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A recent piece from the Salt Lake Tribune has stirred up controversy, suggesting that BYU's aggressive NIL spending is not aligned with the stated mission and values of the university. On this episode, host Jake Hatch takes a firm stand against this premise, arguing that not only is the criticism misplaced, but that a robust NIL program is in fact essential for BYU to compete in the modern era of college athletics.

We’ll dissect the Tribune's argument, which posits that a religious institution with an honor code and a focus on faith-based education shouldn't be involved in the business of…

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