Latest / Substack Writers Salon / Transform your podcast into a profit center with Jen Rogers

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Transform your podcast into a profit center with Jen Rogers · Substack Writers Salon

0:00
SPEAKER_00: I am so excited to have with me today someone I've been following for a while.
0:06
SPEAKER_00: Her name is Jen Rogers.
0:07
SPEAKER_00: She is the founder of the Virtual Podcast Studio.
0:12
SPEAKER_00: She helps successful business owners turn their voice Jen,
0:22
SPEAKER_00: hi.
0:25
SPEAKER_00: So nice to finally talk to you.
0:27
SPEAKER_00: And I see people are already joining.
0:30
SPEAKER_00: See, I told you, you're already popular.
0:34
SPEAKER_01: I'm a good company, I believe.
0:36
SPEAKER_00: I hope I won't disappoint.
0:39
SPEAKER_00: Jen, I'm really happy to discuss a lot of podcasting topics because I have a selfish reason.
0:50
SPEAKER_00: And the selfish reason is I have a podcast.
0:53
SPEAKER_00: And I thought, Natasha, how can you get a one-hour consulting for free?
0:58
SPEAKER_00: I'm joking.
0:59
SPEAKER_00: Let's get Jen.
1:00
SPEAKER_00: So I thought I can get this for me and for anyone who's joining us.
1:06
SPEAKER_00: So jokes aside, Jen.
1:09
SPEAKER_00: So let's start with your top tips for a podcaster, let's say like myself.
1:18
SPEAKER_00: I've been running my podcast for almost four years now.
1:21
SPEAKER_00: I have 123 episodes.
1:24
SPEAKER_00: Congratulations.
1:27
SPEAKER_00: Thank you.
1:28
SPEAKER_00: I'll tell you how I...
1:30
SPEAKER_00: Barely monetize it, but I monetize it some, but I would like to hear from you.
1:36
SPEAKER_00: What are the top tips to monetize your podcast,
1:40
SPEAKER_00: especially if you're like a solopreneur like myself,
1:42
SPEAKER_00: you're not Joe Rogan, all of that.
1:45
SPEAKER_00: So the floor is yours.
1:47
SPEAKER_01: All right.
1:48
SPEAKER_01: Thank you.
1:48
SPEAKER_01: And I am literally standing on the floor.
1:50
SPEAKER_01: This is how I roll.
1:51
SPEAKER_01: If you are joining us live, welcome.
1:53
SPEAKER_01: And if you are watching the replay, welcome.
1:54
SPEAKER_01: You can always drop a comment below the replay and put your question in there
1:59
SPEAKER_01: about what you want to know about monetizing a podcast.
2:02
SPEAKER_01: So if something comes up today and it doesn't fully answer the question
2:06
SPEAKER_01: that you have, my DMs are open so you can shoot me a DM.
2:10
SPEAKER_01: And of course, you're welcome to join me inside of the studio as a free or paid subscriber.
2:15
SPEAKER_01: Now, let me start with a lot of people think about monetization and Okay,
2:20
SPEAKER_01: I'm going to go get sponsorships.
2:22
SPEAKER_01: I'm going to have certain local vendors pay me for commercials.
2:28
SPEAKER_01: And they don't spend nearly as much time on commercials.
2:35
SPEAKER_01: And what I mean by that is that there are really three things that you need to monetize.
2:39
SPEAKER_01: And before I share them, I'm curious, you are popping in here live.
2:42
SPEAKER_01: What do you want to know?
2:43
SPEAKER_01: You came here because you saw the title about a profitable podcast.
2:48
SPEAKER_01: So you're here for a reason.
2:50
SPEAKER_01: What do you want to know about a profitable podcast?
2:53
SPEAKER_01: And then we'll keep our eye on the chat and include you in the conversation.
2:58
SPEAKER_01: Okay, three things your podcast needs to monetize.
3:02
SPEAKER_01: Every episode needs a job.
3:05
SPEAKER_01: Every episode needs a job.
3:07
SPEAKER_01: So when you are creating an episode, you first must answer two questions.
3:12
SPEAKER_01: What is the business purpose of this episode?
3:14
SPEAKER_01: So how is it going to make me money?
3:16
SPEAKER_01: And what is the listener win?
3:17
SPEAKER_01: So you must tune the radio station to WIIFM, what's in it for me?
3:22
SPEAKER_01: So your audience very quickly understands how Just like what we're doing here,
3:27
SPEAKER_01: we're letting you know you are here to learn more
3:29
SPEAKER_01: about how you can monetize your podcast.
3:32
SPEAKER_01: And the dog is clearly loving it, so that's great.
3:35
SPEAKER_01: Yes, make more money so I can get more food.
3:38
SPEAKER_01: All right, we're going to do it.
3:39
SPEAKER_01: We're going to do it.
3:39
SPEAKER_01: So your business purpose and the listener wins.
3:43
SPEAKER_01: So every episode has a job to do.
3:46
SPEAKER_01: And then in each episode,
3:49
SPEAKER_01: your audience,
3:49
SPEAKER_01: your ideal client,
3:50
SPEAKER_01: think about your one ideal client,
3:52
SPEAKER_01: the client you love working with,
3:55
SPEAKER_01: How will they recognize themselves in your episode?
3:58
SPEAKER_01: How will they know that it's connected to the problem that they have?
4:02
SPEAKER_01: And then you need to give your client, your listener, your audience one clear next step.
4:09
SPEAKER_01: Not 10, not go to my website,
4:11
SPEAKER_01: not go to Instagram,
4:12
SPEAKER_01: not go here and there,
4:13
SPEAKER_01: follow me,
4:14
SPEAKER_01: download this, download that, listen to this episode, but one clear call to action.
4:18
SPEAKER_01: What is it that you're wanting them to do?
4:20
SPEAKER_01: Which goes right back around to the first point,
4:23
SPEAKER_01: So, if you think about 90 days from now, what do you have coming up?
4:34
SPEAKER_01: What are your offers?
4:35
SPEAKER_01: And then your episode content naturally leads into those offers.
4:40
SPEAKER_01: So, those are the top three.
4:41
SPEAKER_01: Every episode needs a job.
4:43
SPEAKER_01: Your listener must recognize herself before she will respond.
4:47
SPEAKER_01: And then you've got to give your ideal client one clear next step.
4:50
SPEAKER_00: Interesting.
4:52
SPEAKER_00: Okay, let's unpack this.
4:54
SPEAKER_00: So give each episode a job.
4:57
SPEAKER_00: So for me,
4:58
SPEAKER_00: when I pick the guests,
5:00
SPEAKER_00: I pick them because I like their pitch and I want to learn from them and I want
5:05
SPEAKER_00: the audience to learn from them.
5:07
SPEAKER_00: I don't have a job in mind.
5:10
SPEAKER_00: And for me, I enjoy the conversation.
5:13
SPEAKER_00: I learn from it.
5:15
SPEAKER_00: And...
5:16
SPEAKER_00: That was more than enough for me.
5:18
SPEAKER_00: It will build my brand and I don't have a job for how I'm going to make money from it.
5:24
SPEAKER_00: The focus for me is how can I make this conversation as interesting as possible.
5:31
SPEAKER_00: So you're saying that I am not focused,
5:35
SPEAKER_00: I'm not monetizing because I don't have a strategy per each episode.
5:39
SPEAKER_00: And the devil's advocate question is, should I?
5:43
SPEAKER_00: Should I or should I just enjoy the process and have fun without worrying about that?
5:50
SPEAKER_01: Maybe.
5:50
SPEAKER_01: Maybe.
5:52
SPEAKER_01: Maybe.
5:53
SPEAKER_01: And this is where one-to-one strategy comes into play,
5:56
SPEAKER_01: where we sit down and we talk about what are the goals for your podcast?
5:59
SPEAKER_01: Because there are entrepreneurs who they want to create collaboration.
6:04
SPEAKER_01: So their whole goal is to expand their network.
6:08
SPEAKER_01: So for example,
6:08
SPEAKER_01: if that's your goal,
6:09
SPEAKER_01: and it sounds like that's what it is,
6:11
SPEAKER_01: then your call to action is still going to have a business purpose that is going
6:14
SPEAKER_01: to propel you to get future guests.
6:16
SPEAKER_01: So you might say something like,
6:18
SPEAKER_01: If you enjoy this conversation and you know you are the next right guest for...
6:23
SPEAKER_01: I'm sorry, I don't remember the name of your podcast.
6:25
SPEAKER_01: What is the name of your podcast?
6:28
SPEAKER_00: My podcast is called Read and Write with Natasha and I interview authors
6:32
SPEAKER_00: and publishers and people.
6:33
SPEAKER_00: So I can tie it easily to my business, but I don't because maybe I'm not smart enough.
6:39
SPEAKER_00: I don't know.
6:41
SPEAKER_00: I'm more focused on conversations than business and maybe that's why I'm not monetizing.
6:46
SPEAKER_00: I just complain.
6:47
SPEAKER_00: I don't do the...
6:51
SPEAKER_01: Yes.
6:51
SPEAKER_01: So a lot of times what entrepreneurs,
6:53
SPEAKER_01: when I listen to their episodes, I say you're not even giving a call to action.
6:57
SPEAKER_01: You're not clearly identifying what the listener win is and they don't know what
7:00
SPEAKER_01: the next step is.
7:01
SPEAKER_01: So if they walk away from this and they don't know what to do next,
7:04
SPEAKER_01: they're not going to do anything next.
7:06
SPEAKER_01: So when I,
7:06
SPEAKER_01: even when I guess right now,
7:08
SPEAKER_01: I've got a plan and I've got a call to action and the call to action is join
7:11
SPEAKER_01: the studio.
7:12
SPEAKER_01: So right now I am working to get that orange check mark on Substack.
7:16
SPEAKER_01: And I am halfway there.
7:18
SPEAKER_01: So I definitely want to say, invite people into the studio.
7:22
SPEAKER_01: So that's my call to action.
7:24
SPEAKER_01: So I have a business purpose here.
7:26
SPEAKER_01: It's also collaboration.
7:27
SPEAKER_01: It's also network expansion.
7:29
SPEAKER_01: You get all of that as well.
7:30
SPEAKER_01: So there are people in your situation who are saying, I don't want to sell my stuff that way.
7:35
SPEAKER_01: I really want to grow my network right now.
7:37
SPEAKER_01: So that's not a wrong strategy.
7:40
SPEAKER_01: You just have to decide what is the right strategy for your business.
