Latest / #WisdomOfWomen Show / Building, Breaking, Beginning Again: The Fierce Independence of Bridget Firtle

Transcript

Building, Breaking, Beginning Again: The Fierce Independence of Bridget Firtle · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:02
  Women
• 0:02
  show.
• 0:03
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:07
  new
• 0:07
  model
• 0:08
  of
• 0:08
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:09
  and
• 0:09
  we
• 0:09
  are
• 0:10
  here
• 0:10
  to
• 0:10
  amplify
• 0:10
  the
• 0:11
  voices
• 0:11
  of
• 0:11
  women
• 0:12
  leading
• 0:12
  the
• 0:13
  way.
• 0:13
  I
• 0:14
  am
• 0:14
  your
• 0:14
  host,
• 0:15
  Coco
• 0:15
  Selman,
• 0:16
  five
• 0:16
  time
• 0:16
  founder,
• 0:17
  impact
• 0:17
  investor
• 0:18
  and
• 0:18
  creator
• 0:19
  of
• 0:19
  the
• 0:19
  Force
• 0:19
  for
• 0:20
  Good
• 0:20
  system.
• 0:21
  Thank
• 0:21
  you
• 0:21
  for
• 0:21
  joining
• 0:22
  us
• 0:22
  today
• 0:22
  as
• 0:22
  we
• 0:23
  illuminate
• 0:23
  the
• 0:23
  path
• 0:23
  to
• 0:24
  unlocking
• 0:24
  opportunities
• 0:25
  and
• 0:25
  prosperity
• 0:26
  for
• 0:26
  women
• 0:26
  led
• 0:27
  enterprises
• 0:28
  by
• 0:28
  amplifying
• 0:29
  the
• 0:29
  voice
• 0:30
  and
• 0:30
  wisdom
• 0:30
  of
• 0:31
  women.
• 0:32
  Today
• 0:33
  we
• 0:33
  have
• 0:34
  a
• 0:34
  cocktail
• 0:35
  capitalist
• 0:36
  in
• 0:36
  our
• 0:37
  midst.
• 0:38
  Bridget
• 0:38
  Fertel
• 0:39
  is
• 0:39
  a
• 0:39
  powerhouse
• 0:40
  founder
• 0:41
  who
• 0:41
  left
• 0:41
  a
• 0:42
  high
• 0:42
  flying
• 0:42
  Wall
• 0:43
  street
• 0:43
  hedge
• 0:43
  fund
• 0:43
  career
• 0:44
  to
• 0:44
  build
• 0:44
  one
• 0:44
  of
• 0:45
  New
• 0:45
  York's
• 0:45
  most
• 0:45
  beloved
• 0:46
  spirits
• 0:47
  brands,
• 0:47
  Oni
• 0:48
  Rum.
• 0:49
  Long
• 0:49
  before
• 0:50
  craft
• 0:50
  distilling
• 0:51
  was
• 0:52
  a
• 0:52
  movement
• 0:53
  with
• 0:53
  a
• 0:53
  rare
• 0:54
  blend
• 0:55
  of
• 0:55
  financial
• 0:55
  acumen
• 0:56
  and
• 0:57
  street
• 0:58
  level
• 0:58
  grit,
• 0:59
  she
• 0:59
  grew
• 1:00
  Onis
• 1:01
  into
• 1:01
  a
• 1:01
  national
• 1:02
  success
• 1:03
  and
• 1:03
  forged
• 1:04
  a
• 1:04
  strategic
• 1:04
  partnership
• 1:05
  with
• 1:05
  Proxima
• 1:06
  Spirits
• 1:07
  before
• 1:07
  successfully
• 1:08
  exiting
• 1:09
  in
• 1:09
  2020.
• 1:12
  Never
• 1:12
  one
• 1:12
  to
• 1:13
  stay
• 1:13
  still,
• 1:13
  Bridget
• 1:13
  went
• 1:14
  on
• 1:14
  to
• 1:14
  found
• 1:15
  Rockaway
• 1:16
  Soda,
• 1:16
  launched
• 1:17
  New
• 1:18
  York,
• 1:18
  Raised
• 1:19
  us
• 1:19
  and
• 1:20
  established
• 1:20
  the
• 1:21
  Cyclone
• 1:22
  Group.
• 1:22
  All
• 1:22
  while
• 1:23
  investing
• 1:23
  in
• 1:23
  an
• 1:24
  advising
• 1:24
  purpose
• 1:25
  led
• 1:25
  community
• 1:25
  ventures.
• 1:26
  Recognized
• 1:27
  by
• 1:27
  Forbes,
• 1:28
  30
• 1:28
  under
• 1:28
  30,
• 1:29
  the
• 1:29
  Financial
• 1:30
  Times,
• 1:30
  New
• 1:30
  York
• 1:31
  Times
• 1:31
  and
• 1:31
  CNBC.
• 1:32
  Bridget
• 1:33
  has
• 1:33
  has
• 1:34
  been
• 1:34
  known
• 1:34
  for
• 1:34
  breaking
• 1:35
  molds,
• 1:36
  building
• 1:37
  legacies
• 1:37
  and
• 1:37
  leading
• 1:38
  with
• 1:38
  fierce
• 1:39
  independence.
• 1:40
  A
• 1:40
  native
• 1:41
  New
• 1:41
  Yorker
• 1:42
  to
• 1:42
  the
• 1:42
  core,
• 1:43
  Bridget
• 1:44
  brings
• 1:44
  both
• 1:45
  edge
• 1:45
  and
• 1:46
  empathy
• 1:47
  to
• 1:47
  the
• 1:47
  entrepreneurial
• 1:48
  game.
• 1:48
  Proving
• 1:49
  that
• 1:49
  building
• 1:49
  a
• 1:50
  company
• 1:50
  of
• 1:50
  substance
• 1:52
  starts
• 1:52
  with
• 1:52
  the
• 1:52
  courage
• 1:53
  to
• 1:53
  bet
• 1:53
  it
• 1:53
  all
• 1:54
  on
• 1:55
  your
• 1:55
  vision.
• 1:56
  Bridget,
• 1:57
  it
• 1:57
  is
• 1:58
  such
• 1:58
  a
• 1:58
  treasure
• 1:58
  to
• 1:59
  have
• 1:59
  you
• 1:59
  here.
• 2:00
  Oh
• 2:00
  my
• 2:00
  goodness.
• 2:01
  Thank
• 2:01
  you
• 2:01
  so
• 2:01
  much
• 2:02
  for
• 2:02
  having
• 2:02
  me,
• 2:02
  Coco.
• 2:03
  I
• 2:03
  am
• 2:03
  just
• 2:03
  so
• 2:04
  excited
• 2:04
  to
• 2:04
  be
• 2:04
  here
• 2:04
  on
• 2:05
  so
• 2:05
  many
• 2:05
  levels.
• 2:05
  That
• 2:05
  was
• 2:06
  probably
• 2:06
  the
• 2:06
  nicest
• 2:07
  intro
• 2:07
  I've
• 2:08
  ever
• 2:08
  had
• 2:09
  by
• 2:09
  anyone.
• 2:10
  So
• 2:10
  thank
• 2:10
  you
• 2:10
  so
• 2:10
  much
• 2:11
  for
• 2:11
  that.
• 2:11
  The
• 2:12
  energy
• 2:12
  is
• 2:12
  very
• 2:13
  positive.
• 2:13
  I'm
• 2:14
  glad
• 2:14
  to
• 2:14
  be
• 2:14
  spending
• 2:14
  some
• 2:15
  time
• 2:15
  with
• 2:15
  you.
• 2:16
  So
• 2:17
  I
• 2:17
  know
• 2:17
  we
• 2:17
  have
• 2:17
  a
• 2:18
  lot
• 2:18
  to
• 2:18
  talk
• 2:18
  about,
• 2:18
  but
• 2:19
  first
• 2:19
  tell
• 2:20
  us
• 2:21
  about
• 2:21
  a
• 2:21
  book
• 2:22
  written
• 2:22
  by
• 2:22
  women
• 2:23
  that
• 2:23
  has
• 2:24
  influenced
• 2:24
  your
• 2:25
  life.
• 2:26
  Yeah,
• 2:26
  I
• 2:26
  went
• 2:27
  back
• 2:27
  to
• 2:27
  my
• 2:27
  childhood
• 2:28
  with
• 2:28
  this
• 2:28
  one.
• 2:29
  A
• 2:29
  Tree
• 2:29
  Grows
• 2:29
  in
• 2:30
  Brooklyn
• 2:30
  kind
• 2:30
  of
• 2:30
  came,
• 2:31
  came
• 2:31
  popped
• 2:31
  in.
• 2:32
  I
• 2:32
  was
• 2:32
  overthinking
• 2:32
  it
• 2:33
  because
• 2:33
  there
• 2:33
  are
• 2:33
  so
• 2:33
  many
• 2:34
  amazing
• 2:34
  books
• 2:34
  and
• 2:34
  so
• 2:34
  many
• 2:35
  amazing
• 2:35
  women,
• 2:35
  but
• 2:35
  I
• 2:36
  just
• 2:36
  was
• 2:36
  like.
• 2:36
  But
• 2:36
  back
• 2:37
  to,
• 2:37
  back
• 2:37
  to
• 2:38
  my
• 2:38
  roots,
• 2:38
  literally
• 2:39
  and
• 2:39
  figuratively
• 2:40
  with
• 2:40
  the
• 2:40
  Tree
• 2:40
  Grows
• 2:41
  in
• 2:41
  Brooklyn.
• 2:41
  And,
• 2:42
  and
• 2:42
  not
• 2:42
  that
• 2:42
  I
• 2:43
  personally
• 2:43
  identify
• 2:44
  with
• 2:44
  that
• 2:44
  story
• 2:45
  because
• 2:45
  I
• 2:46
  had
• 2:46
  a
• 2:46
  more
• 2:46
  privileged
• 2:47
  childhood,
• 2:48
  but
• 2:48
  my
• 2:48
  mom
• 2:49
  specifically
• 2:49
  identifies
• 2:50
  very
• 2:50
  much
• 2:51
  so
• 2:51
  with
• 2:51
  that
• 2:51
  story
• 2:52
  and
• 2:52
  so
• 2:53
  formed
• 2:53
  a
• 2:53
  connection
• 2:54
  there.
• 2:54
  And
• 2:54
  yeah,
• 2:55
  I'm
• 2:56
  due
• 2:56
  to
• 2:56
  really
• 2:56
  read
• 2:56
  that
• 2:57
  book.
• 2:57
  I
• 2:57
  think
• 2:57
  this
• 2:58
  is
• 2:58
  maybe
• 2:58
  going
• 2:58
  to
• 2:58
  inspire
• 2:59
  me
• 2:59
  to.
• 3:00
  Oh
• 3:00
  that's
• 3:00
  wonderful.
• 3:01
  A
• 3:01
  Tree
• 3:01
  grows
• 3:02
  in
• 3:02
  Brooklyn.
• 3:02
  I
• 3:03
  just
• 3:03
  love
• 3:03
  how
• 3:04
  consistent
• 3:05
  that
• 3:05
  is,
• 3:05
  with
• 3:05
  your
• 3:06
  whole
• 3:08
  Persona,
• 3:09
  who
• 3:09
  you
• 3:09
  are
• 3:09
  as
• 3:09
  a
• 3:09
  person.
• 3:10
  You
• 3:11
  are
• 3:11
  such
• 3:11
  a
• 3:11
  New
• 3:12
  Yorker
• 3:12
  and
• 3:13
  you
• 3:14
  have
• 3:14
  been
• 3:14
  building
• 3:15
  brands
• 3:16
  that
• 3:16
  reflect
• 3:16
  that
• 3:17
  in
• 3:17
  your
• 3:17
  entrepreneurial
• 3:18
  career.
• 3:19
  I
• 3:19
  usually
• 3:20
  ask
• 3:20
  for
• 3:20
  moments
• 3:21
  that
• 3:21
  have
• 3:21
  influenced
• 3:21
  your
• 3:21
  life,
• 3:22
  but
• 3:22
  I
• 3:22
  know
• 3:22
  today
• 3:23
  has
• 3:24
  been
• 3:24
  a
• 3:24
  big
• 3:25
  moment
• 3:26
  and
• 3:26
  you
• 3:26
  were
• 3:26
  announcing
• 3:27
  some
• 3:27
  big
• 3:27
  news.
• 3:27
  You
• 3:28
  want
• 3:28
  to
• 3:28
  share
• 3:29
  it
• 3:29
  with
• 3:29
  us?
• 3:30
  So,
• 3:30
  as
• 3:30
  you
• 3:30
  mentioned
• 3:31
  in
• 3:31
  your
• 3:31
  intro,
• 3:32
  I
• 3:32
  had
• 3:32
  sold
• 3:33
  my.
• 3:33
  My
• 3:34
  firstborn
• 3:34
  business
• 3:35
  baby
• 3:35
  Oni's
• 3:36
  Ram,
• 3:36
  to
• 3:37
  Proximo
• 3:37
  spirits
• 3:38
  in
• 3:39
  actually
• 3:39
  2017.
• 3:40
  The
• 3:40
  deal
• 3:40
  closed
• 3:41
  and
• 3:41
  I
• 3:41
  stayed
• 3:41
  on
• 3:41
  till
• 3:42
  2020,
• 3:42
  when
• 3:42
  I
• 3:43
  fully
• 3:43
  left
• 3:44
  earlier
• 3:44
  this
• 3:44
  month
• 3:45
  privately,
• 3:45
  but
• 3:46
  now
• 3:46
  publicly,
• 3:46
  as
• 3:46
  of
• 3:47
  today,
• 3:47
  I
• 3:47
  have
• 3:48
  repurchased
• 3:49
  Oni's
• 3:49
  Rum
• 3:50
  from
• 3:50
  Proximo
• 3:51
  Spirits,
• 3:52
  which
• 3:52
  is
• 3:53
  huge.
• 3:56
  Oh,
• 3:56
  my
• 3:56
  goodness.
• 3:56
  So
• 3:57
  tell
• 3:57
  us,
• 3:57
  how
• 3:58
  did
• 3:58
  this
• 3:58
  happen?
• 3:58
  Why
• 3:59
  did
• 3:59
  this
• 3:59
  happen?
• 4:00
  Tell
• 4:00
  us
• 4:00
  everything.
• 4:02
  It's
• 4:03
  still
• 4:03
  very
• 4:03
  surreal.
• 4:04
  I'm
• 4:04
  still
• 4:04
  proud
• 4:05
  processing
• 4:05
  it
• 4:05
  all.
• 4:06
  When
• 4:06
  I
• 4:06
  sold
• 4:07
  the
• 4:07
  business
• 4:07
  in
• 4:07
  2017,
• 4:08
  I
• 4:08
  worked
• 4:08
  for
• 4:09
  Proxima
• 4:09
  till
• 4:09
  2020.
• 4:10
  While
• 4:11
  grateful
• 4:11
  for
• 4:12
  that
• 4:12
  exit
• 4:12
  and
• 4:12
  the
• 4:12
  opportunity
• 4:13
  and
• 4:14
  all
• 4:14
  of
• 4:15
  the
• 4:15
  things.
• 4:15
  It
• 4:16
  was
• 4:16
  very
• 4:16
  textbook
• 4:17
  entrepreneur
• 4:18
  within
• 4:18
  a
• 4:18
  corporation,
• 4:19
  you
• 4:20
  know,
• 4:20
  stuff
• 4:20
  you
• 4:20
  hear
• 4:21
  all
• 4:21
  the
• 4:21
  time,
• 4:22
  feeling
• 4:23
  restricted
• 4:24
  and
• 4:24
  just
• 4:25
  in
• 4:25
  a
• 4:25
  structure
• 4:26
  that
• 4:26
  didn't
• 4:27
  allow
• 4:27
  me
• 4:27
  to
• 4:27
  do
• 4:28
  whatever
• 4:28
  I
• 4:28
  wanted,
• 4:28
  which
• 4:28
  is
• 4:29
  what
• 4:29
  I
• 4:29
  like
• 4:29
  to
• 4:29
  do.
• 4:29
  So
• 4:30
  when
• 4:30
  wound
• 4:30
  up
• 4:31
  walking
• 4:31
  away
• 4:31
  happy
• 4:32
  and
• 4:32
  content.
• 4:33
  But,
• 4:34
  you
• 4:35
  know,
• 4:35
  there
• 4:35
  was
• 4:35
  always
• 4:35
  something
• 4:36
  like
• 4:36
  for
• 4:37
  the
• 4:37
  past
• 4:37
  five
• 4:37
  years,
• 4:37
  we
• 4:38
  were
• 4:38
  in
• 4:38
  a
• 4:38
  pandemic
• 4:38
  for
• 4:39
  the
• 4:39
  first
• 4:39
  couple
• 4:39
  of
• 4:39
  those.
• 4:40
  And
• 4:40
  there's
• 4:41
  always
• 4:41
  something,
• 4:43
  you
• 4:43
  know,
• 4:43
  I
• 4:43
  always
• 4:44
  mind
• 4:44
  always
• 4:44
  drifted
• 4:45
  to
• 4:45
  Onis
• 4:45
  and
• 4:46
  I
• 4:46
  kind
• 4:46
  of
• 4:46
  just
• 4:47
  pushed
• 4:47
  it
• 4:47
  down.
