Latest / #HomeForAll Podcast / Season 10 Episode 3 - AI in Real Estate with Stacey McVey

Transcript

Season 10 Episode 3 - AI in Real Estate with Stacey McVey · #HomeForAll Podcast

• 0:10
  SPEAKER_01: Welcome back, ACAR members, and all of our other listeners out there to the ACAR Home for All podcast.
• 0:17
  SPEAKER_01: It is so great to be back here with you this week.
• 0:20
  SPEAKER_01: I'm your host, Kelly Moss, ACAR's Communications Director, and I'm excited to be back with more great content to share with you.
• 0:28
  SPEAKER_01: You know, we all know that AI is all the rage these days.
• 0:32
  SPEAKER_01: You you really can't even, you know, turn anything on without hearing something about it.
• 0:36
  SPEAKER_01: So industry pros are using it for headshot generation, marketing, writing, and so, so much more.
• 0:44
  SPEAKER_01: And, you know, what should our realtors really be using AI for?
• 0:48
  SPEAKER_01: What shortcuts are there?
• 0:49
  SPEAKER_01: And what is the one thing that all industry professionals should be doing when it comes to AI?
• 0:55
  SPEAKER_01: Well, that's what we're gonna find out today with our guest, uh, Stacy McVeigh.
• 1:00
  SPEAKER_01: Stacy is teaching an AI course for ACAR in October, actually, and we're gonna do a little bit of pre-class AI training here on the pod today.
• 1:10
  SPEAKER_01: So that makes it time to grab your coffee and your earbuds and make this spot your home for the next 30 or so minutes.
• 1:16
  SPEAKER_01: We're happy that you're here.
• 1:20
  SPEAKER_01: The ACAR Home for All Podcast is a bi-weekly production where we will host interviews, facilitate conversations, and talk about what's happening in the world of real estate.
• 1:30
  SPEAKER_01: We'll introduce you to important people in your community and help you learn how to grow your real estate-related business.
• 1:37
  SPEAKER_01: This is an adult show, and some adult language might occasionally creep into the conversation.
• 1:42
  SPEAKER_01: This podcast is for educational and informational purposes, and the opinions shared on the podcast do not necessarily represent the views of Akron Cleveland Association of Realtors, Ohio Realtors, or the National Association of Realtors.
• 1:57
  SPEAKER_01: That said, let's move forward and find out what makes Northeast Ohio the best for all.
• 2:11
  SPEAKER_01: So hey there and welcome back.
• 2:13
  SPEAKER_01: As you've heard in the opener, we have Stacy McVeigh with EXP Realty in the in our temporary studio today to talk to us about AI and how it's becoming another great tool for our industry professionals.
• 2:24
  SPEAKER_01: Welcome back to the studio, Stacy.
• 2:26
  SPEAKER_00: Hey, it's great to be here as always.
• 2:28
  SPEAKER_00: I love talking with you about this stuff.
• 2:30
  SPEAKER_01: I love hearing you talk about this stuff.
• 2:33
  SPEAKER_01: And honestly, I love that when I message you and go, Would you like to be on the podcast?
• 2:37
  SPEAKER_01: You just don't say no.
• 2:38
  SPEAKER_01: And it's really great.
• 2:39
  SPEAKER_01: It works for me.
• 2:40
  SPEAKER_01: Okay, well, don't make me regret this.
• 2:41
  SPEAKER_01: I know.
• 2:42
  SPEAKER_01: Already, already, right?
• 2:44
  SPEAKER_01: Oh my gosh.
• 2:45
  SPEAKER_01: Well, uh, we've seen, you know, I've the list of questions is, you know, drafted for the episode ahead of time.
• 2:52
  SPEAKER_01: And and I guess we should get started because we have a lot of ground to cover.
• 2:56
  SPEAKER_00: We have an extraordinary amount of ground to cover.
• 3:00
  SPEAKER_00: And as I was thinking about how I wanted to answer these, almost everyone could be a podcast episode by itself.
• 3:08
  SPEAKER_01: It absolutely could.
• 3:09
  SPEAKER_00: So I am going to do my best.
• 3:11
  SPEAKER_00: Uh like go slow for me today.
• 3:14
  SPEAKER_00: I will.
• 3:15
  SPEAKER_00: Um, but I'll give you the most complete answers I can.
• 3:17
  SPEAKER_00: But it really is the start of a very deep dive that we all need to take if we're gonna continue to run profitable real estate businesses.
• 3:26
  SPEAKER_00: I mean, it's here, it's not going away.
• 3:28
  SPEAKER_00: So it is definitely going to be the conversation for the foreseeable future.
• 3:34
  SPEAKER_01: Well, it it's that we're in that segment, I think, of learn or be left behind.
• 3:39
  SPEAKER_01: Yes.
• 3:39
  SPEAKER_01: And uh, you know, honestly, I know that I've I've talked to people on a daily basis.
• 3:44
  SPEAKER_01: So I'm not gonna touch that, I'm not gonna do anything with it.
• 3:47
  SPEAKER_01: And it's like I I liken it to uh the automobile.
• 3:53
  SPEAKER_01: When the automobile first came out, people were like, Well, I'm not getting in that, I'm not doing that.
• 3:57
  SPEAKER_01: And look, okay, if you don't have a car now, what happens?
• 4:00
  SPEAKER_01: So I think this is kind of the same on that same level.
• 4:03
  SPEAKER_01: If we don't learn it, then where are we gonna be?
• 4:06
  SPEAKER_01: We're gonna be left behind everybody else.
• 4:09
  SPEAKER_00: Well, and here's the difference between now and I remember you said the automobile.
• 4:15
  SPEAKER_00: For me, I remember exactly where I was and exactly who said this out loud.
• 4:21
  SPEAKER_00: This was when the question was posed whether or not home listings would ever be on the internet.
• 4:27
  SPEAKER_01: Oh wow.
• 4:28
  SPEAKER_00: Whether or not, you know, we would be able to maintain that as just MLS or if listing this isn't IDX either.
• 4:35
  SPEAKER_00: This is just would we as a company at that time advertise our listings on the internet?
• 4:40
  SPEAKER_00: And doubled over laughing, my sales manager said there will never be a day that home listings will be available on the internet.
• 4:52
  SPEAKER_00: They were wrong, they were incredibly wrong.
• 4:55
  SPEAKER_00: And and but the problem with now is the advancement is it's coming at such a rapid pace that being left behind, you're like left behind every day you wait.
• 5:08
  SPEAKER_01: Yes.
