1:10
  isn't
• 1:10
  the
• 1:10
  case.
• 1:11
  But
• 1:11
  sometimes
• 1:11
  it
• 1:11
  is
• 1:12
  just
• 1:12
  a
• 1:12
  mindset
• 1:12
  issue
• 1:13
  or
• 1:13
  a
• 1:13
  confidence
• 1:14
  issue.
• 1:14
  We've
• 1:15
  never
• 1:15
  done
• 1:15
  this
• 1:15
  before.
• 1:15
  It's
• 1:16
  something
• 1:16
  brand
• 1:16
  new.
• 1:17
  In
• 1:17
  fact,
• 1:17
  because
• 1:18
  there
• 1:18
  are
• 1:18
  so
• 1:18
  many
• 1:18
  unknowns
• 1:19
  in
• 1:19
  our
• 1:19
  business,
• 1:19
  our
• 1:19
  brain
• 1:19
  can
• 1:20
  kind
• 1:20
  of
• 1:20
  go
• 1:20
  a
• 1:20
  little
• 1:20
  haywire.
• 1:21
  And
• 1:21
  we
• 1:21
  just
• 1:21
  can't
• 1:22
  seem
• 1:22
  to
• 1:22
  make
• 1:22
  progress.
• 1:22
  So
• 1:22
  whether
• 1:23
  you're
• 1:23
  a
• 1:23
  brand
• 1:23
  new
• 1:23
  coach
• 1:24
  who's
• 1:24
  working
• 1:24
  on
• 1:24
  those
• 1:24
  first
• 1:24
  few
• 1:25
  clients,
• 1:25
  or
• 1:25
  you've
• 1:25
  been
• 1:25
  a
• 1:25
  coach
• 1:25
  for
• 1:26
  a
• 1:26
  while
• 1:26
  and
• 1:26
  you
• 1:26
  are
• 1:26
  trying
• 1:27
  to
• 1:27
  get
• 1:27
  clients
• 1:27
  again.
• 1:28
  Then
• 1:28
  we
• 1:28
  wanna
• 1:28
  get
• 1:28
  over
• 1:29
  that
• 1:29
  hurdle
• 1:29
  as
• 1:29
  quickly
• 1:29
  as
• 1:29
  possible.
• 1:30
  Because
• 1:30
  once
• 1:30
  you
• 1:30
  have
• 1:31
  three
• 1:31
  to
• 1:31
  five
• 1:31
  clients
• 1:31
  under
• 1:32
  your
• 1:32
  belt,
• 1:32
  things
• 1:33
  get
• 1:33
  a
• 1:33
  lot
• 1:33
  easier
• 1:34
  and
• 1:34
  simpler.
• 1:34
  You
• 1:34
  have
• 1:35
  that
• 1:35
  confidence
• 1:35
  boost,
• 1:36
  you
• 1:36
  know,
• 1:36
  you
• 1:36
  have
• 1:37
  the
• 1:37
  knowledge
• 1:37
  that
• 1:37
  you
• 1:37
  can
• 1:37
  deliver
• 1:38
  results,
• 1:38
  and
• 1:38
  you
• 1:38
  have
• 1:38
  happy
• 1:39
  clients
• 1:39
  you
• 1:39
  can
• 1:39
  get
• 1:40
  testimonials
• 1:40
  from.
• 1:41
  That
• 1:41
  will
• 1:41
  help
• 1:41
  you
• 1:41
  with
• 1:42
  your
• 1:42
  marketing
• 1:42
  and
• 1:42
  bringing
• 1:42
  in
• 1:43
  future
• 1:43
  clients.
• 1:43
  And
• 1:44
  lemme
• 1:44
  just
• 1:44
  reassure
• 1:44
  you
• 1:44
  right
• 1:44
  up
• 1:45
  front,
• 1:45
  you
• 1:45
  don't
• 1:45
  need
• 1:45
  a
• 1:45
  huge
• 1:46
  following
• 1:46
  to
• 1:46
  get
• 1:47
  coaching
• 1:47
  clients,
• 1:47
  not
• 1:48
  now
• 1:48
  and
• 1:48
  not
• 1:48
  in
• 1:48
  the
• 1:48
  future.
• 1:49
  They
• 1:49
  can
• 1:49
  just
• 1:50
  come
• 1:50
  from
• 1:50
  referrals
• 1:51
  through
• 1:51
  our
• 1:51
  networks
• 1:51
  and
• 1:52
  through
• 1:52
  past
• 1:52
  clients.
• 1:52
  Once
• 1:53
  we
• 1:53
  start
• 1:53
  getting
• 1:53
  them
• 1:53
  under
• 1:54
  our
• 1:54
  belt,
• 1:54
  we
• 1:54
  don't
• 1:55
  need
• 1:55
  a
• 1:55
  fancy
• 1:55
  marketing
• 1:56
  strategy.
• 1:56
  In
• 1:56
  fact,
• 1:57
  I
• 1:57
  highly
• 1:57
  recommend
• 1:58
  you
• 1:58
  keep
• 1:58
  things
• 1:58
  as
• 1:59
  simple
• 1:59
  as
• 1:59
  possible
• 2:00
  at
• 2:00
  the
• 2:00
  beginning.
• 2:00
  a
• 2:00
  clear
• 2:01
  and
• 2:01
  simple
• 2:01
  plan
• 2:01
  is
• 2:02
  way
• 2:02
  better
• 2:02
  than
• 2:02
  a
• 2:02
  complex
• 2:03
  one.
• 2:03
  okay,
• 2:04
  we're
• 2:04
  gonna
• 2:04
  cover
• 2:04
  five
• 2:05
  main
• 2:05
  steps
• 2:05
  in
• 2:05
  this
• 2:05
  video
• 2:06
  for
• 2:06
  how
• 2:06
  to
• 2:06
  get
• 2:06
  those
• 2:06
  first
• 2:06
  few
• 2:07
  clients.
• 2:07
  Number
• 2:07
  one,
• 2:08
  stop
• 2:08
  waiting
• 2:09
  for
• 2:09
  them
• 2:09
  to
• 2:09
  magically
• 2:09
  appear.
• 2:10
  That's
• 2:10
  a
• 2:10
  little
• 2:10
  bit
• 2:10
  of
• 2:10
  a
• 2:10
  mindset
• 2:11
  shift.
• 2:11
  We
• 2:11
  need
• 2:11
  to
• 2:11
  make
• 2:12
  sure
• 2:12
  that
• 2:12
  we
• 2:12
  know
• 2:12
  it's
• 2:13
  going
• 2:13
  to
• 2:13
  require
• 2:13
  some
• 2:13
  effort
• 2:14
  to
• 2:14
  get
• 2:14
  the
• 2:14
  clients,
• 2:14
  but
• 2:14
  it's
• 2:15
  not
• 2:15
  beyond
• 2:15
  our
• 2:15
  abilities.
• 2:16
  Number
• 2:16
  two.
• 2:17
  Clarify
• 2:17
  your
• 2:18
  niche
• 2:18
  and
• 2:18
  your
• 2:18
  messaging.
• 2:19
  Make
• 2:19
  sure
• 2:19
  it's
• 2:19
  crystal
• 2:19
  clear
• 2:20
  who
• 2:20
  you
• 2:20
  serve
• 2:20
  and
• 2:21
  how
• 2:21
  you
• 2:21
  help
• 2:21
  them.
• 2:22
  If
• 2:22
  it's
• 2:22
  not
• 2:22
  clear
• 2:22
  to
• 2:22
  you,
• 2:22
  it
• 2:23
  will
• 2:23
  not
• 2:23
  be
• 2:23
  clear
• 2:23
  to
• 2:23
  your
• 2:23
  audience.
• 2:24
  Number
• 2:24
  three,
• 2:24
  start
• 2:25
  making
• 2:25
  use
• 2:25
  of
• 2:25
  your
• 2:26
  network,
• 2:26
  your
• 2:26
  friends
• 2:26
  and
• 2:26
  family,
• 2:27
  neighbors,
• 2:27
  not
• 2:28
  to
• 2:28
  sell
• 2:28
  to
• 2:28
  them.
• 2:28
  We're
• 2:28
  not
• 2:29
  gonna
• 2:29
  try
• 2:29
  to
• 2:29
  coach
• 2:29
  them.
• 2:30
  We
• 2:30
  are
• 2:30
  going
• 2:30
  to
• 2:31
  try
• 2:31
  to
• 2:31
  coach
• 2:31
  the
• 2:31
  people
• 2:32
  they
• 2:32
  know.