• 4:47
  I
• 4:47
  didn't
• 4:47
  want
• 4:47
  to
• 4:48
  touch
• 4:48
  the
• 4:48
  flame.
• 4:48
  I
• 4:48
  didn't
• 4:48
  want
• 4:48
  to
• 4:48
  know.
• 4:49
  There
• 4:49
  was
• 4:49
  some
• 4:49
  heartbreak
• 4:50
  there.
• 4:50
  Honestly,
• 4:51
  I
• 4:51
  had
• 4:51
  put
• 4:51
  so
• 4:52
  much
• 4:52
  of
• 4:52
  my
• 4:52
  soul
• 4:52
  into
• 4:53
  it
• 4:53
  and
• 4:54
  been
• 4:54
  grateful
• 4:55
  for
• 4:55
  an
• 4:55
  exit.
• 4:55
  But,
• 4:55
  you
• 4:56
  know,
• 4:56
  there
• 4:56
  was
• 4:56
  just
• 4:56
  something
• 4:57
  always
• 4:57
  unsettled
• 4:58
  about
• 4:58
  it.
• 4:58
  Earlier
• 4:59
  this
• 4:59
  year,
• 4:59
  sometime
• 5:00
  in
• 5:00
  the
• 5:00
  summer,
• 5:01
  I
• 5:02
  received
• 5:02
  a
• 5:03
  text.
• 5:04
  They
• 5:04
  acquired
• 5:04
  my
• 5:05
  employees
• 5:05
  as
• 5:05
  well,
• 5:06
  which
• 5:06
  was
• 5:06
  great.
• 5:06
  A
• 5:07
  couple
• 5:07
  of
• 5:07
  them
• 5:07
  still
• 5:07
  work
• 5:07
  for
• 5:08
  Proximo,
• 5:08
  happily.
• 5:09
  I
• 5:09
  received
• 5:10
  a
• 5:10
  text
• 5:10
  from
• 5:10
  one
• 5:10
  of
• 5:10
  them
• 5:11
  saying,
• 5:11
  hey,
• 5:11
  we
• 5:11
  have
• 5:11
  these
• 5:11
  old
• 5:12
  bottles
• 5:12
  or
• 5:12
  old
• 5:12
  barrels
• 5:13
  of
• 5:13
  Onis.
• 5:14
  I
• 5:14
  want
• 5:14
  to
• 5:15
  get
• 5:15
  them
• 5:15
  to
• 5:15
  you
• 5:15
  because
• 5:15
  we're
• 5:16
  not
• 5:16
  going
• 5:16
  to
• 5:16
  use
• 5:16
  them.
• 5:17
  That
• 5:17
  sparked
• 5:18
  a
• 5:18
  thought.
• 5:18
  I
• 5:18
  was
• 5:18
  actually
• 5:19
  going
• 5:19
  to
• 5:19
  an
• 5:19
  event
• 5:20
  that
• 5:20
  night
• 5:20
  with
• 5:20
  a
• 5:21
  woman
• 5:21
  who
• 5:22
  I
• 5:22
  used
• 5:22
  to
• 5:22
  work
• 5:22
  with,
• 5:22
  with
• 5:23
  Onis,
• 5:23
  who
• 5:23
  now
• 5:23
  has
• 5:23
  her
• 5:24
  own
• 5:24
  distillery.
• 5:24
  I
• 5:24
  was
• 5:24
  going
• 5:25
  to
• 5:25
  support
• 5:25
  her
• 5:25
  there.
• 5:25
  And
• 5:26
  I
• 5:26
  was
• 5:26
  like,
• 5:26
  hey,
• 5:26
  could
• 5:26
  you
• 5:26
  get
• 5:26
  the
• 5:27
  barrels?
• 5:28
  Would
• 5:28
  you
• 5:28
  take
• 5:28
  the
• 5:28
  barrels
• 5:29
  off
• 5:29
  books
• 5:29
  for
• 5:29
  them?
• 5:30
  Anyway,
• 5:30
  long
• 5:30
  story
• 5:31
  long,
• 5:31
  from
• 5:31
  that
• 5:31
  night
• 5:32
  on,
• 5:32
  a
• 5:32
  couple
• 5:32
  of
• 5:32
  texts
• 5:33
  with
• 5:33
  bartenders
• 5:34
  and
• 5:34
  people
• 5:34
  connected
• 5:35
  to
• 5:35
  Proximo
• 5:36
  and
• 5:37
  like,
• 5:37
  someone
• 5:37
  was
• 5:37
  just
• 5:37
  like,
• 5:37
  just
• 5:38
  call
• 5:38
  them
• 5:38
  up
• 5:38
  and
• 5:38
  see
• 5:39
  what's
• 5:39
  going
• 5:39
  on.
• 5:40
  So
• 5:40
  I
• 5:40
  called
• 5:40
  a
• 5:40
  lawyer
• 5:41
  that
• 5:41
  I
• 5:41
  did
• 5:41
  the
• 5:41
  deal
• 5:42
  with
• 5:42
  their
• 5:42
  general
• 5:42
  counsel
• 5:43
  and
• 5:43
  I
• 5:43
  was
• 5:43
  like,
• 5:44
  hey,
• 5:44
  in
• 5:44
  like
• 5:45
  the
• 5:45
  most
• 5:45
  calm,
• 5:45
  strong
• 5:46
  way,
• 5:46
  like.
• 5:48
  Like
• 5:50
  want
• 5:50
  to
• 5:50
  sell
• 5:50
  it
• 5:50
  back.
• 5:51
  And
• 5:51
  he's
• 5:52
  like,
• 5:52
  I
• 5:52
  think
• 5:52
  we
• 5:52
  can
• 5:52
  make
• 5:52
  something
• 5:53
  happen.
• 5:53
  A
• 5:53
  few
• 5:54
  short
• 5:54
  months
• 5:54
  later,
• 5:54
  here
• 5:54
  we
• 5:55
  are.
• 5:55
  It
• 5:55
  just
• 5:55
  feels
• 5:56
  so
• 5:56
  good.
• 5:57
  What
• 5:58
  feels
• 5:58
  good
• 5:58
  about
• 5:58
  it?
• 5:59
  I
• 6:00
  just
• 6:00
  feel
• 6:00
  like
• 6:00
  it's
• 6:00
  back
• 6:01
  to
• 6:01
  home.
• 6:01
  Like,
• 6:01
  I
• 6:01
  feel
• 6:02
  like
• 6:02
  it's
• 6:02
  home
• 6:03
  and
• 6:03
  have
• 6:03
  been
• 6:03
  operating
• 6:04
  into
• 6:04
  continue
• 6:04
  to
• 6:05
  operate
• 6:05
  the
• 6:05
  soda
• 6:05
  business
• 6:06
  and
• 6:06
  it's
• 6:06
  never
• 6:07
  felt
• 6:07
  quite
• 6:08
  like
• 6:08
  oni's.
• 6:08
  It's
• 6:09
  been
• 6:09
  different.
• 6:11
  You
• 6:11
  know,
• 6:11
  so
• 6:12
  excited
• 6:12
  to
• 6:12
  have
• 6:13
  creative
• 6:14
  control
• 6:14
  over
• 6:14
  it,
• 6:15
  to
• 6:15
  be
• 6:15
  back
• 6:15
  in
• 6:16
  bars
• 6:16
  and
• 6:16
  restaurants.
• 6:17
  I
• 6:17
  love
• 6:17
  the
• 6:17
  energy
• 6:18
  in
• 6:18
  New
• 6:18
  York
• 6:18
  City
• 6:18
  of
• 6:19
  bars
• 6:19
  and
• 6:19
  restaurants.
• 6:20
  My,
• 6:21
  you
• 6:21
  know,
• 6:22
  back
• 6:22
  to
• 6:22
  a
• 6:22
  tree
• 6:22
  growth
• 6:22
  in
• 6:23
  Brooklyn.
• 6:23
  My
• 6:23
  paternal,
• 6:24
  maternal,
• 6:24
  excuse
• 6:25
  me,
• 6:25
  my
• 6:25
  maternal
• 6:25
  grandfather
• 6:26
  owned
• 6:26
  a
• 6:26
  bar
• 6:26
  on
• 6:26
  Blackbush
• 6:27
  Avenue,
• 6:27
  you
• 6:28
  know,
• 6:28
  south
• 6:28
  part
• 6:29
  of
• 6:29
  Brooklyn
• 6:29
  in
• 6:29
  the
• 6:30
  60s,
• 6:30
  70s
• 6:30
  and
• 6:31
  early
• 6:31
  80s.
• 6:32
  So
• 6:32
  that's
• 6:32
  just
• 6:32
  kind
• 6:32
  of
• 6:33
  like
• 6:33
  in
• 6:33
  my
• 6:33
  blood.
• 6:33
  And
• 6:34
  there's
• 6:34
  a
• 6:34
  fire
• 6:34
  that's
• 6:35
  been
• 6:35
  squashed
• 6:36
  for
• 6:36
  the
• 6:37
  past
• 6:37
  several
• 6:37
  years.
• 6:37
  I
• 6:38
  just
• 6:38
  feel
• 6:38
  really
• 6:39
  strong.
• 6:39
  I'm
• 6:40
  also
• 6:40
  anxious,
• 6:40
  like
• 6:41
  jumping
• 6:41
  back
• 6:41
  into
• 6:41
  something.
• 6:42
  We're
• 6:43
  going
• 6:43
  to
• 6:43
  do
• 6:43
  a
• 6:43
  bit
• 6:43
  of
• 6:43
  a
• 6:43
  brand
• 6:44
  refresh
• 6:44
  and
• 6:44
  relaunch
• 6:45
  and
• 6:45
  that
• 6:46
  general
• 6:46
  uncertainty
• 6:47
  of
• 6:47
  being
• 6:48
  an
• 6:48
  entrepreneur,
• 6:48
  not
• 6:49
  knowing
• 6:49
  where
• 6:49
  things
• 6:49
  are
• 6:49
  going
• 6:50
  to
• 6:50
  go.
• 6:50
  But
• 6:50
  there's
• 6:51
  a
• 6:51
  lot
• 6:51
  of
• 6:51
  emotions
• 6:52
  being
• 6:52
  held
• 6:52
  right
• 6:52
  now.
• 6:54
  Oh
• 6:54
  my
• 6:54
  goodness.
• 6:54
  I
• 6:55
  know.
• 6:55
  It's
• 6:55
  so
• 6:55
  fresh.
• 6:56
  And
• 6:56
  when
• 6:56
  I
• 6:56
  think
• 6:56
  about
• 6:56
  how
• 6:57
  this
• 6:58
  even
• 6:58
  just
• 6:59
  presented
• 6:59
  itself
• 7:00
  a
• 7:00
  few
• 7:00
  months
• 7:00
  ago
• 7:01
  as
• 7:01
  a
• 7:01
  real
• 7:02
  finite
• 7:03
  thing
• 7:03
  you
• 7:04
  could
• 7:04
  do,
• 7:05
  it's
• 7:05
  a
• 7:05
  lot.
• 7:05
  And
• 7:06
  in
• 7:06
  the
• 7:06
  meantime,
• 7:06
  you're
• 7:06
  building
• 7:07
  a
• 7:07
  really
• 7:07
  beautiful
• 7:08
  and
• 7:08
  growing
• 7:09
  brand
• 7:10
  with
• 7:10
  Rockaway
• 7:11
  sodas,
• 7:12
  which,
• 7:12
  by
• 7:12
  the
• 7:12
  way,
• 7:12
  I
• 7:13
  always
• 7:13
  have
• 7:13
  in
• 7:13
  my
• 7:13
  refrigerator.
• 7:15
  Thank
• 7:15
  you
• 7:15
  so
• 7:15
  much.
• 7:15
  Founders
• 7:16
  events
• 7:17
  and
• 7:17
  my
• 7:17
  family.
• 7:18
  It's
• 7:18
  very
• 7:18
  fun.
• 7:19
  Anyway,
• 7:19
  one
• 7:19
  of
• 7:19
  the
• 7:19
  things
• 7:20
  for
• 7:20
  me
• 7:20
  is
• 7:20
  I
• 7:21
  miss
• 7:21
  having
• 7:21
  a
• 7:21
  profitable
• 7:22
  business.
• 7:23
  I
• 7:23
  love
• 7:23
  that.
• 7:23
  That's
• 7:24
  something
• 7:24
  that
• 7:25
  I
• 7:25
  can't
• 7:25
  wait
• 7:25
  to
• 7:25
  have
• 7:26
  again.
• 7:26
  And
• 7:26
  I've
• 7:26
  been
• 7:26
  thinking
• 7:27
  about
• 7:27
  buying
• 7:27
  a
• 7:27
  business
• 7:27
  myself
• 7:28
  that
• 7:28
  has
• 7:28
  profits
• 7:29
  so
• 7:29
  I
• 7:29
  can
• 7:30
  enjoy
• 7:30
  that
• 7:30
  once
• 7:31
  again.
• 7:31
  Is
• 7:31
  that
• 7:32
  part
• 7:32
  of
• 7:32
  it
• 7:32
  for
• 7:32
  you
• 7:32
  or
• 7:33
  are
• 7:33
  there
• 7:33
  other
• 7:33
  parts
• 7:34
  that
• 7:34
  help
• 7:34
  me
• 7:34
  understand?
• 7:35
  Help
• 7:35
  us
• 7:35
  understand?
• 7:37
  Yeah,
• 7:37
  I
• 7:38
  think
• 7:38
  it's
• 7:38
  so
• 7:38
  when
• 7:39
  I
• 7:39
  first
• 7:39
  had
• 7:40
  an
• 7:40
  aha
• 7:40
  moment,
• 7:41
  I
• 7:41
  was
• 7:41
  at
• 7:41
  the
• 7:41
  hedge
• 7:42
  fund
• 7:42
  still.
• 7:42
  I
• 7:42
  was
• 7:42
  an
• 7:42
  investor
• 7:43
  at
• 7:43
  a
• 7:43
  hedge
• 7:43
  fund
• 7:43
  in
• 7:44
  consumer
• 7:44
  goods
• 7:45
  and
• 7:45
  I
• 7:45
  had
• 7:45
  this
• 7:45
  aha
• 7:46
  moment.
• 7:46
  I
• 7:46
  was
• 7:46
  investing
• 7:47
  in
• 7:47
  global
• 7:47
  alcoholic
• 7:48
  beverages
• 7:49
  and
• 7:49
  I
• 7:49
  was
• 7:49
  soul
• 7:49
  searching
• 7:50
  and
• 7:50
  I
• 7:50
  was
• 7:50
  looking
• 7:50
  to
• 7:50
  get
• 7:50
  into
• 7:51
  private
• 7:51
  investing
• 7:51
  in
• 7:52
  kind
• 7:52
  of
• 7:52
  like
• 7:52
  six
• 7:53
  months
• 7:53
  trying
• 7:53
  to
• 7:53
  figure
• 7:54
  out
• 7:54
  what
• 7:54
  was
• 7:54
  next.
• 7:54
  And
• 7:54
  I
• 7:55
  was
• 7:55
  sitting
• 7:55
  at
• 7:55
  the
• 7:55
  desk
• 7:55
  at
• 7:55
  my
• 7:56
  hedge
• 7:56
  fund
• 7:57
  and
• 7:58
  I've
• 7:58
  told
• 7:58
  this
• 7:58
  Story
• 7:58
  a
• 7:58
  lot
• 7:59
  before,
• 7:59
  but
• 7:59
  I
• 7:59
  was
• 7:59
  watching
• 8:00
  a
• 8:00
  TED
• 8:00
  Talk
• 8:01
  by
• 8:01
  a
• 8:01
  professor,
• 8:02
  and
• 8:02
  I
• 8:02
  can
• 8:02
  never
• 8:03
  find
• 8:03
  this
• 8:03
  TED
• 8:03
  talk.
• 8:04
  He
• 8:04
  was
• 8:04
  talking
• 8:04
  to
• 8:05
  Stanford
• 8:05
  MBAs
• 8:06
  about
• 8:07
  venture
• 8:07
  capital,
• 8:07
  and
• 8:08
  he
• 8:08
  was
• 8:08
  saying,
• 8:09
  you
• 8:09
  can't
• 8:09
  just
• 8:09
  say,
• 8:09
  I
• 8:09
  want
• 8:10
  to
• 8:10
  become
• 8:10
  a
• 8:10
  venture
• 8:10
  capitalist.
• 8:11
  You
• 8:11
  have
• 8:11
  to
• 8:12
  go
• 8:12
  out
• 8:12
  and
• 8:13
  get
• 8:13
  the
• 8:13
  experience.
• 8:14
  You
• 8:14
  know,
• 8:14
  run
• 8:15
  a
• 8:15
  business,
• 8:15
  start
• 8:15
  a
• 8:15
  business,
• 8:16
  fail,
• 8:17
  succeed,
• 8:17
  whatever
• 8:18
  that
• 8:19
  is,
• 8:19
  like,
• 8:19
  irreplaceable
• 8:20
  and
• 8:20
  invaluable
• 8:21
  to
• 8:21
  bring
• 8:21
  to
• 8:21
  a
• 8:22
  venture
• 8:22
  capital
• 8:22
  firm.
