Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E6 An Interview with Darrell Stern and Michael A Forman
Transcript
- 0:00Is an art or talent, but is an art or talent that can be taught and you can get better,
- 0:25of course, by practicing.
- 0:27He started out as a child actor, but he's really come into his own, but he has since
- 0:37left the business and he's creating a very interesting freedom to listen to.
- 0:45So if, no, by no other way, let me introduce Darryl Stern and he let him introduce himself.
- 0:55Let's start that way.
- 0:56Well, super cool.
- 0:58If you're older, you have to remember something called Schoolhouse Rock in the 70s and 80s.
- 1:04I was the voice of Scooter Computer on the first years of cartoons that let a little
- 1:08boy meet a computer and explain how a computer works.
- 1:12The ironic part of that is computers take input.
- 1:15They run the program and they give you the output that you need that was in 1983.
- 1:20And it's still true today, even with this new AI where we've got to build the correct
- 1:25prompts to get the right output that we want.
- 1:27They still work the same.
- 1:29Very good.
- 1:30Very good.
- 1:31So now let me ask you, just give us, I know it's very difficult because you have quite
- 1:38a lengthy experience, but give me an idea of what your journey was and how did you get
- 1:47where you are today?
- 1:48Sure.
- 1:49My dad was my first talent agent.
- 1:51I was Theo in Pippin when I was seven years old by age nine.
- 1:55I had an agent in New York City, so I'm living in New Jersey, 20 minutes out of New York
- 1:59City.
- 2:00So my dad would pick me up or my mom from junior high would race in New York City.
- 2:04He would drive around the block.
- 2:05We didn't have cell phones.
- 2:06So I would go up audition, come down and try to find him and then straight to New York
- 2:10and get back in the car and go home.
- 2:12So that led to all kinds of things like being in a commercial for the very first Ms. Pac-Man
- 2:17cartridge in 1983, of course, Scooter Computer, eventually being in the workshop for Smile,
- 2:24which is a Broadway show written by Marvin Hamlesh.
- 2:26Now, you theater people know he's the guy who wrote the chorus line and other famous
- 2:31Broadway shows.
- 2:32Howard Ashman wrote Little Shop of Horrors, the book, in other words, the lyrics for it.
- 2:39And then I was in the show with him in that play was Jody Benson and he got recruited
- 2:43and eventually wrote The Little Mermaid, which in 89 when I graduated high school it was
- 2:48on of course the movies and Jody Benson was the voice of Little Mermaid.
- 2:52I won the National Young Playwrights Festival.
- 2:55I went to college for theater directing, acting, playwriting, all that got into stand-up comedy
- 3:00in the 90s and then threw it all the way when I saw a floppy disk that said HTML.
- 3:05So we'll do that introduction that's up to like 1997 there where I gave all that up to
- 3:10sit in front of a silly computer by myself all day.
- 3:14Yeah, you mentioned cartridge and that should bring most of us way back because before the
- 3:22floppy disk and everything else there were actual cartridges that went into the Atari
- 3:28system and the Atari system of course was the prelude to the Xbox and everything else.
- 3:35Yeah, also the cartridges are the prelude for SSD, which is called solid state storage
- 3:42where now you can buy two terabytes on something that doesn't have moving parts.
- 3:46So that's the cartridge that used to hold only like 2K.
- 3:49I'm going to nerd out on you for a second.
- 3:51So a disk that spins but they would crash and you shook it or drop it, it would lose
- 3:55all the memory and then finally they went back to the original model which is make this
- 3:59a solid state unit, all electronics with the memory in it.
- 4:03So there you go, there's your nerdy.
- 4:06I love it, I love it because I am probably 10 years older than you are.
- 4:11So I understand all of that.
- 4:14Can you give me a personal experience where effective networking impacted your career
- 4:23or business?
- 4:24Well, cool.
- 4:26The ironic part is although I've grown many, you know, huge network online, I am still
- 4:31a shake hands, meet people in person.
- 4:34So after my divorce, I moved to Denver in 2010 for four years.
- 4:40I was still doing work that I could get online, you know, all over the country.
- 4:44But then I made a wonderful lady named Angel Tussie.
- 4:46She ran a group called Experience Pros.
- 4:48I wrote them a 35 page proposal for their marketing.
- 4:52She thought it was so incredible.
