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Episode 19 - Think Before You Roll: A Practical Guide to SWOT Analysis for Small Business Owners
What separates business owners who grow on purpose from the ones who grow by accident? More often than not, it comes down to one thing: honest self-assessment before a major decision.
In this episode of Toby Talks, Toby Hoy walks you through SWOT analysis, one of the most practical and enduring strategy tools in business, without the corporate jargon or textbook lecture. Using the fictional food truck Toby's Taco Trick as a running example, Toby breaks down each quadrant of the framework and shows you exactly how to fill it in, what makes an honest SWOT versus a flattering one, and what to do…
The skinny
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