• 8:23
  And
• 8:23
  it
• 8:24
  just
• 8:24
  hit,
• 8:24
  and
• 8:25
  I
• 8:25
  was
• 8:25
  like,
• 8:25
  I'm
• 8:25
  going
• 8:26
  to
• 8:26
  bring
• 8:26
  rum
• 8:26
  distilling
• 8:26
  back
• 8:27
  to
• 8:27
  New
• 8:27
  York
• 8:27
  City.
• 8:28
  It
• 8:28
  hasn't
• 8:28
  been
• 8:28
  distilled
• 8:29
  here
• 8:29
  in
• 8:29
  over
• 8:29
  a
• 8:30
  hundred
• 8:30
  years.
• 8:30
  And,
• 8:31
  you
• 8:31
  know,
• 8:32
  it
• 8:32
  was
• 8:32
  the
• 8:32
  first
• 8:32
  spirit
• 8:32
  we
• 8:33
  distilled
• 8:33
  in
• 8:33
  the
• 8:33
  1600s
• 8:34
  on
• 8:34
  Staten
• 8:35
  Island.
• 8:35
  I
• 8:36
  was
• 8:36
  in
• 8:36
  my
• 8:36
  20s,
• 8:37
  and
• 8:37
  I
• 8:37
  was
• 8:37
  like,
• 8:37
  I
• 8:38
  can
• 8:38
  put
• 8:38
  all
• 8:38
  of
• 8:39
  my
• 8:39
  savings
• 8:39
  into
• 8:39
  it,
• 8:40
  get
• 8:40
  some
• 8:40
  angel
• 8:40
  investors,
• 8:42
  moved
• 8:42
  back
• 8:42
  home
• 8:42
  with
• 8:43
  my.
• 8:43
  My
• 8:44
  parents
• 8:44
  in
• 8:44
  Rockaway
• 8:45
  and
• 8:45
  hit
• 8:45
  the
• 8:45
  ground
• 8:45
  running.
• 8:46
  I
• 8:46
  was
• 8:46
  just
• 8:46
  a
• 8:46
  ball
• 8:47
  of
• 8:47
  fire
• 8:47
  about
• 8:48
  it.
• 8:48
  And,
• 8:49
  you
• 8:49
  know,
• 8:49
  there
• 8:49
  are
• 8:50
  lessons
• 8:50
  from
• 8:50
  it
• 8:50
  I'll
• 8:50
  take
• 8:51
  into
• 8:51
  2.0,
• 8:52
  which
• 8:52
  is
• 8:52
  like,
• 8:52
  I
• 8:52
  ran
• 8:53
  really
• 8:53
  hard,
• 8:53
  really
• 8:53
  fast
• 8:54
  for
• 8:55
  five
• 8:55
  years,
• 8:56
  and
• 8:56
  I
• 8:56
  got
• 8:56
  to
• 8:56
  a
• 8:56
  point
• 8:56
  which
• 8:57
  led
• 8:57
  to
• 8:57
  the
• 8:57
  exit
• 8:57
  of
• 8:58
  like,
• 8:58
  okay,
• 8:58
  I'm
• 8:58
  tired.
• 8:59
  I
• 8:59
  need
• 8:59
  a.
• 8:59
  I
• 8:59
  need
• 8:59
  a
• 8:59
  partner.
• 9:00
  And
• 9:00
  that's
• 9:01
  a
• 9:01
  whole
• 9:01
  other
• 9:01
  story.
• 9:02
  But
• 9:02
  in
• 9:03
  terms
• 9:03
  of
• 9:03
  understanding
• 9:04
  that
• 9:05
  feeling
• 9:05
  of
• 9:05
  fire,
• 9:06
  it
• 9:07
  was
• 9:07
  one
• 9:07
  of
• 9:07
  a
• 9:07
  kind,
• 9:08
  and
• 9:08
  I
• 9:08
  think
• 9:08
  it's
• 9:08
  coming
• 9:08
  back
• 9:09
  now.
• 9:09
  And
• 9:09
  after
• 9:10
  the
• 9:10
  exit
• 9:10
  to.
• 9:11
  To
• 9:11
  your,
• 9:11
  you
• 9:11
  know,
• 9:12
  to
• 9:12
  relate
• 9:12
  to
• 9:13
  you.
• 9:13
  I
• 9:14
  started
• 9:14
  Rockaway
• 9:14
  Soda
• 9:15
  as
• 9:15
  a
• 9:15
  creative
• 9:16
  outlet
• 9:16
  side
• 9:16
  project.
• 9:17
  I
• 9:18
  was
• 9:18
  consulting,
• 9:18
  I
• 9:18
  was
• 9:19
  investing,
• 9:19
  I
• 9:19
  was
• 9:19
  doing
• 9:20
  things.
• 9:20
  And
• 9:20
  then
• 9:20
  by
• 9:20
  the
• 9:21
  end
• 9:21
  of
• 9:21
  2022,
• 9:22
  I
• 9:22
  came
• 9:22
  to
• 9:23
  the
• 9:23
  conclusion,
• 9:23
  I
• 9:23
  really
• 9:24
  need
• 9:24
  to
• 9:24
  be
• 9:24
  an
• 9:24
  operator.
• 9:25
  Right.
• 9:25
  Like,
• 9:25
  I
• 9:26
  am
• 9:26
  an
• 9:26
  operator,
• 9:27
  and
• 9:27
  that's
• 9:28
  what
• 9:29
  stimulates
• 9:30
  me.
• 9:30
  So
• 9:30
  I
• 9:30
  leaned
• 9:31
  all
• 9:31
  the
• 9:31
  way
• 9:31
  into
• 9:31
  Rockaway
• 9:32
  Soda
• 9:32
  and
• 9:32
  put
• 9:32
  all
• 9:32
  the
• 9:33
  other
• 9:33
  things
• 9:33
  on
• 9:33
  the
• 9:34
  back
• 9:34
  burner.
• 9:35
  There's
• 9:35
  been
• 9:36
  a
• 9:36
  tremendous
• 9:36
  amount
• 9:37
  of
• 9:37
  learning
• 9:37
  in
• 9:37
  that
• 9:37
  business
• 9:38
  as
• 9:38
  well.
• 9:38
  But
• 9:39
  it
• 9:39
  was
• 9:39
  never
• 9:39
  the
• 9:40
  same
• 9:40
  aha
• 9:41
  moment
• 9:42
  as
• 9:42
  the
• 9:42
  origin
• 9:43
  story
• 9:43
  of
• 9:43
  Rockaway
• 9:44
  was
• 9:44
  more
• 9:44
  like
• 9:44
  wanting
• 9:45
  a
• 9:45
  creative
• 9:46
  outlet
• 9:47
  in
• 9:47
  homage
• 9:48
  to
• 9:48
  my
• 9:48
  hometown
• 9:49
  in
• 9:50
  a
• 9:50
  healthier
• 9:51
  category
• 9:51
  than
• 9:51
  rum,
• 9:52
  and
• 9:53
  been
• 9:53
  more
• 9:53
  analytically
• 9:54
  driven
• 9:54
  than
• 9:55
  mind
• 9:56
  driven,
• 9:56
  than
• 9:56
  gut
• 9:57
  and
• 9:57
  heart
• 9:57
  driven.
• 9:59
  I
• 9:59
  love
• 9:59
  that.
• 10:00
  I
• 10:00
  do.
• 10:00
  And
• 10:01
  because
• 10:01
  sometimes
• 10:02
  we
• 10:02
  have
• 10:02
  to
• 10:02
  go
• 10:02
  through
• 10:02
  that
• 10:02
  as
• 10:03
  founders.
• 10:03
  And
• 10:03
  I
• 10:03
  love
• 10:04
  that
• 10:04
  you're
• 10:04
  sharing
• 10:04
  that
• 10:04
  you're
• 10:05
  an
• 10:05
  operator.
• 10:06
  I
• 10:06
  am
• 10:06
  the
• 10:06
  same
• 10:06
  way.
• 10:06
  I've
• 10:07
  done
• 10:07
  some
• 10:07
  investing,
• 10:08
  and
• 10:08
  I
• 10:09
  like
• 10:09
  it,
• 10:09
  but
• 10:09
  it's
• 10:09
  sort
• 10:10
  of
• 10:10
  like,
• 10:10
  well,
• 10:11
  now
• 10:11
  what?
• 10:12
  You
• 10:12
  want
• 10:12
  to
• 10:12
  get
• 10:12
  your
• 10:12
  hands
• 10:13
  in
• 10:13
  there.
• 10:13
  And
• 10:14
  that
• 10:14
  feeling
• 10:14
  of
• 10:15
  passion
• 10:15
  and
• 10:15
  engagement,
• 10:16
  it's
• 10:16
  really.
• 10:16
  There's
• 10:17
  nothing
• 10:17
  like
• 10:17
  it.
• 10:18
  Are
• 10:18
  you
• 10:18
  doing
• 10:18
  this
• 10:19
  with
• 10:19
  a
• 10:19
  partner?
• 10:19
  Are
• 10:20
  you
• 10:20
  going
• 10:20
  it
• 10:20
  alone?
• 10:21
  Gosh,
• 10:21
  you're
• 10:22
  amazing.
• 10:25
  I
• 10:25
  should
• 10:26
  say
• 10:26
  my
• 10:26
  family,
• 10:27
  you
• 10:27
  know,
• 10:27
  my
• 10:28
  husband
• 10:28
  is
• 10:28
  my
• 10:28
  partner
• 10:29
  now
• 10:29
  in
• 10:29
  all
• 10:29
  of
• 10:29
  the
• 10:30
  things.
• 10:30
  We
• 10:30
  have
• 10:30
  two
• 10:31
  young
• 10:31
  children.
• 10:32
  We're
• 10:32
  doing
• 10:32
  that
• 10:33
  together.
• 10:33
  He's
• 10:33
  supporting
• 10:34
  this,
• 10:34
  the
• 10:34
  Rockaway
• 10:35
  Soda
• 10:35
  business.
• 10:35
  We
• 10:36
  have
• 10:36
  a
• 10:36
  podcast
• 10:36
  now
• 10:37
  together
• 10:37
  too,
• 10:37
  which
• 10:37
  is
• 10:38
  just
• 10:38
  all
• 10:38
  about
• 10:39
  New
• 10:39
  York
• 10:39
  stuff
• 10:40
  and
• 10:40
  our
• 10:40
  childhood
• 10:40
  in
• 10:41
  New
• 10:41
  York.
• 10:41
  No
• 10:42
  real
• 10:42
  operational
• 10:43
  or
• 10:43
  financial
• 10:43
  partner,
• 10:44
  but
• 10:44
  an
• 10:44
  emotional
• 10:45
  partner
• 10:45
  for
• 10:45
  sure.
• 10:46
  Someone
• 10:46
  who
• 10:46
  will
• 10:46
  go
• 10:47
  pick
• 10:47
  things
• 10:47
  up
• 10:47
  and
• 10:47
  stand
• 10:48
  at
• 10:48
  a
• 10:48
  trade
• 10:48
  show
• 10:49
  and
• 10:49
  support
• 10:49
  in
• 10:49
  all
• 10:50
  those
• 10:50
  ways.
• 10:50
  This
• 10:50
  is
• 10:51
  mine
• 10:51
  now
• 10:51
  and
• 10:52
  100%.
• 10:54
  So
• 10:54
  I
• 10:55
  know
• 10:55
  this
• 10:55
  is
• 10:55
  really
• 10:55
  soon,
• 10:56
  but
• 10:56
  what
• 10:56
  now
• 10:56
  with
• 10:57
  Rockaway
• 10:58
  Soda?
• 10:59
  It's
• 10:59
  still
• 11:00
  one
• 11:00
  of
• 11:00
  my
• 11:00
  businesses.
• 11:00
  It's
• 11:01
  a
• 11:01
  lot
• 11:01
  at
• 11:01
  once,
• 11:01
  honestly.
• 11:02
  All
• 11:02
  of
• 11:02
  this
• 11:02
  has
• 11:03
  happened
• 11:03
  really
• 11:03
  fast
• 11:04
  with
• 11:04
  Oni
• 11:04
  Said
• 11:04
  we're
• 11:05
  going
• 11:05
  to
• 11:05
  go
• 11:05
  through
• 11:05
  a
• 11:05
  bit
• 11:05
  of
• 11:05
  a
• 11:05
  brand
• 11:06
  refresh
• 11:06
  for
• 11:06
  Onis.
• 11:07
  So
• 11:07
  it'll
• 11:07
  be
• 11:07
  some
• 11:08
  time
• 11:08
  before
• 11:08
  that's
• 11:09
  in
• 11:09
  market
• 11:09
  again.
• 11:10
  And
• 11:10
  in
• 11:11
  that
• 11:11
  time
• 11:11
  I'll
• 11:11
  figure
• 11:11
  out.
• 11:12
  I
• 11:12
  think
• 11:12
  there
• 11:12
  are
• 11:12
  strategic
• 11:13
  synergies
• 11:13
  between
• 11:14
  the
• 11:14
  two
• 11:14
  companies
• 11:15
  from
• 11:15
  a
• 11:15
  distribution
• 11:16
  standpoint.
• 11:17
  Some
• 11:17
  distributors
• 11:17
  carry
• 11:18
  both
• 11:18
  non
• 11:19
  alk
• 11:19
  and
• 11:19
  alk.
• 11:20
  It
• 11:20
  was
• 11:20
  never
• 11:21
  a
• 11:21
  first
• 11:21
  use
• 11:21
  occasion
• 11:22
  for
• 11:22
  Aquaway
• 11:22
  Soda,
• 11:23
  but
• 11:23
  it
• 11:23
  does
• 11:23
  make
• 11:23
  a
• 11:23
  great
• 11:24
  mixer
• 11:24
  that
• 11:24
  can
• 11:25
  have
• 11:25
  in
• 11:26
  there.
• 11:26
  And
• 11:26
  I'm
• 11:26
  just
• 11:26
  feeling
• 11:27
  it
• 11:27
  out
• 11:27
  and
• 11:28
  trying
• 11:28
  not
• 11:28
  to
• 11:28
  rush
• 11:29
  or
• 11:29
  push
• 11:29
  anything,
• 11:30
  which
• 11:30
  is
• 11:30
  honestly
• 11:31
  a
• 11:31
  challenge
• 11:31
  for
• 11:31
  me
• 11:31
  because
• 11:32
  I
• 11:32
  operate
• 11:33
  in
• 11:33
  a
• 11:34
  very
• 11:34
  intense
• 11:35
  force
• 11:36
  and
• 11:36
  speed.
• 11:37
  My
• 11:37
  practice
• 11:37
  is
• 11:38
  to
• 11:38
  slow
• 11:39
  down
• 11:40
  and
• 11:40
  figure
• 11:41
  it
• 11:41
  out.
• 11:41
  Perhaps
• 11:42
  Rockaway
• 11:43
  leans
• 11:43
  more.
• 11:43
  We
• 11:44
  haven't
• 11:44
  leaned
• 11:44
  a
• 11:44
  lot
• 11:45
  into
• 11:46
  digital
• 11:46
  channels
• 11:47
  for
• 11:47
  distribution.
• 11:48
  It's
• 11:48
  been
• 11:48
  primarily
• 11:49
  traditional
• 11:50
  retail,
• 11:50
  so.
• 11:51
  So
• 11:51
  perhaps
• 11:51
  that
• 11:51
  goes
• 11:52
  into
• 11:52
  a
• 11:53
  more
• 11:53
  digital.
• 11:55
  And
• 11:56
  goes
• 11:56
  into
• 11:56
  a
• 11:57
  more
• 11:57
  traditional
• 11:57
  realm
• 11:58
  in
• 11:58
  terms
• 11:58
  of
• 11:59
  shelf
• 11:59
  and
• 11:59
  retail.
• 12:00
  Potentially
• 12:00
  own
• 12:01
  these.
• 12:01
  Distribution
• 12:02
  could
• 12:02
  unlock
• 12:03
  a
• 12:03
  whole
• 12:03
  other
• 12:03
  channel
• 12:03
  for
• 12:04
  Rockaway
• 12:04
  Soda
• 12:05
  as
• 12:05
  well.
• 12:05
  We
• 12:05
  are
• 12:06
  very
• 12:06
  much
• 12:06
  in
• 12:07
  the
• 12:07
  grocery
• 12:08
  channel
• 12:08
  right
• 12:08
  now.
• 12:08
  We
• 12:09
  haven't
• 12:09
  activated
• 12:10
  an
• 12:10
  on
• 12:10
  premise
• 12:11
  bars,
• 12:11
  restaurants
• 12:12
  or
• 12:13
  music
• 12:13
  venues.
• 12:14
  So
• 12:14
  there's
• 12:15
  a
• 12:15
  lot
• 12:15
  of
• 12:15
  ways
• 12:15
  that
• 12:15
  things
• 12:15
  can
• 12:16
  go.
• 12:17
  I
• 12:17
  think
• 12:17
  it's
• 12:18
  so
• 12:18
  exciting
• 12:18
  and
• 12:19
  for
• 12:19
  all
• 12:19
  of
• 12:19
  our
• 12:20
  listeners,
• 12:20
  it's
• 12:20
  so
• 12:20
  great
• 12:21
  to
• 12:21
  hear
• 12:21
  you
• 12:22
  in
• 12:22
  real
• 12:23
  time
• 12:24
  making
• 12:24
  your
• 12:25
  leaps
• 12:25
  and
• 12:25
  your
• 12:25
  choices
• 12:26
  and
• 12:26
  the
• 12:26
  uncertainty.