• 2:32
  That
• 2:33
  is
• 2:33
  the
• 2:33
  quickest
• 2:33
  way
• 2:33
  to
• 2:34
  getting
• 2:34
  those
• 2:34
  first
• 2:34
  few
• 2:34
  clients.
• 2:35
  Step
• 2:35
  number
• 2:35
  four,
• 2:36
  as
• 2:36
  well
• 2:36
  as
• 2:36
  being
• 2:36
  crystal
• 2:37
  clear
• 2:37
  on
• 2:37
  our
• 2:37
  messaging.
• 2:37
  We
• 2:38
  have
• 2:38
  to
• 2:38
  be
• 2:38
  crystal
• 2:38
  clear
• 2:38
  on
• 2:39
  the
• 2:39
  results
• 2:39
  we
• 2:39
  offer.
• 2:40
  We're
• 2:40
  not
• 2:40
  selling
• 2:40
  coaching,
• 2:41
  we're
• 2:41
  selling
• 2:41
  a
• 2:41
  transformation.
• 2:42
  How
• 2:43
  do
• 2:43
  we
• 2:43
  plan
• 2:43
  on
• 2:43
  helping
• 2:44
  our
• 2:44
  clients
• 2:44
  transform
• 2:45
  their
• 2:45
  lives?
• 2:45
  Make
• 2:45
  sure
• 2:45
  that
• 2:46
  is
• 2:46
  very
• 2:46
  clear
• 2:46
  to
• 2:46
  the
• 2:46
  people
• 2:46
  you're
• 2:46
  talking
• 2:47
  to.
• 2:47
  And
• 2:47
  then
• 2:47
  number
• 2:47
  five,
• 2:48
  make
• 2:48
  sure
• 2:48
  you
• 2:48
  are
• 2:48
  selling.
• 2:49
  A
• 2:49
  lot
• 2:49
  of
• 2:49
  us
• 2:49
  freak
• 2:49
  out
• 2:50
  about
• 2:50
  sales,
• 2:50
  but
• 2:50
  I'm
• 2:50
  gonna
• 2:50
  make
• 2:51
  sure
• 2:51
  you
• 2:51
  have
• 2:51
  some
• 2:51
  very
• 2:51
  simple
• 2:52
  low
• 2:52
  pressure
• 2:52
  offers
• 2:53
  that
• 2:53
  you
• 2:53
  can
• 2:53
  give
• 2:53
  to
• 2:53
  people
• 2:54
  to
• 2:54
  get
• 2:54
  them
• 2:54
  buying
• 2:54
  from
• 2:54
  you.
• 2:55
  Are
• 2:55
  you
• 2:55
  ready?
• 2:55
  Let's
• 2:55
  dive
• 2:56
  in.
• 2:56
  Okay.
• 2:56
  So
• 2:56
  step
• 2:57
  number
• 2:57
  one,
• 2:57
  stop
• 2:58
  waiting
• 2:58
  for
• 2:58
  those
• 2:58
  clients
• 2:58
  to
• 2:59
  magically
• 2:59
  appear.
• 2:59
  If
• 3:00
  you
• 3:00
  build
• 3:00
  it,
• 3:00
  they
• 3:00
  won't
• 3:00
  come.
• 3:01
  Sorry,
• 3:02
  I
• 3:02
  hate
• 3:02
  to
• 3:02
  burst
• 3:02
  your
• 3:03
  bubble.
• 3:03
  You
• 3:03
  have
• 3:04
  to
• 3:04
  actually
• 3:04
  make
• 3:04
  effort
• 3:04
  and
• 3:05
  talk
• 3:05
  to
• 3:05
  people.
• 3:06
  It
• 3:06
  can
• 3:06
  be
• 3:06
  one
• 3:06
  of
• 3:06
  the
• 3:06
  scariest
• 3:07
  things
• 3:07
  to
• 3:08
  build
• 3:08
  a
• 3:08
  business
• 3:08
  out
• 3:08
  of
• 3:09
  thin
• 3:09
  air
• 3:09
  and
• 3:09
  then
• 3:09
  tell
• 3:10
  people
• 3:10
  about
• 3:10
  it
• 3:10
  and
• 3:11
  say,
• 3:11
  I'm
• 3:11
  doing
• 3:11
  this
• 3:12
  thing.
• 3:12
  Do
• 3:13
  you
• 3:13
  wanna
• 3:13
  buy
• 3:13
  it?
• 3:14
  You
• 3:14
  kind
• 3:14
  of
• 3:14
  feel
• 3:14
  like
• 3:15
  a
• 3:15
  little
• 3:15
  girl
• 3:15
  with
• 3:16
  Girl
• 3:16
  Scout
• 3:16
  cookies
• 3:16
  again,
• 3:17
  knocking
• 3:17
  on
• 3:17
  doors,
• 3:17
  right?
• 3:17
  I
• 3:18
  understand
• 3:18
  that
• 3:18
  it
• 3:18
  requires
• 3:19
  a
• 3:19
  lot
• 3:19
  of
• 3:19
  courage
• 3:20
  and
• 3:20
  it
• 3:20
  it
• 3:21
  requires
• 3:21
  you
• 3:21
  to
• 3:21
  take
• 3:21
  that
• 3:22
  fear,
• 3:22
  set
• 3:22
  it
• 3:22
  on
• 3:23
  the
• 3:23
  shelf,
• 3:23
  and
• 3:23
  have
• 3:23
  faith
• 3:24
  that
• 3:24
  this
• 3:24
  is
• 3:24
  going
• 3:24
  to
• 3:24
  work.
• 3:25
  I
• 3:25
  promise
• 3:25
  you
• 3:25
  it
• 3:25
  will
• 3:26
  work.
• 3:26
  Just
• 3:27
  keep
• 3:27
  moving
• 3:27
  forward.
• 3:28
  Make
• 3:28
  sure
• 3:28
  you're
• 3:28
  making
• 3:29
  efforts
• 3:29
  to
• 3:29
  talk
• 3:29
  to
• 3:29
  people
• 3:30
  as
• 3:30
  often
• 3:30
  as
• 3:31
  possible.
• 3:31
  Now
• 3:31
  these
• 3:32
  first
• 3:32
  few
• 3:32
  clients
• 3:32
  will
• 3:32
  likely
• 3:33
  not
• 3:33
  be
• 3:33
  complete
• 3:34
  strangers
• 3:34
  on
• 3:34
  the
• 3:34
  internet.
• 3:35
  They
• 3:35
  will
• 3:35
  likely
• 3:35
  be
• 3:36
  connections
• 3:36
  that
• 3:36
  you
• 3:37
  already
• 3:37
  have
• 3:37
  with
• 3:37
  the
• 3:37
  people
• 3:38
  in
• 3:38
  your
• 3:38
  circle
• 3:38
  or
• 3:38
  network.
• 3:39
  so
• 3:39
  make
• 3:39
  sure
• 3:39
  you're
• 3:40
  talking
• 3:40
  to
• 3:40
  the
• 3:40
  people
• 3:40
  you
• 3:40
  know
• 3:41
  Which
• 3:41
  we'll
• 3:41
  talk
• 3:41
  more
• 3:41
  about
• 3:42
  later,
• 3:42
  but
• 3:42
  make
• 3:42
  sure
• 3:43
  you're
• 3:43
  proactively
• 3:43
  helping
• 3:44
  people.
• 3:44
  So
• 3:44
  that
• 3:45
  looks
• 3:45
  like
• 3:45
  offering
• 3:45
  advice.
• 3:46
  I
• 3:46
  love
• 3:46
  to
• 3:46
  hop
• 3:47
  in
• 3:47
  Facebook
• 3:47
  groups
• 3:47
  and
• 3:48
  hear
• 3:48
  what
• 3:48
  people
• 3:48
  are
• 3:48
  talking
• 3:49
  about.
• 3:49
  There's
• 3:49
  a
• 3:49
  lot
• 3:50
  of
• 3:50
  things
• 3:50
  that
• 3:50
  life
• 3:51
  coaching
• 3:51
  can
• 3:51
  help
• 3:51
  with
• 3:51
  in
• 3:52
  some
• 3:52
  of
• 3:52
  these
• 3:52
  Facebook
• 3:52
  groups.
