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Betterment: Using a Challenger Mindset for Market-Leading Growth
Launched shortly after the 2008 financial crash, Betterment pioneered robo-advisory services and opened the door for individuals to manage their money without the engagement of traditional financial advisors.
Despite tremendous growth, a valuation of $1.3 billion in 2021, and a customer base of more than 700,000 customers, limited market potential and increased competition impacted the potential for long-term sustainable growth. This prompted Betterment to expand services offered and markets served.
My guest on the Banking Transformed podcast is Michael Reust, president of Betterment. Mike…
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