Latest / The Breakfast Club / INTERVIEW: E-40 Talks Releasing Hip-Hop's First Ever Quadruple Album 'Turning My Money Over,' Adapting Vs. Chasing, Lil Jon, Marriage + More

Transcript

INTERVIEW: E-40 Talks Releasing Hip-Hop's First Ever Quadruple Album 'Turning My Money Over,' Adapting Vs. Chasing, Lil Jon, Marriage + More · The Breakfast Club

• 0:00
  Speaker 1: Hold up. Every day I wake up. Wake your ass up.
• 0:03
  Speaker 1: The Breakfast Club.
• 0:05
  Speaker 2: You all finished or y'all done?
• 0:08
  Speaker 3: Yes, it's the world's most dangerous morning show, The Breakfast Club.
• 0:11
  Speaker 3: DJ Envy, Jess Hilarious, Charlamagne Tha God. Envy is on vacation,
• 0:14
  Speaker 3: but Lauren LaRosa is here.
• 0:16
  Speaker 2: And we got a legend in the building, man.
• 0:18
  Speaker 4: Mr.
• 0:18
  Speaker 3: E-40.
• 0:18
  Speaker 1: Yes, sir.
• 0:19
  Speaker 5: Good morning.
• 0:20
  Speaker 2: How you doing, my brother?
• 0:20
  Speaker 1: How you, brother?
• 0:21
  Speaker 2: You always come with some product. What is this?
• 0:23
  Speaker 1: Yeah, that's my son, Chefy, Maury Stevens, Fire Nectar Hot Honey.
• 0:27
  Speaker 1: It's high-end, so me and my wife invested with him,
• 0:29
  Speaker 1: so I just wanted to get y'all a dose. You
• 0:31
  Speaker 1: can put that on pretty much anything, brother.
• 0:33
  Speaker 5: Chicken wings.
• 0:34
  Speaker 1: Anything. Chicken wings go crazy.
• 0:36
  Speaker 5: Hot honey sauce. I'm like, fry some chicken, put this
• 0:39
  Speaker 5: on there.
• 0:39
  Speaker 1: Come on.
• 0:40
  Speaker 6: Carapetz pepper.
• 0:42
  Speaker 2: So culinary skills are generational in y'all family, huh?
• 0:44
  Speaker 1: Man, it just seemed like that, right? For sure.
• 0:47
  Speaker 2: Yep. How did he get you to invest?
• 0:50
  Speaker 3: I know you his pop, but you still got to
• 0:52
  Speaker 3: be a good product.
• 0:53
  Speaker 1: My wife invested first.
• 0:54
  Speaker 2: Okay, okay.
• 0:54
  Speaker 1: And I was like, okay, y'all playing with y'all. Y'all
• 0:56
  Speaker 1: ain't going to leave me out? So that's an idea, too.
• 0:59
  Speaker 2: Absolutely. You got a new album out, Turning My Money Over.
• 1:05
  Speaker 2: It's a quadruple album?
• 1:06
  Speaker 1: It's a quadruple album, yeah. First time ever in hip-hop history.
• 1:09
  Speaker 2: What made you want to do that for? 40 tracks.
• 1:12
  Speaker 1: Yeah, 40 tracks. Check this out. Look at this. I'm
• 1:15
  Speaker 1: playing with number four, right?
• 1:16
  Speaker 2: Okay.
• 1:17
  Speaker 1: So the album cover, I was young, I was 18,
• 1:20
  Speaker 1: so that was 40 years ago. I decided to do
• 1:23
  Speaker 1: four albums, 40 songs, you feel me? 10 songs on
• 1:29
  Speaker 1: each album. I feel like, you know, I've done triple
• 1:34
  Speaker 1: albums several times. I've done double albums in the 90s.
• 1:38
  Speaker 1: And like, dang the era of hip hop that I've
• 1:41
  Speaker 1: been in, I've done multiple albums. And I was like,
• 1:45
  Speaker 1: you know what? I ain't put an album out in two,
• 1:48
  Speaker 1: three years, and that ain't me. That's not me.
• 1:50
  Speaker 2: You're starving the people.
• 1:51
  Speaker 1: Yeah. So this is for my fan base, man, basically,
• 1:54
  Speaker 1: and whoever else want to join in and appreciate good music.
• 1:58
  Speaker 5: Man, I did shows in the Bay last week, and
• 2:00
  Speaker 5: I was there in Pleasanton.
• 2:03
  Speaker 1: Wait, you was at Tommy T's?
• 2:05
  Speaker 5: Yeah, I was at Tommy T's. Yep, that's my family.
• 2:07
  Speaker 1: Next time hit me up, we're going to pull up.
• 2:08
  Speaker 2: I got you.
• 2:09
  Speaker 5: Yo, look, so I came out to the meaning of the,
• 2:14
  Speaker 5: oh my God, it's the song you sampled, Diggable Planet's
• 2:17
  Speaker 5: Cool Like That.
• 2:18
  Speaker 1: Oh, yeah, area.
• 2:19
  Speaker 5: Yo, I love that song.
• 2:21
  Speaker 1: Thank you.
• 2:22
  Speaker 5: Like, look, this is the crazy thing. I actually, I
• 2:24
  Speaker 5: ain't a rapper, not like that, but that was like
• 2:26
  Speaker 5: one of my favorite songs growing up, right? So I
• 2:28
  Speaker 5: wanted to remake it because I'm from Baltimore. Right, and
• 2:31
  Speaker 5: I couldn't get it sampled or whatever. And I know
• 2:35
  Speaker 5: you being you, you sampled it, but what made you
• 2:37
  Speaker 5: want to, no, was it hard to get that sampled?
• 2:40
  Speaker 5: Because they wasn't even picking up the phone for me.
• 2:42
  Speaker 1: You know, I was talking to Twale, and he was like,
• 2:47
  Speaker 1: he was like, he said, he say, man, he say,
• 2:52
  Speaker 1: Rick Rock, back then, we used to, the producers used
• 2:55
  Speaker 1: to send out, he was with EMI, so back then, the, um,
• 2:59
  Speaker 1: Producers used to send out beat CDs, you know, back
• 3:02
  Speaker 1: 20-something years ago, right? So he had got the same
• 3:06
  Speaker 1: beat CD I got, and he was like, he told me,
• 3:09
  Speaker 1: you know, many years later, he said, man, I could
• 3:11
  Speaker 1: have sworn I had a hit. But I called Rick Rock.
• 3:15
  Speaker 1: Rick Rock like, man, I sold that to E-40.
• 3:16
  Speaker 2: Man. Yeah.
• 3:18
  Speaker 1: I don't know if he would have been able to
• 3:20
  Speaker 1: do it like I did it because that shit was big.
• 3:22
  Speaker 1: You feel me? Yeah. But he said he was like,
• 3:24
  Speaker 1: I could have had it here, but he wasn't bitter.
• 3:26
  Speaker 1: And then he was like, it's ironic that that happened.
• 3:28
  Speaker 1: But sometimes that used to happen a long time ago when,
• 3:31
  Speaker 1: you know, a producer sends a beat package out and,
• 3:34
  Speaker 1: you know, a person to beat it back and not
• 3:37
  Speaker 1: even let them know that he beat it back and
• 3:39
  Speaker 1: it's already sold.
• 3:40
  Speaker 6: Yeah.
• 3:41
  Speaker 2: Yep.
• 3:42
  Speaker 1: But nah, that's a blapper right there. That's an anthem.
• 3:44
  Speaker 5: What you already know, and there's so many rappers, so
• 3:47
  Speaker 5: many artists that try to sample their cool like that.
• 3:53
  Speaker 5: And they ain't like it. They won't even stamp it
• 3:56
  Speaker 5: if it ain't cool. Yo, you made it so cool
• 3:58
  Speaker 5: the way you put it with the beat. You had
• 3:59
  Speaker 5: the hyphy, the way you added that. And I just
• 4:02
  Speaker 5: felt like that was a great way to pay homage
• 4:04
  Speaker 5: to Diggable Planets.
• 4:05
  Speaker 1: That was one of my favorite groups. Ladybug, all of them,
• 4:07
  Speaker 1: they super cool. Yes, I love them. We did one
• 4:10
  Speaker 1: a couple years ago, so she... They all locked in. They,
• 4:13
  Speaker 1: you know, some, I think a couple of them from Seattle.
• 4:16
  Speaker 2: Hmm.
• 4:16
  Speaker 1: You know, it's a crazy, that's a legendary group right there. Yes,
• 4:19
  Speaker 1: it is. I grew up listening to them, you know,
• 4:22
  Speaker 1: as I was in it as well, you know, just like, big.
• 4:25
  Speaker 2: You can't tell 40, though, though. If 40 asked to
• 4:28
  Speaker 2: sample a record. Has anybody ever told you no?
• 4:30
  Speaker 1: Yeah. What? You want to know who?
• 4:33
  Speaker 2: Who?
• 4:34
  Speaker 1: Lionel Richie.
• 4:35
  Speaker 2: No.
• 4:35
  Speaker 1: He don't clear. Me and Master P tried to do, um,
• 4:38
  Speaker 1: what song was that? Um, It was one of them
• 4:41
  Speaker 1: good songs too. It was going to be on my
• 4:45
  Speaker 1: Elemental Surprise double album back in the 90s. He denied it.
• 4:50
  Speaker 1: Then I tried to use I'm Missing You. I think
• 4:54
  Speaker 1: that's by Diana Ross, I believe. And I could have
• 4:57
  Speaker 1: sworn I was going to get that one cleared. And
• 5:01
  Speaker 1: that nigga wrote it. So what it is, it's nothing
• 5:06
  Speaker 1: towards me. He just don't clear shit. Period. Lionel Richie
• 5:10
  Speaker 1: is legendary, so you can't really, he's super legendary. One
• 5:14
  Speaker 1: of the greatest of all time writers, so I can't
• 5:18
  Speaker 1: complain about that. Because it ain't just me. He denied everybody.
• 5:21
  Speaker 2: He clearly ain't hurting for no paper.
• 5:23
  Speaker 1: He ain't hurting for no apron at all. You feel me?
• 5:26
  Speaker 3: When did E-40 realize relevance doesn't mean being the hottest
• 5:30
  Speaker 3: person in the room?
• 5:34
  Speaker 1: It's all about holding on like a hubcap in a
• 5:36
  Speaker 1: fast lane.
• 5:37
  Speaker 6: I love the way that you talk.
• 5:43
  Speaker 1: You know, because, you know, different states get hot at
• 5:49
  Speaker 1: a time. You know, it shifts. You know what I mean?
• 5:53
  Speaker 1: You just got to just know how to adjust your
• 5:56
  Speaker 1: thing to it. You know, just put out good music.
• 5:59
  Speaker 1: Put out music to satisfy the fan base that you got.
• 6:03
  Speaker 1: Don't try too hard to be everybody, to try to
• 6:05
  Speaker 1: be like anybody else out there for us. Their style,
• 6:09
  Speaker 1: their beats. I try to do different things. Now, don't
• 6:19
  Speaker 1: get it twisted. You bring yourself into what's going on.
• 6:25
  Speaker 1: You got to do that. You don't want to be
• 6:27
  Speaker 1: hella out the loop like a hula hoop. You want
• 6:30
  Speaker 1: to be in the mix like Bisquick's. You feel me?
• 6:34
  Speaker 1: You know, but you just, you know, cause like, like
• 6:36
  Speaker 1: just say for, for instance, the hyphy movement in the
• 6:39
  Speaker 1: Bay area, I joined in like every other motherfucker in
• 6:43
  Speaker 1: the Bay did. I just joined in. You know, they like, oh, man,
• 6:47
  Speaker 1: he be. Nah, I joined in. Y'all was doing my
• 6:50
  Speaker 1: music when I put it, when I'm the one who
• 6:52
  Speaker 1: created my music, me and Too Short and Be Legit.
• 6:54
  Speaker 6: Yeah.
• 6:55
  Speaker 1: You know what I mean? Y'all was doing that. You
• 6:57
  Speaker 1: know what I mean? So I can't fit in and
• 6:59
  Speaker 1: I'm the only motherfucker that never left the bay that's big.
• 7:02
  Speaker 1: I never left. I ain't the only one, but I'm
• 7:05
  Speaker 1: one of the biggest artists out there, if not the biggest.
• 7:08
  Speaker 2: Who's bigger than you?
• 7:09
  Speaker 1: Hammer. Hammer.
• 7:10
  Speaker 2: Hammer.
