Latest / Banking Transformed with Jim Marous
Simplifying Bank Marketing in the Age of Complexity
Financial marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly.
Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward.
I am excited to have James Robert Lay, founder and CEO of the Digital Growth Institute on the show today. James Robert shares…
The skinny
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