• 5:09
  SPEAKER_00: It's not like, well, things will slow down in December.
• 5:12
  SPEAKER_00: I can do a deep dive.
• 5:14
  SPEAKER_00: You are being left behind every single day that you don't find a way to incorporate this.
• 5:21
  SPEAKER_00: Even if you're a beginner, there are plenty of ways for you to use this and get leverage.
• 5:26
  SPEAKER_00: And doing that beginning work leads to you being able to do more, you know, complicated tasks that'll really drive profit to your bottom line and more important than that, elevate your customer service experience.
• 5:39
  SPEAKER_01: Sure.
• 5:40
  SPEAKER_01: And not just using those things as Google, you know, a replacement for Google or you know, to to you know, find the next recipe you want to cook.
• 5:48
  SPEAKER_01: I mean, these are tools that are, you know, ready at the ready for you to use to help advance your career.
• 5:56
  SPEAKER_01: Who wouldn't want to do that?
• 5:57
  SPEAKER_01: I mean, nobody wants to stay stagnant in their career.
• 6:00
  SPEAKER_00: Right, but it's scary, and I think there's a lot of conflicting information.
• 6:05
  SPEAKER_00: Oh, absolutely.
• 6:06
  SPEAKER_00: So the where I should start, and then you start doing the scroll in, you know, late in the evening, and you start seeing these people say, and you could do this, and you could do this, and they make it look really easy.
• 6:18
  SPEAKER_00: Sure.
• 6:18
  SPEAKER_00: And I'm not saying it's complicated, it's it's not complicated, but you do need to start at square one, not just like I had an agent really frustrated recently who coaches with me, and she's like, I just don't understand why you would ever recommend that someone use Claude.
• 6:37
  SPEAKER_00: I told it I wanted a new listing presentation, and like 20 minutes later, I still didn't have one.
• 6:43
  SPEAKER_00: And I'm thinking, okay, we need to step back, measure some expectations.
• 6:49
  SPEAKER_00: I loved your questions because I think it's gonna do exactly that.
• 6:53
  SPEAKER_00: And uh let's go.
• 6:54
  SPEAKER_00: Let's see what we come up with here.
• 6:56
  SPEAKER_01: Well, let's start with why AI matters.
• 6:59
  SPEAKER_01: So, since our listeners are probably familiar with AI by now, and if they haven't, they certainly will be today.
• 7:05
  SPEAKER_01: Uh, you know, none of us are living under a rock.
• 7:08
  SPEAKER_01: So let's start with the bigger question.
• 7:10
  SPEAKER_01: Why should AI matter to realtors?
• 7:14
  SPEAKER_00: AI matters because aside from the novelty of it, right?
• 7:18
  SPEAKER_00: Instead of using it like a Google or somebody fun to chat and vent to, um, it allows us two things that are really critical if you want to compete in the market right now.
• 7:30
  SPEAKER_00: It's taking a lot more effort to get a listing sold.
• 7:33
  SPEAKER_00: It's taking a lot more to lead generate to get a buyer.
• 7:37
  SPEAKER_00: Like the job is a little bit heavier of a lift overall.
• 7:41
  SPEAKER_00: So this provides us speed and it provides us consistency.
• 7:46
  SPEAKER_00: Right.
• 7:46
  SPEAKER_00: The ability to do the same thing at a high level over and over and over again, no matter what kind of chaos shows up on a day-to-day basis.
• 7:55
  SPEAKER_00: So that's that's something that AI does afford us that we really haven't had that kind of leverage in the past.
• 8:01
  SPEAKER_00: A lot of us can't afford, you know, an executive assistant that thinks with our brain that, you know, doesn't require any, you know, additional training on a regular basis.
• 8:12
  SPEAKER_00: We just haven't had access to that before.
• 8:14
  SPEAKER_00: So for the first time ever, no matter how much business you do, no matter how long you've been in the business, no matter what your wallet or bank account is, you can get speed and consistency with AI.
• 8:25
  SPEAKER_00: So that's really critical.
• 8:28
  SPEAKER_00: And the fact that it gets to know you so well.
• 8:31
  SPEAKER_01: It does.
• 8:32
  SPEAKER_00: And it helps.
• 8:32
  SPEAKER_01: It's almost a little uh or scary even.
• 8:36
  SPEAKER_00: It can be a little scary.
• 8:38
  SPEAKER_00: And I get asked that question too.
• 8:40
  SPEAKER_00: Like, how much should I really be telling it about what I'm doing?
• 8:44
  SPEAKER_00: You know, should I even put my business plan into Claude or Chat GPT and ask it, you know, what to do?
• 8:50
  SPEAKER_00: And I know we're gonna get into some of that here in a little bit, but you don't need to be afraid of it.
• 8:56
  SPEAKER_00: And I think the more you do to build that little beginner foundation, the more you'll see why you don't need to be afraid of it.
• 9:04
  SPEAKER_00: You just need to learn how to use it carefully.
• 9:06
  SPEAKER_01: Sure.
• 9:07
  SPEAKER_01: So, where do you see like the biggest opportunities for AI to improve the way realtors communicate with and and serve consumers in the market?
• 9:19
  SPEAKER_00: One of my favorite things to do that I've been probably the last six months is really using AI to help me tailor my communication to specific clients.
• 9:31
  SPEAKER_00: Sure.
• 9:32
  SPEAKER_00: Their situation, maybe what their hot buttons are, um, their need for information or lack thereof, you know, are they a high-d personality?
• 9:42
  SPEAKER_00: Do they just want the facts, ma'am?
• 9:45
  SPEAKER_00: Or are they, you know, somebody that really wants to be able to read and explore?
• 9:50
  SPEAKER_00: They don't want to take your word for it, not because they don't trust you, but because they're data-driven.
• 9:54
  SPEAKER_02: Right.
• 9:54
  SPEAKER_00: So there's an opportunity now, rather than, you know, it used to be best practice would be to have, you know, sort of an email follow-up campaign once you put a property under a contract, but it's pretty vague and pretty general.
• 10:08
  SPEAKER_00: And I don't know that it really provided a whole lot of value beyond letting people know like what stage of the transaction they were in.
• 10:15
  SPEAKER_00: But now you can go further where you can communicate people with people in a way they can understand.
• 10:21
  SPEAKER_02: Yeah.
• 10:22
  SPEAKER_00: And when you're your highest best self.
• 10:25
  SPEAKER_00: So, you know, we've all been guilty of this.