• 7:12
  Speaker 1: He never left. But I'm just saying, we right there.
• 7:14
  Speaker 1: So I can't join in. So, you know, you join
• 7:17
  Speaker 1: in to what's going on. You know what I mean?
• 7:19
  Speaker 1: But do it your way. We did it with Hella
• 7:22
  Speaker 1: Up Temples. Rick Rock, he's a big part of that movement. Hella,
• 7:25
  Speaker 1: my son Droopy. Hella people. You know what I mean?
• 7:28
  Speaker 1: So it's all about adjusting to the system. You know,
• 7:31
  Speaker 1: turn with the times or the times will turn on you.
• 7:33
  Speaker 1: And I've been saying that for years. You know what
• 7:36
  Speaker 1: I mean?
• 7:36
  Speaker 2: Turn with the times or the times will turn on you.
• 7:38
  Speaker 1: It will.
• 7:38
  Speaker 6: Yeah.
• 7:39
  Speaker 1: And you got to do it in your player fashion,
• 7:41
  Speaker 1: you know what I'm saying?
• 7:42
  Speaker 6: Your decision to not leave the Bay, I mean, I
• 7:44
  Speaker 6: know it's home, but, like, musically, like, you've never wanted
• 7:47
  Speaker 6: to just, like, go stay somewhere a little bit and
• 7:49
  Speaker 6: then come on back? Like, what was the?
• 7:51
  Speaker 1: Oh, I've done that. I've got property in all kind
• 7:54
  Speaker 1: of states and everything like that. Yeah, I really do. Home, mansion, right?
• 7:59
  Speaker 1: A couple of mansions. So I just don't speak on
• 8:02
  Speaker 1: it too much. But anyway, what I'm saying, I see
• 8:04
  Speaker 1: what you're saying. I went to Grandmont State University. So
• 8:07
  Speaker 1: I went there for, yeah, I went to, yeah, I'm GSU.
• 8:10
  Speaker 1: I thought you knew. Honorary doctorate in music, the whole woo-woo,
• 8:13
  Speaker 1: my own studio there and everything.
• 8:15
  Speaker 6: Are you Greek?
• 8:16
  Speaker 1: Hmm?
• 8:16
  Speaker 6: Are you Greek?
• 8:17
  Speaker 1: No, but I didn't play. I didn't play. And I
• 8:19
  Speaker 1: didn't go the whole time. I only went one year.
• 8:21
  Speaker 6: Okay. I love that though.
• 8:22
  Speaker 1: You know what I'm saying? I got back to the
• 8:24
  Speaker 1: yay area and started straight up just putting music out
• 8:27
  Speaker 1: in 1988. I went to fall of 86, 87, got
• 8:30
  Speaker 1: there and me and my brother and my sister Sugar
• 8:32
  Speaker 1: T and Be Legit, we was MVP, put our first
• 8:35
  Speaker 1: EP out. And then from there, we became the click
• 8:37
  Speaker 1: right away, right? And, um, put out, um, EPs there
• 8:42
  Speaker 1: and then started just nonstop doing solos, Mr. Flamboyant and
• 8:45
  Speaker 1: all that stuff. But yeah, so now, um, when I
• 8:49
  Speaker 1: went to, when I lived, I lived in Atlanta for
• 8:53
  Speaker 1: three and a half weeks. Cause no, no, it was
• 8:56
  Speaker 1: cause Lil Jon them. Cause I signed with Lil Jon.
• 8:58
  Speaker 1: I put my pride to the side, you know, being
• 9:01
  Speaker 1: independent for all them years. Um, You know, I had
• 9:05
  Speaker 1: just got off of Jive Records. We had a great time.
• 9:08
  Speaker 1: We made a lot of money together. And I was like,
• 9:11
  Speaker 1: you know what? I want to, I think I want
• 9:14
  Speaker 1: to do something different. And I called Lil Johnny, put
• 9:19
  Speaker 1: me on like a light switch, man. And I say,
• 9:21
  Speaker 1: I signed up as an artist. I put my pride
• 9:24
  Speaker 1: to the side. Putting your pride to the side will
• 9:26
  Speaker 1: save lives. You know, that's one of the things I
• 9:28
  Speaker 1: say a lot. You know, it's just like.
• 9:30
  Speaker 2: I thought I knew you were signed. I thought I
• 9:31
  Speaker 2: knew y'all collaborated a lot, but I didn't know you
• 9:32
  Speaker 2: was actually signed to them.
• 9:33
  Speaker 1: I signed. I signed for like a couple of albums.
• 9:35
  Speaker 1: We did it. And it was the best decision of
• 9:37
  Speaker 1: my life.
• 9:38
  Speaker 6: And that's... The first project y'all did together was your
• 9:40
  Speaker 6: My Ghetto Report Card?
• 9:41
  Speaker 1: Yes, ma'am.
• 9:42
  Speaker 6: Okay.
• 9:42
  Speaker 1: And I did that with them. Why was that the
• 9:44
  Speaker 1: best decision of your life? Because I never... I was always,
• 9:48
  Speaker 1: you know, 75-25.
• 9:48
  Speaker 2: 75, me.
• 9:48
  Speaker 1: 25... Jive. So it was a P & D, pressing
• 9:56
  Speaker 1: and distribution deal. I never got the full machine behind
• 10:02
  Speaker 1: so when i signed with little john i'm like uh-oh
• 10:05
  Speaker 1: all i gotta do is provide the music we had
• 10:07
  Speaker 1: reprice warner behind us and i provided them with the
• 10:11
  Speaker 1: slaps wow you feel me i provided them with the
• 10:15
  Speaker 1: slaps um it really wasn't, I didn't even really know
• 10:18
  Speaker 1: the direction to go. You know, I had got on
• 10:20
  Speaker 1: snap your fingers with them. That thing was going already.
• 10:23
  Speaker 1: You know what I mean? That was during the snap
• 10:25
  Speaker 1: and the hyphy movement. So I was part of both.
• 10:27
  Speaker 1: So I was winning period. You know what I'm saying?
• 10:30
  Speaker 1: And then, um, I just went in there. Um, he had,
• 10:33
  Speaker 1: he had set up like an Airbnb way back then.
• 10:35
  Speaker 1: That was 2004, 2000, 2005, 2005. And, um, I stayed
• 10:37
  Speaker 1: there for four and a half months. And, um, I mean,
• 10:46
  Speaker 1: not four and a half months, I'm sorry. Weeks. Three
• 10:49
  Speaker 1: and a half weeks. Daniel, four weeks. And when I
• 10:53
  Speaker 1: stayed there, I got a lot done at Stankonia Studio
• 10:57
  Speaker 1: within a small amount of time. I go in there,
• 10:59
  Speaker 1: I see Scrappy, them in there, Crime Mob, all of them,
• 11:02
  Speaker 1: all of them good people. We all vibing and whatnot. And,
• 11:05
  Speaker 1: you know, I went in there and just went to work.
• 11:07
  Speaker 1: Me and my cousin Cavio, Big Ol' Mezy, you understand?
• 11:10
  Speaker 1: My whole crew, you know what I'm saying? So, knocked out.
• 11:16
  Speaker 1: All them slaps, man. Snap your fingers. Tell me when
• 11:18
  Speaker 1: to go. You in that booty. I did. You in
• 11:21
  Speaker 1: that booty. You in that booty dang that three times platinum.
• 11:23
  Speaker 1: Tell me when to go. Just went platinum. It took
• 11:26
  Speaker 1: a long time.
• 11:27
  Speaker 2: Crazy.
• 11:27
  Speaker 1: It wasn't streaming. I don't know. You in that booty
• 11:29
  Speaker 1: was all over the place like space. It went. It
• 11:32
  Speaker 1: was at 2.7 right now if you do your consumption
• 11:36
  Speaker 1: numbers with Luminate. You feel me? That thing about to
• 11:39
  Speaker 1: be three times platinum. Shit, man. And I was... I
• 11:45
  Speaker 1: went in there and just did work. The album was platinum.
• 11:50
  Speaker 1: My ghetto report card. Yeah, go ahead.
• 11:52
  Speaker 3: I love Snap Your Fingers verse because you can tell
• 11:56
  Speaker 3: you from the Bay Area. You in Atlanta and this
• 12:00
  Speaker 3: is like, you know, you going to the club. I mean,
• 12:02
  Speaker 3: I've been mobbing and mobbing, been mobbing all day, going
• 12:05
  Speaker 3: to the club. And I can, the way you describe
• 12:07
  Speaker 3: it as a person sitting in the club, looking around Atlanta,
• 12:09
  Speaker 3: like what is going on?
• 12:11
  Speaker 2: You know what I'm saying? Like that verse is so descriptive.
• 12:15
  Speaker 1: When you listen to it, man. John and like my
• 12:17
  Speaker 1: boy Al Capone coached me on that. Cause I didn't
• 12:19
  Speaker 1: know how to adjust to, I wasn't, I ain't never
• 12:21
  Speaker 1: really just been a radio making type of guy. My songs,
• 12:24
  Speaker 1: when they on the radio, they just go naturally, natural
• 12:27
  Speaker 1: like an Afro. You know what I mean? I just
• 12:30
  Speaker 1: do them. And so he was like, this is how
• 12:31
  Speaker 1: we're going to do it. And that was my first
• 12:33
  Speaker 1: time able to really listen and really be an artist.
• 12:37
  Speaker 1: Remember I told you, I was always my own, you
• 12:40
  Speaker 1: know what I'm saying? I was independent. So I was like,
• 12:44
  Speaker 1: I get to be an artist. And man, they put
• 12:46
  Speaker 1: that machine behind it, man.
• 12:48
  Speaker 2: That had to be based off a real night, though.
• 12:51
  Speaker 2: That had to be based off a real night.
• 12:52
  Speaker 1: Yeah, for sure.
• 12:54
  Speaker 2: Straight from the back.
• 12:55
  Speaker 1: Oh, yeah, yeah, yeah, yeah. Because I'm with Lou John now.
• 12:59
  Speaker 1: You know, them dudes, they in the club all the time.
• 13:01
  Speaker 1: I'm peeping the whole woo-wop. You feel me? And it's
• 13:05
  Speaker 1: a trip. Let's talk about you and that booty, right?
• 13:10
  Speaker 6: Mm-hmm.
• 13:10
  Speaker 1: My boy Al Capone. You know who Al Capone is?
• 13:12
  Speaker 1: He out of Memphis. Very legendary. Very legendary rapper.
• 13:16
  Speaker 2: Yeah, I heard the name before him.
• 13:17
  Speaker 1: He was signed to me back in the late 90s,
• 13:20
  Speaker 1: early 2000s. And that's my guy to this day. We family, right?
• 13:25
  Speaker 1: He the dude who sing that song, Whoop That Trick.
• 13:28
  Speaker 1: Whoop That Trick. You feel me? That's his song. So we,
• 13:32
  Speaker 1: you know what I'm saying? So he, it's a trip
• 13:34
  Speaker 1: because we was in there and John had did the
• 13:37
  Speaker 1: beat to you in that, right? And then he said,
• 13:40
  Speaker 1: He said, man, Al Capone was like, man, we need
• 13:42
  Speaker 1: somebody that's not overused, but on the climb, but he
• 13:49
  Speaker 1: wanted him once. And then he just, T-Pain.
• 13:55
  Speaker 2: T-Pain.
• 13:56
  Speaker 1: And one of my guys was in there. He had
• 13:58
  Speaker 1: just did an interview. He said, I just did an
• 13:59
  Speaker 1: interview for him. I got his number. So I called him.
• 14:03
  Speaker 1: I say, man, can you come down to Stankonia? He
• 14:05
  Speaker 1: was like, hell yeah. He just so happened to be
• 14:07
  Speaker 1: in Atlanta. And he came in there. He just, what's up, Fonzarelli?
• 14:11
  Speaker 1: I knew he knew about me when he just, Fonzarelli,
• 14:14
  Speaker 1: that's one of my handles. Fonzarelli, right? So came in
• 14:18
  Speaker 1: there and knocked that shit out without the auto-tune. And
• 14:21
  Speaker 1: then he put the auto-tune on his voice on top
• 14:23
  Speaker 1: of that, but it was already one of them ones.
• 14:25
  Speaker 1: And then Rob Mack came in there. He said, that's it.
• 14:27
  Speaker 1: And so I just filled in the blanks, killed it.
• 14:30
  Speaker 1: And then we called all of them.
• 14:32
  Speaker 3: That's not candy from the housewives.
