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Podcast: Avantgarde’s Thom Greybe discusses experiential power for brands
On this week’s episode of the Event Industry News podcast, we welcomed Avantgarde’s digital creative director, Thom Greybe.
Avantgarde is a global brand experience agency that has been designing measurable experiences for 35 years. Its 10 locations include Berlin, Cologne, Dresden, Dubai, London, Munich, São Paulo, Shanghai, Vienna and Zurich.
Speaking about the power of experiential events, Thom stated people seek out places and events where they can “feel something and see something different.”
He continued: “I don’t think digital necessarily relates just to screen-based content in the…
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