• 3:53
  And
• 3:53
  sometimes
• 3:53
  I'll
• 3:53
  just
• 3:53
  offer
• 3:54
  some
• 3:54
  advice
• 3:54
  and
• 3:55
  then
• 3:55
  when
• 3:55
  people
• 3:55
  look
• 3:55
  at
• 3:55
  my
• 3:55
  Facebook
• 3:56
  profile,
• 3:56
  they'll
• 3:56
  say,
• 3:57
  oh,
• 3:57
  she's
• 3:57
  a
• 3:57
  coach.
• 3:57
  Oh,
• 3:58
  she
• 3:58
  offers
• 3:58
  help.
• 3:58
  Right?
• 3:59
  So
• 3:59
  that's
• 3:59
  a
• 3:59
  really
• 3:59
  great
• 3:59
  way
• 4:00
  to
• 4:00
  start
• 4:00
  helping
• 4:00
  people
• 4:01
  get
• 4:01
  your
• 4:01
  name
• 4:01
  out
• 4:01
  there.
• 4:02
  And
• 4:02
  then
• 4:02
  make
• 4:02
  sure
• 4:02
  you're
• 4:02
  just
• 4:03
  watching
• 4:03
  that
• 4:03
  brain.
• 4:03
  When
• 4:04
  your
• 4:04
  brain
• 4:04
  feels
• 4:04
  like
• 4:04
  it's
• 4:04
  intimidating
• 4:05
  or
• 4:05
  overwhelming
• 4:06
  or
• 4:06
  scary,
• 4:06
  just
• 4:06
  say,
• 4:06
  I
• 4:07
  get
• 4:07
  it.
• 4:07
  Yep.
• 4:08
  It
• 4:08
  is
• 4:08
  overwhelming
• 4:08
  and
• 4:08
  scary.
• 4:09
  This
• 4:09
  is
• 4:09
  something
• 4:09
  brand
• 4:09
  new
• 4:10
  and
• 4:10
  we're
• 4:10
  still
• 4:10
  gonna
• 4:11
  succeed.
• 4:11
  Let's
• 4:11
  go.
• 4:12
  Keep
• 4:12
  talking
• 4:12
  to
• 4:13
  people.
• 4:13
  All
• 4:13
  right.
• 4:13
  Number
• 4:14
  two,
• 4:14
  here
• 4:15
  is
• 4:15
  where
• 4:15
  we're
• 4:15
  going
• 4:15
  to
• 4:15
  make
• 4:15
  sure
• 4:16
  our
• 4:16
  niche
• 4:16
  and
• 4:16
  our
• 4:16
  messaging
• 4:17
  is
• 4:17
  crystal
• 4:18
  clear.
• 4:18
  Here
• 4:18
  is
• 4:19
  why
• 4:19
  it's
• 4:19
  important
• 4:19
  to
• 4:19
  be
• 4:20
  specific
• 4:20
  in
• 4:20
  your
• 4:20
  niche.
• 4:21
  Let's
• 4:21
  take
• 4:21
  the
• 4:21
  example
• 4:22
  of
• 4:22
  a
• 4:22
  coach
• 4:23
  who
• 4:23
  helps
• 4:24
  new
• 4:24
  moms
• 4:25
  lose
• 4:25
  the
• 4:25
  baby
• 4:26
  weight.
• 4:26
  All
• 4:26
  right?
• 4:26
  If
• 4:27
  you
• 4:27
  just
• 4:27
  say.
• 4:28
  I
• 4:28
  help
• 4:28
  people
• 4:28
  lose
• 4:28
  weight.
• 4:29
  How
• 4:29
  compelling
• 4:30
  is
• 4:30
  that
• 4:30
  to
• 4:30
  come
• 4:30
  talk
• 4:30
  to
• 4:30
  you?
• 4:31
  Not
• 4:31
  very.
• 4:31
  A
• 4:31
  lot
• 4:32
  of
• 4:32
  people
• 4:32
  help
• 4:32
  people
• 4:32
  lose
• 4:33
  weight,
• 4:33
  but
• 4:33
  if
• 4:33
  you
• 4:34
  say,
• 4:34
  I
• 4:34
  help
• 4:34
  moms
• 4:35
  in
• 4:35
  their
• 4:35
  thirties
• 4:36
  lose
• 4:36
  the
• 4:36
  last
• 4:37
  10
• 4:37
  pounds
• 4:37
  after
• 4:38
  having
• 4:38
  their
• 4:38
  babies,
• 4:39
  all
• 4:39
  of
• 4:39
  a
• 4:39
  sudden
• 4:39
  people
• 4:39
  stand
• 4:40
  up
• 4:40
  and
• 4:40
  pay
• 4:40
  attention.
• 4:41
  That's
• 4:41
  me.
• 4:42
  I'm
• 4:42
  in
• 4:42
  my
• 4:42
  thirties
• 4:42
  and
• 4:43
  I'm
• 4:43
  done
• 4:43
  having
• 4:43
  kids,
• 4:43
  and
• 4:43
  I'm
• 4:43
  tired
• 4:44
  of
• 4:44
  this
• 4:44
  last
• 4:44
  10
• 4:44
  to
• 4:44
  15
• 4:45
  pounds
• 4:45
  hanging
• 4:45
  around.
• 4:46
  I
• 4:46
  need
• 4:46
  her
• 4:46
  help.
• 4:47
  Okay.
• 4:47
  So
• 4:47
  much
• 4:47
  more
• 4:48
  compelling
• 4:48
  to
• 4:48
  listen
• 4:49
  when
• 4:49
  your
• 4:49
  messaging
• 4:49
  is
• 4:49
  crystal
• 4:50
  clear.
• 4:51
  Not
• 4:51
  only
• 4:51
  is
• 4:51
  it
• 4:51
  crystal
• 4:51
  clear
• 4:52
  for
• 4:52
  the
• 4:52
  people
• 4:52
  you
• 4:52
  wanna
• 4:52
  help,
• 4:52
  it's
• 4:53
  crystal
• 4:53
  clear
• 4:53
  for
• 4:53
  the
• 4:53
  people
• 4:54
  in
• 4:54
  your
• 4:54
  network
• 4:55
  who
• 4:55
  might
• 4:55
  refer
• 4:55
  you
• 4:55
  to
• 4:55
  other
• 4:56
  people,
• 4:56
  right?
• 4:56
  So
• 4:57
  if
• 4:57
  I
• 4:57
  give
• 4:57
  that
• 4:57
  pitch,
• 4:58
  that
• 4:58
  elevator
• 4:58
  pitch
• 4:59
  to
• 4:59
  someone,
• 4:59
  I
• 4:59
  know
• 5:00
  my
• 5:00
  mom
• 5:00
  or
• 5:00
  sister
• 5:01
  or
• 5:01
  neighbor
• 5:01
  or
• 5:01
  friend,
• 5:02
  their
• 5:02
  brain
• 5:02
  is
• 5:03
  immediately
• 5:03
  gonna
• 5:03
  think
• 5:03
  of
• 5:03
  someone
• 5:04
  that
• 5:04
  fits
• 5:04
  that
• 5:04
  description.
• 5:05
  Oh,
• 5:05
  wait
• 5:05
  a
• 5:05
  minute.
• 5:06
  My
• 5:06
  friend
• 5:06
  Susie
• 5:06
  was
• 5:07
  actually
• 5:07
  just
• 5:07
  complaining.
• 5:08
  She
• 5:08
  wished
• 5:08
  she
• 5:08
  had
• 5:08
  her
• 5:08
  body
• 5:09
  back
• 5:09
  and
• 5:09
  that
• 5:09
  she
• 5:09
  had
• 5:09
  energy
• 5:10
  and
• 5:10
  strength
• 5:10
  like
• 5:10
  she
• 5:10
  had
• 5:10
  before
• 5:11
  having
• 5:11
  babies.
• 5:11
  I'm
• 5:12
  gonna
• 5:12
  connect
• 5:12
  her
• 5:13
  with
• 5:13
  this
• 5:13
  coach
• 5:13
  because
• 5:14
  she
• 5:14
  could
• 5:14
  help
• 5:15
  her.
• 5:15
  Okay?
• 5:15
  So
• 5:15
  remember,
• 5:16
  if
• 5:16
  you're
• 5:16
  not
• 5:16
  clear
• 5:16
  on
• 5:16
  your
• 5:17
  messaging,
• 5:17
  if
• 5:17
  you're
• 5:17
  not
• 5:17
  clear
• 5:18
  what
• 5:18
  you
• 5:18
  do,
• 5:18
  no
• 5:19
  one
• 5:19
  else
• 5:19
  is
• 5:19
  gonna
• 5:19
  be
• 5:19
  clear
• 5:19
  on
• 5:20
  it
• 5:20
  either.