• 14:35
  Speaker 1: That's candy from the housewives. But peep game, peep the play,
• 14:38
  Speaker 1: how it went. We called, you know, sis up out
• 14:41
  Speaker 1: the Bay Area, we called Keisha Cole. You know what
• 14:45
  Speaker 1: I'm saying? It just so happened she pulled up, but
• 14:48
  Speaker 1: I don't know what happened. I don't know if it
• 14:49
  Speaker 1: was the yaper. We had the yaper, and last minute
• 14:52
  Speaker 1: she decided to not do it. No. Yeah, yeah. But
• 14:56
  Speaker 1: I love her. We got love. I don't know. You know,
• 14:58
  Speaker 1: you never know what person, you know what I'm saying?
• 15:01
  Speaker 1: I don't really know the whole story, you know what
• 15:02
  Speaker 1: I'm saying? But regardless of what, Candy had already wrote
• 15:05
  Speaker 1: her part for, you know what I'm saying? So whoever
• 15:08
  Speaker 1: was going to do it.
• 15:09
  Speaker 3: Right.
• 15:09
  Speaker 1: You know what I mean? And Lil Jon was like, shit,
• 15:12
  Speaker 1: just let Candy do it. I was like, yeah, let
• 15:13
  Speaker 1: Candy do the shit. Yeah.
• 15:14
  Speaker 2: You know what I mean?
• 15:15
  Speaker 1: Because she used to write, and that's like, Candy, you
• 15:17
  Speaker 1: a star already.
• 15:18
  Speaker 5: It's so many of these stories.
• 15:18
  Speaker 1: So Candy went there and killed it, right?
• 15:20
  Speaker 2: Yeah.
• 15:21
  Speaker 1: Candy, good people. She dope. So sis went in there
• 15:24
  Speaker 1: and killed it. So we got something that's almost three
• 15:25
  Speaker 1: times platinum. That's a great assessment.
• 15:27
  Speaker 3: But it's crazy when you look at that record now,
• 15:29
  Speaker 3: because you see E-40, T-Pain, and Candy. It's three legendary
• 15:33
  Speaker 3: individuals regardless.
• 15:36
  Speaker 6: And at the time, y'all was just doing what felt
• 15:37
  Speaker 6: good and collabing with people that felt good.
• 15:39
  Speaker 1: Yes, ma'am.
• 15:40
  Speaker 6: So it's 20 years later since.
• 15:41
  Speaker 5: Right.
• 15:41
  Speaker 6: You're celebrating 20 years, wow.
• 15:43
  Speaker 1: And when we did, go ahead, go ahead.
• 15:45
  Speaker 5: Yeah, no, no, go ahead, go ahead.
• 15:46
  Speaker 1: So it's a trip, because within that same little frame
• 15:49
  Speaker 1: of tell me when to go, we did Snap Your Fingers.
• 15:51
  Speaker 1: Lil Jon did that during my session. He took my
• 15:54
  Speaker 1: song from me. Oh, wow. I'm just being sarcastic, but
• 15:59
  Speaker 1: he did. He said, so we did it, knocked it out,
• 16:02
  Speaker 1: put Sean Paul on that thing. And he was like, man,
• 16:05
  Speaker 1: you already got. Tell me when to go and you
• 16:07
  Speaker 1: in that booty. I'm going to use this for my shit.
• 16:10
  Speaker 1: I was like, man, whatever. We all went in. Let's go.
• 16:12
  Speaker 1: You know what I mean? But it all, I seen
• 16:14
  Speaker 1: that motherfucker every concert, every show. You know what I mean?
• 16:17
  Speaker 6: I saw a video recently.
• 16:18
  Speaker 4: Oh, go ahead.
• 16:19
  Speaker 5: So with all of that success in Atlanta, why did
• 16:22
  Speaker 5: you only stay for three weeks if you was vibing
• 16:24
  Speaker 5: and everything?
• 16:24
  Speaker 2: I was in and out.
• 16:25
  Speaker 1: It wasn't just that time. I would go like, you know,
• 16:27
  Speaker 1: four more days. But I was doing music in the Bay, too.
• 16:29
  Speaker 1: So when we did the one you was talking about,
• 16:32
  Speaker 1: the We Beat to Rap, we did that at my studio.
• 16:34
  Speaker 1: The Orange Room, Rick Rock and me and the Federation,
• 16:38
  Speaker 1: we did Go Hard or Go Home. You know, that
• 16:40
  Speaker 1: was in the movie. What was that movie? What's the
• 16:44
  Speaker 1: one with the college? Oh, man, why is that at
• 16:48
  Speaker 1: the tip of my tongue, man? It was a fraternity's
• 16:52
  Speaker 1: big song, too, man, with Columbus.
• 16:55
  Speaker 5: No, no. Stop the yard. Stop the yard.
• 16:56
  Speaker 1: Stop the yard.
• 16:57
  Speaker 5: My bad.
• 16:58
  Speaker 1: That song was one of the main songs, Go Home
• 17:00
  Speaker 1: to Go Home. We did that at my house at
• 17:01
  Speaker 1: my studio.
• 17:02
  Speaker 5: Oh, West Coast.
• 17:03
  Speaker 1: Yeah, you know, so I did half on the West Coast,
• 17:06
  Speaker 1: and I did half in the South, at Stankonia. Got you.
• 17:11
  Speaker 2: What's the difference between adapting and chasing?
• 17:14
  Speaker 3: Because, you know, you always managed to work with, younger
• 17:17
  Speaker 3: artists or whatever the current sound is without ever sounding
• 17:20
  Speaker 3: like you're trying to be the younger artist?
• 17:25
  Speaker 1: The difference is just be, you have to have talent, man.
• 17:28
  Speaker 1: You got to know, you got to be multidimensional. A
• 17:30
  Speaker 1: lot of cats only rap one way. I do, you
• 17:33
  Speaker 1: don't know what I'm going to do. You could throw
• 17:34
  Speaker 1: a beat on right now. I'm not going to freestyle,
• 17:36
  Speaker 1: but I'll probably write that thing with, just punch me in.
• 17:39
  Speaker 1: Cause I, you know, back in the days, I got
• 17:41
  Speaker 1: so many papers of me writing and it's not, I
• 17:44
  Speaker 1: think I can do a better job now. Cause you can,
• 17:46
  Speaker 1: monitor it as you punch in and then gas that
• 17:49
  Speaker 1: thing at the end or however you want to do it.
• 17:51
  Speaker 1: But nah, that's, it's crazy. Um, the way music is nowadays,
• 17:57
  Speaker 1: because sometimes you can be ahead of your time when
• 18:00
  Speaker 1: you rapping and some of the stuff might go over
• 18:03
  Speaker 1: their head for real. Like it go over a lot
• 18:06
  Speaker 1: of the young people here because they ain't, they ain't,
• 18:10
  Speaker 1: a lot of them ain't come from the era I
• 18:12
  Speaker 1: come from far as we spit street, you know, nowadays
• 18:16
  Speaker 1: they let, suburban people and people that's not of the
• 18:20
  Speaker 1: culture dictate who you should like in rap and because
• 18:24
  Speaker 1: now it's like we street I'm street so I talked
• 18:28
  Speaker 1: about everything and I did that last time I told
• 18:30
  Speaker 1: you I talked about everything that got something to do
• 18:32
  Speaker 1: with the soil this is before trap rap I did
• 18:36
  Speaker 1: it I talked about all that you know what I
• 18:39
  Speaker 1: mean I can't understand how the parents don't tell their
• 18:41
  Speaker 1: kids but I forgot ain't a lot of parents in
• 18:43
  Speaker 1: these kids lives you know what I mean But just,
• 18:47
  Speaker 1: it's not, the difference is chasing it, it's like when
• 18:50
  Speaker 1: you're just trying too hard. When you try to adjust
• 18:52
  Speaker 1: your voice to be like another person or something like
• 18:56
  Speaker 1: that or whatever, just be you at the end of
• 18:59
  Speaker 1: the day. You know what I mean? Just be you.
• 19:02
  Speaker 1: And I know how to do all that. I know
• 19:03
  Speaker 1: I can adjust my voice to something, you know, like
• 19:06
  Speaker 1: make it sound like, you know what I'm saying? I'm
• 19:07
  Speaker 1: from the South.
• 19:08
  Speaker 5: Really?
• 19:08
  Speaker 1: But I lived out there. I did it on, I
• 19:11
  Speaker 1: did it when I, you know what, you know it's
• 19:13
  Speaker 1: a trip. A big song I did on a Hall
• 19:15
  Speaker 1: of Game album. That album went gold, right? Me Too
• 19:19
  Speaker 1: Short and KC. I had a cold when I did
• 19:23
  Speaker 1: this song. I made my voice. I put my Mac
• 19:26
  Speaker 1: hand down. Ain't never been a Simon. I was having
• 19:29
  Speaker 1: B-R-E-A-D way before this rap game. Nigga, be in time.
• 19:32
  Speaker 1: Thought you theezy for sheezy. Fool's member. Earl Branton didn't
• 19:36
  Speaker 1: nail them boys from Vallejo. Now, that's during the time
• 19:38
  Speaker 1: when the South was poppin'. And they been poppin' all
• 19:41
  Speaker 1: these years. But I'm saying, I was like, I'm going
• 19:43
  Speaker 1: to utilize my voice right now because it's deep and
• 19:46
  Speaker 1: I got a cold. And I did that shit and
• 19:48
  Speaker 1: that shit became something. And it was still E-40 though
• 19:50
  Speaker 1: because of the game I was spitting and whatnot. You
• 19:53
  Speaker 1: know what I mean? You know what I mean?
• 19:55
  Speaker 3: You got one of the most unique voices ever in history.
• 19:57
  Speaker 3: When you hear 40, you know 40. It's like 40, Pac.
• 20:02
  Speaker 3: Who else got a very unique voice?
• 20:04
  Speaker 2: Snoop.
• 20:05
  Speaker 1: Rob Markman, you know what I mean?
• 20:05
  Speaker 2: Rob Markman, Busta Rhymes.
• 20:06
  Speaker 1: Rob Markman, Busta.
• 20:07
  Speaker 2: Like, as soon as you hear them, you know who
• 20:08
  Speaker 2: that is on the record. Q-Tip.
• 20:10
  Speaker 1: Q-Tip.
• 20:10
  Speaker 2: Q-Tip. Most definitely.
• 20:11
  Speaker 1: Rob Markman, You know what I mean?
• 20:13
  Speaker 6: Yeah.
• 20:13
  Speaker 5: Rob Markman, Many. Where did E-40 come from? Where did
• 20:15
  Speaker 5: the name, how did you get the name?
• 20:16
  Speaker 1: Rob Markman, I was on Magazine Street. Back in the days,
• 20:18
  Speaker 1: you know how people always got, they rolling up a
• 20:20
  Speaker 1: blunt nowadays, what have you. Back in them days, it was,
• 20:23
  Speaker 1: you can't catch us in the 80s without having a
• 20:26
  Speaker 1: paper bag with a 40 ounce in it. You know,
• 20:29
  Speaker 1: that was just the move. That's what it was. You know,
• 20:32
  Speaker 1: I'm drinking 40 ounces all the time. And so one
• 20:35
  Speaker 1: day I'm on Magazine Street on the 1300 block right
• 20:37
  Speaker 1: in front of the house. And me and my partner,
• 20:39
  Speaker 1: Derrick Jones, we just drinking and whatnot. So we used
• 20:42
  Speaker 1: to have drinking contests when we just drinking. Had a
• 20:44
  Speaker 1: hamburger in my hand and shit. You know what I'm saying?
• 20:46
  Speaker 1: Just on one, right? And down that shit to the suds, right?
• 20:50
  Speaker 1: And then he was like, E-40. And he really said that.
• 20:56
  Speaker 1: I was like, okay, that's going to be my handle.
• 20:58
  Speaker 5: You just kept it.
• 20:59
  Speaker 1: Yeah, that was a four. That was eight. That was like.
• 21:01
  Speaker 1: summer of 86 or something like that. Yeah, something like that.
• 21:05
  Speaker 2: Talk about 40s, my stomach started hurting. Why did we
• 21:07
  Speaker 2: ever used to do that? Like, 40 or OE?
• 21:09
  Speaker 1: Man, we used to do it. Oh, my God. And
• 21:11
  Speaker 1: then my cholesterol was hella high. I went to the doctor.
• 21:13
  Speaker 1: The doctor was like, you got to stop drinking them beers.