7:44
SPEAKER_01: Does that help you?
7:45
SPEAKER_00: Yeah, it helps.
7:46
SPEAKER_00: And I think I can achieve both easily.
7:50
SPEAKER_00: I mean, I can have a very nice conversation.
7:53
SPEAKER_00: I can have collaboration.
7:54
SPEAKER_00: And at the end, I can throw in a call to action.
7:56
SPEAKER_00: I don't throw in a call to action, honestly, because I'm lazy.
8:00
SPEAKER_00: Or I don't have time.
8:01
SPEAKER_00: So what I do is I record it,
8:04
SPEAKER_00: send it to an editor, and then I just upload it on Buzzsprout and I'm done.
8:11
SPEAKER_00: But...
8:13
SPEAKER_00: I just wanted to reduce the friction because if I keep adding to it, I'm not going to do it.
8:20
SPEAKER_00: And so I just wanted it to keep going, to be consistent, so I kind of picked the easiest option.
8:29
SPEAKER_00: But I know there are ways around it where I can just record Like a dynamic audio and
8:34
SPEAKER_00: then plug it in all or something like that.
8:38
SPEAKER_00: But you're right.
8:39
SPEAKER_00: I don't have any call to action.
8:40
SPEAKER_00: And by call to action, do you mean call to action in the show notes or a call to action in this?
8:47
SPEAKER_00: Yes.
8:48
SPEAKER_01: Yes.
8:49
SPEAKER_01: Yes.
8:51
SPEAKER_00: That's the difference because what I read,
8:53
SPEAKER_00: and correct me if I'm wrong, is nobody reads the show notes.
8:56
SPEAKER_01: Well, some people do read the show notes.
8:58
SPEAKER_01: What you might be referring to is less than 1% actually click a link in the show notes.
9:02
SPEAKER_00: Correct.
9:03
SPEAKER_00: Yeah, yeah,
9:04
SPEAKER_00: So they
9:04
SPEAKER_01: might be reading them.
9:06
SPEAKER_01: When you're doing your job well, it doesn't matter if they read the show notes or not.
9:09
SPEAKER_01: They're going to be looking you up before they're ever done listening to the episode.
9:13
SPEAKER_01: They're going to hear enough and say, I want more of that.
9:15
SPEAKER_01: Case in point, I have a client call, first client call later this afternoon.
9:20
SPEAKER_01: And let's see, it's Thursday.
9:21
SPEAKER_01: I just came off vacation.
9:23
SPEAKER_01: So the days are a little nutso for me.
9:25
SPEAKER_01: So I believe it was Monday she followed me and Tuesday she subscribed as
9:32
SPEAKER_01: a free subscriber,
9:33
SPEAKER_01: then became a paid subscriber and then bought a mini self-diagnostic tool I have and
9:38
SPEAKER_01: then sent me a message saying, how do I work with you privately?
9:43
SPEAKER_01: I didn't do anything, but listening to my, I didn't have any interaction with her.
9:48
SPEAKER_01: Okay.
9:49
SPEAKER_01: Uh, um, Except when she was asking me about private coaching.
9:53
SPEAKER_01: And I always welcome people to the studio.
9:55
SPEAKER_01: So that just initiates a conversation right from the get-go.
9:58
SPEAKER_01: But my mission when I welcome you in the studio is not to sell you a package.
10:02
SPEAKER_01: My mission is to know, hey, what do you need to know?
10:04
SPEAKER_01: What's important to you?
10:05
SPEAKER_01: How can I help you?
10:06
SPEAKER_01: The studio serves a lot of different peoples in different paths on podcasting.
10:11
SPEAKER_01: Some don't even have their own show,
10:13
SPEAKER_01: their guests,
10:13
SPEAKER_01: but they understand that when they're in a group of podcasters,
10:17
SPEAKER_01: their network is gonna grow and they'll increase opportunities to get
10:20
SPEAKER_01: on other shows.
10:21
SPEAKER_01: And they're gonna learn things about how to share their message because whether,
10:24
SPEAKER_01: it doesn't matter what side of the microphone you're on,
10:26
SPEAKER_01: you need to know how to talk about what you do in a way that people will remember.
10:30
SPEAKER_01: Because when they remember you, they will refer you.
10:33
SPEAKER_01: And when they refer you, that's gonna impact your profits.
10:36
SPEAKER_01: So this is,
10:37
SPEAKER_01: it's a whole signature system I have with memorability,
10:40
SPEAKER_01: referability and profitability.
10:43
SPEAKER_01: And that's what we want.
10:44
SPEAKER_01: We want people to be able to talk about what we do,
10:46
SPEAKER_01: not regurgitate our I help statement, But talk about what we do.
10:50
SPEAKER_01: So when we meet someone in our network and they say,
10:53
SPEAKER_01: hey, I'm struggling with finishing my book, I'll say, well, do you know Natasha?
10:58
SPEAKER_01: Because we've met, you see?
11:00
SPEAKER_01: So I have a clear enough picture of what you do in order to refer you.
11:04
SPEAKER_00: Okay.
11:05
SPEAKER_00: Okay.
11:06
SPEAKER_00: So...
11:07
SPEAKER_00: You mentioned that you use your podcast for setting your services.
11:12
SPEAKER_00: That's one part of it.
11:14
SPEAKER_00: And what about the sponsorship aspect for a solopreneur?
11:18
SPEAKER_00: Do you think that's not feasible now because we're competing with the Joe Rogans?
11:26
SPEAKER_00: Where do you stand when it comes?
11:28
SPEAKER_00: And by the way, I just sold my first sponsor like an hour ago.
11:32
SPEAKER_00: Congratulations.
11:34
SPEAKER_00: Thank you.
11:35
SPEAKER_00: And it's a small company and I gave them an introductory offer.
11:39
SPEAKER_00: And yeah, and the reason this happened is after almost four years,
11:47
SPEAKER_00: I decided it's time to start approaching sponsors, but I have not done that in the past.
11:52
SPEAKER_00: So sponsorship, it's still an option.
11:56
SPEAKER_00: I'm playing with it for smaller podcasters or like niche podcasters like myself.
12:01
SPEAKER_00: Do you agree or you think the focus mostly is going to be on selling your services?
12:07
SPEAKER_01: So inside of the studio, I have 10 commandments to the Mic Trout Mastery method of podcasting.
12:12
SPEAKER_01: Commandment number eight is sell your own stuff.
12:16
SPEAKER_01: So I promote selling your own stuff.
12:18
SPEAKER_01: That doesn't mean you can't have sponsorships.
12:20
SPEAKER_01: That doesn't mean you can't do what you decided to do.
12:24
SPEAKER_01: The thing is,
12:24
SPEAKER_01: is that You've got to have,
12:26
SPEAKER_01: well, right now, Substack, yesterday, they just changed everything updated.
12:30
SPEAKER_01: So now they have IAB reporting.
12:33
SPEAKER_01: So they've got real numbers that sponsors would be happy with.
12:36
SPEAKER_00: What's IAB reporting?
12:37
SPEAKER_01: It's basically a way to measure the downloads for each episode of your podcast.
12:43
SPEAKER_01: And previous to that.
12:45
SPEAKER_01: Substack was over-counting.
12:47
SPEAKER_01: So if you looked at your dashboard for your downloads before yesterday,
12:52
SPEAKER_01: they were a lot higher than what they became yesterday because they implemented
12:57
SPEAKER_01: a new standard.
12:58
SPEAKER_01: And that was a hiccup for a lot of entrepreneurs because sponsors want to see your numbers.
13:03
SPEAKER_01: They want to see your listen-through rates.
13:05
SPEAKER_01: How long is your audience listening to the full episode?
13:08
SPEAKER_01: They want to know how many downloads on average you're getting.
13:12
SPEAKER_01: And if you're a really niche audience,
13:14
SPEAKER_01: if there's something that a sponsor has that it's hard for them
13:20
SPEAKER_01: to reach their niche audience, they might pay you more.
13:23
SPEAKER_01: So don't get hung up on the number of downloads, okay?
13:26
SPEAKER_01: It's a measurement,
13:28
SPEAKER_01: but it's not the only measurement that you need to learn or to assess whether
13:33
SPEAKER_01: or not you should have sponsorships.
13:34
SPEAKER_01: So you need to decide.
13:36
SPEAKER_01: And You also need to pitch well.
13:39
SPEAKER_01: You need to sell yourself well because you know what your podcast is designed to do.
13:45
SPEAKER_01: And when a sponsor listens to it,
13:47
SPEAKER_01: they're going to either agree or disagree with you and say,
13:49
SPEAKER_01: oh yeah,
13:49
SPEAKER_01: this is where I want to go ahead and I want my name associated
13:52
SPEAKER_01: with this other person's name.
13:55
SPEAKER_01: The reason why I promote commandment number eight,
13:57
SPEAKER_01: sell your own stuff inside of the studio,
13:59
SPEAKER_01: is because you can make way more money in way less time by selling your own stuff.
14:04
SPEAKER_01: It's a natural fit and there's no competition.
14:08
SPEAKER_01: You aren't redirecting your audience's attention to go buy something else.
14:13
SPEAKER_01: It's a business decision, Natasha.
14:15
SPEAKER_01: So it's not right for everyone.
14:16
SPEAKER_01: Hear me on that.
14:17
SPEAKER_01: So I'm not going to say that,
14:18
SPEAKER_01: oh, yes, you should avoid sponsorships or, oh, no, only go sponsorships.
14:23
SPEAKER_01: All of this is a business decision.
14:24
SPEAKER_01: So we're all going to make a different decision based on where we are
14:27
SPEAKER_01: in our businesses, based on what our goals are for our podcasts.
14:30
SPEAKER_01: And this is, incidentally, the thing that podcasters miss the most.
14:33
SPEAKER_01: They don't take the time to assess, what do I want my podcast to do for my business?
14:37
SPEAKER_01: And that's why it's four years in before they ever think about, wait, how do I monetize this?
14:41
SPEAKER_00: Yeah, yeah.
14:43
SPEAKER_00: I think the reason for many podcasters,
14:44
SPEAKER_00: and I teach people how to start a podcast, not to monetize.
14:48
SPEAKER_00: I refer them to you when it comes to monetizing.
14:52
SPEAKER_00: We can collaborate on that.
14:56
SPEAKER_00: Many people, including myself when I first started, we were very overwhelmed by the tech.
15:03
SPEAKER_00: And it's a whole new world.