- 4:53She put me on stage in front of their networking group in 2014 and said, oh my gosh, this Daryl
- 4:59Stern is a genius, you know, pay attention.
- 5:03And that's what rocketed my business to six figures.
- 5:05I booked everybody in the room.
- 5:08And it still has been networking, which during COVID it was, you know, the viral, you know,
- 5:15the big zoom rooms with 500 people in them.
- 5:17And I just got very good at introducing myself in a way, you know, the 90 second elevator
- 5:23pitch or the 60 second hello that would get them interested enough to schedule that appointment.
- 5:29And then I'll have had something else.
- 5:31So in Vegas, when I lived in Las Vegas, because I got married 2003 to 2006, I lived in Vegas
- 5:39and I sold time shooters.
- 5:41And I actually was a sales coach by the name of Corey Poske.
- 5:44And he taught me use words like feel, don't use the word think, always answer a question
- 5:48with a question.
- 5:49And he taught me how to be a closer and me being an actor and a playwright and being
- 5:53able to listen to somebody's intonation and their voice, what mood they're in and then
- 5:57come back with something that would, you know, counter that or keep the mood positive or
- 6:02whatever you want to say about it, that may be able to close $40,000 deals in 90 minutes.
- 6:07I mean, these people walk in, they hate you, you know, the timeshare business, they don't
- 6:10want, they don't want to be on the tour and 90 minutes later, I'm making them feel so
- 6:12guilty that they don't spend enough time with their kids.
- 6:15This is another whole podcast episode, you know, so that though was essential.
- 6:19All these different things that I did were essential building blocks to then my video
- 6:24marketing business that then took off, you know, in 2015, where all these other skills
- 6:29that really you have to learn, you have to learn how to close a scale, you need to learn
- 6:33how to network and meet somebody and get them to schedule an appointment with you, be interested
- 6:37enough, right?
- 6:38All of these aspects were building blocks of them, what took my business to six figures
- 6:42and beyond.
- 6:43Well, you hit on a few points that I really want to go back over.
- 6:49One thing was the pandemic, because ever since the pandemic, all people do are, you know,
- 6:56cell phones and zoom calls and they forgot how to network.
- 7:00When I go on a stage and I do a breakout session or I do a work group, a workshop for a group,
- 7:08I always ask them, who's 30 something and they raise their hands, everything else.
- 7:17And I say, okay, what I'm about to explain to you is Greek.
- 7:21You've never heard before and you're like, why should I waste my time in networking like
- 7:26this?
- 7:27And forgot all about it.
- 7:29So that's what the pandemic had done for us.
- 7:32But you brought out another point about listening and you have to listen to the person that
- 7:37you're speaking to.
- 7:38And more important than listen is the pause, right?
- 7:43So you're listening to what they have to say, you're pausing before you respond and you
- 7:48don't respond with the next thing that you want to say, you respond with the next thing
- 7:55that that he was talking about or she was talking about.
- 8:00This way you have that conversation and you're what you do is you're building up your trust.
- 8:05Now know you like you trust you and they'll do business with you.
- 8:10So know you.
- 8:11Correct.
- 8:12And everybody knows you because you're a likable guy.
- 8:15Like you, not so much, you know, that now is the field.
- 8:20So you like you and then trust you, that builds up that a little bit.
- 8:25So let me ask you a question.
- 8:27How about a personal experience of networking or communication, even public speaking that
- 8:35impacted your...
- 8:37Sure.
- 8:38First thing I'm going to go back to what you were talking about.
- 8:41There are now kids that building $2.5 million businesses on two years by going on LinkedIn
- 8:47and creating viral stories.
- 8:49When Elvis shook his hips in the 50s, you know, they said, this is the devil.
- 8:53Rock and roll is horrible.
- 8:55We got to shut this down.
- 8:56It's going to destroy society.
- 8:58Well, sex, drug and rock and roll turned out to be okay.
- 9:01I didn't destroy us.
- 9:02We're still here and we love that.
- 9:04All that kind of stuff.
- 9:05So now today when people take, oh, they're taking selfies and they're using filters and
- 9:10they're doing this and they do that, we think, oh my God, this is the devil again.
- 9:12It's the end of the world.
- 9:14This is just the next generation and they're doing just fine without us and our instruction.