• 21:16
  Speaker 1: I was like, okay. So I let it loose. I
• 21:19
  Speaker 1: let it go for like two months. Came back to
• 21:22
  Speaker 1: the doctor, and the doctor was like, you're good now. Because,
• 21:25
  Speaker 1: you know, the liver, you know, the liver fixes itself. Restores,
• 21:29
  Speaker 1: won't you?
• 21:29
  Speaker 2: Yeah.
• 21:30
  Speaker 1: And, you know, one of the big things I wanted
• 21:32
  Speaker 1: to say is I was, my boy Leslie Small, he
• 21:35
  Speaker 1: did my documentary, Charlie Hustle, The Blueprint of a Self-Made
• 21:38
  Speaker 1: Millionaire in 1998, 99. And he used to say, man,
• 21:41
  Speaker 1: you know, you be drinking. He said, you should just
• 21:43
  Speaker 1: start taking milk thistle. And I was like, this way
• 21:46
  Speaker 1: 20 something years ago. I'm like, milk thistle? He said, yeah,
• 21:49
  Speaker 1: milk thistle. The capsules, it's from the milk thistle tree.
• 21:53
  Speaker 1: It's from the milk thistle tree and it restores, it's
• 21:55
  Speaker 1: for proper liver function.
• 21:57
  Speaker 2: Oh, wow.
• 21:57
  Speaker 1: Yeah. And it's the real deal. It's, it's, It's the
• 22:00
  Speaker 1: real deal, you feel me?
• 22:02
  Speaker 2: So the doctor didn't put you on statin for your cholesterol? No. Oh, okay, okay.
• 22:06
  Speaker 1: No, he just told me this. Oh, you know what
• 22:08
  Speaker 1: they did? They gave me, because it's Kaiser, so they
• 22:10
  Speaker 1: gave me some meal preps. So they connected me with
• 22:13
  Speaker 1: one of the nutritionists, and I started eating that, you know,
• 22:17
  Speaker 1: Bland food, you know what I mean? Like chicken breasts
• 22:20
  Speaker 1: and stuff like that.
• 22:21
  Speaker 2: I know that was hard for you.
• 22:21
  Speaker 1: They told me to eat white rice with liver, you
• 22:23
  Speaker 1: know what I'm saying?
• 22:24
  Speaker 2: I know that was hard for you.
• 22:25
  Speaker 1: You know it, man, because I like to get my chew.
• 22:27
  Speaker 2: On, right?
• 22:29
  Speaker 5: Shout out to Leslie Small, too.
• 22:31
  Speaker 1: Yeah, you know Leslie? Good people, man. Solid, not solid.
• 22:34
  Speaker 6: Absolutely.
• 22:35
  Speaker 2: Go ahead.
• 22:36
  Speaker 6: I was going to say, speaking of the early days, right?
• 22:38
  Speaker 6: I saw a clip that you had posted talking about
• 22:41
  Speaker 6: you being the first male rap artist back in 94
• 22:43
  Speaker 6: to sign that $ 3. 5 million distribution deal. And you said
• 22:47
  Speaker 6: that it accumulated more over the years. But at that time,
• 22:51
  Speaker 6: you had the click. How did you know business-wise, this
• 22:54
  Speaker 6: is the number I should be asking for. It should
• 22:56
  Speaker 6: be distribution versus probably what they came to you with.
• 22:59
  Speaker 6: How did you know to even think that way then?
• 23:03
  Speaker 1: My thinking that way came from my uncle St. Charles.
• 23:08
  Speaker 1: His name is Charles Thurman. He's my mama's brother. They
• 23:12
  Speaker 1: got the same mama, same daddy. It was 11 of them.
• 23:15
  Speaker 1: Uncle St. Charles, you know how everybody call people uncle?
• 23:18
  Speaker 1: This is my bloodline. And so he actually, as a
• 23:23
  Speaker 1: young mustache, I used to just look up to him,
• 23:26
  Speaker 1: you know, because he's done so much. He's multi-talented music-wise
• 23:31
  Speaker 1: and everything else. Art-wise, he do, you know, sculpturing, all
• 23:34
  Speaker 1: kind of stuff. So he made records in the 70s.
• 23:38
  Speaker 1: Like in 72, he had a record. I think 74,
• 23:40
  Speaker 1: like he already knew how to do it. So he
• 23:42
  Speaker 1: the one who we always, when I used to see him,
• 23:44
  Speaker 1: I'm like, St. Charles, I want to make a record.
• 23:46
  Speaker 1: And he always used to tell me to come with the,
• 23:48
  Speaker 1: you know, come with the woo-wopty woo. And you know
• 23:50
  Speaker 1: what I'm saying? So, you know, one day, so we
• 23:53
  Speaker 1: did it. And when I came home from Grambling, you
• 23:55
  Speaker 1: know what I mean? During that one year in college,
• 23:56
  Speaker 1: I came right back to the soil. You understand me?
• 24:00
  Speaker 1: We got us a clothing line, you know what I'm saying?
• 24:03
  Speaker 1: Me and my brother, D-Shot, not a clothing line, a
• 24:05
  Speaker 1: clothing store, you know what I'm saying? And, um, Made
• 24:08
  Speaker 1: a few dollars with that and, you know, ended up
• 24:12
  Speaker 1: working with St. Charles. And he was like, bro, this
• 24:15
  Speaker 1: is how you got it. He taught me how to
• 24:16
  Speaker 1: go get a bank account and everything. Like way back
• 24:18
  Speaker 1: in the days, like when I was young, he was like,
• 24:21
  Speaker 1: you got to get a bank account. You got to
• 24:22
  Speaker 1: do this. You got to know how to do these
• 24:25
  Speaker 1: consignment sheets. He taught me what a PO is and,
• 24:28
  Speaker 1: you know what I'm saying, cash on delivery, just all
• 24:32
  Speaker 1: kind of stuff. So we was, you know, before there
• 24:35
  Speaker 1: was like the masterpiece of the world, he was already
• 24:39
  Speaker 1: doing his thing out in Richmond, California with us. We
• 24:42
  Speaker 1: all was out in the Bay hustling, trying to make
• 24:44
  Speaker 1: it happen, you know, independently. And he came to my
• 24:46
  Speaker 1: uncle St. Charles, he seen how we was getting down
• 24:49
  Speaker 1: and he did his thing. You know, he went and
• 24:51
  Speaker 1: got them boys from down South, you know what I'm saying?
• 24:54
  Speaker 1: People in the sticks that appreciate, that actually appreciate when
• 24:59
  Speaker 1: they get a blessing and the opportunity. California, not so much.
• 25:04
  Speaker 1: I had artists that was very, very, um, Entitled? Yeah, entitled.
• 25:09
  Speaker 1: And they wanted to quit after one hour. I'm just like, bro,
• 25:12
  Speaker 1: this is called artist development. You ain't even got no
• 25:14
  Speaker 1: buzz yet. I'm putting you in the mix like this quick.
• 25:16
  Speaker 1: You feel me? And so they all thought they was E-40.
• 25:20
  Speaker 1: Not all of them. One of my favorite artists is
• 25:24
  Speaker 1: Selly Sale. He's the one who sang, it's going down tonight.
• 25:29
  Speaker 1: Tonight it's going down. And that just recently went gold.
• 25:33
  Speaker 1: That's crazy, right? But it was many years ago. But anyway,
• 25:36
  Speaker 1: make a long story short and a short story long.
• 25:39
  Speaker 1: you know, P and many other artists paid attention to
• 25:43
  Speaker 1: that blueprint, the independent route, and was able to get
• 25:47
  Speaker 1: distribution deals. So Jive had got at me. P went
• 25:50
  Speaker 1: and got one at Priority. I had already got one
• 25:52
  Speaker 1: at Jive, and mine was like a bidding where every
• 25:57
  Speaker 1: label that dealt with rap wanted to sign E-40 and
• 26:00
  Speaker 1: Sick with the Records, the click. They wanted to sign
• 26:03
  Speaker 1: me in the click. You know what I mean? I'm
• 26:05
  Speaker 1: talking about it was a bidding war. Jai Records had
• 26:08
  Speaker 1: My Heroes over there. They had KRS-One. They had Too Short.
• 26:14
  Speaker 1: You know what I'm saying? They had Too Short. That's
• 26:16
  Speaker 1: all you had to say.
• 26:17
  Speaker 2: You feel me?
• 26:19
  Speaker 1: They had UGK. They had Tribe Called Quest. Shaq was
• 26:27
  Speaker 1: over there. Shaquille O'Neal. Will Smith was over there. But
• 26:31
  Speaker 1: they had Spice One. You feel me? Yeah, so I'm like, oh, okay.
• 26:36
  Speaker 1: They know how to deal with me. They had, did
• 26:38
  Speaker 1: I say Souls of Mischief? No, Souls of Mischief. They
• 26:41
  Speaker 1: had Souls over there. So I was like, okay, this
• 26:43
  Speaker 1: is something. Barry Wise, you know, he caught me at
• 26:45
  Speaker 1: the Gavin Convention. And Banks hooked it up. He said, man,
• 26:49
  Speaker 1: Barry want to have a meeting with you. So we
• 26:50
  Speaker 1: went upstairs, me, Chaz Hayes, which was my manager at
• 26:53
  Speaker 1: the time and my big bro to this day, you
• 26:56
  Speaker 1: know what I'm saying? And we all went up there,
• 26:58
  Speaker 1: me and B-Legit. And we just got to talking and
• 27:01
  Speaker 1: we was like, okay, well, let's see. Y'all have something
• 27:03
  Speaker 1: for us and fly us out. So we flew out there, man.
• 27:06
  Speaker 1: They made us an offer we can't refuse. The deal
• 27:09
  Speaker 1: was very unique, very open. I'm talking about Def Jam.
• 27:14
  Speaker 1: Every label in hip-hop, it was a big bidding war.
• 27:19
  Speaker 1: The money that they said, it was cool, but I
• 27:22
  Speaker 1: didn't take a big advancement like that. That was an advancement.
• 27:25
  Speaker 1: Always remember, it's hard to recoup an advancement when they
• 27:28
  Speaker 1: can hide certain shit and all that. Not saying that
• 27:30
  Speaker 1: that's what I was thinking of at the time as
• 27:32
  Speaker 1: far as them hiding shit. It's just... The little, the better.
• 27:36
  Speaker 1: You know, you recruit quick and you ain't got a trip.
• 27:40
  Speaker 1: You know what I mean? You can monitor shit better
• 27:42
  Speaker 1: and all that. So I've never been one to take
• 27:44
  Speaker 1: big advance. So the deal was actually more than that
• 27:47
  Speaker 1: at the end of the day.
• 27:48
  Speaker 6: Wow.
• 27:49
  Speaker 3: You've had major label success and independence, right? Like, what's
• 27:52
  Speaker 3: the part of independence nobody talks about? Everybody love to
• 27:54
  Speaker 3: say own your masters, but, you know, ownership come with
• 27:56
  Speaker 3: them expenses.
• 27:57
  Speaker 1: You know what I mean?
• 27:58
  Speaker 2: You got to pay for the infrastructure. You got to
• 28:00
  Speaker 2: know how to write an invoice, too.
• 28:01
  Speaker 1: I got a distribution written now. distribution deal right now
• 28:05
  Speaker 1: with Virgin, and I've been with them since 2009, 2010. Damn.
• 28:08
  Speaker 1: The first one, I took an advancement because I was
• 28:13
  Speaker 1: coming off of the little John situation. So I took
• 28:19
  Speaker 1: a small advancement just to get there. And after that,
• 28:23
  Speaker 1: I never took advancement ever again.
• 28:25
  Speaker 2: Wow.
• 28:25
  Speaker 1: I paid for all my shit. I paid for all
• 28:27
  Speaker 1: the producers. I paid for production. I paid for stupid videos.
• 28:30
  Speaker 1: They don't pay for nothing.
• 28:31
  Speaker 2: Wow.
• 28:31
  Speaker 1: Nathan. Nathan. And I done had successful albums. That's what
• 28:36
  Speaker 1: you call major distribution. That's what you call, I got
• 28:40
  Speaker 1: a major distributor, but I'm still independent. You know what
• 28:44
  Speaker 1: I mean? I won't tell the terms, but the chunk
• 28:45
  Speaker 1: of the money, the chunk of the amount and percentage
• 28:47
  Speaker 1: that I get is groovy like a drive-in movie.
• 28:49
  Speaker 6: That Diamond record, that's probably a crazy kickback.
• 28:52
  Speaker 1: You talking about the Big Sean record? Yes. Want me
• 28:54
  Speaker 1: to tell you how that unfolded?