• 5:20
  So
• 5:20
  you
• 5:20
  have
• 5:20
  to
• 5:20
  get
• 5:20
  crystal
• 5:21
  clear
• 5:21
  and
• 5:21
  make
• 5:22
  sure
• 5:22
  that
• 5:22
  you
• 5:22
  communicate
• 5:22
  it
• 5:23
  in
• 5:23
  a
• 5:23
  way
• 5:23
  that
• 5:23
  is
• 5:23
  easy
• 5:24
  for
• 5:24
  them
• 5:24
  to
• 5:24
  communicate
• 5:24
  to
• 5:25
  others
• 5:25
  as
• 5:25
  well.
• 5:25
  Now,
• 5:25
  you
• 5:26
  might
• 5:26
  have
• 5:26
  a
• 5:26
  hard
• 5:26
  time
• 5:26
  boiling
• 5:27
  this
• 5:27
  down.
• 5:27
  This
• 5:27
  is
• 5:27
  something
• 5:28
  I
• 5:28
  help
• 5:28
  my
• 5:28
  clients
• 5:28
  with.
• 5:28
  If
• 5:28
  you
• 5:29
  need
• 5:29
  help,
• 5:29
  you're
• 5:29
  welcome
• 5:29
  to
• 5:29
  come
• 5:30
  to
• 5:30
  my
• 5:30
  free
• 5:30
  office
• 5:30
  hours.
• 5:30
  They
• 5:31
  hop
• 5:31
  in
• 5:31
  every
• 5:31
  Thursday.
• 5:32
  Come
• 5:32
  join
• 5:32
  me.
• 5:32
  Link
• 5:32
  us
• 5:33
  in
• 5:33
  the
• 5:33
  description.
• 5:34
  But
• 5:34
  another
• 5:34
  great
• 5:35
  way
• 5:35
  to
• 5:35
  play
• 5:35
  around
• 5:36
  with
• 5:36
  this
• 5:36
  is
• 5:36
  to
• 5:36
  use
• 5:36
  AI
• 5:37
  as
• 5:38
  a
• 5:38
  sounding
• 5:38
  board.
• 5:39
  So
• 5:39
  I
• 5:39
  will
• 5:39
  get
• 5:39
  on
• 5:39
  chat
• 5:39
  GPT
• 5:40
  and
• 5:40
  just
• 5:40
  say,
• 5:40
  Hey,
• 5:41
  this
• 5:41
  is
• 5:41
  the
• 5:41
  kind
• 5:41
  of
• 5:41
  coach
• 5:41
  I
• 5:42
  am.
• 5:42
  These
• 5:42
  are
• 5:42
  the
• 5:42
  kind
• 5:42
  of
• 5:42
  people
• 5:42
  I
• 5:43
  wanna
• 5:43
  help.
• 5:43
  I
• 5:43
  need
• 5:43
  to
• 5:43
  get
• 5:44
  a
• 5:44
  very
• 5:44
  clear,
• 5:44
  succinct
• 5:45
  elevator
• 5:46
  pitch
• 5:46
  to
• 5:46
  tell
• 5:47
  to
• 5:47
  people.
• 5:47
  Give
• 5:47
  me
• 5:47
  a
• 5:47
  few
• 5:48
  ideas
• 5:48
  and
• 5:49
  then
• 5:49
  you
• 5:49
  can
• 5:49
  play
• 5:49
  around
• 5:49
  with
• 5:49
  chat,
• 5:50
  GPT,
• 5:50
  back
• 5:50
  and
• 5:50
  forth,
• 5:51
  and
• 5:51
  get
• 5:51
  some
• 5:51
  ideas
• 5:52
  for
• 5:52
  how
• 5:52
  you
• 5:52
  can
• 5:52
  clarify
• 5:52
  it
• 5:53
  even
• 5:53
  further.
• 5:54
  That's
• 5:54
  a
• 5:54
  fun
• 5:54
  activity.
• 5:55
  All
• 5:55
  right,
• 5:55
  make
• 5:55
  sure
• 5:55
  you
• 5:56
  are
• 5:56
  breaking
• 5:56
  down
• 5:56
  this
• 5:56
  messaging
• 5:57
  into
• 5:57
  who
• 5:57
  you
• 5:58
  help,
• 5:58
  not
• 5:58
  just
• 5:58
  the
• 5:58
  demographics,
• 5:59
  like
• 5:59
  30-year-old
• 6:00
  women
• 6:00
  in
• 6:00
  the
• 6:00
  us,
• 6:01
  but
• 6:01
  psychographics.
• 6:02
  What
• 6:02
  keeps
• 6:03
  her
• 6:03
  up
• 6:03
  at
• 6:03
  night?
• 6:03
  What
• 6:03
  does
• 6:03
  she
• 6:04
  worry
• 6:04
  about?
• 6:04
  What
• 6:04
  does
• 6:04
  she
• 6:04
  stress
• 6:05
  about?
• 6:05
  What
• 6:05
  are
• 6:06
  the
• 6:06
  problems
• 6:06
  stuck
• 6:07
  in
• 6:07
  her
• 6:07
  head?
• 6:07
  Number
• 6:08
  two.
• 6:08
  What
• 6:09
  do
• 6:09
  you
• 6:09
  help
• 6:09
  them
• 6:09
  do?
• 6:10
  In
• 6:10
  this
• 6:10
  instance,
• 6:11
  you
• 6:11
  help
• 6:11
  them
• 6:11
  lose
• 6:11
  weight
• 6:12
  after
• 6:12
  they're
• 6:12
  done
• 6:12
  having
• 6:12
  kids
• 6:13
  What
• 6:13
  is
• 6:13
  the
• 6:13
  problem
• 6:13
  that
• 6:14
  you
• 6:14
  offer
• 6:14
  to
• 6:14
  help
• 6:14
  them
• 6:14
  solve?
• 6:15
  And
• 6:15
  then
• 6:15
  number
• 6:15
  three,
• 6:16
  what's
• 6:16
  the
• 6:16
  result
• 6:16
  of
• 6:17
  solving
• 6:17
  that
• 6:17
  problem?
• 6:17
  what
• 6:18
  is
• 6:18
  the
• 6:18
  deeper
• 6:19
  why
• 6:19
  behind
• 6:19
  that?
• 6:19
  Why
• 6:20
  do
• 6:20
  these
• 6:20
  women
• 6:20
  wanna
• 6:20
  lose
• 6:20
  weight?
• 6:21
  It's
• 6:21
  not
• 6:21
  just
• 6:21
  to
• 6:21
  lose
• 6:21
  weight,
• 6:22
  it's
• 6:22
  to
• 6:22
  feel.
• 6:23
  Alive
• 6:23
  again,
• 6:23
  energetic,
• 6:24
  and
• 6:24
  to
• 6:24
  feel
• 6:24
  like
• 6:24
  themselves
• 6:25
  again,
• 6:25
  right?
• 6:26
  To
• 6:26
  make
• 6:26
  sure
• 6:26
  that
• 6:26
  they
• 6:26
  feel
• 6:26
  attractive.
• 6:27
  So
• 6:27
  many
• 6:28
  different
• 6:28
  reasons,
• 6:28
  right?
• 6:28
  Make
• 6:28
  sure
• 6:29
  you're
• 6:29
  addressing
• 6:29
  that
• 6:29
  as
• 6:30
  well,
• 6:30
  who
• 6:30
  you
• 6:30
  help,
• 6:31
  what
• 6:31
  you
• 6:31
  help
• 6:31
  them
• 6:31
  with,
• 6:32
  and
• 6:32
  why.
• 6:33
  So
• 6:33
  now
• 6:33
  we've
• 6:33
  clarified
• 6:34
  our
• 6:34
  messaging.
• 6:34
  We
• 6:34
  go
• 6:34
  to
• 6:35
  step
• 6:35
  number
• 6:35
  three,
• 6:36
  tapping
• 6:36
  into
• 6:36
  that
• 6:37
  existing
• 6:37
  network.
• 6:38
  Again,
• 6:38
  we
• 6:38
  are
• 6:38
  not
• 6:39
  pitching
• 6:39
  to
• 6:39
  our
• 6:40
  loved
• 6:40
  ones.