• 10:28
  SPEAKER_00: You know, someone fires something off to us and we read it at a stoplight in our car, and then we're trying to type an email with one thumb while we're trying to, you know, negotiate rush hour traffic because we won't we want to be quick in our response.
• 10:40
  SPEAKER_00: It's not a great response.
• 10:42
  SPEAKER_00: And so, no matter how busy you get, being able to have a consistent message really add value, yeah.
• 10:49
  SPEAKER_00: Um, making that email a resource, not just a quick placeholder in time uh till you have more time to get on the phone with them or explain.
• 10:58
  SPEAKER_00: I I think that AI really gives us a chance to meet them where they are and answer questions without necessarily having to get on the phone and stuff like that.
• 11:07
  SPEAKER_00: So that's a that's a big opportunity that anyone listening really this is very doable for everybody.
• 11:15
  SPEAKER_00: This is more of a beginner skill.
• 11:16
  SPEAKER_01: Yeah.
• 11:17
  SPEAKER_00: Um, but all of your marketing and all of your email communications, your text communications, those could be reworked in a way that could be really a lot more effective.
• 11:26
  SPEAKER_01: Well, and I think from the consumer perspective, I think from the consumer perspective, um, as as the recipient of something that's much more um tailored that that comes into necessarily my my, you know, as a text or an email into my inbox, I'm gonna respond to that better because it's not some just some blanketed thing that you're sending out to, you know, every single person that you're working with right now.
• 11:53
  SPEAKER_01: It's tailored to what the questions that I've asked and everything too.
• 11:56
  SPEAKER_01: And I think that that it makes a huge difference when you're reading something.
• 12:01
  SPEAKER_01: I'm not getting something that looks like somebody else's spam.
• 12:04
  SPEAKER_00: Yeah.
• 12:05
  SPEAKER_00: And in in the past, we would have a contact record in our CRM.
• 12:10
  SPEAKER_00: We would make those meaningful notes or not.
• 12:13
  SPEAKER_01: Or not.
• 12:14
  SPEAKER_00: And we would have the best of intentions to get those things into AI, uh, or I'm sorry, into our CRM.
• 12:22
  SPEAKER_00: Now with AI, I can be in the car, have my Claude app open, and actually brain dump the next steps while everything's fresh on my mind, what their concerns were, what resources I think they're gonna need, and everything.
• 12:36
  SPEAKER_00: And then it's waiting for me back at the office, and I'm not losing that detail and nuance.
• 12:42
  SPEAKER_00: And I think that again, this is a huge opportunity to create trust and to help people feel seen during this transaction in an industry that's become kind of laxadaisical at times, not not being accusatory, we're just busy.
• 12:58
  SPEAKER_00: I get how we've got here.
• 13:00
  SPEAKER_00: Now you can do better.
• 13:02
  SPEAKER_00: There's a tool that'll help you do better.
• 13:04
  SPEAKER_01: Well, and that's you know, that's that's at the at the end of the day, that's what we all want.
• 13:08
  SPEAKER_01: We all want to do better.
• 13:09
  SPEAKER_01: So, um, you know, there are so many AI platforms out in the world today: Chat GPT, Claude, Perplexity, Gemini, Copilot, Meta, AI, all like there's a bazillion of them now.
• 13:21
  SPEAKER_01: Like we went from nothing to you know, everything.
• 13:25
  SPEAKER_01: So, how should a realtor decide which platform is right for them?
• 13:30
  SPEAKER_00: So I will speak from my observations with teaching classes and coaching clients and things like that.
• 13:37
  SPEAKER_00: I think a lot of people started with chat GPT because it was kind of the first one and it was easy.
• 13:44
  SPEAKER_00: Oh, yeah.
• 13:45
  SPEAKER_00: That's what all the classes were being taught out.
• 13:47
  SPEAKER_00: And you know, here's a bundle of chat prompts, sure, uh, custom GPTs.
• 13:53
  SPEAKER_00: It w it was really easy to get started there.
• 13:56
  SPEAKER_00: And a lot of people have a relationship with Chat GPT, they've named it by now, and they know so much about me and what recipes I search and how I like to serve my clients, and I understand that.
• 14:10
  SPEAKER_02: Sure.
• 14:10
  SPEAKER_00: But we have now made this move um from you know AI being generative, which means I'm gonna have a conversation with it, but ultimately I'm going to be the person that has to go do the thing.
• 14:25
  SPEAKER_02: Right.
• 14:26
  SPEAKER_00: Whatever that thing, that output is, go make the Canva template, go make the PDF, go do the thing.
• 14:32
  SPEAKER_00: Yeah.
• 14:32
  SPEAKER_00: I've brainstormed it and I thought chat was really great for that.
• 14:36
  SPEAKER_00: I really helped me assemble my thoughts.
• 14:38
  SPEAKER_00: I'm a little neurospicy.
• 14:40
  SPEAKER_00: Okay.
• 14:41
  SPEAKER_00: So, you know, I really just chat away, right?
• 14:46
  SPEAKER_00: And then something or someone else makes sense of all of that and being able to put it into some form that's helpful to my clients.
• 14:54
  SPEAKER_00: Right.
• 14:55
  SPEAKER_00: And so, but then I I still have to go make the darn thing.
• 14:58
  SPEAKER_00: Well, I don't want to make the darn thing anymore.
• 15:01
  SPEAKER_00: I've now I've now evolved to that place in my life where arts and crafts projects are not my happy place in my real estate business.
• 15:07
  SPEAKER_01: That's fair.
• 15:08
  SPEAKER_00: Love Canva, been using Canva forever, but if I could not make one more Canva template, that would be okay with me.
• 15:14
  SPEAKER_00: Okay.
• 15:15
  SPEAKER_00: So now we've moved from this generative, this brainstorming function to now having the ability to use um a gentic AI, which means something in that AI is going to do something on your behalf.
• 15:28
  SPEAKER_00: So it's actually going to, instead of saying a best practice would be to create a calendar invite for your client to remind them of their home inspection, you can say, go create the calendar invite, and it just does it according to your specification.
• 15:41
  SPEAKER_00: That's agentic.
• 15:42
  SPEAKER_00: So we've made this little jump, which might change which tool you want to use.
• 15:47
  SPEAKER_00: Now, there's a little bit of a horse race going on between Claude and uh Perplexity and chat based on uh work, co-work, and computer.
• 15:59
  SPEAKER_00: So things that can again be an agent for you, go do things for you.
• 16:05
  SPEAKER_00: Um, it's going to come down to what do you like to use?
