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Shiftheads - How a Joke About Birds Became Something People Actually Believe
How conspiracy theories spread is the question Dr. Lee Kuhnle has been building a career around, and the answer is less about deception than about distance from the original idea. He calls it metaphor drift: the gap that opens up between what an expert meant and what a headline says they proved.
A string theory concept becomes proof we live in a simulation. A Platonic metaphor becomes a lost continent with crystals. A deliberately constructed hoax about government birds becomes a genuine belief held by university students who never heard it started as a joke.
The source material is still…
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