• 6:40
  This
• 6:40
  is
• 6:40
  not
• 6:40
  an
• 6:41
  MLM.
• 6:41
  We
• 6:41
  are
• 6:42
  only
• 6:42
  informing
• 6:43
  them
• 6:44
  about
• 6:44
  the
• 6:44
  services
• 6:45
  we
• 6:45
  offer
• 6:45
  because
• 6:46
  we
• 6:46
  have
• 6:46
  this
• 6:46
  amazing
• 6:46
  transformation
• 6:47
  that
• 6:47
  we
• 6:48
  want
• 6:48
  to
• 6:48
  get
• 6:48
  to
• 6:48
  as
• 6:49
  many
• 6:49
  people
• 6:49
  as
• 6:49
  possible.
• 6:50
  So
• 6:50
  that
• 6:51
  would
• 6:51
  look
• 6:51
  like
• 6:51
  something
• 6:51
  like
• 6:51
  this.
• 6:52
  Hey
• 6:52
  mom,
• 6:53
  I've
• 6:54
  decided
• 6:54
  in
• 6:55
  my
• 6:55
  life
• 6:55
  coaching
• 6:55
  business
• 6:56
  to
• 6:56
  help
• 6:56
  women
• 6:57
  in
• 6:57
  their
• 6:57
  thirties
• 6:58
  lose
• 6:58
  the
• 6:58
  last
• 6:59
  10
• 6:59
  pounds
• 6:59
  after
• 6:59
  having
• 7:00
  babies.
• 7:01
  I
• 7:01
  wanted
• 7:01
  to
• 7:02
  let
• 7:02
  you
• 7:02
  know,
• 7:02
  because
• 7:02
  I
• 7:03
  know
• 7:03
  you
• 7:03
  know
• 7:03
  lots
• 7:03
  of
• 7:03
  people.
• 7:04
  If
• 7:04
  you
• 7:04
  think
• 7:04
  of
• 7:04
  anyone
• 7:04
  that
• 7:05
  could
• 7:05
  use
• 7:05
  my
• 7:05
  services,
• 7:06
  please
• 7:06
  share
• 7:06
  my
• 7:06
  name
• 7:07
  with
• 7:07
  them.
• 7:07
  That's
• 7:08
  how
• 7:08
  easy
• 7:08
  it
• 7:08
  is.
• 7:08
  You're
• 7:09
  just
• 7:09
  informing
• 7:09
  your
• 7:09
  acquaintances,
• 7:10
  loved
• 7:10
  ones,
• 7:11
  family
• 7:11
  members,
• 7:11
  friends,
• 7:12
  what
• 7:12
  you
• 7:13
  do
• 7:13
  in
• 7:13
  a
• 7:13
  simple
• 7:14
  and
• 7:14
  succinct
• 7:14
  way,
• 7:14
  so
• 7:14
  they
• 7:15
  can
• 7:15
  then
• 7:15
  spread
• 7:15
  it
• 7:15
  on
• 7:16
  to
• 7:16
  their
• 7:16
  networks
• 7:17
  as
• 7:17
  well.
• 7:17
  This
• 7:18
  works
• 7:18
  on
• 7:18
  social
• 7:18
  media.
• 7:19
  It
• 7:19
  works
• 7:19
  via
• 7:19
  phone
• 7:20
  call,
• 7:20
  via
• 7:20
  text,
• 7:21
  via
• 7:21
  email,
• 7:22
  any
• 7:22
  way
• 7:22
  you
• 7:22
  can
• 7:22
  contact
• 7:23
  the
• 7:23
  people
• 7:23
  you
• 7:24
  love.
• 7:24
  You
• 7:24
  just
• 7:24
  give
• 7:25
  them
• 7:25
  this
• 7:25
  information
• 7:26
  so
• 7:26
  they
• 7:26
  can
• 7:26
  then
• 7:26
  inform
• 7:27
  other
• 7:27
  people
• 7:27
  and
• 7:27
  it
• 7:27
  doesn't
• 7:28
  get
• 7:28
  awkward
• 7:28
  'cause
• 7:28
  you're
• 7:28
  not
• 7:29
  selling
• 7:29
  to
• 7:29
  your
• 7:29
  loved
• 7:29
  ones.
• 7:30
  Now,
• 7:30
  another
• 7:31
  thing
• 7:31
  you
• 7:31
  can
• 7:31
  do
• 7:31
  to
• 7:31
  make
• 7:31
  this
• 7:31
  easy
• 7:32
  for
• 7:32
  people
• 7:32
  is
• 7:32
  you
• 7:32
  can
• 7:33
  create
• 7:33
  some
• 7:33
  sort
• 7:33
  of
• 7:34
  a
• 7:34
  resource.
• 7:34
  So
• 7:35
  this
• 7:35
  could
• 7:35
  be
• 7:36
  a
• 7:36
  PDF
• 7:36
  checklist.
• 7:37
  It
• 7:37
  could
• 7:37
  be
• 7:37
  a
• 7:38
  little
• 7:38
  guidebook.
• 7:39
  It
• 7:39
  could
• 7:39
  be
• 7:39
  a
• 7:39
  free
• 7:40
  short
• 7:40
  video
• 7:41
  where
• 7:41
  you
• 7:41
  say,
• 7:42
  Hey,
• 7:42
  sister-in-law,
• 7:43
  I'm
• 7:44
  doing
• 7:44
  this
• 7:44
  life
• 7:44
  coaching
• 7:45
  thing.
• 7:45
  I
• 7:45
  am
• 7:45
  helping
• 7:46
  these
• 7:46
  women
• 7:47
  who
• 7:47
  wanna
• 7:47
  lose
• 7:47
  weight.
• 7:48
  Here's
• 7:48
  a
• 7:48
  three
• 7:48
  minute
• 7:48
  video
• 7:49
  you
• 7:49
  can
• 7:49
  pass
• 7:49
  on
• 7:49
  to
• 7:49
  anybody
• 7:50
  you
• 7:50
  might
• 7:50
  know
• 7:51
  who's
• 7:51
  interested
• 7:51
  in
• 7:51
  this.
• 7:51
  This
• 7:52
  is
• 7:52
  an
• 7:52
  really
• 7:52
  easy
• 7:53
  thing
• 7:53
  to
• 7:53
  do
• 7:53
  via
• 7:53
  social
• 7:54
  media.
• 7:54
  You
• 7:54
  post
• 7:54
  it
• 7:54
  on
• 7:55
  Facebook
• 7:55
  and
• 7:55
  people
• 7:55
  can
• 7:55
  reshare
• 7:56
  via
• 7:56
  DM
• 7:56
  or
• 7:57
  their
• 7:57
  own
• 7:57
  Facebook.
• 7:57
  Pages,
• 7:58
  right?
• 7:58
  It
• 7:59
  gets
• 7:59
  really
• 7:59
  easy
• 7:59
  to
• 7:59
  share
• 8:00
  and
• 8:00
  disseminate
• 8:00
  this
• 8:00
  information
• 8:01
  so
• 8:01
  that
• 8:01
  you
• 8:02
  then
• 8:02
  become
• 8:02
  someone
• 8:02
  who
• 8:03
  is
• 8:03
  trustworthy
• 8:03
  and
• 8:03
  an
• 8:04
  expert
• 8:04
  in
• 8:04
  the
• 8:04
  eyes
• 8:05
  of
• 8:05
  the
• 8:05
  friends
• 8:06
  and
• 8:06
  family
• 8:06
  of
• 8:06
  your
• 8:06
  friends
• 8:07
  and
• 8:07
  family.
• 8:07
  That's
• 8:07
  using
• 8:08
  our
• 8:08
  network
• 8:08
  Now,
• 8:08
  step
• 8:09
  number
• 8:09
  four,
• 8:09
  we're
• 8:09
  gonna
• 8:09
  get
• 8:10
  also
• 8:10
  really
• 8:10
  clear
• 8:11
  on
• 8:11
  the
• 8:11
  transformation
• 8:12
  we're
• 8:12
  offering.
• 8:12
  'cause
• 8:12
  remember,
• 8:13
  we're
• 8:13
  helping
• 8:13
  people
• 8:14
  through
• 8:14
  coaching,
• 8:15
  but
• 8:15
  we're
• 8:15
  not
• 8:15
  selling
• 8:16
  the
• 8:16
  coaching,
• 8:17
  Like,
• 8:17
  I
• 8:17
  didn't
• 8:18
  buy
• 8:18
  this
• 8:18
  water
• 8:19
  bottle.