• 28:56
  Speaker 2: Please. Yes, do.
• 28:57
  Speaker 1: From me being solid, not salad. Cause I'm one of
• 29:00
  Speaker 1: them dudes, if I fuck with you, I fuck with
• 29:02
  Speaker 1: you heavy and I'm gonna keep, I'ma stay in contact
• 29:04
  Speaker 1: with you. I'ma hit you from time to time. Just
• 29:06
  Speaker 1: check on your well-beings. You know what I'm saying? That
• 29:08
  Speaker 1: type shit. So I just, I didn't even want none.
• 29:10
  Speaker 1: I'm in the Stisnudio. Me, Cousin Feek, my cousin Work Baby.
• 29:14
  Speaker 1: We all in there, motherfucker. And I'm just like, we
• 29:16
  Speaker 1: already working. I'm working on it. I stay in the Stisnudio.
• 29:19
  Speaker 1: And I just say, I'ma call Big Sean. So I
• 29:21
  Speaker 1: just called him out of nowhere. I was drinking and shit.
• 29:23
  Speaker 1: And I hit him out of nowhere. He just said,
• 29:26
  Speaker 1: he said, big homie, what's happening? He was in this
• 29:29
  Speaker 1: new deal on one, right? And he was like, he say,
• 29:33
  Speaker 1: he say, I got, it's ironic you call big homie.
• 29:37
  Speaker 1: I got one for us.
• 29:39
  Speaker 2: I got one look at God man.
• 29:42
  Speaker 1: He say but this gotta be the dopest fucking 16
• 29:46
  Speaker 1: bars you ever did in your life I say nigga
• 29:50
  Speaker 1: say let's send that bitch over so he sent it
• 29:54
  Speaker 1: I brainstorm killed that shit sent it ripped back to
• 29:59
  Speaker 1: him with the hurry-up-ness. That night, he adjusted a few
• 30:03
  Speaker 1: knobs to make it what we all, you know, because,
• 30:05
  Speaker 1: you know, what it is is when you're doing these songs,
• 30:07
  Speaker 1: you want everything to collab together. Everything can do some adjustments,
• 30:12
  Speaker 1: turn some words around. That's what he did. And the
• 30:16
  Speaker 1: hook was already there. The song was done. When he
• 30:20
  Speaker 1: sent it to me, all I had to do was
• 30:22
  Speaker 1: make like an application and and fill in the blanks.
• 30:25
  Speaker 1: All I had to do was just fill in the
• 30:26
  Speaker 1: blanks like an application. You know what I'm saying? And
• 30:28
  Speaker 1: that's what I did. I put my verse in there
• 30:30
  Speaker 1: and that was it. It was already designed. It was
• 30:32
  Speaker 1: already out of here. And he could have probably put
• 30:35
  Speaker 1: somebody else on there. I don't know if it would
• 30:36
  Speaker 1: have went, nah, Diamond. I went on that motherfucker doing
• 30:39
  Speaker 1: my job. So that's how that really happened. And I
• 30:45
  Speaker 1: think he was coming off of some type of relationship
• 30:47
  Speaker 1: with a broad when he made that song. I'm not sure.
• 30:49
  Speaker 2: Was that 2015?
• 30:50
  Speaker 1: Yeah, I don't know. I don't fuck with you. I
• 30:54
  Speaker 1: think the girl had died or something later, like many
• 30:57
  Speaker 1: years later, a couple years later. I don't know. But
• 30:59
  Speaker 1: I know he sent that shit to me already packaged up,
• 31:01
  Speaker 1: ready to go. Never discussed it in my life until
• 31:05
  Speaker 1: that night he sent it to me, and I just
• 31:06
  Speaker 1: sent it back, and we got a diamond fucking record, bro.
• 31:09
  Speaker 5: Oh, that's timing.
• 31:10
  Speaker 1: A diamond record. That's 10 minutes. Some people was like,
• 31:13
  Speaker 1: because I've seen some comments on a few blogs, and
• 31:15
  Speaker 1: they was like, it's about time. What took you so long?
• 31:19
  Speaker 1: And I'm like, do you understand what diamond mean? That
• 31:22
  Speaker 1: mean a million ten times, dummy. You're dumb.
• 31:28
  Speaker 6: It's because they look at how big y'all celebrity is.
• 31:31
  Speaker 6: And they think that that's supposed to be like a year.
• 31:33
  Speaker 6: They don't know.
• 31:34
  Speaker 5: They just see E-40's huge. Big Sean is huge.
• 31:37
  Speaker 6: That was a big song. Boom. You don't really get
• 31:39
  Speaker 6: it until you look at it. You're like, damn, that's
• 31:41
  Speaker 6: a lot of.
• 31:41
  Speaker 3: It's only like a hundred diamond songs in the history
• 31:43
  Speaker 3: of music.
• 31:44
  Speaker 1: It's not a lot. And so... Sean made big sense
• 31:48
  Speaker 1: with this, and he said it pretty much, because I
• 31:51
  Speaker 1: think we put it.
• 31:52
  Speaker 2: Out in 2014?
• 31:54
  Speaker 6: 2015.
• 31:54
  Speaker 2: 2015?
• 31:54
  Speaker 1: Yeah. So how many years is that? It's 11?
• 31:56
  Speaker 2: 11, yeah.
• 31:57
  Speaker 1: He said it pretty much went platinum every year. Yeah.
• 32:01
  Speaker 1: Think about that. Yeah. So, you know, I had to
• 32:04
  Speaker 1: comment on a couple things. Like, man, it went platinum
• 32:06
  Speaker 1: every year. Ten times, man. Ten times. That's 10 million
• 32:09
  Speaker 1: records sold. That's not just a million. You thinking platinum.
• 32:12
  Speaker 1: You don't know what... A lot of people, hell, they
• 32:14
  Speaker 1: don't even know. It's a lot of uneducated people in
• 32:17
  Speaker 1: life in general.
• 32:18
  Speaker 2: And it stood the test of time.
• 32:20
  Speaker 5: Right.
• 32:20
  Speaker 2: That's the other beautiful thing.
• 32:21
  Speaker 5: Yeah.
• 32:21
  Speaker 1: I sing that every show. I end it. I end
• 32:24
  Speaker 1: that song with every show and it just... They veins
• 32:27
  Speaker 1: be popping out their neck when they sing the hook.
• 32:31
  Speaker 2: The Turning My Money Over album, right? What is turning...
• 32:33
  Speaker 2: your money over me and the E-40 today?
• 32:37
  Speaker 1: It's pretty much, man, investing in something and making a profit.
• 32:42
  Speaker 1: That's what it is. It's really from when I was
• 32:47
  Speaker 1: in the streets, BR, before rap, a young mustache. You
• 32:51
  Speaker 1: feel me? You understand, doing my duties in the traffic, right?
• 32:55
  Speaker 1: I love that. So that's a street terminology. When you're
• 32:59
  Speaker 1: from it, that's one of the things where you say, man,
• 33:01
  Speaker 1: I'm going to flip my money. I'm going to turn
• 33:02
  Speaker 1: my money over. You know what I'm saying? We're going
• 33:05
  Speaker 1: to all cop together. We're going to go get this.
• 33:06
  Speaker 1: We're going to go get that. You know what I'm saying?
• 33:09
  Speaker 1: Do what we do, right? So, you know, one thing
• 33:14
  Speaker 1: about the streets, you don't make that a permanent occupation.
• 33:17
  Speaker 1: You want to be in and out like the burger.
• 33:19
  Speaker 1: You feel me? And I try to tell cats that
• 33:21
  Speaker 1: people want to make things a permanent occupation. I never,
• 33:24
  Speaker 1: you understand me, I always had my mind set on,
• 33:27
  Speaker 1: you know what I'm saying, being all the way right
• 33:29
  Speaker 1: where I ain't got to wash my back. I ain't
• 33:30
  Speaker 1: got to have one street. you know, on the boulevard.
• 33:33
  Speaker 1: I mean, one feet on the boulevard and one street.
• 33:38
  Speaker 1: I mean, one feet and one in the vocal booth.
• 33:41
  Speaker 1: I was always... Because it's a stressful situation. I have
• 33:44
  Speaker 1: something when I say I got two enemies, the nigger
• 33:46
  Speaker 1: rolls and the po-pos. And both of them want to
• 33:48
  Speaker 1: kick in my dough, right? I said that many years ago.
• 33:52
  Speaker 1: It is just the truth. That shit is stressful.
• 33:54
  Speaker 2: The nigger rolls and the po-pos.
• 33:55
  Speaker 1: The nigger rolls and the po-pos. And both of them
• 33:57
  Speaker 1: want to kick in my doughs. Damn. Because back then,
• 34:00
  Speaker 1: when I was from the 80s, they was kicking in doughs,
• 34:02
  Speaker 1: the whole woo-wop. You know, we had to go get
• 34:04
  Speaker 1: all the spots barred up, the whole woo-wop. So you
• 34:06
  Speaker 1: got to be ready. You know what I mean?
• 34:08
  Speaker 2: Yeah.
• 34:08
  Speaker 1: They was doing some manly stuff.
• 34:11
  Speaker 6: I know you've been with your wife for a really
• 34:13
  Speaker 6: long time. How much of her being in your life
• 34:16
  Speaker 6: as you're building all this kind of helped that mindset
• 34:18
  Speaker 6: as well, too? Like, got to stay ready, got to
• 34:20
  Speaker 6: invest my money, turn my money over.
• 34:22
  Speaker 1: Man, man, that woman is incredible. We met in high
• 34:27
  Speaker 1: school in band. She played the clarinet at Vallejo Junior.
• 34:31
  Speaker 1: I played the drums at Franklin Junior High. You know
• 34:34
  Speaker 1: what I mean? And, you know, with her having my back,
• 34:38
  Speaker 1: You know, she didn't know. I wasn't even famous at
• 34:41
  Speaker 1: that time. I was popular, but I wasn't famous like, oh,
• 34:47
  Speaker 1: he's going to make it. I really wasn't, you know,
• 34:51
  Speaker 1: I didn't know. And she just stood there with me, man,
• 34:55
  Speaker 1: and allowed me to go out there and, you know,
• 34:59
  Speaker 1: put food on the table. And, you know, a lot
• 35:04
  Speaker 1: of women, it's damn if you do, damn if you don't, like.
• 35:08
  Speaker 1: If you're not spending quality time, you know, you get
• 35:15
  Speaker 1: scrutinized for that. If you're spending too much time, it's like,
• 35:18
  Speaker 1: you know, go get some money. So sometimes I get
• 35:22
  Speaker 1: some money and I'm going to get money if you're
• 35:24
  Speaker 1: making me spend this quality time. And then, and if
• 35:27
  Speaker 1: you don't make no money, you need to, you know
• 35:28
  Speaker 1: what I'm saying? It's, it's, it's, it's tricky. So anyway,
• 35:31
  Speaker 1: but she was always right there. You know, she, she,
• 35:33
  Speaker 1: she was right there. Me going into one of the
• 35:36
  Speaker 1: best things I can do when I, when I, when
• 35:37
  Speaker 1: I built, when I built my, when I built my
• 35:39
  Speaker 1: first house, um, I made sure, you know, I got,
• 35:44
  Speaker 1: I made a studio in there. I made sure we
• 35:47
  Speaker 1: had that. So I ain't got to, All I do
• 35:48
  Speaker 1: is hire an engineer and pay him what I would
• 35:52
  Speaker 1: actually pay him if I was doing studio time at
• 35:54
  Speaker 1: their studio in Oakland or wherever I'm at. I was like,
• 35:58
  Speaker 1: I'm going to pay you what I would actually pay you,
• 36:01
  Speaker 1: but you're going to come here and I'm not using
• 36:03
  Speaker 1: your studio. I'm just going to use my studio. And
• 36:06
  Speaker 1: that's what I did. Shout out to my boy D-Wiz.
• 36:08
  Speaker 1: Shout out to K-Lou Studios. Oh, shout out to D-Wiz. K-Lou,
• 36:10
  Speaker 1: you know, K-Lou. Shout out to Andrew Seidel. Shout out
• 36:13
  Speaker 1: to my boy Nump. Shout out to... Who else are
• 36:18
  Speaker 1: some of my engineers, man?
• 36:20
  Speaker 2: Oh, man.
• 36:21
  Speaker 1: What was his name? Anyway, all of them. Miggy. Miggy, Miggy.
• 36:26
  Speaker 1: My boy Miggy, he worked with all the big artists.