• 12:27
  We
• 12:28
  have
• 12:28
  moments
• 12:29
  where
• 12:29
  we
• 12:29
  have
• 12:29
  a
• 12:30
  plan
• 12:30
  and
• 12:30
  it's
• 12:30
  clear
• 12:30
  and
• 12:31
  we
• 12:31
  know
• 12:31
  what
• 12:31
  we're
• 12:31
  doing.
• 12:32
  Exactly.
• 12:34
  But
• 12:34
  a
• 12:35
  lot
• 12:35
  of
• 12:35
  the
• 12:35
  time
• 12:35
  you
• 12:36
  spend
• 12:36
  sort
• 12:37
  of
• 12:37
  seeing
• 12:37
  what's
• 12:37
  going
• 12:38
  to
• 12:38
  work
• 12:38
  and
• 12:38
  following
• 12:39
  your
• 12:41
  gut
• 12:41
  and
• 12:41
  I'm
• 12:42
  sure
• 12:42
  this
• 12:42
  is
• 12:42
  a
• 12:42
  good
• 12:43
  business
• 12:43
  opportunity
• 12:44
  for
• 12:44
  you
• 12:44
  too,
• 12:45
  right?
• 12:45
  Yes,
• 12:46
  yes,
• 12:46
  yes.
• 12:47
  It's
• 12:48
  gut
• 12:48
  and
• 12:48
  it's
• 12:49
  like
• 12:49
  there's
• 12:50
  so
• 12:50
  much
• 12:50
  noise
• 12:50
  in
• 12:51
  the
• 12:51
  world
• 12:51
  these
• 12:51
  days.
• 12:52
  It's
• 12:52
  the
• 12:52
  practice
• 12:53
  of
• 12:53
  just
• 12:54
  tuning
• 12:54
  in
• 12:54
  and
• 12:55
  tuning
• 12:55
  out,
• 12:56
  like
• 12:56
  trying
• 12:57
  to
• 12:57
  listen
• 12:58
  to
• 12:58
  when
• 12:58
  you
• 12:58
  should
• 12:58
  follow
• 12:59
  some
• 12:59
  noise
• 12:59
  and
• 13:00
  not
• 13:00
  in
• 13:01
  terms
• 13:01
  of
• 13:01
  like
• 13:01
  market
• 13:02
  feedback
• 13:02
  or
• 13:02
  trends
• 13:03
  or
• 13:04
  what
• 13:04
  this
• 13:04
  one
• 13:04
  said
• 13:05
  or
• 13:05
  that
• 13:05
  one
• 13:05
  said
• 13:05
  or
• 13:05
  what's
• 13:06
  going
• 13:06
  on.
• 13:06
  That's
• 13:07
  also
• 13:08
  unique
• 13:08
  to
• 13:09
  everyone
• 13:09
  in
• 13:09
  2025.
• 13:10
  So
• 13:10
  I
• 13:10
  think
• 13:10
  that
• 13:11
  can
• 13:11
  be
• 13:11
  applicable
• 13:11
  to
• 13:12
  founders
• 13:13
  and
• 13:13
  basically
• 13:14
  anyone
• 13:14
  in
• 13:14
  any
• 13:15
  walk
• 13:16
  of
• 13:16
  life.
• 13:17
  So
• 13:17
  now
• 13:17
  you're
• 13:18
  going
• 13:18
  to
• 13:18
  restart.
• 13:19
  What
• 13:19
  are
• 13:19
  some
• 13:19
  of
• 13:20
  the
• 13:20
  things
• 13:20
  you
• 13:20
  will
• 13:20
  definitely
• 13:22
  lean
• 13:22
  into
• 13:23
  and
• 13:23
  do?
• 13:24
  Like
• 13:24
  lessons
• 13:24
  learned.
• 13:25
  This
• 13:25
  is
• 13:25
  what
• 13:25
  I'm
• 13:25
  going
• 13:26
  to
• 13:26
  do.
• 13:27
  And
• 13:27
  then
• 13:27
  also
• 13:27
  maybe
• 13:28
  two
• 13:28
  or
• 13:28
  three
• 13:28
  things
• 13:28
  that
• 13:29
  you
• 13:29
  can
• 13:29
  see
• 13:29
  this
• 13:29
  is
• 13:29
  going
• 13:30
  to
• 13:30
  help
• 13:30
  me
• 13:30
  grow
• 13:30
  and
• 13:31
  do
• 13:31
  what
• 13:31
  I
• 13:31
  believe
• 13:31
  is
• 13:32
  best
• 13:32
  for
• 13:32
  the
• 13:32
  business.
• 13:33
  And
• 13:34
  also
• 13:34
  a
• 13:34
  couple,
• 13:35
  two
• 13:35
  or
• 13:35
  three
• 13:35
  things
• 13:35
  that
• 13:36
  you're
• 13:36
  not
• 13:36
  going
• 13:37
  to
• 13:37
  do
• 13:37
  that
• 13:37
  you've
• 13:37
  learned
• 13:39
  isn't
• 13:39
  good.
• 13:41
  Same
• 13:42
  with
• 13:42
  Rockaway.
• 13:42
  I
• 13:42
  think
• 13:43
  with
• 13:43
  Rockaway,
• 13:43
  the
• 13:43
  past
• 13:44
  five
• 13:44
  years
• 13:44
  with
• 13:44
  that
• 13:44
  have
• 13:45
  been
• 13:45
  a
• 13:45
  lot
• 13:45
  of
• 13:46
  learning
• 13:46
  because
• 13:46
  it's
• 13:47
  been
• 13:47
  a
• 13:47
  new
• 13:47
  channel,
• 13:48
  it's
• 13:48
  been
• 13:48
  a
• 13:48
  new
• 13:49
  product,
• 13:49
  it's
• 13:49
  been
• 13:49
  a
• 13:50
  new
• 13:50
  category,
• 13:50
  it's
• 13:51
  been
• 13:51
  a
• 13:51
  new
• 13:52
  profitability.
• 13:52
  Like
• 13:53
  the
• 13:53
  profitability
• 13:53
  on
• 13:54
  a
• 13:54
  $99
• 13:55
  can
• 13:55
  of
• 13:55
  soda
• 13:55
  is
• 13:56
  different
• 13:56
  than
• 13:56
  a
• 13:56
  $35
• 13:57
  bottle
• 13:58
  of
• 13:58
  rum.
• 13:58
  The
• 13:59
  drinking
• 13:59
  occasion,
• 13:59
  anyway,
• 14:00
  there's
• 14:00
  a
• 14:00
  lot.
• 14:01
  I
• 14:01
  think
• 14:01
  what
• 14:01
  I
• 14:01
  want
• 14:02
  to
• 14:02
  lean
• 14:02
  into
• 14:02
  for,
• 14:03
  let's
• 14:03
  just
• 14:03
  say
• 14:04
  ONIS
• 14:05
  2.0
• 14:05
  is
• 14:06
  what
• 14:06
  worked
• 14:06
  and
• 14:07
  felt
• 14:07
  really
• 14:07
  good
• 14:07
  and
• 14:08
  fun,
• 14:08
  which
• 14:08
  is
• 14:08
  relationship
• 14:09
  building.
• 14:11
  Like
• 14:11
  building
• 14:12
  community
• 14:12
  with
• 14:12
  the
• 14:13
  trade.
• 14:13
  Leaning
• 14:14
  into
• 14:14
  that,
• 14:14
  becoming
• 14:15
  like
• 14:15
  a
• 14:15
  bartender's
• 14:16
  choice
• 14:17
  and
• 14:17
  having
• 14:17
  that
• 14:18
  translate,
• 14:18
  that
• 14:19
  word
• 14:19
  of
• 14:19
  mouth,
• 14:20
  organic,
• 14:21
  sort
• 14:21
  of
• 14:21
  culty
• 14:22
  brand
• 14:22
  building,
• 14:23
  translate
• 14:24
  from
• 14:24
  the
• 14:24
  bartender
• 14:24
  for
• 14:25
  me
• 14:25
  or
• 14:25
  my
• 14:26
  collection
• 14:27
  of
• 14:27
  people
• 14:27
  representing
• 14:28
  the
• 14:28
  brand
• 14:28
  to
• 14:29
  the
• 14:29
  bar
• 14:29
  trade,
• 14:30
  to
• 14:30
  the
• 14:30
  consumer.
• 14:32
  What
• 14:32
  I
• 14:32
  won't
• 14:32
  do
• 14:33
  is
• 14:34
  grow,
• 14:34
  push.
• 14:36
  Two
• 14:36
  things.
• 14:37
  One,
• 14:37
  I
• 14:37
  was
• 14:38
  really
• 14:38
  good
• 14:38
  at
• 14:38
  not
• 14:39
  looking
• 14:39
  at
• 14:40
  the
• 14:41
  money,
• 14:41
  especially
• 14:42
  when
• 14:42
  I
• 14:42
  first
• 14:42
  started.
• 14:43
  I
• 14:43
  was
• 14:43
  young
• 14:43
  and
• 14:44
  naive
• 14:44
  and
• 14:44
  I
• 14:44
  just,
• 14:45
  you
• 14:45
  know,
• 14:45
  wasn't
• 14:46
  as
• 14:46
  diligent
• 14:47
  as
• 14:47
  I
• 14:47
  could
• 14:47
  have
• 14:47
  been.
• 14:47
  So
• 14:48
  I
• 14:48
  think
• 14:48
  I'll
• 14:48
  be
• 14:48
  a
• 14:48
  lot
• 14:48
  more
• 14:49
  diligent
• 14:49
  with
• 14:49
  that.
• 14:49
  I
• 14:50
  will
• 14:50
  say
• 14:51
  no
• 14:51
  to
• 14:52
  distribution
• 14:53
  expansion
• 14:53
  if
• 14:54
  it's
• 14:54
  not
• 14:54
  the
• 14:54
  right
• 14:54
  time.
• 14:55
  I
• 14:55
  think
• 14:55
  that
• 14:56
  was
• 14:56
  one
• 14:56
  of
• 14:56
  the
• 14:56
  things
• 14:56
  that
• 14:58
  led
• 14:58
  me
• 14:58
  to
• 14:58
  the
• 14:59
  exit
• 14:59
  with
• 14:59
  Onis.
• 15:00
  This
• 15:00
  was
• 15:00
  all
• 15:00
  a
• 15:01
  positive
• 15:01
  exit
• 15:02
  at
• 15:02
  the
• 15:02
  time.
• 15:02
  And
• 15:03
  in
• 15:03
  retrospect,
• 15:04
  it
• 15:04
  still
• 15:04
  was
• 15:04
  a
• 15:05
  positive
• 15:05
  event.
• 15:06
  There
• 15:06
  was
• 15:07
  a
• 15:07
  lot
• 15:07
  of
• 15:07
  demand.
• 15:08
  Most
• 15:08
  of
• 15:08
  our
• 15:08
  business
• 15:08
  was
• 15:09
  in
• 15:09
  New
• 15:09
  York,
• 15:09
  but
• 15:09
  new
• 15:10
  markets
• 15:10
  kept
• 15:10
  asking
• 15:11
  to
• 15:11
  be
• 15:12
  opened
• 15:12
  up,
• 15:12
  which
• 15:12
  is
• 15:12
  a
• 15:12
  great
• 15:13
  problem
• 15:13
  to
• 15:13
  have.
• 15:14
  And
• 15:14
  we
• 15:14
  would
• 15:14
  sell
• 15:15
  there.
• 15:15
  I
• 15:15
  think
• 15:15
  the
• 15:16
  problem
• 15:16
  was
• 15:16
  we
• 15:16
  didn't
• 15:17
  have
• 15:18
  enough
• 15:18
  people
• 15:19
  on
• 15:19
  the
• 15:19
  ground
• 15:19
  in
• 15:20
  these
• 15:20
  markets
• 15:20
  to
• 15:21
  cultivate
• 15:21
  the
• 15:21
  relationship.
• 15:22
  So
• 15:22
  I
• 15:22
  was
• 15:22
  running
• 15:23
  around
• 15:23
  myself
• 15:23
  and
• 15:24
  one
• 15:24
  other
• 15:24
  woman
• 15:24
  who
• 15:25
  worked
• 15:25
  with
• 15:25
  me
• 15:25
  were
• 15:25
  running
• 15:26
  around
• 15:26
  the
• 15:26
  country
• 15:26
  like
• 15:26
  crazy
• 15:27
  and
• 15:28
  having
• 15:28
  a
• 15:28
  lot
• 15:29
  of
• 15:29
  success
• 15:29
  in
• 15:29
  terms
• 15:30
  of
• 15:30
  working
• 15:30
  with
• 15:30
  the
• 15:30
  distributors,
• 15:31
  going
• 15:31
  into
• 15:31
  market,
• 15:32
  selling
• 15:33
  a
• 15:33
  ton,
• 15:33
  getting
• 15:33
  cocktail
• 15:34
  menu,
• 15:34
  all
• 15:34
  the
• 15:34
  things
• 15:34
  we
• 15:35
  needed
• 15:35
  to
• 15:35
  do
• 15:35
  and
• 15:35
  we
• 15:36
  wouldn't
• 15:36
  be
• 15:36
  able
• 15:36
  to
• 15:36
  return
• 15:36
  to
• 15:37
  market
• 15:37
  for
• 15:37
  another
• 15:38
  couple
• 15:38
  of
• 15:38
  months.
• 15:38
  By
• 15:39
  the
• 15:39
  time
• 15:39
  we
• 15:39
  returned,
• 15:40
  all
• 15:40
  the
• 15:40
  work
• 15:40
  we
• 15:40
  had
• 15:40
  done
• 15:41
  hadn't
• 15:41
  been
• 15:41
  supported
• 15:42
  for
• 15:42
  three
• 15:42
  months
• 15:42
  because
• 15:42
  there
• 15:43
  wasn't
• 15:43
  another
• 15:43
  physical
• 15:44
  body
• 15:44
  on
• 15:44
  the
• 15:44
  ground.
• 15:45
  So
• 15:45
  I
• 15:45
  think
• 15:45
  I'll
• 15:46
  be
• 15:46
  more
• 15:46
  cautious
• 15:46
  about
• 15:48
  new
• 15:48
  markets,
• 15:50
  like
• 15:50
  have
• 15:50
  the
• 15:50
  team
• 15:51
  grow
• 15:51
  in
• 15:51
  line
• 15:51
  with
• 15:51
  market
• 15:52
  expansion.
• 15:53
  It
• 15:54
  makes
• 15:54
  a
• 15:54
  lot
• 15:54
  of
• 15:54
  sense.
• 15:55
  Right.
• 15:55
  I
• 15:55
  was
• 15:55
  just
• 15:55
  talking
• 15:56
  to
• 15:56
  a
• 15:56
  founder
• 15:56
  a
• 15:56
  couple
• 15:57
  weeks
• 15:57
  ago
• 15:57
  who
• 15:57
  was
• 15:57
  telling
• 15:58
  me
• 15:58
  that
• 15:58
  they
• 15:58
  had
• 15:59
  gotten
• 15:59
  an
• 15:59
  opportunity
• 16:00
  to
• 16:00
  distribute
• 16:01
  it
• 16:01
  into
• 16:01
  Walmart
• 16:03
  and
• 16:04
  they
• 16:04
  said
• 16:04
  no,
• 16:05
  it
• 16:05
  wasn't
• 16:05
  the
• 16:06
  right
• 16:06
  time.
• 16:06
  It
• 16:07
  was
• 16:07
  going
• 16:07
  to
• 16:07
  drown
• 16:07
  them.
• 16:08
  I
• 16:08
  think
• 16:08
  there's
• 16:09
  wisdom
• 16:10
  in
• 16:10
  being
• 16:11
  able
• 16:11
  to
• 16:11
  figure
• 16:12
  out
• 16:12
  what
• 16:12
  you
• 16:12
  really
• 16:12
  can
• 16:13
  handle.
• 16:13
  And
• 16:13
  at
• 16:13
  the
• 16:14
  same
• 16:14
  time,
• 16:15
  the
• 16:15
  reason
• 16:15
  we
• 16:16
  are
• 16:16
  able
• 16:16
  to
• 16:17
  do
• 16:17
  what
• 16:17
  we
• 16:17
  do
• 16:17
  is
• 16:17
  because
• 16:18
  we
• 16:19
  take
• 16:19
  big
• 16:19
  bets.
• 16:21
  Yeah,
• 16:21
  yeah.
• 16:22
  And
• 16:22
  you
• 16:22
  get
• 16:22
  excited
• 16:23
  too,
• 16:23
  right?
• 16:23
  Like
• 16:24
  someone
• 16:24
  called
• 16:24
  you
• 16:24
  up
• 16:24
  and
• 16:24
  you're
• 16:25
  like,
• 16:25
  yeah,
• 16:25
  I
• 16:25
  want
• 16:25
  to
• 16:26
  be.
• 16:26
  Because
• 16:27
  there
• 16:28
  was
• 16:28
  product
• 16:28
  market
• 16:29
  fit,
• 16:29
  it
• 16:29
  needed
• 16:30
  to
• 16:31
  be
• 16:31
  supported.
• 16:32
  And
• 16:32
  yes,
• 16:33
  it's
• 16:33
  hard
• 16:33
  to
• 16:33
  say
• 16:34
  no.
