EP336 Make It Easy to Buy - Fix the Friction Killing Your Revenue.
Make It Easy to Buy: Fix the Friction Killing Your Revenue
EP336 Profit With A Plan Podcast
Released, February 10, 2026
Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.
Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist
🎯 Episode Summary
If your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is…
The skinny
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