- 9:18So yes, obviously people still need to be able to communicate with each other and talk
- 9:23to each other face to face and do all these things.
- 9:26But at the second, on the flip side, those of us that are in the old generation, if
- 9:31we don't catch on to what's going on in terms of creating social proof, which is creating
- 9:36the illusion online that I am talking to you in person, it's an illusion.
- 9:44Because if you do the video marketing the way that I teach you how to do it, it feels
- 9:48to the person as if I'm talking to you and that's, we can get an end of this too.
- 9:52This is acting and pausing and listening without the person being there.
- 9:56So I'm going to give you a quick example.
- 9:58So what I do breaks the space time continuum.
- 10:01I'm going to get Star Trek on you.
- 10:02So in the movie Interstellar with the McConaughey, right?
- 10:06He goes off in the space, lightspeed.
- 10:08It's now 28 years later on earth, but it's three hours later in outer space.
- 10:12His daughter, who he left at seven years old, that's now 28 years old, sends him a video
- 10:17message throughout her space.
- 10:19She's crying.
- 10:20This is her father.
- 10:21His father's been gone now 20 years.
- 10:23He gets the message, she's in tears, he's in tears.
- 10:27Now they're not talking face to face.
- 10:29She recorded the video here, beamed it throughout her space and now he's receiving it, but
- 10:34she's being so personal talking to her father and telling him catching him up on the 20
- 10:39years of her life that she misses him, that he starts crying.
- 10:43That's where I come in and take what you're talking about, the experience of having a
- 10:47personal conversation in person and creating the illusion of it through acting in theater.
- 10:53You can't do it without what I, again, we're going to talk about this too, what I threw
- 10:57away, which is acting in theater and playwriting and all this kind of skills out of that since
- 11:01I was three years old and bringing that back into my business and realized that's how we
- 11:05do this.
- 11:06So we create the illusion and make people feel the same way with the no-liking trust
- 11:11that we would as if we went to coffee with you every, you know, every, every B&I meeting
- 11:16or whatever you want to call it for months and months to get to know, like and trust
- 11:19you.
- 11:20So it's not throw one out and do the other.
- 11:23It's all of it.
- 11:24There's not one thing that's more important than the other.
- 11:27Anything that you teach is essential, however, don't throw away or put down, you know, hey,
- 11:33these kids don't talk enough.
- 11:34Believe me, they're so fast at growing networks and communicating.
- 11:38They have discord boards now and telegram beaming out.
- 11:44And they have a young person on 35,000 people paying attention to them.
- 11:50That's without doing it without having to travel a single mile.
- 11:53So, so we've got to take a look at that to us in the older generation if we want to keep
- 11:58up.
- 11:59And here's why.
- 12:00So yes, I would meet you in person, let's say in 1985.
- 12:03I would get to know you.
- 12:04I like you.
- 12:05I trust you.
- 12:06So I would work with you.
- 12:07But today, if I did that, I don't like and trust you.
- 12:10I'm also going to Google you.
- 12:11And I'm going to see if everything you're saying is legit.
- 12:15And if you have any materials, reviews, Google reviews, you know, Google reviews, followers,
- 12:19internet, networks, whatever, to see if you're for real or if you're going to do some Charlotte
- 12:25and you're just, you know, pretending to be somebody that you're not and that's social
- 12:28proof.
- 12:29So we've got to catch up to them.
- 12:31And yes, it's true that they've got to have some of the skills that maybe us old timers
- 12:35right need to teach them as well.
- 12:39That's so true.
- 12:40You know, I'm thinking about my son who's on discord like every night and he has three
- 12:46screens, four screens, whatever.
- 12:48He's playing his games online with all of his friends while paying attention to the discord
- 12:55and certain text message.
- 12:57He's doing all this at the same time.
- 12:59And you know, that's how he's networking without realizing he's networking.
- 13:05Stand up comedy into my public speaking.
- 13:08I'm going to mix the two together.
- 13:09I'm going to mix what I threw away, what I haven't done in 20 something years.
- 13:12And I can do the whole act.
- 13:13I have memorized, you know, from 25 years ago.
- 13:16No.
- 13:17I don't even know how long ago that was.
- 13:19You know, till now, almost 30 years ago, right?
- 13:22Yeah.