• 16:34
  So
• 16:34
  kudos
• 16:34
  to
• 16:35
  them
• 16:35
  for
• 16:36
  resisting
• 16:37
  it.
• 16:37
  I
• 16:37
  have
• 16:37
  a
• 16:37
  few
• 16:38
  friends
• 16:38
  and
• 16:38
  colleagues
• 16:39
  that
• 16:39
  have
• 16:39
  said
• 16:40
  yes
• 16:40
  to
• 16:41
  really
• 16:41
  big
• 16:41
  business.
• 16:42
  Too
• 16:42
  soon,
• 16:43
  in
• 16:43
  my
• 16:43
  opinion,
• 16:43
  and
• 16:43
  it
• 16:44
  has
• 16:44
  not
• 16:45
  gone
• 16:46
  very
• 16:46
  successfully.
• 16:47
  Then
• 16:47
  you
• 16:47
  have,
• 16:48
  like
• 16:48
  to
• 16:48
  use
• 16:49
  a
• 16:49
  colloquial
• 16:49
  term,
• 16:50
  like
• 16:51
  you
• 16:51
  go
• 16:51
  out
• 16:51
  and
• 16:51
  raise
• 16:51
  money
• 16:52
  and
• 16:52
  all
• 16:52
  of
• 16:52
  your
• 16:52
  eggs
• 16:52
  are
• 16:53
  in
• 16:53
  one
• 16:53
  basket.
• 16:53
  And
• 16:54
  you
• 16:54
  haven't
• 16:54
  really
• 16:54
  built
• 16:55
  a
• 16:55
  brand.
• 16:55
  You've
• 16:55
  just
• 16:56
  gotten
• 16:56
  one
• 16:57
  big
• 16:57
  client
• 16:57
  in
• 16:57
  consumer
• 16:58
  goods
• 16:58
  anyway.
• 16:58
  Like
• 16:59
  you
• 16:59
  have
• 16:59
  one
• 17:00
  huge
• 17:00
  client
• 17:01
  that's
• 17:01
  bringing
• 17:02
  in.
• 17:02
  You
• 17:02
  went
• 17:02
  from
• 17:03
  zero,
• 17:03
  a
• 17:03
  hundred
• 17:03
  thousand
• 17:04
  dollars
• 17:04
  in
• 17:04
  revenue
• 17:04
  to
• 17:05
  five
• 17:05
  million
• 17:05
  in
• 17:05
  revenue
• 17:06
  in
• 17:06
  one
• 17:06
  year.
• 17:06
  But
• 17:07
  it's
• 17:07
  one
• 17:07
  contract.
• 17:09
  And
• 17:09
  then
• 17:09
  what
• 17:10
  is
• 17:10
  really
• 17:10
  the
• 17:10
  value
• 17:11
  of
• 17:11
  that
• 17:11
  brand?
• 17:11
  It's
• 17:12
  almost
• 17:12
  like
• 17:12
  a
• 17:12
  commodity.
• 17:13
  Yeah.
• 17:14
  And
• 17:14
  are
• 17:14
  you
• 17:14
  getting
• 17:14
  the
• 17:15
  best
• 17:15
  price?
• 17:15
  What
• 17:15
  happens
• 17:16
  to
• 17:16
  your
• 17:16
  margins?
• 17:17
  Exactly.
• 17:17
  Can
• 17:18
  you
• 17:18
  afford
• 17:18
  the
• 17:19
  working
• 17:19
  capital?
• 17:20
  Can
• 17:20
  you
• 17:20
  afford
• 17:20
  to,
• 17:21
  you
• 17:21
  know,
• 17:22
  you're
• 17:22
  gonna
• 17:23
  make
• 17:23
  something
• 17:24
  and
• 17:24
  you
• 17:24
  might
• 17:24
  have
• 17:24
  to
• 17:24
  have
• 17:25
  it
• 17:25
  on
• 17:25
  your
• 17:25
  books
• 17:25
  for
• 17:25
  90
• 17:25
  days
• 17:26
  before
• 17:26
  you
• 17:26
  get
• 17:26
  paid.
• 17:27
  And
• 17:27
  like,
• 17:28
  that's
• 17:28
  hard.
• 17:28
  That's
• 17:29
  very
• 17:30
  growing
• 17:30
  pain.
• 17:31
  And
• 17:31
  you're
• 17:31
  in
• 17:31
  that
• 17:31
  business
• 17:32
  of
• 17:33
  dealing
• 17:33
  with
• 17:33
  cash
• 17:34
  flow
• 17:34
  and
• 17:34
  inventory
• 17:35
  and
• 17:35
  all
• 17:35
  of
• 17:35
  that.
• 17:35
  So
• 17:36
  yeah,
• 17:37
  I
• 17:37
  could
• 17:37
  probably
• 17:37
  give
• 17:37
  a
• 17:38
  course
• 17:38
  on
• 17:38
  the
• 17:38
  differences
• 17:39
  in
• 17:39
  terms
• 17:39
  of
• 17:40
  cash
• 17:40
  flow
• 17:41
  management
• 17:41
  from
• 17:42
  cpg,
• 17:43
  like
• 17:43
  a
• 17:43
  soda
• 17:44
  business
• 17:44
  versus,
• 17:45
  you
• 17:45
  know.
• 17:45
  Well,
• 17:46
  I
• 17:46
  had
• 17:46
  a
• 17:46
  full
• 17:46
  distillery
• 17:47
  at
• 17:47
  the
• 17:47
  time.
• 17:47
  I
• 17:47
  had
• 17:47
  my
• 17:48
  own
• 17:48
  production
• 17:48
  facility.
• 17:49
  I
• 17:49
  won't
• 17:50
  have
• 17:50
  that
• 17:50
  going
• 17:50
  forward.
• 17:51
  In
• 17:51
  ONI's
• 17:51
  2.0,
• 17:52
  I'm
• 17:53
  going
• 17:53
  to
• 17:53
  have
• 17:53
  a
• 17:53
  really
• 17:54
  exciting
• 17:54
  production
• 17:55
  partner.
• 17:55
  But
• 17:56
  anyway,
• 17:57
  the
• 17:57
  distributors
• 17:58
  in
• 17:59
  liquor
• 18:00
  actually
• 18:00
  also
• 18:00
  pay
• 18:01
  you,
• 18:01
  which
• 18:01
  is.
• 18:02
  You'd
• 18:02
  think
• 18:03
  that
• 18:03
  they
• 18:03
  were
• 18:03
  more
• 18:03
  like
• 18:04
  the
• 18:04
  gangsters
• 18:05
  of
• 18:05
  yesteryear
• 18:06
  in
• 18:06
  terms
• 18:06
  of
• 18:06
  trying
• 18:06
  to.
• 18:07
  But
• 18:07
  the.
• 18:08
  The
• 18:09
  grocery
• 18:10
  distributors
• 18:11
  are
• 18:11
  more
• 18:11
  gangsters
• 18:12
  than
• 18:12
  the
• 18:12
  liquor
• 18:13
  guys,
• 18:13
  which
• 18:13
  was
• 18:13
  the
• 18:13
  learning
• 18:14
  for
• 18:14
  me
• 18:14
  in
• 18:14
  terms
• 18:14
  of
• 18:15
  the
• 18:15
  chargebacks
• 18:16
  and
• 18:16
  the
• 18:16
  promotional
• 18:16
  thing.
• 18:17
  Like,
• 18:17
  yeah,
• 18:17
  I
• 18:17
  guess
• 18:18
  kind
• 18:18
  of
• 18:18
  in
• 18:19
  the
• 18:19
  weeds
• 18:19
  with
• 18:19
  that
• 18:19
  stuff.
• 18:20
  But
• 18:20
  it
• 18:21
  really
• 18:21
  affects
• 18:21
  your
• 18:21
  cash
• 18:21
  flow
• 18:22
  because,
• 18:23
  you
• 18:23
  know,
• 18:23
  you
• 18:23
  have
• 18:23
  a
• 18:24
  PO
• 18:24
  that
• 18:24
  goes
• 18:25
  out
• 18:25
  for
• 18:25
  $10,000,
• 18:27
  let's
• 18:28
  call
• 18:28
  it
• 18:28
  net
• 18:28
  45
• 18:30
  payment
• 18:30
  terms.
• 18:31
  And
• 18:31
  then
• 18:31
  all
• 18:32
  of
• 18:32
  a
• 18:32
  sudden
• 18:32
  you
• 18:33
  don't
• 18:33
  get
• 18:33
  anything
• 18:33
  from
• 18:34
  that
• 18:34
  because
• 18:34
  they've
• 18:35
  charged
• 18:35
  you
• 18:35
  back
• 18:36
  for
• 18:36
  this
• 18:36
  promotional
• 18:37
  thing,
• 18:37
  this
• 18:37
  fee,
• 18:37
  this
• 18:38
  warehouse
• 18:38
  fee.
• 18:38
  And
• 18:39
  it
• 18:39
  just
• 18:39
  keeps
• 18:39
  your
• 18:40
  POS
• 18:40
  accumulating
• 18:41
  as
• 18:41
  credits
• 18:42
  on
• 18:42
  their
• 18:42
  balance
• 18:43
  sheets.
• 18:43
  Maybe
• 18:43
  you
• 18:44
  got
• 18:44
  $20,000
• 18:45
  all
• 18:45
  of
• 18:45
  a
• 18:45
  sudden
• 18:45
  are
• 18:46
  POS
• 18:47
  and
• 18:47
  you
• 18:47
  wind
• 18:48
  up
• 18:48
  with
• 18:48
  a
• 18:48
  $500
• 18:49
  check.
• 18:52
  And
• 18:53
  you
• 18:53
  don't
• 18:53
  ever
• 18:53
  really
• 18:54
  know.
• 18:54
  Imagine
• 18:55
  Rockaway
• 18:56
  is
• 18:56
  not
• 18:56
  at
• 18:56
  big
• 18:56
  scale
• 18:57
  at
• 18:57
  all.
• 18:58
  I
• 18:58
  imagine
• 18:58
  once
• 18:59
  you're
• 18:59
  at
• 18:59
  scale,
• 18:59
  that
• 19:00
  becomes
• 19:00
  a
• 19:00
  little
• 19:00
  bit
• 19:00
  more
• 19:01
  predictable,
• 19:02
  but
• 19:02
  it's
• 19:02
  still
• 19:04
  business.
• 19:05
  Well,
• 19:05
  and
• 19:06
  these
• 19:06
  are
• 19:06
  the
• 19:06
  things
• 19:06
  I
• 19:06
  think
• 19:07
  that's
• 19:07
  important
• 19:07
  for.
• 19:08
  For
• 19:08
  founders.
• 19:09
  Like
• 19:09
  every
• 19:10
  business
• 19:10
  has
• 19:10
  its
• 19:11
  weird
• 19:11
  little
• 19:12
  quirky
• 19:12
  in.
• 19:13
  In
• 19:13
  the
• 19:13
  middle
• 19:13
  of
• 19:13
  it.
• 19:14
  Things
• 19:14
  that,
• 19:15
  you
• 19:15
  know,
• 19:15
  in
• 19:15
  my
• 19:16
  business,
• 19:16
  healthcare,
• 19:17
  certainly
• 19:17
  how
• 19:17
  you
• 19:18
  bill
• 19:18
  and
• 19:18
  all
• 19:19
  these
• 19:19
  different
• 19:19
  billers
• 19:19
  and
• 19:20
  who
• 19:20
  are
• 19:20
  the
• 19:20
  rules,
• 19:20
  rules
• 19:21
  and
• 19:21
  you
• 19:21
  know,
• 19:21
  like
• 19:22
  all
• 19:22
  the
• 19:22
  stuff
• 19:23
  and
• 19:23
  you
• 19:24
  know,
• 19:24
  they
• 19:24
  decide
• 19:24
  how
• 19:24
  much
• 19:25
  you
• 19:25
  get
• 19:25
  paid.
• 19:25
  All
• 19:25
  of
• 19:26
  this
• 19:26
  is
• 19:26
  in
• 19:27
  the
• 19:27
  guts
• 19:28
  of
• 19:28
  what
• 19:28
  makes
• 19:28
  a
• 19:29
  business
• 19:29
  work.
• 19:29
  And
• 19:30
  I
• 19:30
  love
• 19:30
  that
• 19:31
  you
• 19:31
  shared
• 19:31
  that
• 19:32
  in
• 19:32
  your
• 19:32
  first
• 19:32
  time
• 19:32
  around.
• 19:33
  You
• 19:33
  weren't
• 19:34
  as
• 19:34
  focused
• 19:34
  on
• 19:34
  the
• 19:35
  finances
• 19:36
  and
• 19:36
  you
• 19:37
  were
• 19:37
  in
• 19:37
  finance.
• 19:38
  So
• 19:39
  it's.
• 19:40
  It's
• 19:40
  not
• 19:40
  uncommon.
• 19:41
  I.
• 19:41
  What
• 19:42
  I'm
• 19:42
  trying
• 19:42
  to
• 19:42
  say
• 19:42
  to
• 19:42
  our
• 19:43
  listeners
• 19:43
  is
• 19:43
  don't
• 19:44
  feel
• 19:44
  bad.
• 19:44
  There
• 19:44
  are
• 19:45
  so
• 19:45
  many
• 19:45
  hats
• 19:45
  you're
• 19:45
  wearing
• 19:46
  when
• 19:46
  you're
• 19:46
  getting
• 19:46
  a
• 19:47
  business
• 19:47
  off
• 19:47
  the
• 19:47
  ground.
• 19:48
  Finance
• 19:48
  seems
• 19:49
  like
• 19:49
  the
• 19:49
  last
• 19:49
  thing
• 19:49
  you
• 19:49
  should
• 19:49
  focus
• 19:50
  your
• 19:50
  attention
• 19:50
  on,
• 19:51
  even
• 19:51
  though
• 19:52
  if
• 19:52
  you
• 19:52
  don't,
• 19:53
  you
• 19:53
  know
• 19:54
  you're
• 19:54
  going
• 19:54
  to
• 19:54
  run
• 19:54
  out
• 19:54
  of
• 19:55
  money.
• 19:55
  And
• 19:55
  that's.
• 19:55
  That
• 19:56
  is
• 19:56
  the
• 19:56
  number
• 19:56
  one
• 19:56
  reason
• 19:57
  businesses
• 19:57
  close.
• 19:58
  I'm.
• 19:58
  Finance
• 19:59
  is
• 20:00
  what
• 20:00
  comes
• 20:00
  naturally
• 20:01
  to
• 20:01
  me.
• 20:01
  I
• 20:02
  was
• 20:02
  just
• 20:02
  more
• 20:02
  in
• 20:03
  such
• 20:03
  a
• 20:03
  mode
• 20:03
  of
• 20:04
  going
• 20:04
  hard
• 20:04
  and
• 20:04
  in
• 20:05
  an
• 20:05
  excited
• 20:05
  way
• 20:06
  initially
• 20:06
  with
• 20:06
  onis
• 20:07
  from
• 20:07
  a
• 20:07
  sales
• 20:07
  and
• 20:08
  marketing
• 20:08
  perspective
• 20:09
  that,
• 20:10
  you
• 20:10
  know,
• 20:11
  neglecting
• 20:13
  looking
• 20:13
  at
• 20:14
  the
• 20:14
  bank
• 20:14
  account.
• 20:16
  Subconsciously
• 20:17
  or
• 20:17
  consciously,
• 20:18
  I
• 20:18
  don't
• 20:18
  know.
• 20:18
  So
• 20:19
  I
• 20:19
  know
• 20:19
  you're
• 20:20
  fiercely
• 20:20
  independent,
• 20:21
  unapologetic,
• 20:22
  unapologetically
• 20:23
  independent.
• 20:24
  What
• 20:24
  does
• 20:24
  that
• 20:25
  independence
• 20:26
  mean
• 20:26
  for
• 20:26
  you
• 20:27
  in
• 20:27
  this
• 20:27
  stage
• 20:28
  of
• 20:28
  your
• 20:28
  life
• 20:28
  and
• 20:28
  your
• 20:29
  business
• 20:29
  with
• 20:29
  your
• 20:30
  partners,
• 20:31
  your
• 20:31
  Husband
• 20:33
  as
• 20:33
  a
• 20:33
  mother
• 20:34
  now,
• 20:34
  buying
• 20:34
  a
• 20:34
  new
• 20:35
  company,
• 20:35
  having
• 20:35
  a
• 20:36
  second,
• 20:37
  like,
• 20:38
  what
• 20:38
  is
• 20:38
  that
• 20:38
  fierce
• 20:38
  end
• 20:39
  up?
• 20:39
  How
• 20:39
  does
• 20:39
  that,
• 20:39
  how
• 20:40
  does
• 20:40
  that
• 20:40
  play
• 20:40
  itself
• 20:41
  out
• 20:41
  for
• 20:41
  you?
• 20:43
  Yeah,
• 20:43
  it's
• 20:43
  living
• 20:43
  authentically.
• 20:44
  And
• 20:44
  I
• 20:45
  think
• 20:45
  I've
• 20:45
  always
• 20:45
  been
• 20:46
  someone
• 20:47
  who
• 20:48
  does
• 20:48
  things
• 20:48
  differently,
• 20:49
  doesn't
• 20:50
  follow
• 20:50
  the
• 20:50
  rules,
• 20:51
  is
• 20:52
  not
• 20:52
  interested
• 20:53
  in
• 20:53
  someone
• 20:54
  telling
• 20:54
  them
• 20:54
  what
• 20:54
  to
• 20:54
  do.