• 36:28
  Speaker 1: He got like three Grammys and whatnot. And shout out
• 36:31
  Speaker 1: to Mike Denton. Mike Denton, he the one who trained
• 36:34
  Speaker 1: them to come and they would start working for me.
• 36:37
  Speaker 1: But anyway, I talk forever. But my wife, she's everything, man,
• 36:41
  Speaker 1: and been loyal. And you ain't never heard no smut
• 36:44
  Speaker 1: out there on me. I don't do it. It ain't
• 36:47
  Speaker 1: worth it, man. What for? I got a queen.
• 36:50
  Speaker 3: We had Tusho up here, and Tusho was saying that
• 36:52
  Speaker 3: about you. Let's listen to what Tusho said.
• 36:56
  Speaker 4: E-40, I swear to God, I've been knowing this brother
• 36:58
  Speaker 4: my entire adult life. The show is over. We playing dominoes.
• 37:04
  Speaker 4: We talking shit, playing cards. E-40 is like, do not
• 37:07
  Speaker 4: bring them bitches around me. Don't bring them bitches in
• 37:09
  Speaker 4: my room. I ain't got no conversation for him. That
• 37:13
  Speaker 4: nigga's like, I love my wife. When he was a
• 37:16
  Speaker 4: young nigga, like rock star status, he's like, I ain't
• 37:20
  Speaker 4: thinking about these hoes out here.
• 37:21
  Speaker 1: And that's just been his thing.
• 37:23
  Speaker 3: How did you have that emotional intelligence so young? It's
• 37:25
  Speaker 3: like you learned early what so much of us learned late.
• 37:28
  Speaker 1: My granddaddy and grandmama, they had 11 kids. They was
• 37:31
  Speaker 1: together till they died. My granddaddy was a preacher. My
• 37:35
  Speaker 1: grandmama was the mother of the church. I grew up
• 37:37
  Speaker 1: in a church house. They taught me morals and respect.
• 37:41
  Speaker 1: You know what I mean? When you find a good one,
• 37:43
  Speaker 1: you better keep her. A lot of cats, a lot
• 37:46
  Speaker 1: of good ones go right past them. A lot of
• 37:48
  Speaker 1: good ones really love the hell out of them. I
• 37:50
  Speaker 1: have partners, they love the hell out of them. And
• 37:52
  Speaker 1: they would have been loyal. And they go get somebody
• 37:54
  Speaker 1: that's not even cool. You feel me? Like that.
• 37:59
  Speaker 5: Damn.
• 38:00
  Speaker 1: That's what's up.
• 38:01
  Speaker 3: What's the most expensive lesson you've ever learned about money?
• 38:07
  Speaker 2: Not the most you've lost, the lesson that cost you
• 38:10
  Speaker 2: the most.
• 38:16
  Speaker 1: Not getting, utilizing your own money on bigger things. Like
• 38:20
  Speaker 1: I put like Fatburger when I bought my Fatburger. Chester McLaughlin,
• 38:24
  Speaker 1: RIP Chester McLaughlin, a great friend of mine, he passed
• 38:28
  Speaker 1: on like 2009, I believe, 2010, maybe 2010, maybe a
• 38:32
  Speaker 1: little later, but we had a Fatburger. He had already
• 38:34
  Speaker 1: went to school when I, he stayed in my neighborhood
• 38:37
  Speaker 1: and And he went to Fatburger to, you know, he
• 38:39
  Speaker 1: went to the little Fatburger school and whatnot to learn
• 38:42
  Speaker 1: how to operate Fatburgers. He wanted to get 10 of them.
• 38:44
  Speaker 1: So his wife had hollered at my wife and they
• 38:47
  Speaker 1: said something about, you know, yeah, Chester is getting, doing
• 38:51
  Speaker 1: some Fatburgers. I say, hey, let me, I'm going to
• 38:53
  Speaker 1: call him. You think you can let me in? And
• 38:56
  Speaker 1: he was like, I talked to him. He's like, let's
• 38:58
  Speaker 1: open the first one. So we opened it up in
• 39:00
  Speaker 1: Pleasant Hill. That's between Walnut Creek and Concord, California. And
• 39:07
  Speaker 1: We was the first one in Northern California to have
• 39:10
  Speaker 1: a Fatburger besides Thunder Valley Casino out there in Lincoln,
• 39:15
  Speaker 1: past Sacramento somewhere, right? So a lot of people wasn't
• 39:18
  Speaker 1: familiar with Fatburger at the time, especially in Northern California.
• 39:21
  Speaker 1: They were familiar with the ones in Southern California. So
• 39:23
  Speaker 1: you wouldn't know about Fatburger unless you been to Southern
• 39:26
  Speaker 1: California and what have you. You know what I mean?
• 39:28
  Speaker 1: So anyway, we did that. And I put like $ 500, 000
• 39:32
  Speaker 1: of my own personal dollars in it when I should
• 39:35
  Speaker 1: have got a loan. Because at the same time, I
• 39:39
  Speaker 1: was doing a wing stop too. And that was in Venetia.
• 39:43
  Speaker 1: And I had bought into the lease, a five-year lease,
• 39:48
  Speaker 1: had the plans, went to Texas and all this, and
• 39:50
  Speaker 1: we had the meeting with them and all that stuff. And, um,
• 39:54
  Speaker 1: you know, bam, here go the recession 2008. Um, I
• 39:59
  Speaker 1: was like, I'm not finna put my money in this
• 40:01
  Speaker 1: one this time. I'm gonna give me a loan. Great
• 40:03
  Speaker 1: credit score. They didn't, they wasn't giving out loans.
• 40:06
  Speaker 2: Cause of the recession.
• 40:07
  Speaker 6: Yeah.
• 40:09
  Speaker 1: I left it alone. I left it alone. I had
• 40:11
  Speaker 1: to buy myself out the lease. I went and got
• 40:12
  Speaker 1: a lawyer, you know, and, um, you know, bought myself
• 40:16
  Speaker 1: out the lease without even opening the doors. But that's
• 40:19
  Speaker 1: a lesson, you know, like that. Yeah.
• 40:23
  Speaker 6: Definitely an expensive lesson.
• 40:24
  Speaker 1: Right? You know.
• 40:26
  Speaker 6: 500K to start, so you probably was down like a
• 40:27
  Speaker 6: couple of M's by the end of it.
• 40:28
  Speaker 1: Yeah, yeah. I wasn't able to even open it up.
• 40:30
  Speaker 1: I was very close. It wasn't a couple of M's
• 40:33
  Speaker 1: on that one. I lost on the Fat Burger. We
• 40:36
  Speaker 1: had to shut that down because of the recession.
• 40:38
  Speaker 3: Yeah.
• 40:39
  Speaker 1: Then In-N-Out, not In-N-Out. What's the other burger spot everybody
• 40:44
  Speaker 1: rock with?
• 40:45
  Speaker 5: Shake Shack?
• 40:46
  Speaker 1: Cookout? Nah, nah. Five Guys.
• 40:49
  Speaker 5: Oh, I love Five Guys.
• 40:50
  Speaker 1: So the cool part about it, on that building in
• 40:52
  Speaker 1: Pleasant Hill, they didn't let us put Fab Burger on there.
• 40:54
  Speaker 1: They had Border Books and a few other ones, but
• 40:57
  Speaker 1: they wouldn't let us. You can't see our, you won't
• 41:00
  Speaker 1: know it's there from the freeway, but all them other ones,
• 41:02
  Speaker 1: you can tell they was there because they wouldn't, they
• 41:04
  Speaker 1: let them put their signs up. So you know how
• 41:07
  Speaker 1: it be, man. So, you know, it just didn't do
• 41:10
  Speaker 1: that well after a couple of years. And that's just business.
• 41:13
  Speaker 1: You have your ups and downs. Food business is not
• 41:16
  Speaker 1: that easy. You know, restaurants ain't that easy, bro. You
• 41:19
  Speaker 1: know what I mean?
• 41:20
  Speaker 2: Yeah, I own two Crystal franchises, me and my wife.
• 41:23
  Speaker 1: Do you?
• 41:23
  Speaker 2: Yeah, yeah, in South Carolina. One in Orangeburg, one in Walterborough.
• 41:27
  Speaker 3: We're supposed to open up six, but it's just like,
• 41:28
  Speaker 3: you know what, let's stay at these two for a second.
• 41:31
  Speaker 2: Right.
• 41:31
  Speaker 1: Because the more you open up, and if they're all successful,
• 41:35
  Speaker 1: the more your income going to be monthly.
• 41:36
  Speaker 2: That's right.
• 41:37
  Speaker 1: You know what I mean? But, like, you plan it right.
• 41:40
  Speaker 1: You know what I mean? Yeah.
• 41:42
  Speaker 5: Now look, you got 40 tracks on this album, right?
• 41:45
  Speaker 5: You haven't dropped an album in two to three years.
• 41:47
  Speaker 5: Are these 40 tracks that have been compiled over the years?
• 41:51
  Speaker 5: Or did you just win an album?
• 41:53
  Speaker 1: It's all recently. It was in the last year. Oh, man. Yeah,
• 41:58
  Speaker 1: like a year, maybe a year or two. It's like
• 42:01
  Speaker 1: a couple of them, probably two years. But these are
• 42:02
  Speaker 1: all brand new songs no one heard. This is all fresh.
• 42:05
  Speaker 1: I got so many damn slaps. I got. I got
• 42:10
  Speaker 1: Tupac slaps. Years from now, that's how I make music,
• 42:15
  Speaker 1: because I do three or four songs a day when
• 42:18
  Speaker 1: I'm in the snootio.
• 42:19
  Speaker 5: What do you pull from when you're in the snootio?
• 42:22
  Speaker 5: How do you get it?
• 42:24
  Speaker 1: In the snootio?
• 42:25
  Speaker 5: Yeah, what's your creative process? Did you just see something?
• 42:28
  Speaker 5: Do you get it from just being around family, being
• 42:31
  Speaker 5: around your wife or whatever, chilling? You know what I'm saying?
• 42:33
  Speaker 5: Because you've been in the game for a long-ass time, and.
• 42:36
  Speaker 1: A lot of people.
• 42:37
  Speaker 5: pen it dries up or it's just like damn now
• 42:40
  Speaker 5: you trying to fit in with whatever time we in
• 42:42
  Speaker 5: or whatever era all these you got the young cats
• 42:45
  Speaker 5: out here they making music they ain't really talking about
• 42:47
  Speaker 5: shit a lot of them you got something that are
• 42:49
  Speaker 5: but more aren't than are right what is your where
• 42:52
  Speaker 5: do you pull your creativity from still.
• 42:55
  Speaker 1: So middle like three in the morning I get a
• 42:59
  Speaker 1: lot of great ideas subject titles and you know you
• 43:02
  Speaker 1: know things I want to rap about three in the
• 43:07
  Speaker 1: morning You know, I use my three, four in the morning.
• 43:11
  Speaker 1: I use my phone. Say the ideal. Might say a bar.
• 43:15
  Speaker 1: Add a couple more to it on my phone. Say that. Right.
• 43:19
  Speaker 1: We're getting this new deal around 12. I got hella beats.
• 43:25
  Speaker 1: People send me slap packs all day. So I got
• 43:27
  Speaker 1: hella beats in my email. We pull them up. Bam,
• 43:32
  Speaker 1: go through these. Ooh, that's a good one right there.
• 43:34
  Speaker 1: That's a feel good one. this gotta be heartfelt, so
• 43:37
  Speaker 1: let's talk about this one. You know what I mean?
• 43:39
  Speaker 1: And I talk about the struggle, how we had, you know,
• 43:44
  Speaker 1: broken toilet tissue racks and, you know what I'm saying,
• 43:48
  Speaker 1: had to take baths, leave the same bath water with
• 43:52
  Speaker 1: my little brother and we'd like, you know, the real
• 43:55
  Speaker 1: struggle times, a lot of the gang goofy won't understand
• 43:57
  Speaker 1: because they never lived that life. They don't know the struggle,
• 44:01
  Speaker 1: you know what I mean? They goofy, they just really don't.
• 44:04
  Speaker 1: They just Anyway, to make a long story short and
• 44:06
  Speaker 1: a short story long, you know, so I hear up-tempo slap. Blapping. Oh, yeah,
• 44:14
  Speaker 1: we're going to make this about the trunk. Because we
• 44:17
  Speaker 1: grew up on the trunk.
• 44:18
  Speaker 2: Yeah.
