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MBS341 - Here Be Dragons with Richard Mulholland
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STOP TELLING STORIES. START SELLING THEM!
The world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.
As a salesperson (and make no mistake, you are a salesperson) you have two jobs. Job No. 2 of the storyseller is to help your clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see…
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