• 20:55
  And
• 20:56
  you
• 20:56
  know,
• 20:57
  there's
• 20:58
  a
• 20:58
  lot
• 20:58
  of
• 20:58
  pros
• 20:58
  to
• 20:59
  that.
• 20:59
  There's
• 20:59
  freedom
• 21:00
  in
• 21:00
  it,
• 21:00
  but
• 21:01
  there's
• 21:01
  also
• 21:02
  like
• 21:03
  the
• 21:04
  mind
• 21:05
  games
• 21:05
  that
• 21:05
  your
• 21:05
  mind
• 21:06
  can
• 21:06
  play
• 21:06
  with
• 21:06
  you.
• 21:06
  It's
• 21:07
  hard
• 21:07
  to
• 21:07
  do
• 21:07
  that.
• 21:07
  It's
• 21:08
  hard
• 21:08
  to
• 21:08
  stay
• 21:09
  true
• 21:09
  to
• 21:09
  yourself
• 21:10
  and
• 21:10
  live
• 21:11
  authentically
• 21:11
  in
• 21:12
  this
• 21:12
  world.
• 21:12
  Especially
• 21:13
  in
• 21:13
  New
• 21:13
  York
• 21:13
  City,
• 21:13
  when
• 21:14
  you
• 21:14
  want
• 21:14
  to
• 21:14
  maintain
• 21:15
  a
• 21:15
  certain
• 21:15
  lifestyle,
• 21:16
  you
• 21:16
  want
• 21:17
  to
• 21:17
  raise
• 21:17
  your
• 21:17
  kids
• 21:17
  in
• 21:18
  a
• 21:18
  certain
• 21:18
  way
• 21:18
  and
• 21:19
  you
• 21:19
  want
• 21:19
  to
• 21:19
  have
• 21:19
  your
• 21:19
  own
• 21:20
  businesses
• 21:21
  and
• 21:21
  there
• 21:21
  are
• 21:22
  financial
• 21:22
  stressors.
• 21:24
  We're
• 21:24
  one
• 21:24
  of
• 21:24
  the
• 21:24
  only
• 21:25
  families
• 21:25
  in
• 21:26
  our
• 21:27
  community
• 21:27
  that
• 21:27
  doesn't
• 21:28
  have
• 21:28
  full
• 21:29
  time
• 21:29
  child
• 21:29
  care
• 21:30
  on
• 21:30
  staff.
• 21:30
  Harry
• 21:31
  and
• 21:31
  I
• 21:31
  do
• 21:32
  it
• 21:32
  ourselves
• 21:32
  because
• 21:32
  we
• 21:33
  want
• 21:33
  to
• 21:33
  do
• 21:33
  it
• 21:33
  ourselves
• 21:33
  and
• 21:34
  we
• 21:34
  pass
• 21:34
  the
• 21:34
  kids
• 21:34
  back
• 21:35
  and
• 21:35
  forth.
• 21:35
  I
• 21:36
  have
• 21:36
  two
• 21:36
  businesses
• 21:37
  now,
• 21:37
  podcasts.
• 21:38
  And
• 21:38
  so
• 21:38
  it's
• 21:39
  putting
• 21:39
  a
• 21:39
  lot
• 21:39
  on
• 21:39
  the
• 21:40
  plate.
• 21:40
  When
• 21:41
  you
• 21:41
  get
• 21:41
  tired
• 21:42
  or
• 21:42
  run
• 21:43
  down
• 21:43
  or
• 21:44
  anxious
• 21:44
  or
• 21:44
  nervous
• 21:45
  or
• 21:45
  you're
• 21:45
  in
• 21:45
  that
• 21:45
  dark
• 21:46
  uncertainty
• 21:47
  period
• 21:47
  of
• 21:47
  what's
• 21:47
  going
• 21:47
  to
• 21:47
  happen
• 21:48
  next,
• 21:48
  it's
• 21:48
  like
• 21:49
  the
• 21:49
  mind
• 21:49
  goes,
• 21:49
  oh,
• 21:50
  just
• 21:50
  get
• 21:50
  a
• 21:50
  job,
• 21:50
  just
• 21:51
  get
• 21:51
  a
• 21:51
  job.
• 21:51
  You're
• 21:51
  worth
• 21:52
  a
• 21:52
  ridiculous
• 21:52
  amount
• 21:54
  from
• 21:54
  a
• 21:54
  compensation
• 21:55
  perspective
• 21:55
  given
• 21:56
  your
• 21:56
  experience.
• 21:57
  And
• 21:57
  you
• 21:57
  got
• 21:58
  to
• 21:58
  rein
• 21:58
  yourself
• 21:58
  in
• 21:58
  or
• 21:58
  I
• 21:59
  have
• 21:59
  to
• 21:59
  rein
• 21:59
  myself
• 21:59
  in
• 22:00
  and
• 22:00
  like,
• 22:00
  nope,
• 22:00
  because
• 22:00
  if
• 22:01
  I
• 22:01
  do
• 22:01
  that,
• 22:01
  I'm
• 22:02
  going
• 22:02
  to
• 22:02
  be
• 22:02
  miserable
• 22:03
  and
• 22:03
  then
• 22:03
  it's
• 22:03
  going
• 22:03
  to
• 22:03
  infect
• 22:05
  my
• 22:05
  entire
• 22:05
  family.
• 22:06
  And
• 22:06
  so
• 22:07
  every
• 22:08
  day
• 22:08
  is
• 22:08
  working
• 22:09
  on
• 22:09
  the
• 22:09
  mindset.
• 22:10
  Agreed.
• 22:10
  And
• 22:10
  you
• 22:10
  have
• 22:11
  little
• 22:11
  children.
• 22:12
  Yes.
• 22:13
  Yeah,
• 22:14
  one's
• 22:14
  three.
• 22:15
  Just
• 22:16
  three
• 22:16
  in
• 22:16
  September
• 22:17
  and
• 22:17
  one
• 22:17
  is
• 22:18
  nine
• 22:18
  months
• 22:18
  old.
• 22:19
  So
• 22:20
  what
• 22:20
  do
• 22:20
  you
• 22:20
  say
• 22:20
  to
• 22:21
  being
• 22:21
  a
• 22:22
  full
• 22:22
  on
• 22:22
  entrepreneur,
• 22:23
  buying
• 22:24
  growing
• 22:25
  businesses
• 22:25
  and
• 22:25
  being
• 22:26
  a
• 22:26
  mom?
• 22:27
  Yeah,
• 22:27
  it's
• 22:28
  great.
• 22:29
  I'm
• 22:29
  so
• 22:29
  grateful
• 22:29
  to
• 22:31
  be
• 22:31
  in
• 22:32
  charge
• 22:32
  of
• 22:32
  my
• 22:33
  schedule
• 22:34
  and
• 22:35
  prioritizing
• 22:36
  my
• 22:36
  kids
• 22:37
  over
• 22:37
  pretty
• 22:37
  much
• 22:37
  everything.
• 22:38
  But
• 22:39
  that
• 22:40
  comes
• 22:40
  with
• 22:40
  a
• 22:41
  burden
• 22:41
  of
• 22:41
  like,
• 22:41
  okay,
• 22:42
  I
• 22:42
  gotta
• 22:42
  make
• 22:42
  these
• 22:42
  businesses
• 22:43
  work.
• 22:43
  We
• 22:44
  have
• 22:44
  to
• 22:44
  eat
• 22:44
  off
• 22:45
  of
• 22:45
  them.
• 22:45
  Using
• 22:46
  those
• 22:46
  fearful
• 22:47
  thoughts
• 22:47
  as
• 22:48
  motivation
• 22:48
  as
• 22:48
  opposed
• 22:49
  to
• 22:49
  debilitation.
• 22:50
  I
• 22:51
  think
• 22:51
  that,
• 22:51
  you
• 22:52
  know,
• 22:52
  I've
• 22:52
  had
• 22:52
  a
• 22:52
  lot
• 22:53
  of,
• 22:53
  maybe
• 22:53
  it's
• 22:53
  my
• 22:53
  age
• 22:54
  or
• 22:54
  having
• 22:55
  young
• 22:55
  children,
• 22:55
  but
• 22:56
  I've
• 22:56
  thought
• 22:56
  a
• 22:56
  lot
• 22:56
  about
• 22:58
  society
• 22:59
  and
• 22:59
  how
• 23:00
  women
• 23:00
  have
• 23:01
  been,
• 23:01
  myself
• 23:02
  included,
• 23:03
  molded.
• 23:04
  I
• 23:05
  don't
• 23:05
  know,
• 23:05
  the
• 23:05
  messaging
• 23:06
  has
• 23:06
  been
• 23:06
  wrong
• 23:06
  for
• 23:07
  women
• 23:07
  and
• 23:07
  families
• 23:08
  and
• 23:08
  like,
• 23:08
  it's
• 23:08
  not
• 23:09
  either.
• 23:09
  Or,
• 23:10
  you
• 23:10
  know,
• 23:11
  it's
• 23:11
  not
• 23:11
  like
• 23:13
  you're
• 23:13
  a
• 23:13
  businesswoman
• 23:14
  or
• 23:14
  you're
• 23:14
  A
• 23:15
  mother.
• 23:15
  And
• 23:15
  I
• 23:16
  think
• 23:16
  that
• 23:16
  there's
• 23:16
  so
• 23:16
  much
• 23:17
  pressure
• 23:17
  on
• 23:17
  women
• 23:17
  to
• 23:18
  stay
• 23:18
  on
• 23:18
  their
• 23:18
  careers
• 23:19
  and
• 23:19
  they've
• 23:20
  stayed
• 23:20
  on
• 23:21
  the
• 23:21
  path.
• 23:21
  And,
• 23:22
  like,
• 23:22
  then
• 23:22
  I
• 23:22
  just
• 23:23
  look
• 23:23
  around
• 23:23
  and
• 23:23
  I
• 23:24
  wonder,
• 23:24
  like,
• 23:25
  I
• 23:25
  observe
• 23:26
  in
• 23:26
  my,
• 23:26
  you
• 23:26
  know,
• 23:27
  immediate
• 23:27
  community,
• 23:28
  like,
• 23:28
  are.
• 23:29
  Are
• 23:30
  these.
• 23:30
  Some
• 23:30
  of
• 23:31
  these
• 23:31
  women
• 23:31
  going
• 23:31
  to
• 23:32
  have,
• 23:32
  like,
• 23:32
  regrets
• 23:33
  at
• 23:33
  the
• 23:33
  end
• 23:33
  of
• 23:34
  the
• 23:34
  day
• 23:34
  because
• 23:34
  they've
• 23:35
  missed,
• 23:36
  like,
• 23:37
  so
• 23:37
  much?
• 23:38
  I
• 23:38
  think
• 23:38
  that
• 23:38
  script
• 23:39
  needs
• 23:39
  to
• 23:39
  be
• 23:39
  rewritten.
• 23:40
  It's
• 23:40
  okay
• 23:41
  to
• 23:41
  pause.
• 23:41
  It's
• 23:42
  okay
• 23:42
  to
• 23:42
  be
• 23:42
  with
• 23:43
  your
• 23:43
  kids
• 23:43
  and
• 23:43
  enjoy
• 23:44
  the
• 23:44
  few
• 23:45
  years
• 23:45
  you
• 23:46
  have,
• 23:47
  you
• 23:47
  know,
• 23:47
  and
• 23:48
  this
• 23:48
  is.
• 23:48
  I
• 23:48
  just
• 23:48
  think
• 23:49
  you
• 23:49
  should
• 23:49
  ask
• 23:49
  your.
• 23:49
  And
• 23:49
  if
• 23:50
  the
• 23:50
  answer
• 23:50
  to
• 23:50
  the
• 23:51
  questions,
• 23:51
  no,
• 23:52
  like,
• 23:52
  I
• 23:52
  want
• 23:53
  to
• 23:53
  unload
• 23:53
  this
• 23:53
  to
• 23:54
  somebody
• 23:54
  else
• 23:54
  or
• 23:54
  outsource
• 23:55
  it,
• 23:56
  fine.
• 23:56
  I
• 23:57
  just
• 23:57
  hope
• 23:57
  that
• 23:57
  people
• 23:58
  are
• 23:58
  asking
• 23:58
  those
• 23:58
  difficult
• 23:59
  questions
• 24:00
  themselves
• 24:00
  and
• 24:00
  making,
• 24:01
  you
• 24:01
  know,
• 24:02
  you
• 24:02
  know,
• 24:03
  answers
• 24:03
  from
• 24:03
  their
• 24:04
  heart
• 24:04
  as
• 24:04
  opposed
• 24:04
  to,
• 24:05
  like,
• 24:05
  their
• 24:05
  mind
• 24:06
  and
• 24:06
  society,
• 24:06
  what
• 24:07
  society
• 24:07
  tells
• 24:08
  them
• 24:08
  they
• 24:08
  should
• 24:08
  be
• 24:08
  doing.
• 24:09
  Well,
• 24:10
  I
• 24:10
  feel
• 24:10
  very
• 24:11
  encouraged
• 24:12
  that
• 24:13
  you
• 24:13
  have
• 24:13
  found
• 24:14
  a
• 24:14
  way
• 24:14
  to
• 24:14
  have
• 24:15
  your
• 24:15
  family
• 24:16
  the
• 24:17
  way
• 24:17
  you
• 24:17
  want
• 24:17
  to
• 24:18
  and
• 24:18
  still
• 24:19
  find
• 24:19
  a
• 24:19
  way
• 24:19
  to
• 24:20
  also
• 24:20
  be
• 24:21
  in
• 24:21
  the
• 24:21
  world.
• 24:22
  I've
• 24:23
  always
• 24:23
  found
• 24:23
  that
• 24:24
  I'm
• 24:24
  a
• 24:24
  better
• 24:24
  mom
• 24:25
  when
• 24:25
  I'm
• 24:26
  actively
• 24:26
  engaged
• 24:27
  in
• 24:27
  the
• 24:27
  world.
• 24:28
  Right.
• 24:29
  Totally.
• 24:30
  Right.
• 24:30
  I
• 24:30
  did
• 24:30
  take
• 24:31
  a
• 24:31
  little
• 24:31
  break
• 24:31
  at
• 24:31
  one
• 24:32
  point,
• 24:32
  and
• 24:32
  I
• 24:32
  was
• 24:33
  miserable.
• 24:34
  I
• 24:34
  really
• 24:34
  needed
• 24:35
  the
• 24:35
  stimulation
• 24:36
  of
• 24:36
  something
• 24:36
  other
• 24:37
  than
• 24:37
  kids.
• 24:38
  But
• 24:38
  I
• 24:38
  think
• 24:38
  it's
• 24:39
  a
• 24:39
  wonderful
• 24:39
  example
• 24:40
  that
• 24:40
  you
• 24:40
  set.
• 24:41
  So
• 24:41
  I
• 24:41
  am
• 24:42
  curious,
• 24:42
  and
• 24:43
  I
• 24:43
  don't
• 24:43
  ever
• 24:43
  ask
• 24:43
  about
• 24:44
  this
• 24:44
  in
• 24:44
  my
• 24:44
  cast,
• 24:45
  but
• 24:46
  tell
• 24:46
  us
• 24:47
  about
• 24:47
  Harry.
• 24:50
  He's
• 24:50
  the
• 24:51
  best.
• 24:52
  Tomorrow's
• 24:52
  his
• 24:53
  birthday.
• 24:53
  Actually,
• 24:53
  I'm
• 24:54
  forgetting
• 24:54
  all
• 24:54
  about
• 24:54
  it
• 24:54
  because
• 24:55
  I'm
• 24:55
  wrapped
• 24:55
  up
• 24:55
  in
• 24:55
  my
• 24:55
  own
• 24:56
  news.
• 24:56
  I
• 24:57
  have
• 24:57
  a
• 24:57
  trade
• 24:57
  show
• 24:57
  tomorrow
• 24:58
  for
• 24:58
  Rockaway
• 24:58
  Soda.
• 24:59
  But
• 24:59
  anyway,
• 25:00
  he's
• 25:00
  great.
• 25:00
  We've
• 25:01
  been
• 25:01
  together
• 25:01
  since
• 25:01
  we're
• 25:01
  kids.
• 25:02
  He.
• 25:03
  Since
• 25:03
  before
• 25:03
  I
• 25:04
  even
• 25:04
  got
• 25:04
  a
• 25:04
  job
• 25:04
  on
• 25:04
  Wall
• 25:05
  Street.
• 25:05
  So
• 25:05
  he's
• 25:06
  really
• 25:06
  seen
• 25:06
  me
• 25:06
  through
• 25:07
  Wall
• 25:08
  Street.
• 25:08
  Leaving
• 25:08
  Wall
• 25:09
  street,
• 25:09
  starting
• 25:10
  Onis,
• 25:10
  selling
• 25:11
  Onis,
• 25:13
  working
• 25:13
  for
• 25:13
  Proximo,
• 25:14
  running
• 25:14
  away
• 25:14
  from
• 25:14
  Proximo,
• 25:15
  starting,
• 25:16
  you
• 25:16
  know,
• 25:17
  he
• 25:17
  just.
• 25:19
  Just.