• 44:19
  Speaker 1: It wasn't just ear pies or whatever. You know, it
• 44:22
  Speaker 1: was about what's in a 415 slapping, making it sound like,
• 44:25
  Speaker 1: you know what I'm saying, Thor and the Hulk in
• 44:29
  Speaker 1: the trunk thumping at it.
• 44:31
  Speaker 3: I was literally thinking the other day, I'm like, why
• 44:33
  Speaker 3: the hell did we used to do that? Two 10s,
• 44:35
  Speaker 3: you know what I'm saying? Four 15s, like you said,
• 44:38
  Speaker 3: like why?
• 44:39
  Speaker 1: Still do it. It's car culture.
• 44:40
  Speaker 2: You can hear your homeboy coming a mile away. He
• 44:43
  Speaker 2: about to pull up.
• 44:44
  Speaker 1: Yeah. Car culture. That's what it's about. So I make music.
• 44:48
  Speaker 1: I got one called The Trunk Is Alive. Me too
• 44:50
  Speaker 1: short and be legit. Blappin'. Blappin'. Just so y'all know,
• 44:55
  Speaker 1: you're talking to the originator of the guy that ever
• 44:58
  Speaker 1: said slap. When y'all talking about slap, oh, that's slap.
• 45:02
  Speaker 1: I can go, you know me, I can go. Absolutely.
• 45:05
  Speaker 1: And a lot of the game, goofy, tardy-ass nerds, You
• 45:11
  Speaker 1: didn't make that. That come from this place. Shut the
• 45:15
  Speaker 1: fuck up.
• 45:15
  Speaker 4: You a mark.
• 45:16
  Speaker 1: I've been in shit for 40 years, dumbass. Do your
• 45:19
  Speaker 1: due diligence. It's easier now. You got ChatGPT. You got Google.
• 45:23
  Speaker 1: Just punch a few buttons and then pull it up
• 45:26
  Speaker 1: and you'll see.
• 45:27
  Speaker 6: We need a Guinness Book of E40, though, because there's
• 45:29
  Speaker 6: a lot of first things that you've done, like the
• 45:32
  Speaker 6: distribution deal. Then I'm hearing you talk about Slap. Yep.
• 45:37
  Speaker 6: There was a conversation around the Platinum record, too, the
• 45:39
  Speaker 6: oldest rapper. Because when T.I. went Platinum, I saw people
• 45:42
  Speaker 6: talking about.
• 45:45
  Speaker 3: T.I.
• 45:45
  Speaker 6: Was one of the oldest. He's the oldest rapper to
• 45:47
  Speaker 6: release a song and it go Platinum as a solo
• 45:49
  Speaker 6: artist at 45. And then somebody was like, no, but
• 45:51
  Speaker 6: he 40 did that at 46.
• 45:53
  Speaker 1: Absolutely. You know what song that was?
• 45:56
  Speaker 6: Which song was it?
• 45:57
  Speaker 1: Everybody Got Choices. Nope.
• 46:01
  Speaker 2: Yep.
• 46:01
  Speaker 1: Oh, wow.
• 46:02
  Speaker 3: Yep.
• 46:03
  Speaker 1: That shit almost three times platinum. That's it. If you
• 46:05
  Speaker 1: look at it, if you pull up, and you know
• 46:07
  Speaker 1: it's industry people going to look at this. So I
• 46:09
  Speaker 1: got facts. I got receipts. Go to Luminate. Pull it up.
• 46:14
  Speaker 1: Choices are probably at 2.7 right now. And it's day streaming.
• 46:19
  Speaker 1: So that's probably next year or the year after that,
• 46:21
  Speaker 1: it's going to be at 3 million. That's independent, y'all.
• 46:24
  Speaker 6: That's crazy.
• 46:25
  Speaker 1: Independent. You feel me?
• 46:27
  Speaker 5: That is crazy.
• 46:28
  Speaker 1: You know, and I was 46 years old.
• 46:31
  Speaker 2: Wow. 46. Wow.
• 46:33
  Speaker 1: I'm 58. I got one that just went gold that
• 46:35
  Speaker 1: I did with Roddy Ricch, Quavo, Schoolboy Q, and A
• 46:44
  Speaker 1: $ AP Ferg. And it was called Chase the Money. And
• 46:47
  Speaker 1: that came out in, I believe, 2018. So that was
• 46:54
  Speaker 1: eight years ago. I'm 58 now. I was 50 when
• 46:56
  Speaker 1: I made that, and that's gold.
• 46:59
  Speaker 2: Wow. You know another word you made up? Popo. Absolutely.
• 47:03
  Speaker 1: I didn't make it up. It's a street word, but
• 47:05
  Speaker 1: I was the first rapper to ever say it on wax.
• 47:08
  Speaker 1: They wasn't saying it in movies. They wasn't saying it nowhere. Nowhere.
• 47:12
  Speaker 5: Yeah.
• 47:14
  Speaker 1: You know.
• 47:14
  Speaker 2: That was what, 90s?
• 47:15
  Speaker 1: I made a song called- 1992? 1992, I made a
• 47:18
  Speaker 1: song called, I'll smart the pow-pows. I'll smart the pow-pows.
• 47:24
  Speaker 6: Dang, I was one.
• 47:25
  Speaker 1: On my federal album.
• 47:27
  Speaker 2: Federal album.
• 47:27
  Speaker 1: Federal album.
• 47:29
  Speaker 5: I'm so mad. I wish you would have came and
• 47:30
  Speaker 5: saw me at Tommy.
• 47:32
  Speaker 1: T's, yo.
• 47:32
  Speaker 2: What?
• 47:32
  Speaker 1: I'm coming next time.
• 47:33
  Speaker 5: It's crazy. It got so crazy. Well, I love Tommy T's.
• 47:36
  Speaker 1: I know you killed it. I love the Bay.
• 47:37
  Speaker 5: Man, hell yeah. And they show me so much love,
• 47:40
  Speaker 5: and it's so different. I love West Coast. I ain't
• 47:43
  Speaker 5: going to put down one city to lift another, but
• 47:46
  Speaker 5: it's so different in the Bay versus L.A. I go
• 47:49
  Speaker 5: to do shows in L.A., Ontario, Brea, whatever. But then
• 47:52
  Speaker 5: you go to Oakland, San Francisco, and it's like.
• 47:56
  Speaker 1: It's different.
• 47:57
  Speaker 5: It's just different. I don't even know how to explain it.
• 47:59
  Speaker 5: Like I said, I'm from East Coast. I'm from Baltimore City, so.
• 48:02
  Speaker 6: But it's like.
• 48:03
  Speaker 5: Family in that motherfucker.
• 48:07
  Speaker 6: When you did SeaWorld, they was going crazy.
• 48:08
  Speaker 5: Hell yeah.
• 48:09
  Speaker 1: Hey, I got blaps. I ain't trying to flambost and nothing.
• 48:12
  Speaker 1: I got blappers. Classics. I turn shows out. I do
• 48:15
  Speaker 1: my job. They don't know until they come. They be like, oh,
• 48:18
  Speaker 1: I didn't know that motherfucking song. I know he did that.
• 48:20
  Speaker 1: I know he had all them blappers.
• 48:21
  Speaker 2: For all generations, too.
• 48:23
  Speaker 1: For all generations.
• 48:24
  Speaker 5: Hell yeah.
• 48:25
  Speaker 2: Your brother D-Shot's on the album. Y'all got the song Baptized, right? Yeah.
• 48:29
  Speaker 3: After everything y'all done lived through, What can the two
• 48:32
  Speaker 3: of y'all even talk about today that you probably couldn't
• 48:35
  Speaker 3: talk about?
• 48:37
  Speaker 1: I know, man, that's crazy. Yeah. You know, you know,
• 48:40
  Speaker 1: you know, D shot is my blood brother, you know,
• 48:42
  Speaker 1: be legit. This is my cousin, but people think be
• 48:44
  Speaker 1: legit is my brother. And D shot is my cousin.
• 48:47
  Speaker 1: D shot looks like me. We look similar. You know
• 48:50
  Speaker 1: what I mean? You could tell we brothers, but D
• 48:52
  Speaker 1: shot more handsome than me. He more, you understand me,
• 48:54
  Speaker 1: you know what I'm saying? But, but nah, so, you know, um,
• 48:59
  Speaker 1: We talked about so many things, you know, and we
• 49:01
  Speaker 1: can never run out. People know I'm sarcastic. It's funny
• 49:05
  Speaker 1: because TikTokers now, they find songs, they find, you know,
• 49:08
  Speaker 1: they real. So I don't call them professional entrepreneurs or anything.
• 49:13
  Speaker 1: These bloggers and whatnot, they review shit and just, I
• 49:16
  Speaker 1: call them professional laughers.
• 49:18
  Speaker 6: Mm-hmm.
• 49:18
  Speaker 1: Because all they do is laugh and try to clown
• 49:20
  Speaker 1: motherfuckers making a, you know, just finding the funniest shit
• 49:23
  Speaker 1: that a motherfucker said out of four years, 10, 12
• 49:26
  Speaker 1: years ago, finding certain shit. Right? So, let's talk about
• 49:31
  Speaker 1: one that went viral, and it's crazy. Like, I'm going
• 49:33
  Speaker 1: to bring it up. It's a song I had called Uh-Huh, right? Mm-hmm.
• 49:37
  Speaker 1: And I think it was called, uh-huh, right?
• 49:39
  Speaker 2: He like, man, don't talk about it.
• 49:41
  Speaker 5: Don't do it.
• 49:41
  Speaker 1: Don't do it.
• 49:42
  Speaker 2: Don't do it.
• 49:42
  Speaker 1: They gonna, I need to, okay, I'll fast forward. Anyway,
• 49:46
  Speaker 1: the shit, I did the shit like, I did the time,
• 49:48
  Speaker 1: I did it during the time where people was talking
• 49:50
  Speaker 1: about a certain thing. Like, you know, and all I'm
• 49:53
  Speaker 1: doing is kind of like after choices, I like to
• 49:56
  Speaker 1: ask questions and whatnot. You know what I mean? When
• 50:00
  Speaker 1: I'm doing these things, I like to ask a lot
• 50:02
  Speaker 1: of questions in my raps all my life, even on Mr. Flamboyant, so.
• 50:07
  Speaker 1: You know, they pull up songs that's like, you know,
• 50:09
  Speaker 1: they got some funny stuff in it. Like I just
• 50:11
  Speaker 1: did the one, Mastermind. When I say safe life repair,
• 50:15
  Speaker 1: safe life replace, right? And that's really, I said that
• 50:19
  Speaker 1: because I said they'll bip your car while you're in it.
• 50:21
  Speaker 1: You might get glass in your face. Safe flight repairs,
• 50:24
  Speaker 1: safe flight repairs. I said, they carry weapons of mass destruction.
• 50:29
  Speaker 1: You might get erased. That's that shit. That's choppers. You
• 50:33
  Speaker 1: know what I'm saying? Like, where's your creativity at, right?
• 50:36
  Speaker 1: Safe flight repair, they come fix your glass. Y'all heard
• 50:39
  Speaker 1: a bit, right? Yeah, you're damn right.
• 50:40
  Speaker 5: That's why I don't even rent no car when I
• 50:42
  Speaker 5: go there. Or if I do, I leave the window down,
• 50:44
  Speaker 5: leave a little peanut butter and jelly in there for
• 50:45
  Speaker 5: the niggas. You know what I mean? Because they're going
• 50:46
  Speaker 5: to get you anyway.
• 50:47
  Speaker 1: They gonna get you. You know what I'm saying? You
• 50:50
  Speaker 1: got something important in that car, they thinking something important,
• 50:52
  Speaker 1: a backpack or something, they gonna break that window with
• 50:54
  Speaker 1: the hurry up within a second and be in and
• 50:57
  Speaker 1: out like the burger. You feel me? So you call
• 51:00
  Speaker 1: Safe Life Repair, you know what I mean? To get
• 51:01
  Speaker 1: the shit done. So I'm like, I don't know what's
• 51:03
  Speaker 1: so game goofy about that. It's real shit. And I've
• 51:06
  Speaker 1: been sarcastic all my life. So, you know, we in
• 51:10
  Speaker 1: a whole nother world and time where a lot of
• 51:13
  Speaker 1: people wasn't raised in the trenches. We let Now we
• 51:17
  Speaker 1: let other people dictate how hip-hop's supposed to go. And
• 51:20
  Speaker 1: if you know it's really an urban situation, it started
• 51:22
  Speaker 1: in the South Bronx, right? It started in the Bronx
• 51:25
  Speaker 1: or South Bronx?
