The Scale Playbook: How Sonic Turned Different Into $2B
Scaling a brand and protecting what makes it distinct aren't the same goal, and knowing the difference separates lasting growth from quiet erosion. For 23 years as CEO of Sonic Corp, Clifford Hudson guided the drive-in chain through decades of growth and helped engineer one of the quick-service restaurant (QSR) industry's most successful digital reinventions. Now co-author of Bricks and Clicks: How We Drove Sonic Into the Digital Age, Hudson joins Jeremy Goldman to unpack what it takes to scale a brand without losing what makes it distinct. INSIDE THE EPISODE: - Scaling without sacrificing…
The skinny
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