• 8:19
  I
• 8:19
  bought
• 8:20
  the
• 8:20
  hydration
• 8:20
  and
• 8:21
  the
• 8:21
  happiness
• 8:21
  that
• 8:21
  these
• 8:21
  fun
• 8:22
  colors
• 8:22
  were
• 8:22
  gonna
• 8:22
  bring
• 8:22
  me,
• 8:23
  right?
• 8:23
  What
• 8:23
  is
• 8:24
  the
• 8:24
  transformation
• 8:24
  that
• 8:24
  you're
• 8:25
  actually
• 8:25
  selling?
• 8:26
  It
• 8:26
  is
• 8:26
  the
• 8:26
  joy
• 8:27
  and
• 8:28
  feeling
• 8:28
  like
• 8:28
  yourself
• 8:28
  that
• 8:29
  comes
• 8:29
  after
• 8:29
  the
• 8:29
  weight
• 8:30
  loss,
• 8:30
  You're
• 8:30
  not
• 8:30
  actually
• 8:31
  selling
• 8:31
  the
• 8:32
  vehicle
• 8:32
  that
• 8:32
  gets
• 8:33
  them
• 8:33
  to
• 8:33
  the
• 8:33
  transformation.
• 8:34
  Alright?
• 8:34
  So
• 8:34
  get
• 8:34
  really,
• 8:35
  really
• 8:35
  clear
• 8:35
  on
• 8:35
  that.
• 8:36
  You
• 8:36
  might
• 8:36
  be
• 8:36
  selling
• 8:36
  coaching
• 8:37
  for
• 8:37
  people
• 8:38
  who
• 8:38
  have
• 8:38
  just
• 8:38
  had
• 8:38
  a
• 8:38
  divorce,
• 8:39
  but.
• 8:39
  They
• 8:39
  don't
• 8:40
  really
• 8:40
  want
• 8:40
  coaching.
• 8:40
  They
• 8:41
  want
• 8:41
  to
• 8:41
  feel
• 8:41
  happy
• 8:42
  again,
• 8:42
  confident
• 8:43
  again,
• 8:43
  be
• 8:43
  able
• 8:43
  to
• 8:44
  jump
• 8:44
  into
• 8:44
  the
• 8:44
  dating
• 8:44
  pool
• 8:45
  again
• 8:45
  or
• 8:45
  know
• 8:45
  that
• 8:45
  they're
• 8:46
  not
• 8:46
  broken.
• 8:46
  so
• 8:47
  how
• 8:47
  can
• 8:47
  you
• 8:47
  communicate
• 8:49
  what
• 8:49
  that
• 8:49
  transformation
• 8:50
  actually
• 8:50
  is?
• 8:51
  Now
• 8:51
  you
• 8:51
  might
• 8:51
  be
• 8:51
  thinking,
• 8:51
  well,
• 8:51
  how
• 8:52
  do
• 8:52
  I
• 8:52
  sell
• 8:52
  anything
• 8:52
  if
• 8:52
  I've
• 8:52
  never
• 8:53
  sold
• 8:53
  it
• 8:53
  before
• 8:53
  and
• 8:53
  I
• 8:53
  don't
• 8:53
  have
• 8:54
  testimonials?
• 8:54
  And
• 8:54
  nobody's
• 8:55
  ever
• 8:55
  told
• 8:55
  me
• 8:55
  if
• 8:55
  I've
• 8:55
  done
• 8:55
  a
• 8:55
  good
• 8:56
  job,
• 8:56
  we
• 8:56
  just
• 8:56
  go
• 8:57
  in
• 8:57
  faith
• 8:57
  and
• 8:57
  that's
• 8:57
  okay.
• 8:58
  Don't
• 8:58
  worry
• 8:58
  so
• 8:58
  much
• 8:59
  about
• 8:59
  testimonials
• 8:59
  right
• 8:59
  now.
• 9:00
  In
• 9:00
  fact,
• 9:00
  these
• 9:00
  first
• 9:01
  few
• 9:01
  clients
• 9:01
  are
• 9:01
  a
• 9:01
  great
• 9:02
  way
• 9:02
  to
• 9:02
  get
• 9:03
  testimonials
• 9:03
  to
• 9:03
  then
• 9:04
  get
• 9:04
  future
• 9:05
  clients
• 9:05
  as
• 9:05
  well.
• 9:05
  I
• 9:05
  love
• 9:06
  to
• 9:06
  tell
• 9:06
  my
• 9:06
  clients
• 9:06
  to
• 9:06
  offer
• 9:07
  a
• 9:07
  discount
• 9:07
  or
• 9:07
  beta
• 9:08
  pricing
• 9:08
  for
• 9:08
  those
• 9:08
  first
• 9:09
  few
• 9:09
  clients
• 9:09
  in
• 9:09
  exchange
• 9:10
  for
• 9:10
  a
• 9:10
  really
• 9:10
  valuable
• 9:11
  testimonial.
• 9:11
  Hey,
• 9:12
  I
• 9:12
  would
• 9:12
  love
• 9:12
  to
• 9:12
  help
• 9:13
  you
• 9:13
  with
• 9:13
  this
• 9:13
  thing.
• 9:13
  I'd
• 9:14
  be
• 9:14
  happy
• 9:14
  to
• 9:14
  give
• 9:14
  you
• 9:14
  a
• 9:14
  $300
• 9:15
  discount
• 9:15
  in
• 9:16
  exchange
• 9:16
  for
• 9:16
  a
• 9:16
  testimonial
• 9:17
  when
• 9:17
  you're
• 9:17
  done,
• 9:17
  what
• 9:17
  do
• 9:17
  you
• 9:17
  think
• 9:18
  most
• 9:18
  people
• 9:18
  would
• 9:19
  jump
• 9:19
  at
• 9:19
  that
• 9:19
  chance?
• 9:20
  So
• 9:20
  that
• 9:20
  leads
• 9:21
  us
• 9:21
  to
• 9:21
  step
• 9:21
  number
• 9:21
  five,
• 9:22
  which
• 9:22
  is
• 9:22
  offering
• 9:23
  very
• 9:23
  low
• 9:24
  pressure
• 9:24
  offers
• 9:24
  to
• 9:25
  get
• 9:25
  the
• 9:25
  ball
• 9:25
  rolling.
• 9:26
  I
• 9:26
  know
• 9:26
  what
• 9:26
  you're
• 9:26
  thinking.
• 9:27
  Selling
• 9:27
  is
• 9:28
  painful.
• 9:28
  I
• 9:28
  don't
• 9:28
  wanna
• 9:28
  seem
• 9:29
  salesy,
• 9:29
  blah,
• 9:29
  blah,
• 9:30
  blah.
• 9:30
  It
• 9:30
  does
• 9:30
  not
• 9:31
  have
• 9:31
  to
• 9:31
  be
• 9:31
  like
• 9:32
  that.
• 9:32
  Sometimes
• 9:33
  I
• 9:33
  don't
• 9:33
  like
• 9:33
  to
• 9:33
  use
• 9:33
  the
• 9:33
  word
• 9:33
  sales,
• 9:34
  we
• 9:34
  just
• 9:34
  talk
• 9:34
  about
• 9:34
  offers
• 9:35
  instead
• 9:35
  because
• 9:35
  it
• 9:35
  freaks
• 9:35
  some
• 9:36
  of
• 9:36
  us
• 9:36
  out.
• 9:36
  But
• 9:37
  you're
• 9:37
  just
• 9:38
  offering
• 9:38
  to
• 9:38
  help
• 9:39
  them.
• 9:39
  Of
• 9:39
  course
• 9:40
  they
• 9:40
  want
• 9:40
  your
• 9:40
  help.
• 9:41
  So
• 9:41
  here's
• 9:41
  a
• 9:41
  few
• 9:41
  ideas
• 9:41
  to
• 9:42
  give
• 9:42
  them
• 9:42
  these
• 9:43
  low
• 9:43
  pressure
• 9:43
  offers
• 9:44
  so
• 9:44
  that
• 9:44
  everyone
• 9:45
  wins
• 9:45
  in
• 9:45
  the
• 9:45
  end
• 9:45
  and
• 9:46
  you
• 9:46
  get
• 9:46
  the,
• 9:46
  that
• 9:46
  ball
• 9:46
  rolling.
• 9:47
  Get
• 9:47
  on
• 9:47
  a
• 9:47
  call
• 9:47
  with
• 9:48
  them.