• 51:26
  Speaker 2: South Bronx, right?
• 51:27
  Speaker 1: South Bronx, I think, yeah. New York. You know what
• 51:30
  Speaker 1: I mean? So that's an urban situation. So I feel like, man,
• 51:34
  Speaker 1: if you ain't spitting no game, I ain't listening to you.
• 51:36
  Speaker 1: If you ain't teaching me nothing in your raps, like
• 51:39
  Speaker 1: shit that I need to know, And it can help
• 51:41
  Speaker 1: me better my life. You know what I'm saying? I
• 51:43
  Speaker 1: ain't really listening to you. Because anybody can talk about
• 51:46
  Speaker 1: getting down on somebody, knocking some shit down. There's so
• 51:48
  Speaker 1: many ways. You can only slide so many times on raps.
• 51:51
  Speaker 1: If it's just back to back, just sliding every fucking song,
• 51:54
  Speaker 1: you got to have different content, man. That's what it's
• 51:56
  Speaker 1: all about. Just rap, bro, and have a good time
• 51:58
  Speaker 1: with that shit, man. You know what I mean? I
• 52:00
  Speaker 1: always felt like the funniest rappers spitting game in it
• 52:04
  Speaker 1: is the dopest rappers.
• 52:05
  Speaker 5: Yes, you telling us how to move when we come
• 52:07
  Speaker 5: to the Bay is amazing. For real, because yes, they will.
• 52:11
  Speaker 5: They will bip your ass while you sitting in there too.
• 52:13
  Speaker 5: They don't care about who you are. And it'll take
• 52:15
  Speaker 5: about five seconds and they'll be out your head.
• 52:17
  Speaker 1: Broad daylight.
• 52:18
  Speaker 2: Y'all don't know the story of the 40 then, back
• 52:20
  Speaker 2: in the day.
• 52:21
  Speaker 5: No, don't.
• 52:23
  Speaker 1: I've changed for the better good. I was never a
• 52:27
  Speaker 1: super hardcore gangster, but I wasn't no sucker. Me or
• 52:31
  Speaker 1: none of my crew, we wasn't far from that shit.
• 52:35
  Speaker 1: You know, but we can move on. I'm a positive
• 52:38
  Speaker 1: influence on the youth, and I want to just be
• 52:40
  Speaker 1: an inspiration to all generations.
• 52:43
  Speaker 5: Absolutely.
• 52:44
  Speaker 2: The Soul of Vallejo record, right? Yeah, yeah.
• 52:46
  Speaker 3: Truth to my guy, LaRussell. Nefty Farrell, the boy. What
• 52:50
  Speaker 3: does somebody have to understand about Vallejo to understand E-40?
• 52:53
  Speaker 1: Well, I started off with a Confunction interview with American Bandstand.
• 53:01
  Speaker 3: Mm-hmm.
• 53:01
  Speaker 1: And it was Dick Clark? Yeah, Dick Clark. Yeah, so
• 53:05
  Speaker 1: he was asking Confunction, which is from Valeo, the first
• 53:09
  Speaker 1: heroes of music for us, besides Sly and the Family Stone.
• 53:13
  Speaker 1: And he was like, are you guys all from Valeo?
• 53:17
  Speaker 1: And they was, you guys are really all from Valeo?
• 53:19
  Speaker 1: And Michael Cooper from Confunction, the main singer, was like, yeah, Valeo, California.
• 53:25
  Speaker 1: So I sampled that before the song came on. Then
• 53:28
  Speaker 1: I put all Valeo artists on there, you know, Oh, yeah.
• 53:32
  Speaker 1: You know what I'm saying? So I got Nai Nai
• 53:34
  Speaker 1: on there. I got She's On The Hook. I got,
• 53:37
  Speaker 1: you know, Da Boy, La Russell, and Neth DeFero, and myself.
• 53:42
  Speaker 1: And we killed it. Da Boy Tope did the beat
• 53:45
  Speaker 1: out of Portland. And it was just something that I
• 53:48
  Speaker 1: felt good about. And it's one of them ones. It's
• 53:50
  Speaker 1: a good one.
• 53:51
  Speaker 5: That's what's up.
• 53:51
  Speaker 1: On the new album coming out.
• 53:53
  Speaker 2: Rest in peace to Tupac.
• 53:54
  Speaker 3: It's been 30 years since Tupac passed this year.
• 53:56
  Speaker 2: You actually knew Pac in real life.
• 53:58
  Speaker 1: Like, not the.
• 53:59
  Speaker 2: mythical figure that we talk about. Like you knew him
• 54:02
  Speaker 2: for real.
• 54:03
  Speaker 3: What do people who never knew Pac fundamentally misunderstand about.
• 54:07
  Speaker 2: Who he was?
• 54:08
  Speaker 1: Like I say, every time somebody asks me that, I say,
• 54:12
  Speaker 1: if he like you, he love you. He was loyal,
• 54:16
  Speaker 1: you know? And he was a player, the way he dressed,
• 54:21
  Speaker 1: the way he carried himself, you know what I'm saying?
• 54:23
  Speaker 1: Real top hat, you know what I mean? Far from
• 54:27
  Speaker 1: a sucker, you know? Really born in it, you know,
• 54:31
  Speaker 1: his mom was Black Panther, like crazy, you know. One
• 54:34
  Speaker 1: of the, I feel he's a goat, you know, because
• 54:37
  Speaker 1: the way I sat up there and watched him write, man,
• 54:39
  Speaker 1: like I've been in this studio with him a few
• 54:41
  Speaker 1: times where he just go in there, take 10, 15
• 54:44
  Speaker 1: minutes and just don't even think twice about it once
• 54:47
  Speaker 1: he do it. Don't go in there to adjust any
• 54:49
  Speaker 1: words and then it's just done. And it'd be A
• 54:52
  Speaker 1: plus every time. But, you know, being from the Bay Area,
• 54:57
  Speaker 1: we always felt he was one of ours. You know,
• 55:00
  Speaker 1: they try to say he not from the Bay, but
• 55:02
  Speaker 1: that's where he learned his game from. You know, that's
• 55:06
  Speaker 1: what gave him the swag. That's what, you know what
• 55:09
  Speaker 1: I mean? Like, in the Bay, we naturally pop our,
• 55:11
  Speaker 1: you know, that's one of the things I popularized, right?
• 55:13
  Speaker 1: It was Popping Your Collar, too. That's another thing. Putting
• 55:15
  Speaker 1: the name to it.
• 55:16
  Speaker 6: We need this book.
• 55:17
  Speaker 1: Yeah, we need it.
• 55:17
  Speaker 6: We need to know all the things.
• 55:19
  Speaker 1: Hell yeah, Popping Your Collar.
• 55:20
  Speaker 2: Yeah, hell yeah.
• 55:21
  Speaker 1: Natural like an afro, too. Been doing it for many years.
• 55:24
  Speaker 1: I was a young monster. And a lot of people
• 55:26
  Speaker 1: popped their collar because we really got it from our granddad.
• 55:28
  Speaker 1: But there was no word to it. Nobody put no word.
• 55:31
  Speaker 1: They didn't say pop your collar. I put pop your
• 55:33
  Speaker 1: collar to it. You know what I'm saying? Me and
• 55:35
  Speaker 1: the Click, the Sick With It Records crew. You feel me?
• 55:39
  Speaker 1: So there's so many words and all kinds of things
• 55:42
  Speaker 1: we brought to hip-hop that gets overlooked. But it's okay
• 55:45
  Speaker 1: because as long as the real know, it's all right
• 55:49
  Speaker 1: with me. Hopefully... it'll spread down to other people because
• 55:52
  Speaker 1: a lot of times, a lot of things in hip hop,
• 55:54
  Speaker 1: they don't know what I started. That's why I said,
• 55:57
  Speaker 1: you know, even before, and this ain't no distant master
• 55:59
  Speaker 1: P I was on before master P and the blueprint
• 56:03
  Speaker 1: was from me first. And he, and then he connected
• 56:06
  Speaker 1: with my uncle, St. Charles, master P took it to
• 56:08
  Speaker 1: a whole nother page. And I'm, and I'm grateful for him.
• 56:11
  Speaker 1: He's my friend to this day. He kicked, he kicked
• 56:14
  Speaker 1: his feet. God got different ways to bless people. He
• 56:16
  Speaker 1: did his job.
• 56:18
  Speaker 2: Pop would have been in Mount Westmore.
• 56:20
  Speaker 1: Definitely. Definitely. Pac's, man, gold, bro. For real. And people
• 56:28
  Speaker 1: know that. A lot of people, some people really disrespect Pac.
• 56:32
  Speaker 1: They be like, you know, man, he was weak. How
• 56:34
  Speaker 1: is he weak, bro? Come on, man. That man uplifted
• 56:38
  Speaker 1: females and males. Uplifted females, bro. Keep your head up.
• 56:42
  Speaker 1: Brennan's got a baby. Like, told people to stay positive.
• 56:45
  Speaker 1: He was fucked. That man talk crazy about politics and
• 56:49
  Speaker 1: like he really meant something. You feel me? I mean,
• 56:52
  Speaker 1: he did so much in so little time. That man
• 56:54
  Speaker 1: died at 25. Man was in movies, theater. I mean,
• 56:57
  Speaker 1: just poets. He did, you know, poetry. He did like
• 57:01
  Speaker 1: he did everything, man. I remember. him wanting to be,
• 57:05
  Speaker 1: wanting to put a restaurant together. He hit me. He
• 57:07
  Speaker 1: was like, man, I want to do something called Gangster Cafe,
• 57:09
  Speaker 1: kind of like Planet Hollywood was. We wanted to call
• 57:12
  Speaker 1: it Gangster. He said, if you want to invest, we're
• 57:14
  Speaker 1: going to do it. Let's go. I said, man, I'm
• 57:15
  Speaker 1: with you. Just let me know when. That was one
• 57:17
  Speaker 1: of his dreams before he passed on. You know what
• 57:20
  Speaker 1: I mean? Ah, damn, that would have been dope too.
• 57:23
  Speaker 1: Gangster Cafe.
• 57:23
  Speaker 3: Gangster Cafe would have been great. My last question, you
• 57:27
  Speaker 3: spent decades teaching people how to get money, right? But
• 57:29
  Speaker 3: at this point in your life, what have you learned
• 57:32
  Speaker 3: about the things money can't fix?
• 57:35
  Speaker 1: Um, money can't, money can't unsucker you. If you're a sucker,
• 57:40
  Speaker 1: you're just a sucker. I've been feeling like, man, there's
• 57:46
  Speaker 1: only seven real motherfuckers on this earth. I know I'm
• 57:49
  Speaker 1: one of them. Whoever the other six identify yourself. I
• 57:52
  Speaker 1: feel like, I've been feeling like, you know, there's so
• 57:56
  Speaker 1: many suckers nowadays that they sucking up the earth oxygen.
• 57:59
  Speaker 1: That's why we got global warming.
• 58:01
  Speaker 3: Hmm.
• 58:01
  Speaker 2: Hmm.
• 58:02
  Speaker 1: I think that.
• 58:03
  Speaker 6: You might have just solved that for all the people
• 58:05
  Speaker 6: that be on the hill yelling.
• 58:06
  Speaker 1: Come on.
• 58:07
  Speaker 6: You know they be down there.
• 58:10
  Speaker 2: In D.C.? I think it's the internet. The internet created
• 58:13
  Speaker 2: a safe space for suckers.
• 58:14
  Speaker 1: I was talking to Tushy. He said, man, we probably
• 58:17
  Speaker 1: could have did without the internet. I said, I know.
• 58:22
  Speaker 1: Wasn't we doing fine?
• 58:22
  Speaker 2: We didn't need that.
• 58:23
  Speaker 1: Bullshit, right?
• 58:24
  Speaker 2: For sure. For sure.
• 58:26
  Speaker 1: You know. E-40, man.
• 58:28
  Speaker 3: Always a pleasure kicking it with the legend, man. Turning
• 58:30
  Speaker 3: My Money Over will be out this Friday. Thank you
• 58:33
  Speaker 3: for coming, brother.
• 58:33
  Speaker 1: Thank you. I appreciate y'all. Go get that quadruple hour
• 58:36
  Speaker 1: on First Time in History, back-to-back blappers.
• 58:39
  Speaker 5: With the tracks.
• 58:40
  Speaker 2: He's 40, it's The Breakfast Club.
• 58:42
  Speaker 1: You all finished or y'all done?