• 16:08
  SPEAKER_00: What tools are you going to want to connect to it?
• 16:11
  SPEAKER_02: Yeah.
• 16:12
  SPEAKER_00: And what function do you want it to uh perform on your behalf?
• 16:16
  SPEAKER_00: So it did make a jump from chat to Claude, but you do need to make a decision.
• 16:22
  SPEAKER_00: Uh one thing that I advise is people run them side by side for a little while and see what they think.
• 16:27
  SPEAKER_01: Smart decision.
• 16:28
  SPEAKER_00: The problem becomes when you were chatting with chat, it has that context in memory.
• 16:35
  SPEAKER_01: Yeah.
• 16:36
  SPEAKER_00: So it's kind of sitting there, but what you haven't done is also create that for Claude.
• 16:41
  SPEAKER_00: So if you're using those two things, it's kind of not an apples to apples comparison.
• 16:48
  SPEAKER_01: Sure.
• 16:48
  SPEAKER_00: Because one knows a lot about you and one doesn't know anything about you.
• 16:51
  SPEAKER_00: Yeah, right.
• 16:52
  SPEAKER_01: Because it hasn't had the opportunity to learn that yet.
• 16:54
  SPEAKER_00: Hasn't had the opportunity to learn that.
• 16:56
  SPEAKER_00: Here's another thing that I'm seeing where people are trying to make the comparison.
• 17:00
  SPEAKER_00: Because chat knows them, they build a prompt for Claude co-work in chat and then move it over to Claude.
• 17:09
  SPEAKER_00: This is happening all the time.
• 17:10
  SPEAKER_00: You're not alone.
• 17:11
  SPEAKER_00: I see you nodding.
• 17:12
  SPEAKER_00: Are you this person?
• 17:13
  SPEAKER_00: I want to know.
• 17:16
  SPEAKER_01: I have, I will say, I have built a prompt in chat and put it in Suno to create something else.
• 17:26
  SPEAKER_01: Right.
• 17:26
  SPEAKER_01: Like a an a musical thing.
• 17:29
  SPEAKER_01: Have not jumped from a prompt in chat to putting it in Claude.
• 17:33
  SPEAKER_00: Yeah.
• 17:33
  SPEAKER_00: And so it's happening a lot because people haven't built that second brain in Claude, and they're like, but chat just knows me so much better.
• 17:41
  SPEAKER_00: It's not the same.
• 17:42
  SPEAKER_00: You're not going to get the same outcome.
• 17:45
  SPEAKER_00: Right.
• 17:46
  SPEAKER_00: So I would strongly suggest you have chat create uh what it knows of your brain, of yourself, summarize that, load it into Claude.
• 17:55
  SPEAKER_00: There's actually a way to do that.
• 17:56
  SPEAKER_00: There's a ton of YouTube videos on it if you want to know more.
• 17:59
  SPEAKER_00: Um, but there's a way to do that.
• 18:01
  SPEAKER_00: And and wherever you're going to land, just know that the more time you spend there, the more work you do in it.
• 18:09
  SPEAKER_00: It's like earning compound interest.
• 18:11
  SPEAKER_00: Yeah.
• 18:11
  SPEAKER_00: Because every little thing you say and every little thing you do is helping create a better output down the road.
• 18:18
  SPEAKER_00: So it is a good time to kind of decide where you want to be.
• 18:22
  SPEAKER_02: Right.
• 18:23
  SPEAKER_00: Now, with that said, one of the beautiful things that we've evolved to with Claude and things like that is as it's creating your brain, it's actually creating files on your computer or in the cloud that remembers this stuff.
• 18:36
  SPEAKER_00: So you'll be able to transfer your brain easier in the future than you could in the past.
• 18:42
  SPEAKER_00: Um, but I would say you definitely need to choose one of the large language models.
• 18:48
  SPEAKER_00: Claude does seem to be easier for real estate and actually doing the darn thing for you with co-work than I have experienced on chat.
• 18:57
  SPEAKER_00: Just my personal opinion.
• 18:59
  SPEAKER_00: But either way, both have the capability to do that on your behalf.
• 19:02
  SPEAKER_01: So it's interesting.
• 19:03
  SPEAKER_01: I read uh um an article just a couple of weeks ago, I believe, um, that had the actual breakdown of the market share for all of the different platforms that are out there and where chat used to be like number one by like 60 per had like 60% of the users, that has now flipped.
• 19:23
  SPEAKER_01: And Claude is now ahead of chat by a good margin.
• 19:28
  SPEAKER_00: I think because people want it to actually do something for them.
• 19:31
  SPEAKER_00: Yeah, sure.
• 19:32
  SPEAKER_00: Like, because that's where you save time.
• 19:35
  SPEAKER_00: And I I in in watching how it can be deployed, uh, I was in Denver teaching a class and we went around the room and hearing different people, the way they're using it, are things I never would have thought of.
• 19:49
  SPEAKER_00: And I'm in it all day, every day.
• 19:51
  SPEAKER_00: Sure.
• 19:51
  SPEAKER_00: And so, you know, once you're in the space, it knows your business, it knows you, there's really an infinite number of possibilities on the outcome for you.
• 20:02
  SPEAKER_00: So there's there's that type type of AI.
• 20:06
  SPEAKER_00: You need to kind of make a decision there because straddling a couple, and certainly if you're straddling numerous free accounts, oh gosh, that is fun.
• 20:15
  SPEAKER_00: That's great for parlor tricks.
• 20:17
  SPEAKER_00: That is not great for you actually using it for business purposes.
• 20:21
  SPEAKER_00: Right.
• 20:22
  SPEAKER_00: So I would strongly recommend paid account for a lot of reasons.
• 20:26
  SPEAKER_01: Security being the first one.
• 20:28
  SPEAKER_00: I was just going to say, and especially um your security.
• 20:32
  SPEAKER_00: And so that's really, really important.
• 20:35
  SPEAKER_00: But there's a second type of AI that's showing up that people might be starting to see.
• 20:40
  SPEAKER_00: Okay.
• 20:40
  SPEAKER_00: And the first place I saw it was in RPR, right?
• 20:44
  SPEAKER_00: So you have that little bit of AI that's woven into RPR where it'll help summarize market statistics for you and put it in a social media post or a video script, something like that.
• 20:57
  SPEAKER_00: You're starting to see AI show up in your CRMs.
• 21:01
  SPEAKER_00: And I this is my opinion.