- 13:23So I did that and all of a sudden it was fantastic, right?
- 13:27All of a sudden people are laughing.
- 13:29They're coming over to me.
- 13:30They just love it.
- 13:31They understood and got my character and all that.
- 13:33So one of the big things that I preach and I think that we do still is now I'm business
- 13:40version of me, I'm business version and I'm not going to talk about well, what I do for
- 13:46a living or how many, I'm not that, but like how many kids I have or, you know, my mom had
- 13:51cancer 20 years ago or any of these other things.
- 13:54That's a problem when we talk about social networking, social media, social comes from
- 14:00a word, S-O-C-I-I, meaning alliance, because there was a city state in ancient Greece, ancient
- 14:06Rome.
- 14:07I'm not that smart.
- 14:08I just typed this into Wikipedia.
- 14:09Like that's all I did, right?
- 14:11And it means creating alliances because they were fighting the Trojans and the Spartans
- 14:14and two city states made an alliance.
- 14:17So that became the word social, which means alliance.
- 14:21So if I'm creating an alliance, these people in your network are not necessarily your customers,
- 14:25but they're your allies, they're your fans, they're your cheerleaders, they're your emotional
- 14:29support when you can't, when you don't feel so well.
- 14:32So then if you really understand that, you say, well, what social stories would I tell
- 14:37if you're meeting with somebody, maybe they're a potential client or a friend, it doesn't
- 14:42matter.
- 14:43Like what are you going to do every week?
- 14:44You're going to tell them a different story, right?
- 14:45You're going to say, oh my God, have you heard this one about my grandpa and the truck that
- 14:50broke down?
- 14:51Oh my God, it's a great story.
- 14:52It's those kind of grandpa stories, right?
- 14:54Grandpa has always got great stories.
- 14:55That is social media, right?
- 14:58And the better that you get, and as in public speaking, same skill set again, telling stories
- 15:03is what makes public speaking work, correct?
- 15:05You tell me because that to a really end television commercial, this is more like advertising
- 15:10when it's not.
- 15:11It's more like hearing grandpa's stories and tell stories that are just funny and dearing
- 15:17and demonstrate where you are and what you're doing right now until a funny joke or show
- 15:22a picture of your dad with you like back in 1970s and look at the funny haircut and all
- 15:28that stuff is what gets this engagement through the roof.
- 15:31And we'll talk about what's next with follow up because you're going to talk about, let's
- 15:34talk about follow up next, that follow up.
- 15:36Go ahead.
- 15:37And you can't just stop it right there because you hit on a very important part of the public
- 15:44speaking.
- 15:46You can't just go out and speak and speak about a dry, a dry anything.
- 15:52You have to put storytelling into your speech.
- 15:57You have to put comedy into your speech.
- 16:00Otherwise, you're going to lose the audience because today everybody expects so much more
- 16:06and you want to keep them involved.
- 16:09And when I say, when I first go on a stage, I say, okay, everybody who has their cell
- 16:15phone out, raise your hand.
- 16:18And about 99% of the people raised their hand.
- 16:21Like I say, that is the problem.
- 16:24Can you turn it off?
- 16:25Can you put it away and have people like, well, no, you can't.
- 16:29Why would you want to do that?
- 16:31Why would you want to take my cell phone away?
- 16:34It's attentive to the person.
- 16:36Okay, so I turn all the cell phones on because they tell them take a picture of me and tweet
- 16:40it out or send it out on Instagram with these hashtags and I'll get more attention.
- 16:44And I'll get more attention to myself.
- 16:46I want it.
- 16:47It's integrated in.
- 16:48So again, this is the generation gap.
- 16:51And also I say, if you can hold an audience's attention, then you need to be a better public
- 16:58speaker.
- 16:59They could be eating food.
- 17:00Let's eliminate the phone.
- 17:01They could be eating food.
- 17:02They could be reading a book.
- 17:03They could be whatever.
- 17:04It doesn't matter.
- 17:05If you're not holding their attention, then you're not holding their attention.
- 17:07It has nothing to do with the phone.
- 17:09Now here though is where we get into the next part.
- 17:11So you said you have to put the stories in and you don't force it.
- 17:15You don't put the stories in.
- 17:18Absolutely not.
- 17:19They're naturally there and now I just jump.
- 17:23Oh, so the next highest level is what I call energy variants.