• 9:48
  Any
• 9:48
  chance
• 9:49
  you
• 9:49
  can
• 9:49
  get
• 9:49
  on
• 9:49
  a
• 9:49
  call
• 9:49
  with
• 9:49
  someone
• 9:50
  is
• 9:50
  a
• 9:50
  win-win
• 9:50
  for
• 9:50
  both.
• 9:51
  You
• 9:51
  are
• 9:51
  able
• 9:51
  to
• 9:51
  give
• 9:52
  them
• 9:52
  some
• 9:52
  help,
• 9:52
  some
• 9:53
  tips.
• 9:53
  You
• 9:53
  hear
• 9:54
  their
• 9:54
  problems.
• 9:54
  You
• 9:54
  say,
• 9:54
  Hey,
• 9:54
  have
• 9:55
  you
• 9:55
  tried
• 9:55
  this?
• 9:55
  Have
• 9:55
  you
• 9:55
  tried
• 9:55
  this?
• 9:56
  I
• 9:56
  would
• 9:56
  love
• 9:56
  to
• 9:56
  help
• 9:56
  you
• 9:56
  with
• 9:57
  this.
• 9:57
  And
• 9:57
  then
• 9:57
  at
• 9:57
  the
• 9:58
  end
• 9:58
  you
• 9:58
  say,
• 9:58
  I
• 9:58
  think
• 9:58
  we'd
• 9:58
  be
• 9:59
  a
• 9:59
  great
• 9:59
  fit.
• 9:59
  Are
• 9:59
  you
• 9:59
  interested
• 10:00
  in
• 10:00
  my
• 10:00
  coaching
• 10:00
  program?
• 10:01
  This
• 10:01
  is
• 10:01
  what
• 10:01
  it
• 10:01
  looks
• 10:01
  like.
• 10:02
  And
• 10:02
  you
• 10:02
  tell
• 10:02
  them
• 10:02
  how
• 10:02
  much
• 10:02
  it
• 10:02
  costs,
• 10:03
  how
• 10:03
  long
• 10:03
  it
• 10:03
  takes,
• 10:04
  and
• 10:04
  the
• 10:05
  result
• 10:05
  that
• 10:05
  they
• 10:05
  can
• 10:05
  expect.
• 10:06
  Super
• 10:06
  simple.
• 10:06
  You
• 10:07
  can
• 10:07
  also
• 10:07
  offer
• 10:08
  beta
• 10:08
  pricing,
• 10:08
  like
• 10:09
  I
• 10:09
  said,
• 10:09
  in
• 10:09
  exchange
• 10:09
  for
• 10:09
  testimonials.
• 10:10
  Or
• 10:10
  you
• 10:10
  can
• 10:11
  offer
• 10:11
  smaller
• 10:11
  packages.
• 10:12
  Let's
• 10:12
  say
• 10:13
  in
• 10:13
  the
• 10:13
  long
• 10:13
  run,
• 10:13
  you
• 10:13
  would
• 10:14
  like
• 10:14
  to
• 10:14
  do
• 10:14
  really
• 10:14
  long
• 10:15
  12
• 10:15
  week
• 10:15
  coaching
• 10:16
  packages
• 10:16
  for
• 10:16
  several
• 10:16
  thousand
• 10:17
  dollars,
• 10:17
  but
• 10:17
  in
• 10:17
  the
• 10:17
  meantime,
• 10:18
  you
• 10:18
  can
• 10:18
  just
• 10:18
  offer
• 10:19
  one
• 10:19
  month
• 10:19
  of
• 10:19
  coaching
• 10:20
  or
• 10:20
  just
• 10:20
  a
• 10:20
  couple
• 10:20
  of
• 10:20
  calls
• 10:21
  to
• 10:21
  get
• 10:21
  them
• 10:21
  started.
• 10:22
  Now,
• 10:22
  obviously
• 10:22
  they're
• 10:22
  not
• 10:22
  gonna
• 10:22
  get
• 10:23
  the
• 10:23
  full
• 10:23
  transformation
• 10:24
  of
• 10:24
  working
• 10:24
  with
• 10:24
  you
• 10:24
  for
• 10:24
  month,
• 10:25
  after
• 10:25
  month,
• 10:25
  after
• 10:25
  month,
• 10:26
  but
• 10:26
  they
• 10:26
  can
• 10:26
  get
• 10:26
  a
• 10:26
  small
• 10:26
  transformation
• 10:27
  and
• 10:27
  sometimes
• 10:28
  that's
• 10:28
  all
• 10:28
  they
• 10:28
  need
• 10:28
  to
• 10:29
  continue
• 10:29
  working
• 10:29
  with
• 10:29
  you.
• 10:30
  So
• 10:30
  try
• 10:30
  some
• 10:30
  of
• 10:31
  those
• 10:31
  baby
• 10:31
  offers,
• 10:31
  see
• 10:32
  if
• 10:32
  that's
• 10:32
  easier
• 10:32
  to
• 10:32
  sell.
• 10:33
  You
• 10:33
  can
• 10:33
  also
• 10:33
  sweeten
• 10:33
  the
• 10:33
  pot
• 10:34
  a
• 10:34
  little
• 10:34
  bit
• 10:34
  by
• 10:34
  offering
• 10:35
  them
• 10:35
  extra
• 10:35
  things
• 10:35
  like,
• 10:36
  Hey,
• 10:36
  between
• 10:36
  calls,
• 10:37
  I'm
• 10:37
  also
• 10:37
  offering
• 10:38
  Voxer
• 10:39
  access
• 10:39
  to
• 10:39
  me,
• 10:39
  or
• 10:39
  Marco
• 10:40
  Polo
• 10:40
  access
• 10:40
  where,
• 10:41
  or
• 10:41
  you
• 10:41
  can
• 10:41
  text
• 10:41
  me
• 10:41
  between
• 10:42
  calls.
• 10:42
  That's
• 10:42
  not
• 10:43
  something
• 10:43
  I
• 10:43
  normally
• 10:43
  offer,
• 10:44
  but
• 10:44
  I
• 10:44
  really
• 10:44
  wanna
• 10:44
  make
• 10:45
  sure
• 10:45
  you
• 10:45
  find
• 10:45
  success,
• 10:46
  right?
• 10:46
  So
• 10:46
  come
• 10:47
  up
• 10:47
  with
• 10:47
  some
• 10:47
  little
• 10:47
  promos,
• 10:48
  ideas
• 10:48
  to
• 10:49
  get
• 10:49
  things
• 10:49
  moving
• 10:50
  as
• 10:50
  quickly
• 10:50
  as
• 10:50
  possible.
• 10:51
  Get
• 10:51
  that
• 10:51
  confidence
• 10:52
  that
• 10:52
  comes
• 10:52
  with
• 10:52
  those
• 10:52
  first
• 10:53
  few
• 10:53
  clients.
• 10:53
  All
• 10:53
  right,
• 10:53
  we're
• 10:53
  gonna
• 10:54
  get
• 10:54
  to
• 10:54
  your
• 10:54
  action
• 10:54
  steps
• 10:55
  in
• 10:55
  just
• 10:55
  a
• 10:55
  second,
• 10:55
  but
• 10:55
  as
• 10:55
  a
• 10:55
  review,
• 10:56
  those
• 10:56
  are
• 10:56
  our
• 10:56
  five
• 10:56
  main
• 10:57
  steps.
• 10:58
  start
• 10:58
  taking
• 10:58
  action.
• 10:58
  Stop
• 10:59
  waiting
• 10:59
  for
• 10:59
  the
• 10:59
  clients
• 10:59
  to
• 10:59
  come
• 11:00
  clarify
• 11:00
  your
• 11:00
  messaging.
• 11:01
  Start
• 11:01
  using
• 11:02
  the
• 11:02
  people
• 11:02
  you
• 11:02
  know
• 11:02
  so
• 11:03
  they
• 11:03
  can
• 11:03
  tell
• 11:03
  the
• 11:03
  people
• 11:03
  they
• 11:03
  know.
• 11:04
  Make
• 11:04
  sure
• 11:04
  you're
• 11:04
  crystal
• 11:05
  clear
• 11:05
  on
• 11:05
  the
• 11:05
  results
• 11:06
  you
• 11:06
  offer.
• 11:07
  And
• 11:07
  then
• 11:07
  make
• 11:07
  sure
• 11:07
  you're
• 11:07
  actually
• 11:08
  making
• 11:08
  the
• 11:08
  offers
• 11:09
  and
• 11:09
  selling
• 11:09
  to
• 11:09
  people.