• 21:03
  SPEAKER_00: It might sound hokey to someone else, but I think these companies know darn well that it's only a matter of time that they would be completely replaced if they don't weave AI into the back of it.
• 21:15
  SPEAKER_01: Yep.
• 21:16
  SPEAKER_00: Because if I can use Claude to talk to these other platforms and I don't have to log into all these different websites, I can just run my whole business off my Claude account, and it can go out and worry about, you know, pulling down statistics or creating summaries or newsletters or whatever I'm trying to do.
• 21:38
  SPEAKER_00: I'm going to use those tools.
• 21:40
  SPEAKER_00: Right.
• 21:40
  SPEAKER_00: I I I am done with having 64 logins and of those 64, 62 are things that I just don't even use.
• 21:48
  SPEAKER_00: So it there's a lot of these little bits of AI used in that is not a replacement for you using something like Claud or Chat G A T for like the breadth and scope of your business.
• 22:00
  SPEAKER_01: Well, I think you're you're absolutely right.
• 22:02
  SPEAKER_01: I think you're gonna see more and more and more different companies starting to weave all of that in because it that's what people are looking for, too.
• 22:12
  SPEAKER_00: Well, nobody wants to watch the training video anymore.
• 22:15
  SPEAKER_00: No one wants to read the help article anymore.
• 22:17
  SPEAKER_00: No, so it's beautiful when you have AI, it doesn't just give you a web page with an answer buried, you know, four scrolls down.
• 22:25
  SPEAKER_00: You can go right to the thing and then it can walk you step by step through it.
• 22:30
  SPEAKER_00: These this is making for all of you who have procrastinated, learning how to use the tools that your broker's paying for you, your procrastination has paid off big time because you don't have to sit in all the trainings.
• 22:43
  SPEAKER_02: Right.
• 22:43
  SPEAKER_00: Literally, you can use Claude or ChatGPT to help walk you through those things or the AI that's plugged into that platform to walk you through the thing and help you build the thing that before you probably would have gone out and hired someone to do for you.
• 22:59
  SPEAKER_01: Yeah.
• 22:59
  SPEAKER_01: Something you the someone you someone you don't have to pay to do that now, really.
• 23:03
  SPEAKER_01: I mean, you've got to do that.
• 23:09
  SPEAKER_00: In return for donuts in the morning, right?
• 23:11
  SPEAKER_00: You this will do it for you.
• 23:13
  SPEAKER_01: I love that.
• 23:14
  SPEAKER_01: So um let's you know, we've been talking a little bit and the word prompt has come up quite a bit.
• 23:21
  SPEAKER_01: So let's talk about prompting.
• 23:23
  SPEAKER_01: So we hear all the time that you know the quality of what you get from any AI is heavily influenced by the the quality of what you put in, right?
• 23:32
  SPEAKER_01: Your prompt is everything.
• 23:34
  SPEAKER_01: Is there, you know, a formula or framework that realtors can use when writing prompts to consistently get better results?
• 23:42
  SPEAKER_01: I mean, do the it's in the details, right?
• 23:45
  SPEAKER_00: It's in the details and there's a hack.
• 23:48
  SPEAKER_01: Oh, look at we're getting a there's a hack.
• 23:51
  SPEAKER_01: Hack alert.
• 23:52
  SPEAKER_00: There is a hack, there is a hack.
• 23:54
  SPEAKER_00: So if you've had trouble prompting, there's this is a one-two punch, and we're gonna take care of that for you today.
• 24:01
  SPEAKER_01: Okay, bring it on.
• 24:02
  SPEAKER_00: The first thing that I'm going to say is AI has evolved.
• 24:05
  SPEAKER_00: So we're you don't have to tell it the how anymore.
• 24:09
  SPEAKER_00: So the beautiful thing about it is it knows the how.
• 24:12
  SPEAKER_02: Right.
• 24:13
  SPEAKER_00: You need to be able to describe what done looks like.
• 24:17
  SPEAKER_00: That's talking to realtors, this is not something they do well.
• 24:21
  SPEAKER_00: It's it's really not something they do well.
• 24:23
  SPEAKER_01: Well, it's backwards, if you think about it.
• 24:25
  SPEAKER_01: You're it's like it's like retrofitting something, right?
• 24:30
  SPEAKER_00: It it's completely illogical.
• 24:32
  SPEAKER_00: And so if you can describe what done looks like, whether you're talking about creating a lead magnet, you're talking about creating um a series of emails that move someone through the sales process, whatever it is.
• 24:50
  SPEAKER_00: If you can accurately describe what done looks like your model of choice, shall we say, um will will help you get to the how.
• 25:03
  SPEAKER_02: Right.
• 25:04
  SPEAKER_00: Now, we up until now have placed value on we know the how, or we'll figure out the how.
• 25:10
  SPEAKER_00: Right.
• 25:11
  SPEAKER_00: And that what's that's that's my contribution.
• 25:14
  SPEAKER_02: Sure.
• 25:14
  SPEAKER_00: So when people are prompting where they're getting hung up is, they think they need to know the how.
• 25:22
  SPEAKER_00: And this is a wonderful opportunity for you to sit back and relax and say, you know what I would really like in a perfect world, it would look like this, right?
• 25:31
  SPEAKER_00: And describe it, no matter how outlandish, whether or not you know how to do that thing, you know.
• 25:38
  SPEAKER_00: Right.
• 25:38
  SPEAKER_00: Uh, I would have a place on the internet, a website that would do this, that, and the other thing.
• 25:44
  SPEAKER_00: Before, we never would have said that because we don't know how to build it and we don't hire someone that knows how to build it, or we don't have the budget for that.
• 25:50
  SPEAKER_00: So we never would have described that.
• 25:52
  SPEAKER_00: Now, if you just sit and describe what Dunn looks like, I can promise you it's going to give you an output and start a conversation.
• 26:00
  SPEAKER_00: So that's the first thing.
• 26:02
  SPEAKER_02: Right.
• 26:03
  SPEAKER_00: The second, which is a big shift.
• 26:05
  SPEAKER_00: Oh, yeah.
• 26:06
  SPEAKER_00: I understand that.
• 26:07
  SPEAKER_00: Um, I'm just watching your face.
• 26:08
  SPEAKER_01: Yeah, no, it's true.
• 26:10
  SPEAKER_01: Because it is, it it does, it does challenge your brain to look at things from a whole different, a whole different perspective.
• 26:18
  SPEAKER_00: Yeah, this is kind of like your wish is my command kind of stuff.
• 26:22
  SPEAKER_00: And so you're gonna approach it differently to start with.
