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Ep 211| The Nonprofit Visibility Gap - and the Funding It's Costing You!
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“Doubt kills donations.”
Before a donor ever gives, they’ve already formed an opinion of your organization. It takes a minute. Sometimes less. And most nonprofits have no idea what’s coming up about their mission.
What they find in those moments either builds confidence or raises doubt.
In this episode, Jena Lynch sits down with Tori Burrello, Marketing Manager at Candid, to talk about what nonprofit transparency really looks like in practice - and what it costs when it’s missing.
Tori shares what’s changed in how donors and funders evaluate organizations, how Candid profiles…
The skinny
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