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Latest / Mind Your Business - A Podcast Series produced by the Boone Area Chamber of Commerce

Supporting the Team Through the Product: The Story of Mountaineer Tavern

It's not hard to imagine the color scheme behind the brand of Mountaineer Tavern, one of Boone's newest restaurants, and a business that has attached itself to its core audience -- supporters of App State Athletics.

This association is not just about making a wise business decision. The roots of the Mountaineer Tavern project started to grow inside Broome-Kirk Gymnasium, as a young Mark Harrill fell in love with App State sports, in particular the basketball team. Today the Harrill Family, and several investors, have created a business model that drives profit back to the programs that bring…

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