• 25:20
  I
• 25:20
  guess
• 25:20
  he
• 25:21
  knew
• 25:21
  what
• 25:21
  he
• 25:21
  married.
• 25:21
  We
• 25:22
  were
• 25:22
  together
• 25:22
  for
• 25:22
  10
• 25:22
  years
• 25:23
  before
• 25:23
  we
• 25:23
  got
• 25:23
  married.
• 25:23
  But
• 25:24
  he's
• 25:25
  very
• 25:25
  supportive
• 25:26
  of
• 25:26
  my
• 25:28
  resolve
• 25:28
  to
• 25:29
  continue
• 25:29
  to
• 25:29
  push
• 25:29
  myself
• 25:30
  and
• 25:31
  put
• 25:31
  our
• 25:31
  family's
• 25:32
  future
• 25:32
  at
• 25:33
  risk.
• 25:35
  No,
• 25:35
  it's
• 25:36
  extraordinary.
• 25:36
  I
• 25:36
  have
• 25:37
  a
• 25:37
  great
• 25:37
  partner,
• 25:37
  too.
• 25:38
  Frank
• 25:38
  is
• 25:38
  just
• 25:39
  like.
• 25:39
  You've
• 25:39
  met
• 25:40
  him,
• 25:40
  right?
• 25:40
  You've
• 25:40
  met
• 25:40
  him
• 25:41
  here.
• 25:41
  And
• 25:41
  I've
• 25:41
  sensed
• 25:42
  that
• 25:42
  about
• 25:42
  you
• 25:42
  and
• 25:43
  Harry.
• 25:43
  Not
• 25:43
  everybody
• 25:44
  is
• 25:44
  able
• 25:44
  to
• 25:44
  have
• 25:44
  that.
• 25:45
  But
• 25:45
  when
• 25:45
  you
• 25:45
  do,
• 25:46
  particularly
• 25:46
  as
• 25:46
  a
• 25:47
  woman
• 25:47
  founder,
• 25:47
  when
• 25:48
  you
• 25:48
  have
• 25:48
  a
• 25:48
  partner
• 25:48
  in
• 25:49
  your
• 25:49
  life
• 25:50
  that
• 25:50
  can
• 25:50
  really
• 25:51
  be
• 25:51
  there
• 25:51
  for
• 25:52
  you
• 25:52
  and
• 25:52
  support,
• 25:53
  because
• 25:54
  it
• 25:54
  is
• 25:54
  terrifying
• 25:55
  when
• 25:55
  you
• 25:56
  are,
• 25:56
  you
• 25:56
  know,
• 25:56
  there
• 25:57
  are
• 25:57
  Moments
• 25:57
  of
• 25:57
  like,
• 25:58
  I
• 25:59
  remember
• 25:59
  for
• 25:59
  myself
• 25:59
  when
• 26:00
  Covid
• 26:00
  happened,
• 26:01
  I
• 26:01
  had
• 26:01
  plans
• 26:01
  for
• 26:02
  the
• 26:02
  business
• 26:02
  to
• 26:02
  keep
• 26:03
  growing
• 26:03
  and
• 26:03
  it
• 26:03
  wasn't
• 26:04
  and
• 26:04
  we
• 26:04
  were
• 26:04
  running
• 26:05
  in
• 26:05
  a
• 26:05
  negative.
• 26:05
  I
• 26:06
  felt
• 26:06
  like
• 26:06
  I
• 26:06
  had
• 26:07
  a
• 26:07
  noose
• 26:07
  around
• 26:08
  my
• 26:08
  neck
• 26:08
  and
• 26:08
  I
• 26:08
  was
• 26:09
  attached
• 26:09
  to
• 26:09
  a
• 26:09
  very
• 26:10
  big
• 26:10
  boat
• 26:10
  that
• 26:10
  was
• 26:10
  going
• 26:11
  to
• 26:11
  sink.
• 26:13
  And
• 26:13
  takes
• 26:14
  a
• 26:14
  very
• 26:15
  strong
• 26:16
  partner
• 26:17
  to
• 26:17
  be
• 26:17
  with
• 26:18
  you
• 26:18
  and
• 26:19
  go
• 26:19
  through
• 26:19
  all
• 26:20
  of
• 26:20
  that
• 26:20
  with
• 26:20
  you.
• 26:21
  Yes.
• 26:22
  The
• 26:22
  mental
• 26:22
  health
• 26:23
  aspect
• 26:23
  of
• 26:23
  being
• 26:24
  a
• 26:24
  founder
• 26:24
  is
• 26:25
  real
• 26:25
  ups
• 26:25
  and
• 26:26
  downs,
• 26:26
  highs
• 26:26
  and
• 26:26
  lows.
• 26:27
  And
• 26:27
  I
• 26:28
  totally
• 26:28
  agree.
• 26:29
  And,
• 26:29
  and
• 26:29
  maybe
• 26:30
  this
• 26:30
  is
• 26:30
  like.
• 26:32
  Antiquated
• 26:33
  of
• 26:33
  me
• 26:33
  to
• 26:33
  say
• 26:33
  and,
• 26:34
  and
• 26:35
  more
• 26:35
  of
• 26:35
  a
• 26:36
  gender
• 26:36
  role
• 26:37
  thing,
• 26:37
  but
• 26:37
  it's
• 26:37
  kind
• 26:37
  of
• 26:38
  like
• 26:38
  it
• 26:39
  just
• 26:39
  is
• 26:39
  a
• 26:39
  rarity
• 26:39
  that
• 26:40
  there
• 26:40
  are
• 26:40
  women
• 26:42
  there.
• 26:42
  There
• 26:42
  are
• 26:42
  obviously
• 26:43
  more
• 26:43
  male
• 26:44
  people
• 26:44
  in
• 26:44
  positions
• 26:45
  of
• 26:45
  like
• 26:45
  business,
• 26:46
  financial,
• 26:47
  founder,
• 26:47
  power,
• 26:48
  whatever
• 26:48
  you
• 26:48
  want
• 26:48
  to,
• 26:49
  you
• 26:49
  know,
• 26:49
  word
• 26:49
  logos
• 26:50
  you
• 26:50
  want
• 26:50
  to
• 26:50
  put
• 26:50
  on
• 26:50
  it.
• 26:51
  And
• 26:51
  I
• 26:52
  feel
• 26:52
  grateful
• 26:53
  that
• 26:53
  I
• 26:53
  have
• 26:54
  found
• 26:54
  a
• 26:54
  partner
• 26:55
  and
• 26:55
  given
• 26:56
  the
• 26:56
  role
• 26:57
  then
• 26:58
  gender
• 26:58
  play
• 26:58
  in
• 26:58
  society
• 26:59
  that
• 26:59
  is
• 27:00
  cool
• 27:00
  with
• 27:00
  just
• 27:02
  being
• 27:02
  in
• 27:03
  the
• 27:03
  background,
• 27:03
  like
• 27:04
  supporting,
• 27:04
  taking
• 27:04
  a
• 27:05
  break
• 27:05
  from
• 27:05
  his
• 27:05
  career
• 27:05
  to
• 27:06
  help
• 27:06
  with
• 27:06
  the
• 27:06
  kids.
• 27:07
  I
• 27:07
  just
• 27:08
  don't
• 27:08
  think
• 27:08
  many
• 27:09
  men
• 27:09
  could
• 27:09
  handle
• 27:10
  that,
• 27:10
  honestly.
• 27:11
  Yeah.
• 27:12
  Yeah.
• 27:12
  Well,
• 27:13
  we're
• 27:13
  sending
• 27:14
  our
• 27:14
  love
• 27:14
  to
• 27:14
  Harry
• 27:15
  because
• 27:15
  that's
• 27:15
  really
• 27:16
  special.
• 27:17
  How
• 27:17
  has
• 27:17
  your
• 27:17
  definition
• 27:18
  of
• 27:18
  success
• 27:19
  changed
• 27:20
  over
• 27:20
  the
• 27:20
  years?
• 27:21
  How
• 27:21
  is
• 27:21
  it
• 27:22
  different,
• 27:23
  you
• 27:23
  know,
• 27:23
  from
• 27:23
  when
• 27:23
  you're
• 27:24
  in
• 27:24
  hedge
• 27:24
  fund
• 27:24
  world
• 27:25
  to
• 27:26
  maybe
• 27:26
  at
• 27:26
  the
• 27:26
  beginning
• 27:27
  of
• 27:27
  ones
• 27:28
  to
• 27:28
  now?
• 27:29
  Yeah,
• 27:31
  I
• 27:31
  think
• 27:31
  that
• 27:32
  it
• 27:32
  continues
• 27:32
  to
• 27:33
  evolve.
• 27:33
  And
• 27:34
  the
• 27:34
  hedge
• 27:34
  fund
• 27:35
  world,
• 27:35
  it
• 27:35
  was
• 27:35
  money.
• 27:36
  I
• 27:36
  was
• 27:36
  young,
• 27:37
  making
• 27:38
  a
• 27:38
  lot
• 27:38
  of
• 27:38
  money,
• 27:39
  going
• 27:40
  on
• 27:40
  fancy
• 27:40
  vacations,
• 27:41
  being
• 27:42
  the
• 27:42
  youngest
• 27:42
  person
• 27:43
  in
• 27:43
  the
• 27:43
  room
• 27:43
  by
• 27:43
  20
• 27:44
  plus
• 27:44
  years
• 27:45
  in
• 27:45
  these
• 27:45
  hotels.
• 27:46
  Then
• 27:46
  that
• 27:46
  started
• 27:47
  to
• 27:47
  feel
• 27:47
  weird
• 27:47
  and
• 27:48
  empty
• 27:48
  and
• 27:48
  I
• 27:48
  was
• 27:49
  like,
• 27:49
  okay,
• 27:50
  I'm
• 27:50
  kind
• 27:50
  of
• 27:50
  miserable
• 27:51
  at
• 27:51
  what
• 27:51
  I'm
• 27:51
  doing
• 27:52
  at
• 27:52
  the
• 27:52
  hedge
• 27:52
  fund.
• 27:53
  I
• 27:53
  don't
• 27:53
  like
• 27:53
  who
• 27:53
  I'm
• 27:54
  working
• 27:54
  with.
• 27:54
  I'm
• 27:54
  kind
• 27:55
  of
• 27:55
  bored
• 27:55
  with
• 27:55
  what
• 27:55
  I'm
• 27:55
  doing.
• 27:56
  Just
• 27:56
  moving
• 27:56
  money
• 27:57
  around
• 27:57
  with
• 27:57
  no
• 27:58
  real
• 27:59
  purpose
• 28:00
  aside
• 28:00
  from
• 28:01
  making
• 28:01
  more
• 28:01
  of
• 28:01
  it.
• 28:01
  That
• 28:02
  definition
• 28:02
  of
• 28:02
  success
• 28:03
  changed
• 28:03
  from
• 28:03
  I
• 28:04
  don't
• 28:04
  care.
• 28:04
  Money
• 28:05
  is
• 28:05
  not
• 28:05
  gonna
• 28:05
  drive
• 28:06
  me
• 28:06
  anymore.
• 28:07
  Then
• 28:07
  I
• 28:07
  had
• 28:07
  this
• 28:07
  aha
• 28:08
  moment
• 28:08
  with
• 28:08
  rum
• 28:09
  and
• 28:09
  I'm
• 28:09
  bringing
• 28:09
  rum
• 28:09
  back.
• 28:10
  The
• 28:10
  vision
• 28:10
  was
• 28:10
  to
• 28:11
  bring
• 28:11
  rum
• 28:11
  back
• 28:11
  and
• 28:12
  it
• 28:12
  was
• 28:12
  also
• 28:12
  to
• 28:12
  sell
• 28:12
  the
• 28:13
  company.
• 28:13
  It
• 28:13
  was
• 28:14
  like,
• 28:14
  I'm
• 28:15
  gonna
• 28:15
  do
• 28:15
  this.
• 28:15
  This
• 28:15
  is
• 28:16
  what
• 28:16
  you
• 28:16
  do.
• 28:16
  This
• 28:16
  is
• 28:16
  how
• 28:16
  you.
• 28:17
  So
• 28:17
  that
• 28:17
  was
• 28:18
  more
• 28:18
  of
• 28:18
  purpose
• 28:18
  and
• 28:19
  real
• 28:19
  tangibility.
• 28:20
  I
• 28:20
  went
• 28:20
  from
• 28:20
  sitting
• 28:20
  behind
• 28:21
  a
• 28:21
  desk
• 28:21
  and
• 28:21
  moving
• 28:21
  stocks
• 28:22
  around
• 28:22
  to
• 28:22
  driving
• 28:23
  a
• 28:23
  forklift
• 28:23
  around
• 28:24
  a
• 28:24
  distillery
• 28:24
  and
• 28:25
  like
• 28:25
  making
• 28:25
  rum
• 28:26
  in
• 28:26
  like,
• 28:27
  you
• 28:27
  know,
• 28:28
  steel
• 28:28
  toed
• 28:29
  boots
• 28:29
  and
• 28:29
  like,
• 28:30
  you
• 28:30
  know,
• 28:31
  construction
• 28:31
  worker
• 28:32
  gear.
• 28:33
  That
• 28:33
  was
• 28:33
  part
• 28:33
  purpose
• 28:34
  and
• 28:34
  part
• 28:34
  money.
• 28:35
  It's
• 28:35
  interesting
• 28:36
  to
• 28:36
  talk
• 28:36
  this
• 28:36
  out
• 28:36
  loud
• 28:37
  because
• 28:37
  I
• 28:37
  Haven't
• 28:37
  really
• 28:37
  gone
• 28:38
  this
• 28:38
  deep
• 28:38
  with
• 28:38
  it
• 28:39
  in
• 28:39
  my
• 28:39
  thoughts.
• 28:40
  There
• 28:40
  was
• 28:40
  a
• 28:40
  money
• 28:41
  exit,
• 28:41
  the
• 28:41
  nice
• 28:42
  exit,
• 28:42
  which
• 28:42
  was
• 28:43
  relieving
• 28:43
  at
• 28:44
  the
• 28:44
  time.
• 28:44
  It
• 28:45
  was
• 28:45
  good.
• 28:45
  I
• 28:45
  was
• 28:45
  like,
• 28:45
  there's
• 28:45
  money
• 28:46
  in
• 28:46
  the
• 28:46
  bank.
• 28:46
  Then
• 28:47
  I
• 28:47
  was
• 28:47
  graciously
• 28:48
  awarded
• 28:49
  a
• 28:49
  nice
• 28:49
  opportunity
• 28:50
  to
• 28:50
  work
• 28:50
  with
• 28:50
  Proxmo.
• 28:52
  So
• 28:52
  there
• 28:52
  was
• 28:52
  comfort
• 28:53
  for
• 28:53
  years.
• 28:53
  Like,
• 28:54
  the
• 28:54
  first
• 28:54
  year
• 28:54
  was
• 28:55
  great
• 28:55
  with
• 28:55
  Proximo,
• 28:56
  I
• 28:56
  got
• 28:57
  married,
• 28:57
  I
• 28:57
  went
• 28:57
  on
• 28:57
  vacations,
• 28:58
  like
• 28:58
  there
• 28:58
  was
• 28:59
  nothing
• 28:59
  to
• 28:59
  worry
• 28:59
  about
• 28:59
  financially.
• 29:01
  And
• 29:01
  then
• 29:01
  I
• 29:01
  started
• 29:02
  to
• 29:02
  get
• 29:02
  like,
• 29:02
  itchier.
• 29:03
  Year
• 29:04
  two,
• 29:04
  I
• 29:04
  was
• 29:04
  like.
• 29:05
  And
• 29:05
  by
• 29:05
  year
• 29:05
  three,
• 29:05
  I
• 29:06
  was
• 29:06
  like,
• 29:06
  I
• 29:06
  need
• 29:06
  to
• 29:06
  do
• 29:06
  something
• 29:07
  on
• 29:07
  my
• 29:07
  own
• 29:07
  again.
• 29:08
  Then
• 29:09
  Rockaway
• 29:09
  was
• 29:11
  a
• 29:11
  lot
• 29:11
  of
• 29:12
  my
• 29:12
  success
• 29:12
  there.
• 29:12
  Hometown
• 29:14
  give
• 29:14
  back.
• 29:15
  Then
• 29:16
  I
• 29:16
  had
• 29:16
  two
• 29:16
  children.
• 29:17
  Now
• 29:17
  it's
• 29:17
  like
• 29:17
  the
• 29:18
  definition
• 29:18
  of
• 29:18
  success
• 29:19
  is
• 29:19
  financial
• 29:20
  freedom
• 29:20
  and
• 29:20
  also
• 29:21
  the
• 29:21
  opportunity
• 29:22
  to
• 29:23
  not
• 29:23
  to
• 29:24
  miss
• 29:24
  what
• 29:24
  I
• 29:24
  want
• 29:24
  to
• 29:24
  miss
• 29:24
  and
• 29:25
  not
• 29:25
  miss
• 29:25
  what
• 29:25
  I
• 29:25
  don't
• 29:26
  want
• 29:26
  to
• 29:26
  miss
• 29:26
  with
• 29:26
  my
• 29:27
  family.
• 29:27
  So
• 29:27
  I
• 29:27
  think
• 29:27
  it's
• 29:28
  a
• 29:28
  holistic
• 29:28
  approach
• 29:29
  to
• 29:29
  success
• 29:29
  and
• 29:30
  happiness.