- 17:26Now this comes from the Stanislavski method of acting.
- 17:30Dustin Hoffman, all the great actors, you have this.
- 17:33What does that mean?
- 17:34Okay, so opera, silent movies, we're all overactored because there was no amplification.
- 17:41You had to do opera really loud because there was no amplification.
- 17:45So it's all overdone.
- 17:46It's all overdramatic.
- 17:48Then the Russians who had been through wars and bloodshed and horribles and that we can't
- 17:52speak of, this woman by the name of Stanislavski created this method of dramatic acting and
- 17:59they started writing dramatic theater.
- 18:01This is reality now.
- 18:05What they said was if you're sad, you're going to pull up the actual memory of when you were
- 18:10sad and relive it.
- 18:14Here's what the problem is with some public speaking and the storytelling where you say,
- 18:16well, I have stories in it.
- 18:18So why isn't anybody talking to me?
- 18:20Because you're not reliving the story.
- 18:22You're really excited on stage because you are actually really learning how to put yourself
- 18:28in the mode of acting, which is not fake.
- 18:30A lot of people think, oh, I'm acting.
- 18:32That's fake.
- 18:33It's not fake.
- 18:34It's being more authentic.
- 18:35It's actually having you feel the emotion that you're talking about when you're expressing
- 18:41it.
- 18:42That's what Tony Robbins has over Winfrey.
- 18:44You name it.
- 18:45All the people that have risen to a multi-million dollar, billion dollar status is that they
- 18:50aren't afraid to actually be really emotional and relive the moments of their lives.
- 18:56They don't just talk about it.
- 18:58This same thing goes on the social media.
- 19:01A lot of people still.
- 19:03PowerPoint presentation today.
- 19:05I'm going to explain the three steps to this.
- 19:10Not interesting.
- 19:11Not interested in it.
- 19:12You lost me in three seconds in the presentation.
- 19:14I'm going to go pick up my phone and read a book.
- 19:18So all the things you're saying are spot on.
- 19:20I just caution when you say, well, oh, but the phone is bad.
- 19:25I say, no, the phone is great.
- 19:26You're not going to take it away.
- 19:27It's like, it would be like saying when television came out, right?
- 19:31And then let's say they were all watching television or whatever, and you're trying to
- 19:33get the attention in the room and say, oh, everybody turn off the televisions.
- 19:37They're not.
- 19:38You just got to be better at what you do get them to focus on you.
- 19:43One thing that I say about phone is that major distress and when you're sitting down with
- 19:49somebody and if your phone goes off, you immediately look at your phone.
- 19:55And if it vibrates, if it whatever, so you don't have 100% of their attention.
- 20:03So by all that time, so that's disrespect.
- 20:05Okay.
- 20:06If somebody has their phone on and it's beeping and ringing.
- 20:08Yeah, that's disrespect.
- 20:09There have been Broadway shows on Broadway living theater where they have stopped the
- 20:14show or a person and say, what are you doing?
- 20:19And they've been yelled at and kicked out of the theater because that's just disrespect.
- 20:24So it can be on silent.
- 20:26You can be taking pictures and putting them on Instagram, all those kinds of things where
- 20:29nobody's, you know, they know, he's not a disturbance to anyone.
- 20:32But I mean, that's just like they have it at the movie theater now, right?
- 20:36Silence your phone.
- 20:38Somebody's in front of you and they got the phone is bright and it distracts from the
- 20:41movie because the light and all that kind of stuff.
- 20:43I'm trying to bring this all around.
- 20:46So let me ask you a question.
- 20:48What essential tip would you give somebody that's looking to improve their networking
- 20:56or sales skills?
- 20:59Take an acting class, take a theater class, take a playwriting class, take comedy class,
- 21:03join an improv comedy group.
- 21:05We are in a world of media, video media performance.
- 21:09If you can't, if you aren't seen and nobody gets to know like and trust you, you won't
- 21:14attract the attention that you want.
- 21:17And of course, public speaking and join a toast masters and learn how to tell a really
- 21:21good story and all the other skills.
- 21:23This is now a performance, German media based on your ability to be more of an actor and
- 21:29a public speaker.
- 21:30It has nothing to do with the technology.
- 21:33This is the thing people ask all the time, right?