15:05
SPEAKER_00: I remember when I first started,
15:07
SPEAKER_00: that was I think before AI and before all of that,
15:11
SPEAKER_00: I just wrote how to start a podcast.
15:14
SPEAKER_00: And then the first thing that popped on the Google I sponsored, Buzzsprout.
15:18
SPEAKER_00: Okay.
15:19
SPEAKER_00: I don't even have time.
15:20
SPEAKER_00: I had three children, COVID, the baby shouting, whatever, a dog barking.
15:24
SPEAKER_00: Click on Buzzsprout.
15:25
SPEAKER_00: Okay.
15:26
SPEAKER_00: Pay.
15:26
SPEAKER_00: Done.
15:27
SPEAKER_00: And that was it.
15:29
SPEAKER_00: And then I basically just learned as I went.
15:34
SPEAKER_00: And I'm still learning.
15:37
SPEAKER_00: And I just got hooked.
15:39
SPEAKER_00: And I got hooked on the conversations.
15:43
SPEAKER_00: And I think because of my background.
15:46
SPEAKER_00: And it just like after each episode, I get this high.
15:50
SPEAKER_00: And this high is because when you talk to like-minded people like yourself.
15:56
SPEAKER_00: And for me, that hour is like the gateway drug to podcasting, if you want to put it that
16:07
SPEAKER_01: way.
16:08
SPEAKER_01: So if it is the drug,
16:10
SPEAKER_01: if it is what you love to do,
16:11
SPEAKER_01: why not get paid more for it by issuing a call to action?
16:15
SPEAKER_00: Exactly.
16:16
SPEAKER_00: So, let's be practical.
16:18
SPEAKER_00: Let's be practical.
16:41
SPEAKER_01: Because we all start this way.
16:43
SPEAKER_01: Okay, we all do.
16:44
SPEAKER_01: My first year of podcasting,
16:45
SPEAKER_01: 52 weeks, Natasha, 52 weeks, 1,066 downloads and zero cash, zero cash.
16:53
SPEAKER_01: In fact, negative profit, right?
16:55
SPEAKER_01: Because of the time and the energy.
16:56
SPEAKER_01: Yeah.
16:57
SPEAKER_01: All of that put in and I couldn't figure it out.
17:00
SPEAKER_01: So I went to work to figure it out.
17:03
SPEAKER_01: Okay, this is a thing.
17:05
SPEAKER_01: This has got to be a thing.
17:06
SPEAKER_01: And I love it.
17:07
SPEAKER_01: I love podcasting.
17:08
SPEAKER_01: So how can I make this work for my business?
17:11
SPEAKER_01: So then I stepped back and started doing all the things that would have been
17:15
SPEAKER_01: the best thing to do at the beginning is to really make decisions based on
17:21
SPEAKER_01: where you are in your business.
17:22
SPEAKER_01: So if you're a brand new entrepreneur, launching a podcast is It's riskier.
17:26
SPEAKER_01: And here's why.
17:27
SPEAKER_01: It's riskier because if you don't have a proven offer,
17:30
SPEAKER_01: if you don't know how to talk about what you do,
17:34
SPEAKER_01: if you can't sell, then it's going to be very difficult on your podcast.
17:39
SPEAKER_01: So this is why I recommend for entrepreneurs with a proven offer.
17:43
SPEAKER_01: This is what I say.
17:44
SPEAKER_01: I work with successful entrepreneurs with a proven offer.
17:46
SPEAKER_01: That means you've sold something.
17:47
SPEAKER_01: You've sold a course.
17:48
SPEAKER_01: You've You've sold a webinar,
17:51
SPEAKER_01: whatever it is, so you know you can sell this thing that your ideal client wants it.
17:55
SPEAKER_01: So then you can use your podcast to direct them there naturally.
18:00
SPEAKER_01: My new word is ka-chunk.
18:02
SPEAKER_01: It's not a, okay,
18:03
SPEAKER_01: you're talking about what you're doing and then ka-chunk,
18:05
SPEAKER_01: here's my call to action, go buy my thing.
18:07
SPEAKER_01: No, it's a natural.
18:08
SPEAKER_01: So if you're experiencing blah, blah, blah, then the next step is the thing that you sell.
18:15
SPEAKER_00: Yeah.
18:15
SPEAKER_01: So you use the episode to set it up in that way.
18:17
SPEAKER_01: And that's exactly the work that Cindy is doing.
18:19
SPEAKER_01: She's doing great work.
18:21
SPEAKER_01: Her podcast is going to relaunch soon and it's going to be awesome.
18:24
SPEAKER_01: And the work is hard.
18:25
SPEAKER_01: And Cindy, you probably can drop in the chat here.
18:27
SPEAKER_01: Hi, Cindy.
18:28
SPEAKER_01: The work is hard.
18:29
SPEAKER_01: Yeah.
18:30
SPEAKER_01: For sure.
18:30
SPEAKER_01: And well, I'll stop there.
18:34
SPEAKER_01: You had a question.
18:35
SPEAKER_00: Yeah, yeah, yeah.
18:35
SPEAKER_00: No, no.
18:36
SPEAKER_00: But like the audience, when I hear from you, not to hear me pontificating.
18:40
SPEAKER_00: So yeah.
18:42
SPEAKER_00: Okay.
18:44
SPEAKER_00: Look, think of me as the Sherpa guiding the conversation.
18:47
SPEAKER_00: That's what... And we're all climbing the Himalayas of podcasting, the Everest.
18:54
SPEAKER_00: Okay.
18:55
SPEAKER_00: So, you...
18:58
SPEAKER_00: So I've been selling my offers, which is, you know, I kind of surprised myself.
19:04
SPEAKER_00: I did not see that coming,
19:05
SPEAKER_00: but it took years until things clicked and I understood what I'm selling.
19:11
SPEAKER_00: But I have not translated that into the podcast.
19:15
SPEAKER_00: So if I want to,
19:16
SPEAKER_00: let's say,
19:17
SPEAKER_00: I want to sell my book coaching services or my ghostwriting services
19:21
SPEAKER_00: or even my small imprint where I help people self-publish.
19:27
SPEAKER_00: Where in the podcast where I put that is at the beginning, in the end, the mid?
19:33
SPEAKER_00: And then there's through Buzzsprout now,
19:36
SPEAKER_00: there is something called the dynamic audio where you record it once and
19:41
SPEAKER_00: then you can plug it into all the episodes and you can pick.
19:45
SPEAKER_00: Yeah.
19:46
SPEAKER_00: Where would you put that?
19:48
SPEAKER_00: Like when I listen to Joe Rogan,
19:49
SPEAKER_00: he would have like,
19:51
SPEAKER_00: I don't know,
19:52
SPEAKER_00: maybe five minutes of ad, but we keep listening because he's Joe Rogan, right?
19:56
SPEAKER_00: So, but people might like, I don't want to listen to ad.
20:00
SPEAKER_00: They're going to stop listening.
20:01
SPEAKER_00: So where would you put that in a, let's say, 30 minute episode?
20:07
SPEAKER_01: Okay.
20:09
SPEAKER_01: It depends.
20:10
SPEAKER_01: And I'm not being coy and not avoiding answering the question that you're asking.
20:15
SPEAKER_01: So I also promote that I also teach my clients
20:20
SPEAKER_01: that you don't have pre-recorded intros and outros.
20:24
SPEAKER_01: That each episode stands on its own and you're a natural introduction of yourself.
20:29
SPEAKER_01: So when you listen to the Substack Podcast Studio,
20:32
SPEAKER_01: for example, I'm going to start out and I'm going to give you a hook.
20:35
SPEAKER_01: And the whole idea is to get your attention and to let you know what's happening in
20:39
SPEAKER_01: the episode and why you ought to stick around.
20:44
SPEAKER_01: And I have to make you care.
20:45
SPEAKER_01: I have to make you want that, okay?
20:48
SPEAKER_01: So I'm doing work to ensure that my openers are strong, really, really strong.
20:54
SPEAKER_01: So I'm not going to pitch you a thing.
20:56
SPEAKER_01: We have to remember that when someone presses play on our podcast, they're a new someone.
21:01
SPEAKER_01: Every episode, they're a new someone.
21:03
SPEAKER_01: So they've never heard us before.
21:05
SPEAKER_01: So why on earth would they buy our thing,
21:07
SPEAKER_01: especially in today's environment where everyone is highly skeptical?
21:10
SPEAKER_01: They have zero reason to buy.
21:12
SPEAKER_01: And let's just kick Joe Rogan and all the others out of the room.
21:15
SPEAKER_01: This is not the kind of podcasting that we're doing.
21:18
SPEAKER_01: We are doing niche podcasting.
21:20
SPEAKER_01: We don't need tens of thousands of listeners.
21:22
SPEAKER_01: Another thing I promote is get your first 100 loyal listeners that you're actually
21:26
SPEAKER_01: in conversation with your first 100 loyal listeners that you're connecting in
21:30
SPEAKER_01: the chat with them,
21:31
SPEAKER_01: that you're in email with them, that you're seeing them locally at events.
21:35
SPEAKER_01: Get your first 100 loyal listeners.
21:38
SPEAKER_00: How do you know who listens?
21:41
SPEAKER_00: I don't know who listens to my podcast.
21:43
SPEAKER_01: Yeah, so this is the challenge with Buzzsprout versus Substack,
21:47
SPEAKER_01: and this is the beauty of Substack.
21:48
SPEAKER_01: So this is why I recently launched a Substack Podcast Studio.
21:52
SPEAKER_01: I killed my old podcast, Simplify Podcasting, 350-some episodes.
21:58
SPEAKER_01: I killed it.
21:58
SPEAKER_01: I said, okay, we're done here.
22:00
SPEAKER_01: I am combining Substack and podcasting because I could see what was happening now.
22:05
SPEAKER_01: And that so many entrepreneurs were moving over to Substack.
22:08
SPEAKER_01: So now people inside the studio are wrestling with that.
22:12
SPEAKER_01: Do I just want to forward my RSS feed to Substack?
22:16
SPEAKER_01: Or do I want to move it completely over?
22:18
SPEAKER_01: And again, that's a business decision.
22:20
SPEAKER_01: What makes the most sense for you to do?
22:22
SPEAKER_01: There are pluses and minuses to both.
22:24
SPEAKER_01: And one of those is what you said, dynamic ads.
22:27
SPEAKER_01: So right now, Substack doesn't have dynamic ads.
22:30
SPEAKER_01: But look, Substack is always up leveling.
22:32
SPEAKER_01: This is why I love Substack.