• 29:31
  Port
• 29:31
  lifestyle,
• 29:33
  families
• 29:33
  first
• 29:34
  style,
• 29:35
  and
• 29:35
  then
• 29:35
  really
• 29:36
  loving
• 29:36
  what
• 29:36
  you
• 29:36
  do.
• 29:36
  I
• 29:37
  remember
• 29:37
  when
• 29:37
  I
• 29:37
  first
• 29:38
  started
• 29:38
  to
• 29:38
  feel
• 29:38
  that
• 29:38
  way.
• 29:38
  There
• 29:39
  was
• 29:39
  no
• 29:39
  such
• 29:39
  thing
• 29:39
  as
• 29:39
  a
• 29:39
  Sunday
• 29:40
  scary
• 29:40
  anymore.
• 29:41
  Every
• 29:42
  day
• 29:42
  I
• 29:42
  was
• 29:42
  working
• 29:43
  and
• 29:43
  enjoying
• 29:43
  it
• 29:44
  and
• 29:45
  there
• 29:45
  wasn't
• 29:46
  like
• 29:46
  a
• 29:46
  burden.
• 29:46
  There
• 29:47
  was
• 29:47
  no,
• 29:47
  like,
• 29:48
  there
• 29:48
  was
• 29:48
  anxieties,
• 29:49
  but
• 29:49
  in
• 29:50
  terms
• 29:50
  of
• 29:50
  like
• 29:50
  finances
• 29:51
  and,
• 29:51
  and
• 29:51
  how
• 29:51
  to
• 29:51
  get
• 29:52
  the
• 29:52
  business
• 29:52
  going
• 29:52
  where
• 29:52
  I
• 29:52
  wanted
• 29:53
  to
• 29:53
  go.
• 29:53
  But
• 29:53
  it
• 29:54
  wasn't
• 29:54
  like
• 29:55
  a
• 29:55
  boss
• 29:55
  or
• 29:56
  a
• 29:56
  Sunday
• 29:56
  night
• 29:56
  or
• 29:57
  living
• 29:57
  for
• 29:57
  a
• 29:57
  weekend.
• 29:58
  And
• 29:59
  you
• 29:59
  know,
• 29:59
  I,
• 30:00
  I,
• 30:00
  I
• 30:00
  think
• 30:01
  all
• 30:01
  of
• 30:01
  that,
• 30:01
  it's
• 30:02
  kind
• 30:02
  of
• 30:02
  all
• 30:03
  of
• 30:03
  that
• 30:03
  experience
• 30:03
  has
• 30:04
  melded
• 30:04
  together.
• 30:04
  It's
• 30:04
  like
• 30:05
  family
• 30:05
  businesses,
• 30:06
  independence
• 30:07
  with
• 30:07
  my
• 30:07
  businesses,
• 30:08
  profitability.
• 30:09
  If
• 30:09
  I
• 30:10
  wind
• 30:10
  up
• 30:10
  making
• 30:10
  zillions
• 30:11
  of
• 30:11
  dollars,
• 30:11
  great.
• 30:12
  But
• 30:12
  the
• 30:12
  goal
• 30:12
  is
• 30:12
  to
• 30:12
  maintain
• 30:13
  the
• 30:13
  nice
• 30:13
  lifestyle
• 30:14
  I
• 30:14
  like
• 30:15
  and
• 30:15
  have
• 30:15
  the
• 30:16
  freedom
• 30:16
  to
• 30:16
  enjoy
• 30:18
  family.
• 30:19
  I
• 30:19
  love
• 30:20
  it.
• 30:21
  Okay,
• 30:21
  let's
• 30:21
  do
• 30:22
  a
• 30:22
  fast
• 30:22
  fire
• 30:22
  round.
• 30:23
  I'm
• 30:23
  going
• 30:23
  to
• 30:23
  give
• 30:23
  you
• 30:23
  five
• 30:24
  questions
• 30:24
  to
• 30:25
  answer
• 30:25
  with
• 30:26
  five
• 30:26
  words
• 30:26
  or
• 30:27
  less.
• 30:28
  Favorite
• 30:28
  drink.
• 30:29
  And
• 30:29
  not
• 30:29
  one
• 30:30
  that
• 30:30
  you
• 30:30
  make.
• 30:32
  Not
• 30:32
  one
• 30:32
  of
• 30:33
  mine,
• 30:34
  not
• 30:34
  one
• 30:34
  of.
• 30:34
  Yours,
• 30:34
  a
• 30:35
  favorite
• 30:35
  drink
• 30:35
  copy.
• 30:37
  One
• 30:37
  thing
• 30:37
  you
• 30:38
  wish
• 30:38
  every
• 30:38
  founder
• 30:39
  understood
• 30:40
  about
• 30:41
  risk.
• 30:47
  You
• 30:47
  got
• 30:47
  to
• 30:47
  get
• 30:47
  comfortable
• 30:48
  being
• 30:48
  uncomfortable
• 30:49
  with
• 30:49
  the
• 30:49
  unknown.
• 30:50
  And
• 30:50
  you'll
• 30:50
  know
• 30:50
  when
• 30:51
  you
• 30:51
  know.
• 30:53
  Coffee
• 30:54
  meeting
• 30:54
  or
• 30:54
  ocean
• 30:55
  swim?
• 30:59
  Never
• 30:59
  done
• 31:00
  an
• 31:00
  ocean
• 31:00
  swim
• 31:01
  for
• 31:01
  a
• 31:01
  meeting,
• 31:01
  but
• 31:02
  ocean
• 31:02
  swim,
• 31:03
  yes.
• 31:03
  Great
• 31:04
  idea
• 31:05
  implementing
• 31:06
  that.
• 31:06
  Summer
• 31:07
  2026.
• 31:10
  If
• 31:10
  you
• 31:10
  could
• 31:11
  bottle
• 31:11
  one
• 31:12
  quality
• 31:12
  of
• 31:13
  yours
• 31:14
  and
• 31:14
  sell
• 31:14
  it,
• 31:15
  what
• 31:15
  would
• 31:16
  it
• 31:16
  be?
• 31:25
  Passion.
• 31:27
  Compassion.
• 31:27
  Passion
• 31:28
  and
• 31:28
  compassion.
• 31:29
  Compassion.
• 31:30
  Very
• 31:30
  good.
• 31:31
  When
• 31:31
  it's
• 31:32
  all
• 31:32
  said
• 31:32
  and
• 31:32
  done,
• 31:33
  what
• 31:33
  do
• 31:33
  you
• 31:33
  want
• 31:35
  people
• 31:35
  to
• 31:35
  say
• 31:35
  about
• 31:36
  how
• 31:37
  you
• 31:37
  built
• 31:38
  this?
• 31:41
  On
• 31:41
  my
• 31:41
  own
• 31:41
  terms.
• 31:42
  Yeah.
• 31:43
  On
• 31:43
  your
• 31:43
  own
• 31:44
  terms.
• 31:44
  Yes.
• 31:46
  So
• 31:46
  where
• 31:46
  can
• 31:47
  we
• 31:47
  find
• 31:47
  you?
• 31:48
  Where
• 31:48
  can
• 31:48
  we
• 31:49
  Find
• 31:50
  your
• 31:50
  soda
• 31:51
  and
• 31:52
  your
• 31:52
  room.
• 31:52
  Soda
• 31:53
  is
• 31:53
  most
• 31:53
  important
• 31:54
  for
• 31:54
  sales
• 31:54
  right
• 31:54
  now.
• 31:55
  Amazon
• 31:55
  RockawaySoda
• 31:57
  www.drinkrockway.com
• 31:58
  direct
• 31:59
  from
• 31:59
  our
• 31:59
  website.
• 32:00
  And
• 32:00
  we
• 32:00
  are
• 32:01
  in
• 32:01
  about
• 32:01
  500
• 32:02
  points
• 32:02
  of
• 32:02
  distribution
• 32:03
  in
• 32:03
  the
• 32:03
  northeast
• 32:04
  and
• 32:04
  mid
• 32:04
  Atlantic
• 32:05
  retailers
• 32:06
  like
• 32:06
  Stop
• 32:06
  and
• 32:06
  Shop,
• 32:07
  shoprite,
• 32:08
  Citarella,
• 32:09
  and
• 32:10
  a
• 32:10
  lot
• 32:10
  of
• 32:10
  natural
• 32:11
  independent
• 32:11
  grocers
• 32:12
  throughout
• 32:12
  the
• 32:12
  five
• 32:13
  boroughs.
• 32:14
  The
• 32:14
  rum
• 32:16
  again,
• 32:16
  in
• 32:16
  a
• 32:16
  few
• 32:16
  months,
• 32:17
  it's
• 32:17
  going
• 32:18
  to
• 32:18
  be
• 32:18
  in
• 32:18
  a
• 32:18
  bit
• 32:18
  of
• 32:18
  a
• 32:19
  hibernation
• 32:19
  mode.
• 32:20
  We
• 32:20
  are
• 32:20
  going
• 32:20
  to
• 32:21
  refresh
• 32:21
  our
• 32:21
  look
• 32:22
  and
• 32:23
  come
• 32:23
  out
• 32:23
  with
• 32:24
  a
• 32:24
  bang
• 32:24
  in
• 32:24
  2026
• 32:25
  and
• 32:25
  wait,
• 32:26
  tuned,
• 32:27
  stay
• 32:27
  tuned.
• 32:28
  I
• 32:28
  want
• 32:28
  to
• 32:28
  be
• 32:28
  there
• 32:29
  for
• 32:29
  that
• 32:29
  free
• 32:30
  launch.
• 32:31
  Yes.
• 32:32
  You
• 32:32
  could
• 32:32
  follow
• 32:32
  both
• 32:33
  businesses
• 32:33
  on
• 32:33
  Instagram
• 32:34
  or
• 32:34
  Facebook
• 32:35
  at
• 32:35
  Drink
• 32:35
  Rockaway
• 32:36
  and
• 32:36
  Oni's
• 32:37
  Realm
• 32:37
  at
• 32:37
  Onis
• 32:37
  Realm.
• 32:39
  Oh,
• 32:40
  I'm
• 32:40
  super
• 32:40
  excited
• 32:41
  for
• 32:41
  you.
• 32:41
  Congratulations.
• 32:43
  Thank
• 32:43
  you,
• 32:44
  Coco.
• 32:44
  I.
• 32:45
  The
• 32:45
  press
• 32:45
  release
• 32:45
  came
• 32:46
  out
• 32:46
  like
• 32:46
  an
• 32:46
  hour
• 32:46
  before
• 32:47
  this
• 32:47
  and
• 32:47
  now
• 32:48
  I
• 32:48
  feel
• 32:48
  a
• 32:48
  lot
• 32:48
  more
• 32:48
  grounded.
• 32:49
  There
• 32:49
  was
• 32:49
  so
• 32:49
  much
• 32:49
  going
• 32:50
  on
• 32:50
  and
• 32:50
  now
• 32:51
  that
• 32:51
  was
• 32:51
  a
• 32:51
  nice
• 32:51
  conversation
• 32:52
  to
• 32:52
  kind
• 32:52
  of
• 32:53
  rebalance,
• 32:54
  recalibrate.
• 32:55
  I'm
• 32:56
  so
• 32:56
  glad
• 32:56
  I
• 32:56
  look
• 32:56
  at
• 32:56
  my
• 32:57
  emails
• 32:58
  again.
• 32:58
  Maybe
• 32:58
  I'll
• 32:59
  take
• 32:59
  a
• 32:59
  minute
• 32:59
  and
• 32:59
  walk
• 32:59
  around
• 33:00
  the
• 33:00
  block
• 33:00
  before
• 33:00
  I
• 33:00
  do
• 33:01
  that.
• 33:03
  Well,
• 33:03
  it's
• 33:03
  a
• 33:03
  big
• 33:03
  deal
• 33:04
  and
• 33:04
  you
• 33:04
  created
• 33:05
  an
• 33:05
  incredible
• 33:06
  journey
• 33:07
  and
• 33:07
  now
• 33:08
  you're
• 33:08
  back
• 33:08
  into
• 33:08
  rum.
• 33:09
  I'm
• 33:09
  so
• 33:09
  happy
• 33:10
  for
• 33:10
  you.
• 33:10
  I
• 33:11
  remember
• 33:11
  the
• 33:11
  last
• 33:12
  time
• 33:12
  you
• 33:12
  were
• 33:12
  here
• 33:12
  and
• 33:13
  in
• 33:13
  my
• 33:13
  home
• 33:13
  and
• 33:14
  we
• 33:14
  were
• 33:14
  chatting
• 33:14
  and
• 33:14
  you
• 33:15
  were
• 33:15
  saying
• 33:15
  how
• 33:16
  much
• 33:16
  you
• 33:16
  loved
• 33:16
  the
• 33:17
  rum
• 33:17
  business.
• 33:18
  I
• 33:18
  think
• 33:18
  it's
• 33:18
  really
• 33:19
  cool
• 33:19
  like,
• 33:20
  like
• 33:20
  that
• 33:21
  you
• 33:21
  have
• 33:21
  this
• 33:21
  opportunity
• 33:22
  to
• 33:22
  do
• 33:23
  the
• 33:24
  process,
• 33:24
  going
• 33:24
  back
• 33:25
  and
• 33:25
  buying
• 33:25
  it
• 33:25
  and
• 33:26
  now
• 33:26
  that
• 33:26
  you
• 33:26
  get
• 33:26
  to
• 33:26
  do
• 33:27
  it
• 33:27
  again
• 33:27
  as
• 33:27
  a
• 33:28
  founder,
• 33:28
  I
• 33:29
  think
• 33:29
  it's
• 33:31
  so
• 33:31
  exciting
• 33:32
  and
• 33:32
  kick
• 33:33
  ass.
• 33:33
  Thank
• 33:34
  you.
• 33:35
  Yeah.
• 33:35
  And
• 33:35
  we're
• 33:35
  gonna
• 33:36
  all
• 33:36
  watch
• 33:36
  your.
• 33:36
  Your
• 33:37
  podcast.
• 33:37
  Listen
• 33:37
  in
• 33:37
  on
• 33:38
  your
• 33:38
  podcast
• 33:38
  too,
• 33:39
  right?
• 33:39
  What's
• 33:39
  it
• 33:39
  called?
• 33:40
  Yes.
• 33:40
  New
• 33:41
  York
• 33:41
  raised
• 33:41
  us.
• 33:43
  New
• 33:43
  York
• 33:44
  raised
• 33:45
  Us.
• 33:45
  Okay.
• 33:46
  All
• 33:46
  right.
• 33:46
  And
• 33:46
  so
• 33:46
  I'm
• 33:46
  gonna
• 33:47
  put
• 33:47
  a
• 33:47
  link
• 33:47
  for
• 33:47
  that
• 33:47
  in
• 33:48
  the
• 33:48
  show
• 33:48
  notes,
• 33:48
  folks.
• 33:50
  Thank
• 33:50
  you.
• 33:50
  Bridget,
• 33:51
  thank
• 33:51
  you
• 33:51
  for
• 33:51
  joining
• 33:51
  us
• 33:52
  on
• 33:52
  the
• 33:52
  Wisdom
• 33:52
  of
• 33:52
  Women
• 33:53
  show.
• 33:53
  We
• 33:54
  appreciate
• 33:55
  your
• 33:55
  honesty
• 33:56
  and
• 33:56
  your
• 33:56
  story
• 33:57
  and
• 33:57
  giving
• 33:58
  us
• 33:58
  so
• 33:58
  much
• 33:58
  to
• 33:58
  think
• 33:58
  about.
• 33:59
  To
• 34:00
  all
• 34:00
  of
• 34:00
  our
• 34:00
  world
• 34:00
  changing
• 34:01
  listeners,
• 34:01
  be
• 34:01
  sure
• 34:01
  to
• 34:02
  follow
• 34:02
  like
• 34:03
  or
• 34:03
  share
• 34:03
  the
• 34:03
  Wisdom
• 34:04
  of
• 34:04
  Women
• 34:04
  show
• 34:05
  on
• 34:05
  whatever
• 34:06
  your
• 34:06
  favorite
• 34:06
  platform.
• 34:07
  Don't
• 34:07
  forget
• 34:08
  to
• 34:08
  infuse
• 34:09
  more
• 34:09
  of
• 34:09
  your
• 34:09
  wisdom
• 34:10
  into
• 34:10
  your
• 34:10
  business.
• 34:11
  Take
• 34:11
  the
• 34:11
  growth
• 34:12
  readiness
• 34:12
  quiz
• 34:12
  at
• 34:13
  a
• 34:13
  ForceForGood
• 34:13
  biz
• 34:15
  quiz
• 34:15
  and
• 34:15
  uncover
• 34:16
  where
• 34:16
  your
• 34:17
  insight
• 34:18
  is
• 34:18
  needed
• 34:18
  most.
• 34:19
  The
• 34:19
  world
• 34:19
  is
• 34:20
  made
• 34:20
  better
• 34:21
  by
• 34:22
  women
• 34:22
  led
• 34:22
  businesses.
• 34:24
  So
• 34:24
  let's
• 34:25
  all
• 34:25
  go
• 34:25
  make
• 34:25
  the
• 34:26
  world
• 34:26
  a
• 34:26
  better
• 34:27
  place.
• 34:28
  Cheers.