• 11:10
  Now,
• 11:11
  are
• 11:11
  you
• 11:11
  ready
• 11:11
  for
• 11:11
  the
• 11:11
  action
• 11:11
  segment
• 11:12
  of
• 11:12
  this
• 11:12
  video?
• 11:12
  Here
• 11:13
  is
• 11:13
  what
• 11:13
  I
• 11:13
  suggest
• 11:14
  first
• 11:14
  thing
• 11:14
  to
• 11:15
  do.
• 11:15
  Write
• 11:15
  that
• 11:16
  simple
• 11:16
  one
• 11:17
  sentence
• 11:17
  elevator
• 11:18
  pitch.
• 11:18
  I
• 11:19
  help
• 11:19
  person
• 11:20
  solve
• 11:20
  this
• 11:20
  problem
• 11:21
  so
• 11:21
  that
• 11:22
  they
• 11:22
  can
• 11:22
  final
• 11:22
  result,
• 11:23
  final
• 11:23
  why,
• 11:24
  who
• 11:24
  are
• 11:24
  you
• 11:24
  gonna
• 11:24
  help?
• 11:25
  What
• 11:25
  are
• 11:25
  you
• 11:25
  gonna
• 11:25
  help
• 11:25
  them
• 11:25
  with,
• 11:26
  and
• 11:26
  why
• 11:26
  does
• 11:26
  it
• 11:26
  matter,
• 11:27
  or
• 11:27
  why
• 11:27
  would
• 11:27
  they
• 11:27
  choose
• 11:27
  you?
• 11:28
  Number
• 11:28
  two,
• 11:28
  make
• 11:28
  a
• 11:28
  list
• 11:28
  of
• 11:29
  10
• 11:29
  people
• 11:29
  you
• 11:29
  can
• 11:30
  talk
• 11:30
  to
• 11:30
  within
• 11:30
  your
• 11:30
  own
• 11:31
  network
• 11:31
  that
• 11:31
  would
• 11:32
  possibly
• 11:32
  know
• 11:32
  other
• 11:33
  people
• 11:33
  that
• 11:33
  might
• 11:33
  be
• 11:33
  interested.
• 11:34
  It's
• 11:34
  especially
• 11:34
  helpful
• 11:35
  if
• 11:35
  you
• 11:35
  know
• 11:35
  anyone
• 11:36
  who
• 11:36
  has
• 11:36
  a
• 11:36
  ton
• 11:36
  of
• 11:37
  friends
• 11:37
  or
• 11:37
  has
• 11:37
  a
• 11:37
  big
• 11:37
  network
• 11:38
  online.
• 11:38
  That
• 11:38
  can
• 11:38
  be
• 11:38
  a
• 11:39
  bonus.
• 11:39
  You
• 11:39
  get
• 11:40
  that
• 11:40
  elevator
• 11:40
  pitch
• 11:40
  nailed
• 11:40
  down,
• 11:41
  and
• 11:41
  then
• 11:41
  you
• 11:41
  just
• 11:41
  informed
• 11:42
  these
• 11:42
  10
• 11:43
  people
• 11:43
  about
• 11:43
  what
• 11:44
  you
• 11:44
  do
• 11:44
  and
• 11:44
  ask
• 11:44
  them
• 11:44
  to
• 11:44
  spread
• 11:45
  the
• 11:45
  word.
• 11:45
  Number
• 11:46
  three,
• 11:46
  draft
• 11:46
  a
• 11:46
  really
• 11:47
  simple
• 11:47
  post
• 11:48
  for
• 11:48
  in
• 11:48
  Instagram,
• 11:49
  social
• 11:49
  media,
• 11:50
  or
• 11:50
  email,
• 11:51
  even
• 11:51
  better,
• 11:51
  both
• 11:52
  to
• 11:52
  send
• 11:53
  out
• 11:53
  to
• 11:53
  the
• 11:53
  people
• 11:53
  you
• 11:53
  know
• 11:54
  and
• 11:54
  love
• 11:54
  to
• 11:54
  share
• 11:54
  this
• 11:55
  information
• 11:55
  even
• 11:56
  further.
• 11:56
  Remember,
• 11:57
  you
• 11:57
  do
• 11:57
  not
• 11:57
  need
• 11:57
  hundreds
• 11:58
  or
• 11:58
  tens
• 11:58
  of
• 11:58
  thousands
• 11:58
  or
• 11:59
  millions
• 11:59
  of
• 11:59
  followers
• 12:00
  to
• 12:00
  succeed
• 12:00
  in
• 12:00
  your
• 12:00
  life
• 12:00
  coaching
• 12:01
  business.
• 12:01
  You
• 12:01
  just
• 12:01
  have
• 12:01
  to
• 12:01
  get
• 12:02
  very
• 12:02
  clear
• 12:02
  about
• 12:02
  who
• 12:02
  you
• 12:03
  help
• 12:03
  and
• 12:03
  share
• 12:04
  it
• 12:04
  with
• 12:04
  as
• 12:04
  many
• 12:04
  people
• 12:05
  as
• 12:05
  possible.
• 12:06
  Ask
• 12:06
  them
• 12:06
  to
• 12:06
  refer
• 12:06
  you,
• 12:06
  and
• 12:07
  then
• 12:07
  you
• 12:07
  get
• 12:07
  referrals
• 12:07
  from
• 12:07
  them
• 12:08
  and
• 12:08
  on
• 12:08
  and
• 12:08
  on.
• 12:09
  That's
• 12:09
  how
• 12:09
  you
• 12:09
  get
• 12:09
  started
• 12:09
  building
• 12:10
  a
• 12:10
  super
• 12:10
  successful
• 12:11
  coaching
• 12:11
  business
• 12:12
  so
• 12:12
  get
• 12:12
  out
• 12:12
  there,
• 12:12
  get
• 12:13
  those
• 12:13
  first
• 12:13
  few
• 12:13
  clients.
• 12:14
  Let
• 12:14
  me
• 12:14
  know
• 12:14
  how
• 12:14
  it
• 12:14
  goes.
• 12:15
  Comment
• 12:15
  if
• 12:15
  you
• 12:15
  have
• 12:15
  any
• 12:16
  questions,
• 12:16
  or
• 12:16
  again,
• 12:16
  come
• 12:17
  to
• 12:17
  office
• 12:17
  hours.
• 12:17
  They're
• 12:17
  free
• 12:18
  every
• 12:18
  single
• 12:18
  week
• 12:19
  where
• 12:19
  you
• 12:19
  can
• 12:19
  get
• 12:19
  any
• 12:20
  help
• 12:20
  you
• 12:20
  need
• 12:20
  with
• 12:20
  your
• 12:20
  business.
• 12:21
  Take
• 12:21
  care,
• 12:21
  friends.
• 12:21
  I'll
• 12:22
  see
• 12:22
  you
• 12:22
  next
• 12:22
  time.
• 12:23
  Are
• 12:24
  you
• 12:24
  ready
• 12:24
  to
• 12:24
  start
• 12:24
  or
• 12:24
  grow
• 12:25
  your
• 12:25
  dream
• 12:25
  business?
• 12:26
  Click
• 12:26
  the
• 12:26
  link
• 12:26
  in
• 12:26
  the
• 12:27
  show
• 12:27
  notes
• 12:27
  to
• 12:27
  download
• 12:27
  the
• 12:28
  free
• 12:28
  starter
• 12:28
  guide
• 12:28
  to
• 12:29
  building
• 12:29
  a
• 12:29
  business
• 12:30
  or
• 12:30
  to
• 12:30
  schedule
• 12:30
  a
• 12:30
  free
• 12:30
  coaching
• 12:31
  call
• 12:31
  with
• 12:31
  me.
• 12:32
  And
• 12:32
  if
• 12:32
  you
• 12:32
  love
• 12:32
  this
• 12:32
  episode,
• 12:33
  don't
• 12:33
  forget
• 12:34
  to
• 12:34
  leave
• 12:34
  a
• 12:34
  review
• 12:34
  and
• 12:34
  share
• 12:35
  it
• 12:35
  with
• 12:35
  a
• 12:35
  friend
• 12:35
  who
• 12:36
  might
• 12:36
  be
• 12:36
  feeling
• 12:36
  the
• 12:36
  call
• 12:37
  to
• 12:37
  burn.
• 12:37
  A
• 12:37
  little
• 12:38
  brighter.