22:34
SPEAKER_01: They're always creating new tools for us to use.
22:38
SPEAKER_01: That's why it can feel overwhelming.
22:40
SPEAKER_01: So dynamic ads may come for Substack.
22:43
SPEAKER_01: The thing about dynamic ads is it's not quite the natural flow.
22:48
SPEAKER_01: But there is a place for dynamic ads.
22:50
SPEAKER_01: There is a place for dynamic ads.
22:51
SPEAKER_01: But let's go back to your new listener is listening.
22:55
SPEAKER_01: They don't know who you are.
22:57
SPEAKER_01: So they don't have any reason to buy from you yet.
23:01
SPEAKER_01: So you've got to lead them on that journey.
23:05
SPEAKER_01: And you do have to issue calls to action so they can begin to learn what you sell.
23:10
SPEAKER_01: So, for example, my strategy is I have at least three calls to action in my podcast episodes.
23:15
SPEAKER_01: At least three.
23:17
SPEAKER_01: And the first one is an easy lift.
23:19
SPEAKER_01: It's a free thing.
23:20
SPEAKER_01: So I just say become a free subscriber to the Substack Podcast Studio
23:24
SPEAKER_01: and invite them in.
23:26
SPEAKER_01: And then later on,
23:27
SPEAKER_01: I have what I call a heavy lift where there's an exchange of money and time
23:32
SPEAKER_01: for whatever it is that I'm offering.
23:34
SPEAKER_01: Now, I'm in a beautiful, sweet season.
23:36
SPEAKER_01: I've never been in this season before where my offer is exactly the same.
23:41
SPEAKER_01: Go to thevirtualpodcastschool.com forward slash Substack and subscribe.
23:48
SPEAKER_01: And wherever you are in the tier, upgrade to the next level.
23:51
SPEAKER_01: If you want this, this is what we do inside the paid tiers of the studio.
23:54
SPEAKER_01: So for example, next week I'm having this Substack podcast sprint.
23:58
SPEAKER_01: It's a five-day sprint.
24:00
SPEAKER_01: And I've been promoting it, not heavily, but I've been promoting it.
24:03
SPEAKER_01: And I'm also sharing that in my podcast episodes and saying,
24:06
SPEAKER_01: hey, this is exactly the thing, the thing I was talking about on the episode.
24:10
SPEAKER_01: This is exactly the thing we're covering inside of the Sprint.
24:13
SPEAKER_01: It's for paid subscribers only.
24:15
SPEAKER_01: $99 for the year.
24:16
SPEAKER_01: It's a no-brainer.
24:17
SPEAKER_01: In one week, well, one day, you're going to get your $99 worth and then some.
24:22
SPEAKER_01: So that's how I'm positioning my podcast to say, okay, These are my calls to action.
24:27
SPEAKER_01: I have an easy lift,
24:28
SPEAKER_01: a freebie kind of thing, and then a heavy lift that I repeat a couple of times.
24:33
SPEAKER_01: That's how I promote the work that I'm doing.
24:36
SPEAKER_01: So they're not in the same place every time.
24:38
SPEAKER_01: And again, I don't hit, I don't insert, here's my intro.
24:42
SPEAKER_01: I intro myself and I make it tie to the content that I'm talking about.
24:46
SPEAKER_01: So can I give you an example?
24:48
SPEAKER_01: Yes, please.
24:48
SPEAKER_01: Yeah.
24:49
SPEAKER_01: Okay.
24:49
SPEAKER_01: So I'm a recovered certified public accountant.
24:52
SPEAKER_01: So I can make fun of that.
24:53
SPEAKER_01: So if I'm talking about managing the finances associated with your podcast,
24:57
SPEAKER_01: I would say,
24:58
SPEAKER_01: hey there,
24:58
SPEAKER_01: I'm Jen Rogers,
24:59
SPEAKER_01: host of the Substack Podcast Studio and founder of the Virtual Podcast School.
25:05
SPEAKER_01: I founded the Virtual Podcast School
25:06
SPEAKER_01: because far too many indie podcasters were We're not managing their resources well
25:12
SPEAKER_01: when it came to their podcast.
25:14
SPEAKER_01: As a recovered certified public accountant, I know exactly what I'm talking about.
25:19
SPEAKER_01: I love spreadsheets, columns and rows.
25:21
SPEAKER_01: Give them to me.
25:22
SPEAKER_01: And while we're not going to go into that in today's episode,
25:25
SPEAKER_01: number blah, blah,
25:25
SPEAKER_01: blah of the Substack Podcast Studio,
25:27
SPEAKER_01: what we are going to cover is boom, boom, and boom.
25:32
SPEAKER_01: Okay.
25:32
SPEAKER_00: This is great.
25:34
SPEAKER_00: So...
25:37
SPEAKER_00: Based on what you said, what do you think is the most efficient structure of the podcast?
25:43
SPEAKER_00: This is how I structure mine and feel free to tear it down.
25:47
SPEAKER_00: I have a thick skin, so whatever.
25:48
SPEAKER_00: I'm not going to get upset.
25:51
SPEAKER_00: So it starts, for me, it starts with a hook.
25:56
SPEAKER_00: And the hook is not from me.
25:58
SPEAKER_00: It's from the guests.
26:00
SPEAKER_00: And then it starts with a little bit of music that I bought.
26:04
SPEAKER_00: And it kind of has like...
26:07
SPEAKER_00: Kind of Middle Eastern flavor, just to know what they're getting into.
26:16
SPEAKER_00: So we have like that kind of, you know, the Middle Eastern flavor, then the hook.
26:21
SPEAKER_00: Then I would say, hi, welcome to blah, blah, blah.
26:24
SPEAKER_00: This is a podcast about this.
26:26
SPEAKER_00: And then we would go to me saying, hi, everyone.
26:29
SPEAKER_00: Welcome to the episode I have today, this person.
26:34
SPEAKER_00: Yeah.
26:35
SPEAKER_00: And then it's around half an hour and it ends with like,
26:40
SPEAKER_00: thank you for whatever review my podcast.
26:42
SPEAKER_00: I don't even tell them to subscribe because I'm stupid.
26:47
SPEAKER_01: You're not stupid.
26:50
SPEAKER_01: Okay.
26:51
SPEAKER_00: Okay.
26:51
SPEAKER_00: So yeah, tear it down.
26:54
SPEAKER_01: I don't want to tear it down, but let's consider.
26:56
SPEAKER_00: Okay.
26:57
SPEAKER_01: The first thing to point out is that when you have a guest on your show,
27:02
SPEAKER_01: you're giving your power away.
27:03
SPEAKER_01: You are dividing your audience's attention and you're saying,
27:06
SPEAKER_01: okay, I'm bringing on this expert and because of the
27:11
SPEAKER_01: Trust you've established with your audience.
27:13
SPEAKER_01: I'm on your coattails right now.
27:15
SPEAKER_01: Now, it's up to me to stay there.
27:17
SPEAKER_01: It's up to me to do my job as a guest to be edutaining,
27:21
SPEAKER_01: to educate and to entertain simultaneously and to know what the heck it is
27:25
SPEAKER_01: that you wanted your audience to walk away with by the end of our time together.
27:30
SPEAKER_01: And I asked you that specific question.
27:32
SPEAKER_01: What do you want them to walk away with in understanding how to earn profits from your podcast?
27:35
SPEAKER_01: How are we doing so far?
27:36
SPEAKER_00: Are we on track for
27:38
SPEAKER_01: what we set it up?
27:39
SPEAKER_01: What would you say?
27:41
SPEAKER_00: I would say that I want my audience or aspiring authors or authors to get tips
27:47
SPEAKER_00: on writing habits, publishing, tips, self-publishing, marketing.
27:55
SPEAKER_00: When I first started, I was all over the place.
27:58
SPEAKER_00: We would talk about the book,
27:59
SPEAKER_00: like tell me the plot and whatever,
28:01
SPEAKER_00: which is, you know, some podcasts are focused on the plot and the book.
28:08
SPEAKER_00: But mine...
28:09
SPEAKER_00: But it kind of gravitated more towards the techniques and the habits
28:14
SPEAKER_00: of writing rather than the story itself.
28:16
SPEAKER_00: And that makes it more of a business,
28:19
SPEAKER_00: has a more business edge without me realizing it,
28:21
SPEAKER_00: that it's actually I'm pivoting towards that because that's I also wanted to learn
28:26
SPEAKER_00: that.
28:27
SPEAKER_00: So my questions is because I am asking you here is the same way I ask my guests
28:34
SPEAKER_00: because I really want to learn from you.
28:38
SPEAKER_00: And as if we're having coffee and I just turn the camera on.
28:43
SPEAKER_00: This is my approach, right?
28:45
SPEAKER_00: And that's why I make it very, very casual.
28:49
SPEAKER_00: So that's what I wanted to come out after they finish is to...
28:56
SPEAKER_00: Like habits, tricks,
28:58
SPEAKER_00: techniques,
28:59
SPEAKER_00: how to improve their author career,
29:06
SPEAKER_00: whether through sales,
29:07
SPEAKER_00: whether through improving their writing, whether through marketing, all of that.
29:10
SPEAKER_00: That's kind of what I...
29:13
SPEAKER_00: So my style is to have guests.
29:16
SPEAKER_00: Uh-huh.
29:18
SPEAKER_00: And so this is how I started.
29:20
SPEAKER_00: I kind of dabbled, like, shall I go solo?
29:22
SPEAKER_00: You know, I just thought about it and I forgot about it.
29:28
SPEAKER_01: So after our time together, I suspect you're going to think about it a little bit differently.
29:32
SPEAKER_01: And I'm definitely going to recommend that you join us for the sprint next week
29:36
SPEAKER_01: because that will help you clarify the decision.
29:38
SPEAKER_00: I'm sold.
29:39
SPEAKER_00: Here is my credit card.
29:44
SPEAKER_00: See how easy that is?
29:45
SPEAKER_01: It's not salesy.
29:46
SPEAKER_01: And this is a lot of podcasters still,
29:49
SPEAKER_01: even when they are experienced in selling outside of a podcast,
29:53
SPEAKER_01: they feel awkward selling on the podcast.
29:56
SPEAKER_01: So when you're talking about,
29:57
SPEAKER_01: yeah, when you're giving tips and tricks, it's more than that, right?
30:02
SPEAKER_01: Listen, it's 11 o'clock at night and you finally got that baby to bed.
30:07
SPEAKER_01: Finally.
30:08
SPEAKER_01: This is the only time of day you have to write.