• 26:25
  SPEAKER_00: Yeah.
• 26:26
  SPEAKER_00: And the second thing I would say that I see gum people up so badly when they're trying to start a conversation about either what done looks like or prompting it in a traditional way, is um, they're trying to reduce their ideas in their head down to writing.
• 26:43
  SPEAKER_00: And there's a censorship process that happens when you try to type something out.
• 26:49
  SPEAKER_01: Yeah.
• 26:50
  SPEAKER_00: And some of us are proficient, and some of us, like myself, are not all that good at being able to take the wild, crazy idea I have in my head and reduce it to writing.
• 27:00
  SPEAKER_00: And so I'm doing a lot of censorship.
• 27:02
  SPEAKER_00: I'm choosing my words carefully because I've heard this prompting thing needs to be really done well, and I gotta have all this detail.
• 27:10
  SPEAKER_00: One little shift can change everything.
• 27:12
  SPEAKER_00: When you open up any of these models, you have um a microphone icon that you know is there where you can dictate.
• 27:21
  SPEAKER_00: And that's that's like a baby step in the right direction.
• 27:25
  SPEAKER_00: But if, and I need to preface this by saying I am super cheap, I do not spend money on stuff just to spend money on stuff.
• 27:32
  SPEAKER_00: So I have road tested the bejeebers out of this, but I will tell you, hands down, one of the best investments I've made this year uh was Whisperflow.
• 27:42
  SPEAKER_01: Okay.
• 27:42
  SPEAKER_00: So Whisperflow has been incredible both on my phone and on my laptop and on my desktop.
• 27:48
  SPEAKER_00: It'll live everywhere you are for a pretty nominal cost, and it will allow you to just gibber jabber your life away and just blah blah blah blah blah blah and just go through everything.
• 27:58
  SPEAKER_00: And and like as you're talking, you refine your ideas, and it will capture all of that.
• 28:06
  SPEAKER_00: Yeah, it is uh it's the absolute hack to getting to where you want to be with an output over worrying about every little piece of a prompt.
• 28:18
  SPEAKER_00: And now that you know we're dealing with agentic models, it'll even suggest things to you after it gets your initial idea.
• 28:25
  SPEAKER_00: We could do it this way, we could do it that way, you know, based on again that compound interest factor, the more you work in one platform, it'll say, Hey, based on these other things that we've been successful with in the past, you might want to take this path or that path.
• 28:40
  SPEAKER_00: So if you can just, you know, talk into it, you're gonna get a better output.
• 28:46
  SPEAKER_01: Well, and you're gonna be able to like we can talk many times faster than we can type or decide how nicely we want to write something.
• 28:56
  SPEAKER_01: So being able to just kind of, you know, let that dump out of your mouth and say, you know, this is what I'm looking for, it just seems a lot easier than to sit there to sit back and and a lot of times people get the kind of mesmerized by that little prompt box and are like, oh my god, what am I gonna write in here?
• 29:14
  SPEAKER_01: What am I gonna put in here?
• 29:15
  SPEAKER_00: You know, it's like a blank page, right?
• 29:17
  SPEAKER_01: It's a it can be a little off-putting.
• 29:20
  SPEAKER_00: It's a little bit of a blank page.
• 29:22
  SPEAKER_00: And you know, anyone that writes for a living, whether they copyright or they write books, if you if you read and and you kind of watch some of the interviews with these people, what they will tell you is they write no matter what comes out.
• 29:35
  SPEAKER_00: It could just be writing jibber jabber, jibber jabber, like literally those words across the page for 1500 words, yeah.
• 29:42
  SPEAKER_00: And and that gets the juices going.
• 29:44
  SPEAKER_00: And to your point, Whisperflow even keep track of how quickly you're talking and transpose that into words per minute.
• 29:51
  SPEAKER_00: Wow.
• 29:52
  SPEAKER_00: Uh that you could type.
• 29:53
  SPEAKER_00: And you're absolutely right.
• 29:55
  SPEAKER_00: You can talk so much faster than you can type.
• 29:58
  SPEAKER_00: And it's also gonna start picking up your tone.
• 30:00
  SPEAKER_00: Yep.
• 30:01
  SPEAKER_00: Words you use all the time, where if you're writing, you'll pick that up, right?
• 30:05
  SPEAKER_00: From English class.
• 30:06
  SPEAKER_00: Sure.
• 30:06
  SPEAKER_00: Don't use the same word twice in the same, you know, paragraph.
• 30:09
  SPEAKER_00: You know, all these little rules, all that's playing like a script in the back of your head.
• 30:14
  SPEAKER_00: So if you can leapfrog over that and get to the point where you can just like brain dump, you're gonna get a much better end result.
• 30:20
  SPEAKER_01: Well, and it is gonna pull the nuance out of out of how you're you know speaking to it as well.
• 30:25
  SPEAKER_01: So because it's smart, that's what they that's what it's built for.
• 30:28
  SPEAKER_01: Yeah.
• 30:28
  SPEAKER_01: Um, I do I will say I have had um just in the last week or so, a couple of different times, I've put something in and had it respond to me based on what you gave me, you know, and your you know, current design style, this is what I think, you know, would be a great idea.
• 30:44
  SPEAKER_01: And so I find it really like, and it comes back and I'm like, okay, you know, it's it's a little like okay, I I I need to check myself a second and realize that this is helping me.
• 30:56
  SPEAKER_01: It's not taking anything away from my ability to do what I do.
• 30:59
  SPEAKER_01: It's help it's helping me do what I do better.
• 31:02
  SPEAKER_00: Yeah.
• 31:02
  SPEAKER_01: And so you we need to not be afraid of it so much, even when it comes back and says, now it's analyzed everything that you have already put in it.
• 31:12
  SPEAKER_01: Good.
• 31:13
  SPEAKER_00: Yeah.
• 31:14
  SPEAKER_00: You know, it's a it's okay, and it's a safe space actually to get feedback and refine your process.
• 31:21
  SPEAKER_00: We need to stop practicing on the buying and selling public.
• 31:24
  SPEAKER_02: Yeah.
• 31:25
  SPEAKER_00: Could I just introduce that as a crazy idea as real estate agents?
• 31:30
  SPEAKER_00: You can, whether you have chat or whether you have Claude, if you have the app on your phone, you can load questions into it and role play.
• 31:40
  SPEAKER_00: So if you have a client, you're nervous about the appointment because you know they're gonna hammer on compensation, they're gonna hammer on what are you gonna do for me that's different than everybody else or whatever, you can load those questions in and kind of the personality of the person that you're going to be having the appointment with and actually have a more effective role play.