- 21:34Well, how does LinkedIn work?
- 21:36How do you click and you post?
- 21:39That's how it works.
- 21:40Click post to what you're talking about, right?
- 21:43When you get down to it and you're going to sell, right?
- 21:46You're in person or in a zoom or anything like that.
- 21:48Now we go into listening, generous listening, which is just let them tell their whole story.
- 21:55Don't say anything or go, yeah, yeah.
- 21:59And just let them, you know, especially in digital marketing, my God, do they have horror
- 22:04stories of all the ways they've been ripped off before and the whole thing and where their
- 22:07website was before and how it crashed and oh my God and all this kind of thing.
- 22:11The funniest one that I know is when people say, well, we have videos, we're on YouTube
- 22:17and they're proud of that.
- 22:18You know, oh, we have, oh, we, I have a podcast and then I just turn to them and say, okay,
- 22:23how much money did that make you?
- 22:25Do you know the total of that?
- 22:29Well, I have a podcast.
- 22:30Well, how much money is it making you?
- 22:32And then they can't answer that because they don't, they're doing it because they heard
- 22:35that they need it and somebody who's a really good salesman, you know, sold them on, they
- 22:39need this now, they need that now.
- 22:42And that's a big thing.
- 22:44Going back to what you said, if I network and I can get enough clients for my plumbing,
- 22:49let's say local plumbing, right?
- 22:51And I have the van with the plumbing, you know, the phone number on it and then gets
- 22:55me the income that is fantastic for my business.
- 22:59No, you don't have to be on the internet.
- 23:01You don't have to be on the internet.
- 23:03You can be a public speaker and just to teach workshops like you're doing.
- 23:06You don't have to be on the internet.
- 23:08It's just, it's just that it's an amplification device because there are people that need
- 23:14you millions and millions of them.
- 23:16I mean, there's nine billion now.
- 23:17I remember in the eighth grade in the eighties, there were like four billion people.
- 23:21Now there's nine billion.
- 23:22I mean, in our lifetime, right?
- 23:24That many people, there's at least 600 million people that need you, but you're not loud enough
- 23:30and you don't understand how this amplification device works enough to reach them.
- 23:36And that's your choice.
- 23:38You don't have to do that.
- 23:40But then, you know, when you drive through the graveyard, it's not the sad thing that
- 23:44the people are dead.
- 23:45It's that, you know, that expression.
- 23:47It's that they had the cure and they weren't loud enough.
- 23:49They didn't understand everything that you're doing.
- 23:52Isn't it?
- 23:53No, that kind of stuff.
- 23:54So this is essential, you know, part of it.
- 23:57All of it is a block to success.
- 23:58We're, we're trying.
- 23:59We're trying to get the word out.
- 24:01No, no, no, no, no.
- 24:02Do, hold on.
- 24:03Do or do not.
- 24:04There is no try.
- 24:05Master Yoda, 1980.
- 24:06Absolutely.
- 24:07I am doing.
- 24:08You're absolutely right, Splinter.
- 24:10Out of everything you told me, what's your favorite marketing tactic?
- 24:17My favorite marketing tactic is when I do my stern storming, which is content extraction,
- 24:23I extract your whole life and then you have me in your home with you and we start shooting
- 24:27videos.
- 24:29You forget that you're making videos that people are going to see and I just get you
- 24:33in a comfortable enough position that you just open up and really tell the stories from
- 24:36your life.
- 24:37I'll give you an example.
- 24:38A lady named Jen DePresis.
- 24:39She's a billionaire.
- 24:40I mean, she sold a billion dollars with the mortgages and all that.
- 24:43Very stoic lady.
- 24:44Yes.
- 24:45No, running my business.
- 24:46Yes.
- 24:47And the reason, and the reasons why people get so stoic in the future is because they
- 24:50had tragedy in the past.
- 24:52So as I'm talking to her, one video, she talks about how her mom dropped her off at the bar
- 24:56when she was eight years old.
- 24:57She had to go in there and talk on her dad's leg and her dad turned around and said, who
- 25:00were you?
- 25:01Didn't recognize her.
- 25:03And then two videos later, she's crying because that was her dad.
- 25:06That was all the only dad that she knows and she's in tears.
- 25:09That's the viral video.
- 25:10It's the bearing of your humanity because we all have tragedy.