30:11
SPEAKER_01: And you've got about 45 minutes before your head hits your desk.
30:16
SPEAKER_01: In this episode, I'm going to help you understand how you can make the most of that 45 minutes.
30:22
SPEAKER_01: So you can, I don't know, whatever you would say.
30:24
SPEAKER_01: So you can get your book published,
30:27
SPEAKER_01: market your book properly,
30:28
SPEAKER_01: whatever it is that you would say that would naturally lead to your offer.
30:33
SPEAKER_01: So then you do the episode and you're giving,
30:36
SPEAKER_01: let's say you give the first, okay, here's something I want you to consider.
30:39
SPEAKER_01: So it's a lot like,
30:41
SPEAKER_01: Me talking to you about,
30:42
SPEAKER_01: listen, when you have a guest on, here's something to consider.
30:45
SPEAKER_00: The very first voice your audience needs to hear
30:48
SPEAKER_01: is yours, not your guest, yours.
30:51
SPEAKER_01: Remember,
30:53
SPEAKER_01: you always have a new podcast listener and you want to let them know they're in
30:56
SPEAKER_01: the right place.
30:56
SPEAKER_01: So when they're hearing somebody else's voice and then they hear yours,
30:58
SPEAKER_01: they're not sure who the host is now until you clue them in.
31:02
SPEAKER_01: So we don't want a confused audience because when they're confused, they don't listen.
31:07
SPEAKER_01: They don't They don't know who you are.
31:09
SPEAKER_01: So you always want to be the one that shows up first, that your audience hears first.
31:14
SPEAKER_01: Your voice is the voice of the show, and you want to ensure that you start out on brand.
31:21
SPEAKER_01: So whenever I do a live, I'm not letting my guests talk first.
31:24
SPEAKER_01: In fact,
31:24
SPEAKER_01: I'm giving them, hey,
31:26
SPEAKER_01: here's the outline of how the live is going to go,
31:29
SPEAKER_01: and here's the outcome that we're shooting for.
31:32
SPEAKER_01: We don't have it scripted.
31:33
SPEAKER_01: I don't mean that,
31:34
SPEAKER_01: but we have intention to And I have a written intro that I make sure, okay,
31:40
SPEAKER_01: I want to make sure I cover these kind of things in the intro so people know they're
31:44
SPEAKER_01: in the right place.
31:45
SPEAKER_01: It's the same thing we do on our podcast.
31:48
SPEAKER_01: We've got to let people know what the win is in it for them.
31:51
SPEAKER_01: I mean, we've got 14 people on the live right now.
31:54
SPEAKER_01: And if you're listening to this later on,
31:57
SPEAKER_01: we won't know the numbers until Natasha sees the,
32:00
SPEAKER_01: I guess the downloads, whatever it's going to be for this live.
32:04
SPEAKER_01: But it's something that you want to continue.
32:07
SPEAKER_01: It's evergreen.
32:08
SPEAKER_01: So it's something that you want to continue to bring clients to you.
32:12
SPEAKER_01: And that's why when the video starts, you want to be the first one talking on the live.
32:17
SPEAKER_01: When your audio starts, you want to be the first one that your audience hears.
32:21
SPEAKER_01: So then you let them know You hook them.
32:25
SPEAKER_01: You let them know they're in the right place.
32:27
SPEAKER_01: You share your credentials, why you're the right person to lead them on this journey.
32:31
SPEAKER_01: And then you invite them into an easy lift offer, something free.
32:34
SPEAKER_01: Hey, if you're not following along on Substack yet, go to blah, blah, blah.
32:38
SPEAKER_01: Follow me on Substack.
32:40
SPEAKER_00: Okay.
32:41
SPEAKER_00: So the reason I...
32:43
SPEAKER_00: Start with the guest, the hook of the guest, not for me, for a number of reasons.
32:48
SPEAKER_00: One is because I've seen it in other podcasts,
32:51
SPEAKER_00: like other, I think the Diary of the CEO guy, this is how he starts his podcast.
32:58
SPEAKER_01: Right.
32:59
SPEAKER_01: But let me jump in and say, that's not who we are.
33:01
SPEAKER_01: We're not there yet.
33:02
SPEAKER_01: When you get there, you can do anything you want.
33:04
SPEAKER_01: So when we're looking at somebody at that level, they're very different rules.
33:09
SPEAKER_01: For us right now,
33:10
SPEAKER_01: creating connection with our audience, we've got to do some things differently.
33:14
SPEAKER_01: So Joe Rogan and Diary of a CEO, look, you can love the podcast and that's great.
33:18
SPEAKER_01: They are established and it's very different what they do and how they start
33:23
SPEAKER_01: and they can do anything they want.
33:25
SPEAKER_01: For us, you can do, after you get to 500,000 downloads, you can do whatever you want.
33:29
SPEAKER_01: But let's get you to 500,000 downloads where you're establishing your authority,
33:34
SPEAKER_01: your credentials,
33:35
SPEAKER_01: you're building your audience in a way that is more audience focused
33:41
SPEAKER_01: than anything else.
33:43
SPEAKER_01: So again, you are finding, a podcast is top of funnel, middle of funnel, and bottom of funnel.
33:49
SPEAKER_01: So for all your top of funnels where they're just meeting you,
33:52
SPEAKER_01: I've This is what I promote in the studio.
33:56
SPEAKER_01: I want them to hear you, not
33:58
SPEAKER_00: anyone else.
34:00
SPEAKER_00: So how would the hook be with me if I am not the guest?
34:05
SPEAKER_00: I would say, hi, I don't want to have the same intro all the time.
34:10
SPEAKER_00: Yeah, no, you don't.
34:12
SPEAKER_00: Yes, you're right.
34:14
SPEAKER_00: Yeah, so I want the hook.
34:16
SPEAKER_00: So the hook would be me saying, hi, I had a fascinating conversation with this guy and...
34:25
SPEAKER_00: No.
34:25
SPEAKER_01: No.
34:26
SPEAKER_00: What would be the hook?
34:27
SPEAKER_00: Because nobody cares.
34:28
SPEAKER_01: Okay.
34:29
SPEAKER_01: They don't care what you thought about him yet.
34:30
SPEAKER_01: They want to know whether they care.
34:32
SPEAKER_01: So we need to bring them in.
34:34
SPEAKER_01: It's a lot of storytelling in that way.
34:36
SPEAKER_01: So you and I were sharing something in the chat messages going back and forth.
34:41
SPEAKER_01: I might start an episode out like this, Natasha.
34:43
SPEAKER_01: Not every person listening to your podcast is ready for the same next step.
34:49
SPEAKER_01: Some are just realizing their show has a problem.
34:52
SPEAKER_01: Some know exactly what's broken.
34:54
SPEAKER_01: But the tech, it's overwhelming and they don't really have a good plan to fix what's broken.
35:00
SPEAKER_01: And some, well,
35:02
SPEAKER_01: they're ready to fix it,
35:03
SPEAKER_01: but they don't know who it is is the right person to help them fix it.
35:08
SPEAKER_01: So when you give every listener in your audience the same call to action,
35:12
SPEAKER_01: you make them work way too hard or you ask them to make a decision they're not ready
35:17
SPEAKER_01: to make.
35:18
SPEAKER_01: Instead, your job is not to shove everyone toward the same offer.
35:21
SPEAKER_01: Your job is to help the right next person make the right next step.
35:25
SPEAKER_01: Hey there, I'm Jen Rogers, host of the Substack Podcast Studio, blah, blah, blah.
35:29
SPEAKER_01: And if you want to know how to attract your ideal client on the five stages of
35:33
SPEAKER_01: the buyer journey, you are in exactly the right place.
35:37
SPEAKER_01: We're going to get into it, blah, blah, blah.
35:39
SPEAKER_00: I see.
35:40
SPEAKER_00: So basically, you discuss the idea.
35:43
SPEAKER_00: You talk about the idea that you discussed with the guest.
35:46
SPEAKER_00: And you can say, joining me today is to talk about that.
35:51
SPEAKER_01: And don't read some long bio.
35:54
SPEAKER_01: And I told you that.
35:56
SPEAKER_01: I said, don't read that bio.
36:00
SPEAKER_01: And again, I can't say this enough.
36:02
SPEAKER_01: Until people have a reason to care.
36:04
SPEAKER_01: They don't care.
36:05
SPEAKER_01: So reading a long bio doesn't work.
36:08
SPEAKER_01: So when I speak on stages,
36:09
SPEAKER_01: for example,
36:10
SPEAKER_01: I have a So when I gave a talk,
36:15
SPEAKER_01: gosh, it's been a few years ago, but I gave a talk that had to do with transitions.
36:19
SPEAKER_01: And so basically you're home alone now, your kids, they've gone off to college.
36:25
SPEAKER_01: And I asked, I said, I gave the MC three different questions.
36:29
SPEAKER_01: And one of them is, have you ever opened up the dryer?
36:33
SPEAKER_01: And as you're folding
36:34
SPEAKER_00: the clothes,
36:34
SPEAKER_00: you cry over
36:36
SPEAKER_01: one sock and And that has to do with missing your kid.
36:40
SPEAKER_01: They never had all their socks in the laundry, that kind of thing.
36:43
SPEAKER_01: So I'm going to set something up where the audience is thinking, wait, what?
36:46
SPEAKER_01: You're not going to say,
36:47
SPEAKER_01: hey, let me introduce Jen Rogers, blah, blah, blah, boring, boring, boring.
36:52
SPEAKER_01: Instead, It's a hook to engage the audience.
36:56
SPEAKER_01: It's a pattern interrupt.
36:57
SPEAKER_01: And that's exactly what we want to do with our openers.
37:00
SPEAKER_01: We want to have a pattern interrupt.
37:03
SPEAKER_01: So then when we're introducing our guests,
37:05
SPEAKER_01: what I do,
37:07
SPEAKER_01: in fact,
37:07
SPEAKER_01: you can listen to the episode that dropped today,
37:09
SPEAKER_01: episode number 22 of the Substack Podcast Studio.
37:12
SPEAKER_01: And in there, I'm interviewing my client, Patrick LaRose.
37:16
SPEAKER_01: And I do the opener.
37:18
SPEAKER_01: I'm the first voice.
37:19
SPEAKER_01: And this is, he was an excellent guest, by the way, excellent guest.
37:23
SPEAKER_01: And oh, he just popped into, hey, Patrick.
37:25
SPEAKER_01: And what I did is I took a quote that he had, and I put it there.