• 32:01
  SPEAKER_01: Okay, so let's let's do a little pivot and let's talk about uh what realtors, you know, actually can use AI for.
• 32:09
  SPEAKER_01: So what in practicality, what kinds of work can realtors actually realistically use AI for these days?
• 32:17
  SPEAKER_01: I mean, there's a lot, right?
• 32:19
  SPEAKER_00: I so in answering this, I'm gonna give you some ideas, of course, but in answering this, I'm like, what can't it do?
• 32:25
  SPEAKER_01: Well, I know there's not a whole lot that it really can't do.
• 32:29
  SPEAKER_00: No, I every week I come up with new ways to use it.
• 32:33
  SPEAKER_00: And if you're wondering if it can do it for you or help you do it, just ask it.
• 32:37
  SPEAKER_00: Yeah.
• 32:37
  SPEAKER_00: So that's my little my little tip for you there.
• 32:40
  SPEAKER_00: But um, the one thing is um content creation, it can help a great deal with content creation, uh, knowing what to post, when to post it.
• 32:49
  SPEAKER_01: Sure.
• 32:49
  SPEAKER_00: So you can actually ask uh Claude, and I'm just gonna refer to Claude here on out because I feel like we're on a first name business, he and I, and um these are the things that he does on my behalf.
• 33:00
  SPEAKER_00: Uh so um but going in and analyzing your Instagram account, your Facebook account, when are the best times to post?
• 33:08
  SPEAKER_00: Yeah, you know, and for you, who is consuming your content?
• 33:12
  SPEAKER_00: So we've been able to look at analytics for a long time on Facebook and Instagram, and you could buy tools that would help you determine best times a day to schedule and things like that.
• 33:23
  SPEAKER_00: You don't need those anymore, and actually it's much more personal when it's looking at your audience.
• 33:29
  SPEAKER_00: So everything from you know coming up with ideas and brainstorming to actually helping you devise scripts.
• 33:36
  SPEAKER_00: One of my things is I always forget to put a CTA in my video script.
• 33:40
  SPEAKER_00: I always do.
• 33:40
  SPEAKER_00: It's a it's a brain cramp, and now I just affirmed that forever.
• 33:44
  SPEAKER_00: Let me backtrack that.
• 33:45
  SPEAKER_00: In the past, it has been a challenge for me to remember a CTA and to create video scripts that I could use that actually sounded like me, um, and being able to read from a teleprompter because the moment you are able to do that, you can create, you know, your videos or your voiceovers so much more quickly.
• 34:05
  SPEAKER_00: Sure.
• 34:06
  SPEAKER_00: And so you, you know, from start to finish, really in content creation, it can help you.
• 34:12
  SPEAKER_00: Better captions, um, better lead magnets, all of that.
• 34:17
  SPEAKER_00: So certainly content creation.
• 34:19
  SPEAKER_00: Um, I would say also client communication, we touched on that a little bit, you know, earlier, that was customized for the person, maybe their level of experience uh in a real estate transaction, um, what their hot buttons are, things like that, their personality type.
• 34:36
  SPEAKER_00: And we all have templates.
• 34:39
  SPEAKER_00: And even if you tell me you don't have templates, you do, and here's how I know because you will search Gmail for that awesome email you wrote that one time, and you will copy it, everyone will paste it again, right?
• 34:55
  SPEAKER_00: Because you just don't know where else to put the dog on thing, right?
• 34:58
  SPEAKER_00: So, all of those templates that you have, the texts that you send all the time, the links that you share all the time, um, the lead magnets that you share, checklists that you share, all of this stuff, you have it.
• 35:12
  SPEAKER_00: It now lives in like 47 different places.
• 35:15
  SPEAKER_00: And so now you can bring all of those together in whatever model you choose.
• 35:20
  SPEAKER_00: For me, it's Claude.
• 35:22
  SPEAKER_00: It has actually a spreadsheet of all the links I share all the time.
• 35:25
  SPEAKER_00: So all the utility companies, all of the, you know, here's where to go find school information, here's where to go find, you know, you're a bicycle rider and you want to know where the best bike rides in Northeast Ohio are.
• 35:37
  SPEAKER_00: Great.
• 35:38
  SPEAKER_00: Like anything like that that I can share that I find myself sharing more than once, that's all stored.
• 35:43
  SPEAKER_00: So that's great because you have this library that you've built and that you can easily write from your phone or with a quick voice command, get access to and draft an email.
• 35:53
  SPEAKER_00: Super, super helpful.
• 35:55
  SPEAKER_00: And and then, of course, the boring stuff that none of us want to do, like the systems, the processes, organizing the files on your getting rid of the 512 files on your desktop and having it organize them for you.
• 36:08
  SPEAKER_00: No, no, no, no.
• 36:09
  SPEAKER_00: Duplicate files.
• 36:11
  SPEAKER_00: No, my Mac was running slow.
• 36:14
  SPEAKER_00: She's getting long in the tooth.
• 36:16
  SPEAKER_00: She's a little older, and I'm like, this is running slow.
• 36:20
  SPEAKER_00: Go in and find out what's causing my computer to run slow.
• 36:23
  SPEAKER_00: And I am not kidding you.
• 36:25
  SPEAKER_00: 20 minutes later, I had not only the answer, but it had resolved the issue for me.
• 36:30
  SPEAKER_01: Wow.
• 36:31
  SPEAKER_00: It's really powerful, so it can touch every aspect of your business.
• 36:35
  SPEAKER_01: Well, you know, I'm I'm I as a creative, I will say that the the desktop thing is a is a real problem for me.
• 36:43
  SPEAKER_01: I guess I have files saved on my desktop all the time, but I uh, you know, yeah, I probably should tend to.
• 36:50
  SPEAKER_00: Do you have to make duplicate screenshots of that?
• 36:52
  SPEAKER_00: Or duplicate downloads?
• 36:53
  SPEAKER_00: That was another thing where I had downloaded the property disclosure and then I forgot I already had it, so I download it again.
• 36:59
  SPEAKER_00: Well, all of that is like dust in the corner.
• 37:02
  SPEAKER_00: Oh, and now my computer has no more corners.
• 37:06
  SPEAKER_00: It is in a round room because of all the just junk that I've got on it.
• 37:10
  SPEAKER_00: So using that as a little cleanup, by the way, that's a great first project.