- 25:15We all have had to overcome a lot in this life.
- 25:19And it's the stopping just saying, look at me with the Queen of England that I paid for
- 25:23this certificate.
- 25:24I'm so important.
- 25:26And instead doing this humanity story, which is, you know, showing the real pain that you've
- 25:30been through, the implication in that is we've seen your other videos.
- 25:34We know how successful you are, but all of a sudden you become approachable.
- 25:39And I think this is important in networking and public speaking too.
- 25:41If you're so advanced, they'll think, wow, that's awesome, but I'm not worthy of that.
- 25:47Right?
- 25:48So you have to bear your humanity too in this kind of thing.
- 25:51And that's why it's social.
- 25:53And you tell real stories from your life that aren't all look at me and how great I am.
- 25:58All right.
- 26:00So let me ask you a question.
- 26:01Let's just, let me start to close things up.
- 26:05Give me one takeaway from everything that we spoke about that my audience can use today.
- 26:17The hottest thing in the world right now is one minute reels, which are vertical videos.
- 26:23They can work as your YouTube shorts.
- 26:25They linked in now has a TikTok function where you can see the one minute things.
- 26:30And in those, you've got a long headline, bam, and give a really powerful tip that really
- 26:35has value.
- 26:37And that can create massive amounts of in of exposure fast.
- 26:42One of the ones that I did recently has a half a million Pete impressions on LinkedIn.
- 26:47A half a million people saw Daryl Stern in that hour of that day.
- 26:51And that's incredible.
- 26:52The, the, the, the, it's just a method of vernacular.
- 26:55Now there was what format then goes in that one minute thing that will make it do what
- 27:00we want it to do, which is bring massive amounts of exposure for you.
- 27:04It's, you know, networking tips.
- 27:06I wouldn't put down the phone.
- 27:08I would put up the networking skills.
- 27:10Yes.
- 27:11Right.
- 27:12Because you're not going to, you know, tell people to put down your phone while they're
- 27:15watching you on the phone.
- 27:16I mean, I mean, I mean, more, right.
- 27:21Will Michael explain the rest of the program to you?
- 27:24You know, what is the secret that Michael is talking about today?
- 27:28Like tune in to the next episode or click here and sign up for the class.
- 27:32Right.
- 27:33And that's the theater of it.
- 27:35That we've been born with, but bared witness to in, in television, movies, all serial dramas,
- 27:42all this stuff, all of our lives goes back to the 1930s.
- 27:45So there's a couple of different tips that I made into one tip.
- 27:49No, that's Daryl.
- 27:52That's great.
- 27:53Listen, if anybody wants to get hold of you and wants some of your services or just wants
- 27:58to learn all about Daryl, where would they go?
- 28:03So if you really want to scale and you really have an ego and you really want to put in
- 28:07the work that it takes to get up there and basically take over your industry, you can
- 28:12go to sternmarketing.agency and schedule your audition to go sternstorming with me.
- 28:18So that's sternmarketing.agencyisnote.com and you can sign up and schedule an audition
- 28:25to go sternstorming.
- 28:27That's great.
- 28:28Daryl, I can't thank you enough.
- 28:31You gave some great insights and forward to talking to you in the future and hopefully
- 28:38everybody, they want to learn about acting, about how to market themselves or the comedic
- 28:45value, please go see Daryl or listen, just ask him.
- 28:52Ask him anything.
- 28:53He's good.
- 28:54All right.
- 28:55So have a great day.
- 28:58Well, that's a wrap, folks.
- 29:01A huge thank you to our special guests for sharing such incredible insights today and
- 29:07of course, a big shout out to you, our amazing listeners for tuning in and spending your time
- 29:13with us.
- 29:14Remember, networking isn't about being perfect.
- 29:18It's about being present.
- 29:20So take what you've learned today, get out there and make some meaningful connections.
- 29:25If you enjoyed this episode, don't forget to subscribe, leave us a review and share
- 29:30it with someone who could use a little networking inspiration.
- 29:35Let's keep the conversation going.
- 29:37You can find me on Apple, Spotify, YouTube or my website, Michael A. Foreman.
- 29:44Remember, until next time, keep practicing, keep connecting and keep building those relationships.
- 29:51This is Michael A. Foreman signing off.
- 29:53Take care and happy networking.