3504: Building Software for a Cross Platform World
What does it really mean to run a company that aims to be "good" before it ever thinks about becoming "great"? That was the question sitting with me as I sat down with Appfire's CEO, Matt Dircks. The conversation took us straight into the heart of modern leadership, purpose, and the realities of running a global SaaS business during a period of change. Matt has led organisations through rapid growth, mergers, cultural resets, and shifting market expectations. What stood out in our discussion was how open he is about the parts of leadership that are messy. He talked about transparency, dealing…
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