How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo

Entrepreneurs on Fire · Jan 28, 2019 · 54m

Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He's a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.

Top 3 Value Bombs:

1. It's hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.

2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you…