Latest / Become Your Own Boss: Tips for Starting and Growing Your Own Small Business
321 - Elevator Pitch: Do People REALLY Know What You Do?
If someone asked what your business does right now, could you explain it clearly and confidently in 60 seconds or less?
This week, Monica is bringing back an episode with a message every business owner needs to revisit: people cannot buy from you or recommend you if they don’t understand what you do.
It sounds simple, but entrepreneurs are often so close to their businesses that explaining them clearly can be harder than expected. And when an opportunity comes at a networking event, conference, coffee shop, or casual conversation, “winging it” may mean missing the chance to make a memorable…
The skinny
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