37:30
SPEAKER_01: And I said, here's how Patrick said it.
37:32
SPEAKER_01: And then you hear his voice.
37:34
SPEAKER_01: And then back to me,
37:35
SPEAKER_01: and I'm letting you know you're in the right place,
37:37
SPEAKER_01: what you're going to walk away with,
37:38
SPEAKER_01: all of that,
37:39
SPEAKER_01: who I am, why I'm qualified to Be with you right now and teach on this subject.
37:45
SPEAKER_01: And then we're going to get into the interview.
37:48
SPEAKER_01: Does that help?
37:50
SPEAKER_00: Yeah.
37:50
SPEAKER_00: But for me,
37:51
SPEAKER_00: I'm thinking of the time commitment to do all of that,
37:55
SPEAKER_00: especially for busy entrepreneurs or solopreneurs who are juggling multiple things.
38:00
SPEAKER_00: So you have to record.
38:05
SPEAKER_00: Do you do the editing yourself or do you outsource?
38:07
SPEAKER_01: I do.
38:08
SPEAKER_01: So I am somewhat anal.
38:10
SPEAKER_01: I am not somewhat.
38:10
SPEAKER_01: I'm anal about that.
38:13
SPEAKER_01: I like it a certain way.
38:14
SPEAKER_01: And in 2027, I'm going to evaluate if I can hand it off.
38:17
SPEAKER_01: OK, so right now I'm doing my own stuff.
38:20
SPEAKER_01: It's worth to edit.
38:21
SPEAKER_01: But I will tell you from start to finish,
38:22
SPEAKER_01: from conception of idea to recording to editing to putting it on Substack
38:28
SPEAKER_01: for release day is about four hours.
38:30
SPEAKER_01: It's a lot of time.
38:31
SPEAKER_01: It is a lot of time.
38:33
SPEAKER_01: And I'm also earning quite a good income from those four hours
38:37
SPEAKER_01: because I'm issuing calls to action that direct people to join the studio.
38:43
SPEAKER_01: I'm serving them.
38:44
SPEAKER_01: See, even if you never join the studio, you walk away from the episode with a win.
38:50
SPEAKER_01: You always walk away with a win because it goes back to the business purpose is,
38:55
SPEAKER_01: okay, I want to offer this.
38:56
SPEAKER_01: And the listener win is this.
38:58
SPEAKER_01: What does the listener win?
38:59
SPEAKER_01: The listener win is, hey,
39:00
SPEAKER_01: if you've been struggling with marketing your book,
39:03
SPEAKER_01: Today, we're gonna cover blah, blah, blah.
39:04
SPEAKER_01: And by the end of our time together,
39:05
SPEAKER_01: you're gonna know Three to five things you can do to move your book down
39:10
SPEAKER_01: the marketing road.
39:11
SPEAKER_01: I don't know.
39:11
SPEAKER_01: I mean, I'd have to wordsmith it.
39:12
SPEAKER_01: I need to know a little bit more about what you do.
39:15
SPEAKER_01: But that's how I would do it.
39:16
SPEAKER_01: I absolutely would do it that way.
39:17
SPEAKER_01: So when I have a guest,
39:19
SPEAKER_01: and again,
39:20
SPEAKER_01: the episode 22 that dropped today and 21 dropped yesterday,
39:23
SPEAKER_01: I broke the interview in two parts because it was long, but it was so rich.
39:28
SPEAKER_01: It was so good.
39:29
SPEAKER_01: So I did a different intro for both days.
39:32
SPEAKER_01: I'm going to still set it up.
39:34
SPEAKER_01: And I take the time to do that.
39:36
SPEAKER_01: And I have a responsibility for my guests to make them look and sound as good as possible.
39:42
SPEAKER_01: So I'm definitely going to edit.
39:43
SPEAKER_01: I'm going to take out some verbal fillers that they have.
39:46
SPEAKER_01: I'm going to do a few things.
39:48
SPEAKER_01: And I'm also going to, of course, share their links to their stuff.
39:51
SPEAKER_01: So I'm collaborating with them
39:53
SPEAKER_01: because what they're doing is they've given me content
39:56
SPEAKER_01: and they've also given me credibility because they're saying,
39:59
SPEAKER_01: Hey, when I work with Jen, fill in the blank, this is what I experienced.
40:02
SPEAKER_01: So they're answering some of those common questions that our ideal clients have.
40:06
SPEAKER_01: That's why I just,
40:07
SPEAKER_01: someone asked me, well, I get pitched to guests for people to guest all the time.
40:12
SPEAKER_01: And I mostly ignore them.
40:13
SPEAKER_01: Now on Substack,
40:14
SPEAKER_01: when I get a DM,
40:15
SPEAKER_01: and it's not a slimy one,
40:17
SPEAKER_01: I don't get many slimy ones,
40:18
SPEAKER_01: but when I get a non-slimy request to guest,
40:21
SPEAKER_01: I let them know actually my philosophy is that I interview my clients as guests.
40:26
SPEAKER_01: So I don't have other guests.
40:28
SPEAKER_01: Now, every once in a while, will I?
40:30
SPEAKER_01: Sure.
40:30
SPEAKER_01: I'm sure I will.
40:31
SPEAKER_01: But not right now.
40:32
SPEAKER_01: I'm 22 episodes in, in the Substack podcast studio.
40:35
SPEAKER_01: Zero guests.
40:36
SPEAKER_01: Zero guests outside of my clients.
40:41
SPEAKER_00: How did you get into podcasting?
40:44
SPEAKER_00: And did you have a podcast before the Substack Studio?
40:47
SPEAKER_00: Or how did you do that?
40:49
SPEAKER_01: Yeah, I mentioned that.
40:51
SPEAKER_01: So I've been podcasting since 2020.
40:54
SPEAKER_01: The world shifted, of course, in 2020.
40:57
SPEAKER_01: I did not know at the beginning that I was going to launch a podcast.
41:00
SPEAKER_01: I was a new entrepreneur, newer entrepreneur.
41:03
SPEAKER_01: And my coach told me not to launch a podcast.
41:05
SPEAKER_01: And I said, I'm launching a podcast anyway.
41:07
SPEAKER_01: And really, I was one angry stepmom.
41:11
SPEAKER_01: I was newly remarried.
41:13
SPEAKER_01: And I was struggling.
41:15
SPEAKER_01: I was really, really struggling with integrating our families.
41:19
SPEAKER_01: And we were dealing with some toxicity from our ex-spouses.
41:22
SPEAKER_01: And I couldn't find the help that I was looking for.
41:24
SPEAKER_01: So I decided I was going to create the help.
41:27
SPEAKER_01: The thing is, hurting people don't really help people.
41:30
SPEAKER_01: That's why the first year, 1,066 downloads in 52 weeks.
41:36
SPEAKER_01: I wasn't doing anything wrong per se.
41:39
SPEAKER_01: I mean, the intent was there, but the strategy behind it was not.
41:44
SPEAKER_01: Having offers to sell was not.
41:46
SPEAKER_01: Naturally inviting people to come into work with me, that was not natural.
41:49
SPEAKER_01: I would record,
41:50
SPEAKER_01: it would take me 30 to 45 minutes sometimes to get out one or two sentences of
41:54
SPEAKER_01: a call to action because I was so uncomfortable.
41:56
SPEAKER_01: Yeah.
41:57
SPEAKER_01: Yeah.
41:57
SPEAKER_01: Yeah.
42:19
SPEAKER_01: Guests on shows instead.
42:21
SPEAKER_01: But you have to have a good offer.
42:24
SPEAKER_01: And when you're new, you haven't proven it yet.
42:26
SPEAKER_01: See, that's the thing.
42:27
SPEAKER_01: Okay.
42:31
SPEAKER_00: I want to pivot a bit and ask about marketing.
42:35
SPEAKER_00: So the market now is saturated with tons of podcasts.
42:43
SPEAKER_00: And there's a book once,
42:45
SPEAKER_00: oh yeah,
42:45
SPEAKER_00: when I wanted to launch my podcast,
42:47
SPEAKER_00: I bought a book I found at Barnes & Noble called Everyone Has a Podcast.
42:52
SPEAKER_00: And that's what it feels.
42:53
SPEAKER_00: But, you know, many of them don't even continue.
42:55
SPEAKER_00: They're not consistent.
42:56
SPEAKER_00: But how do you market your podcast that people can actually find you?
43:07
SPEAKER_00: I put reels on social media and whatever,
43:09
SPEAKER_00: but what do you think is your strategy to market your podcast
43:13
SPEAKER_00: and how do you advise your clients?
43:16
SPEAKER_01: Well, I know what my strategy is.
43:18
SPEAKER_01: And when I work with clients, again, we evaluate what are you doing right now?
43:23
SPEAKER_01: What is working for you right now?
43:24
SPEAKER_01: So it's not that Facebook or LinkedIn or Insta is out,
43:27
SPEAKER_01: although I have defected from all of those.
43:30
SPEAKER_01: And I'm on Substack.
43:32
SPEAKER_01: And I post periodically on those other two platforms.
43:37
SPEAKER_01: I'm all in on Substack.
43:38
SPEAKER_01: I decided, well, first I came here reluctantly in March.
43:41
SPEAKER_01: Okay, I wasn't going to come.
43:42
SPEAKER_01: I thought not another platform.
43:44
SPEAKER_01: And as I saw what was happening,
43:46
SPEAKER_01: I recognized a deep need for podcasting expertise, leveraging Substack.
43:52
SPEAKER_01: Now, I started the way everybody else did.
43:55
SPEAKER_01: I listened to what was going on in the market and I began to connect with people
44:00
SPEAKER_01: and see what they needed.
44:01
SPEAKER_01: And people wanted help with this.
44:03
SPEAKER_01: And I, gosh, I did a voiceover for an article.
44:06
SPEAKER_01: So I released a newsletter every Saturday and I did a voiceover for it.
44:13
SPEAKER_01: And I was hooked.
44:13
SPEAKER_01: I said, oh my gosh, this is so cool.
44:18
SPEAKER_01: I've got to put this in my podcast feed.
44:19
SPEAKER_01: Well,
44:20
SPEAKER_01: I don't have a podcast feed and that's how the Substack Podcast Studio was born.
44:24
SPEAKER_01: So let's talk about that.
44:25
SPEAKER_01: I didn't call it the Jen Rogers Show because nobody knows who I am.
44:29
SPEAKER_01: They don't care.
44:30
SPEAKER_01: And plus, there are so many Jen Rogers out there.
