Building Trust at Scale: NAR's Bennett Richardson on Serving 1.5M Realtors

X-Factor Marketing With Wendy Forsythe · May 13, 2026 · 30m

Bennett Richardson came from Google, Politico, and Semaphore to become the Chief Marketing and Communications Officer at the National Association of Realtors (NAR). Less than a year into his role, he was promoted to CMO. His job: Market to three stakeholders at once - 1.5 million realtor members, Capitol Hill and policymakers, and the American consumer. And rebuild trust. In this episode, Bennett breaks down his philosophy that "building trust with a brand is just like building trust with a person," how NAR communicates at scale without hitting the unsubscribe button, the NAR Influencer…