Latest / WIN/WIN: Women in Innovation
#61 Janelle James | SVP, Head of Media & Technology @ Ipsos UU
In this episode, Janelle James talks about the changing landscape of marketing, market research, and the role of both in innovation. Reflecting on her time as a Black woman in America throughout the various steps in her journey, from her MBA at Harvard to moving to Italy, Janelle sees intersectionality as a core tenet of creating something novel that resonates with larger-scale audiences and populations.
Listen for advice on:
Pressure testing your ideas with opposing audiences
The changing importance of employee experience for companies
How to apply intersectionality to the innovation process…
The skinny
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