44:32
SPEAKER_01: Do you know how many Jen Rogers are out there?
44:34
SPEAKER_01: That's fine.
44:34
SPEAKER_01: The Jen Rogers, the virtual podcast school, the Substack Podcast Studio.
44:39
SPEAKER_01: It's crazy town how many Jen Rogers are out there.
44:41
SPEAKER_00: Yeah.
44:42
SPEAKER_01: But when you search for Substack or podcasting on Substack,
44:47
SPEAKER_01: I'm going to come up because it's naturally in the name of my show.
44:51
SPEAKER_01: So when you're naming your show,
44:52
SPEAKER_01: it's important that you have a name that is meaningful to your audience.
44:57
SPEAKER_01: What are they searching?
44:58
SPEAKER_01: What are they looking for?
44:59
SPEAKER_01: So many business owners want to name the show after themselves.
45:03
SPEAKER_01: But Nobody cares about you yet.
45:05
SPEAKER_01: This is the thing that I keep saying with a lot of love.
45:08
SPEAKER_01: I mean, they will care about you and they'll come back to you when you first serve them.
45:13
SPEAKER_01: So a podcast art that looks different.
45:18
SPEAKER_01: So you would look at all the book publishing or the book marketing, all of that.
45:22
SPEAKER_01: I would just go to Apple Podcasts.
45:23
SPEAKER_01: I would pull it up and see what's there and then do something that's different
45:28
SPEAKER_01: than everything that you're seeing there so your cover stands out.
45:31
SPEAKER_01: Funny thing.
45:31
SPEAKER_01: I mean, it's certainly a God smile, I would say, for sure.
45:35
SPEAKER_01: One of my colors is orange and Substack is orange.
45:38
SPEAKER_01: So my art, the background of my art is orange.
45:40
SPEAKER_01: It's perfect.
45:41
SPEAKER_01: It's a natural fit.
45:44
SPEAKER_01: So it makes sense that orange, so there's an underlying psychology happening there.
45:51
SPEAKER_01: Oh yeah, Substack is orange.
45:52
SPEAKER_01: I mean, we see that everywhere.
45:54
SPEAKER_01: So that's an extra bonus one for me,
45:55
SPEAKER_01: but the name is,
45:57
SPEAKER_01: and then also the description that you have for your podcast that people are going
46:01
SPEAKER_01: to look at that.
46:02
SPEAKER_01: And they're also going to begin to look at your titles.
46:04
SPEAKER_01: So you have a lot of hurdles to get through before they ever hit play.
46:09
SPEAKER_01: And it happens instantly.
46:10
SPEAKER_01: They look like or don't like.
46:13
SPEAKER_01: So for you, go look.
46:15
SPEAKER_01: I don't know what your cover art looks like.
46:16
SPEAKER_01: Go look at your cover art and go do it in comparison to what others look like.
46:21
SPEAKER_01: And I know both Cindy and Patrick, we've revised the cover art.
46:26
SPEAKER_01: Cindy and I are still working on hers.
46:28
SPEAKER_01: And I've worked with other entrepreneurs as well because it is...
46:32
SPEAKER_01: Well, it's why I didn't show up in my pajamas.
46:35
SPEAKER_00: It's why I didn't show up with rollers in my hair when I came live.
46:39
SPEAKER_00: I did.
46:48
SPEAKER_01: I mean, those are all things that you can do that are easy to do.
46:52
SPEAKER_01: Again, the Joe Rogan podcast, people know that.
46:55
SPEAKER_01: Diary of a CEO, people know that.
46:58
SPEAKER_01: And actually, think about that.
47:00
SPEAKER_01: You didn't call it the Stephen Bartlett Show.
47:02
SPEAKER_01: Diary of a CEO is a great name.
47:04
SPEAKER_01: It's a great podcast name.
47:06
SPEAKER_00: Yeah.
47:08
SPEAKER_00: Interesting.
47:09
SPEAKER_00: Okay.
47:09
SPEAKER_00: So hosting it through Substack versus outside of Substack.
47:13
SPEAKER_01: Yeah.
47:14
SPEAKER_00: So what I did...
47:16
SPEAKER_00: I have two podcasts.
47:17
SPEAKER_00: I have one hosted on Buzzsprout and it's open for authors.
47:23
SPEAKER_00: They don't have to be on Substack.
47:25
SPEAKER_00: And then I have the Substack Writer's Salon, which is I go live like this.
47:31
SPEAKER_00: And at first it was just I was going live and then I was like,
47:34
SPEAKER_00: why can't I just turn it into a podcast?
47:37
SPEAKER_00: So I have the live Substack podcast and then I have
47:40
SPEAKER_00: the one that's recorded that's highly edited.
47:43
SPEAKER_00: Yeah, yeah.
47:45
SPEAKER_00: Yeah.
47:46
SPEAKER_01: So your calls to action, Natasha, they can go like this from one podcast to the other.
47:52
SPEAKER_01: I interviewed so-and-so about this very topic and I'm going to drop the link in the show notes.
47:57
SPEAKER_01: So if you want to listen to this, then click the link in the show notes to go listen to that.
48:02
SPEAKER_01: And then same thing here.
48:03
SPEAKER_01: If you have something that comes up.
48:27
SPEAKER_01: But some may.
48:29
SPEAKER_01: And for your people, for your loyal listeners, they want to listen to everything that you do.
48:35
SPEAKER_01: You want to cross-promote your own stuff.
48:38
SPEAKER_00: Yeah, that's interesting.
48:40
SPEAKER_00: Yeah, see, I'm doing a really bad job.
48:43
SPEAKER_01: You keep saying that.
48:46
SPEAKER_01: Let me share that wherever you are,
48:49
SPEAKER_01: you have... Oh, yeah, you said something else I want to come back to, too.
48:53
SPEAKER_01: Yeah.
49:14
SPEAKER_01: They like how you show up.
49:16
SPEAKER_01: They like how you share.
49:18
SPEAKER_01: They like the notes that they're reading.
49:19
SPEAKER_01: They like what they see on the social media.
49:21
SPEAKER_01: So you're loyal listeners and that's who you need to speak to.
49:24
SPEAKER_01: There are a lot of people who are listening to your podcast who will never buy.
49:28
SPEAKER_01: They will never take action.
49:30
SPEAKER_01: They just won't.
49:31
SPEAKER_01: They'll enjoy the show and think, oh yeah, I should do that, but they won't take action.
49:34
SPEAKER_01: So I create episodes for my ideal client, the ones who buy.
49:39
SPEAKER_01: Not for all the wannabe podcasters one day.
49:42
SPEAKER_01: I speak to my ideal clients.
49:45
SPEAKER_01: So there are things that I talk about that newer podcasters, well, it won't.
49:51
SPEAKER_01: It won't resonate the same way as it does for people that I've had conversations
49:54
SPEAKER_01: with one-on-one,
49:55
SPEAKER_01: working with them privately, which is where a lot of my content can come from.
49:59
SPEAKER_01: As far as, okay, they're experiencing this.
50:01
SPEAKER_01: This is going to make a great episode.
50:03
SPEAKER_01: But as you get into it, I mean, think about it.
50:06
SPEAKER_01: When writing a book, okay,
50:08
SPEAKER_01: so writing a book is more than just taking your stuff and dumping it in AI, right?
50:12
SPEAKER_01: And that's a great opportunity because you are pro-AI.
50:16
SPEAKER_01: So you can straddle that and say, okay, so listen, you're probably in one of two camps.
50:21
SPEAKER_01: You're either all in on AI or you're absolutely against AI.
50:26
SPEAKER_01: Well, in this episode, blah, blah, blah,
50:28
SPEAKER_01: we're going to talk about how you can leverage AI without losing yourself, right?
50:33
SPEAKER_01: So that you really truly are the author of your book.
50:35
SPEAKER_01: Something like that.
50:36
SPEAKER_01: So there is so much content that you can create,
50:38
SPEAKER_01: but it's got to be based on what your audience is telling you that they want
50:41
SPEAKER_01: as well.
50:42
SPEAKER_00: Hmm.
50:43
SPEAKER_00: This is great.
50:45
SPEAKER_00: Okay.
50:46
SPEAKER_00: So, you know, we've been talking for a while.
50:49
SPEAKER_00: I'm going to give you your time back.
50:54
SPEAKER_00: And you do this full time?
50:57
SPEAKER_01: I do.
50:58
SPEAKER_01: Yeah.
50:58
SPEAKER_00: Okay.
50:59
SPEAKER_00: And okay.
51:00
SPEAKER_00: Yeah.
51:01
SPEAKER_00: I think for me,
51:03
SPEAKER_00: do you think it's a good strategy to have a mix of a solo show plus a guest show?
51:10
SPEAKER_00: Like one episode is like me pontificating and another episode with a guest or is
51:15
SPEAKER_00: that too distracting?
51:17
SPEAKER_01: Not you pontificating, you showing up to serve your audience and sell your stuff.
51:22
SPEAKER_01: You showing up to serve your audience and
51:24
SPEAKER_00: sell your stuff.
51:24
SPEAKER_01: Yeah, yeah.
51:27
SPEAKER_01: And so I have,
51:29
SPEAKER_01: Jodi's another private client of mine,
51:31
SPEAKER_01: and we wrestled a bit on this,
51:32
SPEAKER_01: and now she's flipping it completely and going three solos to one guesting.
51:39
SPEAKER_00: Three solos, one guesting.
51:41
SPEAKER_01: Because she wants to sell her own stuff.
51:44
SPEAKER_01: And she looked at her numbers and she said, I get more downloads on my solo episodes.
51:48
SPEAKER_01: I said, well, there you go.
51:51
SPEAKER_01: Do what your audience is telling you that they want.
51:53
SPEAKER_00: Yeah.
51:54
SPEAKER_00: So there's a comment from Stephen Huster.
51:56
SPEAKER_00: Is he one of your clients?
51:57
SPEAKER_00: He says, you might think you're doing a bad job, but you're doing it.
52:01
SPEAKER_00: And that's a huge key to it all.
52:03
SPEAKER_00: Figuring it out takes time.
52:04
SPEAKER_00: But when it clicks, it clicks.
52:06
SPEAKER_00: Thank you, Stephen.
52:08
SPEAKER_00: I appreciate the vote of confidence.
52:10
SPEAKER_00: Yeah.
52:12
SPEAKER_00: Okay, so we've been talking for a while and for a podcast,
52:17
SPEAKER_00: one of the best practices is not to go long, so I'll try to be good.
