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Why UFC Fighters Must Be Influencers Now | TFATK Ep. 1174
On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed.
Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octagon, the conversation dives into why some talented fighters never make it.
They also touch on the changing entertainment industry, audience fatigue with political content, and how…
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