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296 Stacy Bishop - From Pitch to Partnership: Winning Over Bank Buyers
Selling into banks isn’t like selling anywhere else. Risk-averse buyers. Long sales cycles. Endless stakeholder approvals.
In this SaaS Fuel episode, Jeff Mains sits down with Stacy Bishop, founder of Selling FinTech, to unpack how SaaS and fintech founders can navigate the complexities of selling to highly regulated industries like banking and financial services.
You’ll learn how to overcome pricing objections, how to make your buyer the hero (not the guinea pig), and how to build trust in an environment where nobody wants to take risks.
If you’ve ever heard “Not right now” from a bank, this…
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