52:24
SPEAKER_00: So...
52:26
SPEAKER_00: Thank you very, very, very much.
52:27
SPEAKER_00: It was amazing.
52:28
SPEAKER_00: And how can people reach you, your website, your offer, all of that?
52:34
SPEAKER_00: This is your chance to shine.
52:37
SPEAKER_00: Yeah, yeah.
52:38
SPEAKER_01: So listen, I'm going to go right here right now.
52:40
SPEAKER_01: Let's see.
52:40
SPEAKER_01: I got to click off there because we are live right now.
52:43
SPEAKER_01: And I'm going to click on this one.
52:44
SPEAKER_01: And I'm going to drop episode number 22.
52:49
SPEAKER_01: If you are listening to this later on and it's an audio version only,
52:52
SPEAKER_01: go to thevirtualpodcastschool.com forward slash Substack.
53:08
SPEAKER_01: And wherever you are in your journey,
53:10
SPEAKER_01: if you're skeptical saying, I don't know if I really like this, Gail.
53:13
SPEAKER_01: Totally cool.
53:14
SPEAKER_01: Just follow along.
53:15
SPEAKER_01: You don't have to give me your email.
53:16
SPEAKER_01: None of that.
53:17
SPEAKER_01: Just follow along.
53:17
SPEAKER_01: You can check me out.
53:19
SPEAKER_01: And then when you see,
53:20
SPEAKER_01: and it won't take very long, when you see, oh, this is actually the real deal.
53:24
SPEAKER_01: I can learn how to make money podcasting without burning out.
53:29
SPEAKER_01: Then you become a free subscriber.
53:31
SPEAKER_01: And then when you see all the really great stuff happening in the studio, you can just upgrade.
53:35
SPEAKER_01: This is the beauty of Substack.
53:37
SPEAKER_01: It is very much a pro entrepreneurial place.
53:40
SPEAKER_01: So wherever you are in the journey,
53:42
SPEAKER_01: if you are at all curious about podcast hosting or guesting,
53:46
SPEAKER_01: And you are overwhelmed by the tech and you don't want to figure it out alone.
53:50
SPEAKER_01: Go to the virtualpodcastschool.com forward slash Substack.
53:54
SPEAKER_01: I'm Jen Rogers, host of the Substack Podcast Studio.
53:57
SPEAKER_01: And I have been so stinking excited to come here and go live with you.
54:02
SPEAKER_01: Natasha, thanks for having me.
54:03
SPEAKER_00: Thank you.
54:05
SPEAKER_00: And you have a great audio voice.
54:08
SPEAKER_00: Thank you.
54:09
SPEAKER_00: Were you born with it or did you develop it?
54:13
SPEAKER_01: You know,
54:13
SPEAKER_01: I don't know if ultrasounds were around when my mama was pregnant with me,
54:17
SPEAKER_01: but I'm sure there was a microphone in utero with me.
54:19
SPEAKER_01: I'm sure of it.
54:20
SPEAKER_00: Yeah, like you're very natural.
54:23
SPEAKER_00: And I think if people tell me you have like a radio voice,
54:26
SPEAKER_00: that means like I don't have a TV face.
54:28
SPEAKER_00: So I'll...
54:36
SPEAKER_01: Whatever mandrakes you got, you got to shake them.
54:39
SPEAKER_01: Okay.
54:39
SPEAKER_01: Whatever you got.
54:41
SPEAKER_01: And, and this is, again, I,
54:42
SPEAKER_01: I do want to compliment you for the work that you're doing here and going live
54:47
SPEAKER_01: and taking your audience into consideration, inviting them to come along.
54:50
SPEAKER_01: It's such,
54:51
SPEAKER_01: we're all really figuring it out as we go on Substack and everything that we do,
54:56
SPEAKER_01: that just helps us get to the next thing.
54:59
SPEAKER_01: And we need to put our reps in for selling.
55:02
SPEAKER_01: So that means we have to practice.
55:05
SPEAKER_01: And that's exactly what we do inside the studio.
55:07
SPEAKER_01: And if you want more of what you've heard today,
55:10
SPEAKER_01: definitely go to the virtualpodcastschool.com forward slash Substack to become
55:14
SPEAKER_01: a paid subscriber because the sprint is kicking off Monday, September 7th.
55:19
SPEAKER_01: And you don't want to miss it.
55:20
SPEAKER_01: Come live if you can.
55:22
SPEAKER_01: In replays, I'm doing something new.
55:23
SPEAKER_01: I'm iterating.
55:24
SPEAKER_01: See, I'm playing around.
55:26
SPEAKER_01: Replays will be available only for one week after because inside the studio,
55:29
SPEAKER_01: we're not about an old course library.
55:32
SPEAKER_01: We're all about live action.
55:33
SPEAKER_01: We take action.
55:34
SPEAKER_01: So hashtag anti-lecture, come and make progress with your podcast.
55:38
SPEAKER_01: Whether you host it on Substack or not,
55:40
SPEAKER_01: that's part of the decision that you'll probably make next week.
55:43
SPEAKER_00: So come see.
55:44
SPEAKER_00: I am.
55:46
SPEAKER_00: Actually, I'm saying this live.
55:48
SPEAKER_00: I'm going to go ahead and become a paid subscriber.
55:51
SPEAKER_00: See, you sold me.
55:52
SPEAKER_00: So I'm going to go ahead.
55:55
SPEAKER_00: And if you're a podcaster, I encourage you as well to become a paid subscriber.
56:01
SPEAKER_00: I mean, I've been following your work for a while.
56:02
SPEAKER_00: So I'm already sold.
56:05
SPEAKER_00: Yeah, yeah, yeah.
56:08
SPEAKER_01: So let's go.
56:09
SPEAKER_01: Natasha, thank you so much for that.
56:11
SPEAKER_01: So listen to that.
56:13
SPEAKER_01: That, that's what's happening.
56:15
SPEAKER_01: She hasn't commented on very many of my things.
56:18
SPEAKER_01: She may have hearted a few things, but she's been in the background, you see?
56:22
SPEAKER_01: And this is why you've got to show up and put your stuff out there,
56:27
SPEAKER_01: even when it doesn't feel like anyone is watching.
56:30
SPEAKER_01: So Natasha,
56:30
SPEAKER_01: this is a huge win for your audience so that they can see
56:34
SPEAKER_01: that visibility sometimes shows up as invisibility until the sale comes through.
56:40
SPEAKER_00: I just don't have time, honestly.
56:42
SPEAKER_00: I'm juggling one million things and three kids and animals and I play music at an orchestra.
56:47
SPEAKER_00: I just barely have time to eat.
56:50
SPEAKER_00: Actually, it's 1.40 and I have not had breakfast or lunch.
56:53
SPEAKER_01: Well, you need to go eat then.
56:55
SPEAKER_01: Thank you so much for having me.
56:57
SPEAKER_00: I'm just saying, so that's why I don't comment much.
57:00
SPEAKER_00: I'd love to comment.
57:01
SPEAKER_00: I just, I barely, I'm barely like making it.
57:05
SPEAKER_00: But before I eat, I'm going to go and join your studio.
57:10
SPEAKER_00: And I'm going to see you on Monday then.
57:12
SPEAKER_01: Okay.
57:13
SPEAKER_01: Hey, listen.
57:14
SPEAKER_01: I want you to implement.
57:15
SPEAKER_01: I'm going to drop the link in the chat to you.
57:16
SPEAKER_01: I want you to implement what we talked about today.
57:18
SPEAKER_01: What is your
57:19
SPEAKER_00: call to action?
57:23
SPEAKER_00: When I record it?
57:25
SPEAKER_00: I think the first thing I'm going to do is I'm going to record the dynamic audio.
57:32
SPEAKER_00: And it's going to be...
57:35
SPEAKER_00: It might be book coaching because I really enjoy that.
57:43
SPEAKER_00: I think I will probably go for book coaching because I enjoy it
57:48
SPEAKER_00: and I feel I really help people.
57:50
SPEAKER_00: So I will try book coaching, but it's a big offer.
57:55
SPEAKER_00: So but you said that don't start with the most expensive offer.
57:59
SPEAKER_00: So it might be the first one might be my Substack newsletter.
58:03
SPEAKER_00: I think that's the first one because it has the same name as the podcast.
58:07
SPEAKER_01: That's beautiful.
58:08
SPEAKER_01: That's wonderful.
58:10
SPEAKER_00: I put that in the show notes, but nobody subscribed because nobody reads the show notes.
58:17
SPEAKER_01: We said they might read them, but they're not clicking on them.
58:19
SPEAKER_01: How about your audience right here?
58:20
SPEAKER_01: What do you want them to do?
58:22
SPEAKER_01: What's one thing that would be helpful for them to do based on our time together?
58:28
SPEAKER_00: Well, I want them to join your studio.
58:31
SPEAKER_00: But that's for me.
58:32
SPEAKER_01: What about for you?
58:33
SPEAKER_01: Thank you for that.
58:35
SPEAKER_00: Yeah.
58:36
SPEAKER_00: For me, I think if you have a book in mind and you've been struggling to finish,
58:42
SPEAKER_00: And as someone who published three books and a video journalist for
59:02
SPEAKER_00: 26 years.
59:04
SPEAKER_00: I am there to help you and shepherd you through the journey.
59:09
SPEAKER_00: Feel free to connect with me via DM,
59:13
SPEAKER_00: Substack or my website natashatynes.com or follow me or subscribe for free
59:18
SPEAKER_00: where I provide tips for all authors and inspiring authors on read and write
59:22
SPEAKER_00: with natasha.substack.com and until we meet again, hope to hear from you soon.
59:30
SPEAKER_00: Thank you again.
59:31
SPEAKER_00: Thank you.
59:31
SPEAKER_01: If you're watching live with us here, thank you so much for being here.
59:35
SPEAKER_01: And we do mean what we say.
59:36
SPEAKER_01: If you have a question,
59:38
SPEAKER_01: something that you want to work through,
59:39
SPEAKER_01: just send us a DM and we'll give you the logical next step without being salesy.
59:45
SPEAKER_00: Awesome.
59:46
SPEAKER_00: All right.
59:47
SPEAKER_00: Take care.
59:47
SPEAKER_00: Thank you so much.
59:48
SPEAKER_00: It was a blast.
59:49
SPEAKER_00: Thank you.
59:50
SPEAKER_01: All right.
59:50
SPEAKER_01: Bye-bye.
59:51
SPEAKER_00: Bye-bye.