• 37:14
  SPEAKER_00: Just have it clean up something, clean up your Google Drive, yeah, help you organize your uh Gmail inbox or your Outlook inbox.
• 37:22
  SPEAKER_00: A lot of, you know, people fall in two camps.
• 37:25
  SPEAKER_00: You either let everything sit in your inbox and you're like, I can I can search and find it.
• 37:29
  SPEAKER_00: I'm confident.
• 37:30
  SPEAKER_00: That's me, that's my camp.
• 37:32
  SPEAKER_00: And then there's people like my former broker, I'm gonna call him out by name, John Lynch.
• 37:37
  SPEAKER_00: John Lynch has the most intricate setup for his outlook that I have ever seen.
• 37:45
  SPEAKER_00: It is so organized, and there are these beautiful file structures and label structures, and my brain doesn't work that way.
• 37:53
  SPEAKER_00: Okay.
• 37:53
  SPEAKER_00: I can appreciate that.
• 37:55
  SPEAKER_00: I want that.
• 37:57
  SPEAKER_00: My brain will not let me get that.
• 37:59
  SPEAKER_00: So it can actually go in and you can have it set up those files for you.
• 38:04
  SPEAKER_00: I'll give you, again, a great hack when you're done doing a transaction.
• 38:08
  SPEAKER_00: Have it go in and find every transaction-related email and save it in a folder for you with that address or client name so that if God forbid you would ever have to call on that information again.
• 38:20
  SPEAKER_00: But it's coming from everywhere, from lenders, from title, from appraisers from every direction.
• 38:25
  SPEAKER_00: Getting all that in one place with just one quick, you know, verbal command in your LLM of choice, Claude, but in your LLM of choice, um, can do that for you.
• 38:36
  SPEAKER_00: And you too can be a John Lynch level email inbox manager because really it does serve a purpose.
• 38:44
  SPEAKER_00: I just I'm in awe of people that can do it, but now it doesn't have to be a deficiency on my part anymore just because my brain doesn't work that way.
• 38:51
  SPEAKER_01: Sure.
• 38:52
  SPEAKER_01: All right.
• 38:52
  SPEAKER_01: Well, shout out to John Lynch.
• 38:53
  SPEAKER_01: John, next time you're in the office, I need to see what that looks like.
• 38:56
  SPEAKER_00: It's impressive.
• 38:57
  SPEAKER_00: It's impressive.
• 38:58
  SPEAKER_00: He can he can call up an email from anywhere, anytime.
• 39:02
  SPEAKER_00: It's unbelievable.
• 39:03
  SPEAKER_01: I do love that.
• 39:04
  SPEAKER_01: That's pretty awesome.
• 39:05
  SPEAKER_01: It is amazing.
• 39:05
  SPEAKER_00: He's amazing.
• 39:07
  SPEAKER_01: So uh professional responsibility.
• 39:11
  SPEAKER_00: Okay.
• 39:11
  SPEAKER_00: Okay.
• 39:12
  SPEAKER_00: Expand on that.
• 39:13
  SPEAKER_01: So AI can be obviously incredibly useful, but it also creates some very real professional responsibilities.
• 39:21
  SPEAKER_01: What risks are do realtors need to be thinking about when they're using AI?
• 39:28
  SPEAKER_00: There are a few that come like right to the top of my head.
• 39:32
  SPEAKER_00: The first thing is you are absolutely 1,000% responsible, you and you alone, for what you do with it and what the outputs are and what you do with those outputs.
• 39:42
  SPEAKER_00: Okay.
• 39:42
  SPEAKER_00: So in a listing description, for example, we need to be always mindful of the you know, code of ethics, the standards we have, uh, abiding by laws, fair housing is a big issue.
• 39:57
  SPEAKER_00: And I don't think anyone knowingly uh goes out and writes a listing description to exclude anyone or attempt to steer anyone in a particular direction.
• 40:08
  SPEAKER_00: Right.
• 40:08
  SPEAKER_00: But AI has a propensity to focus on when you think of marketing any product, you think of the end user, like who's the avatar, who's gonna buy this?
• 40:19
  SPEAKER_00: So it's like predisposed to talking about the person and not the house and the neighborhood.
• 40:28
  SPEAKER_00: So we have to be very careful, like amenities in the neighborhood.
• 40:31
  SPEAKER_00: So we have to be very careful there, and it doesn't know anything about fair housing violations.
• 40:38
  SPEAKER_00: So if you're writing something, you're writing a lot of copy, you're writing a blog post inadvertently, buried under that beautiful listing description, could be fair housing violations.
• 40:50
  SPEAKER_00: It sounds a lot like this would be perfect for, great for, and and it'll talk about the avatar because that's how a lot of products are marketed.
• 40:59
  SPEAKER_00: That is not how we market real estate, so it's about the features and the house.
• 41:04
  SPEAKER_00: Another thing is accuracy.
• 41:06
  SPEAKER_01: Yeah, oh gosh, yeah.
• 41:08
  SPEAKER_00: And we have an accuracy problem anyway.
• 41:11
  SPEAKER_00: Just had this come up where an agent listed a property as a three-bedroom because they copied the previous MLS listing.
• 41:20
  SPEAKER_00: We all we've all done it, yeah, but you're not you're not watching, you're just assuming.
• 41:25
  SPEAKER_00: Well, it was in the MLS, so it must have been accurate and compliant, so I'm gonna copy it over.
• 41:29
  SPEAKER_01: Yeah.
• 41:30
  SPEAKER_00: Problem the house is now a two-bedroom, not a three-bedroom, because they made a big master out of the primary and the second bedroom.
• 41:37
  SPEAKER_01: Okay.
• 41:38
  SPEAKER_00: So now I've got a two-bedroom house.
• 41:40
  SPEAKER_00: So that is no longer accurate.
• 41:42
  SPEAKER_01: Right.
• 41:42
  SPEAKER_00: If you have inaccurate square footage, something like that, you need to be careful.
• 41:48
  SPEAKER_00: It's not going to know whether that's accurate or not.
• 41:52
  SPEAKER_00: You need your realtor eyeballs on these things.
• 41:55
  SPEAKER_00: You can't just ask it, hey, uh, give me comparables for one, two, three, oak street.
• 42:02
  SPEAKER_00: That's not gonna work because behind all of that, it's like, what's a comparable?
• 42:07
  SPEAKER_00: Uh, what parameters are we going to use?
• 42:10
  SPEAKER_00: Uh, could it just make something up?
• 42:13
  SPEAKER_00: So you have to get really good at feeding it the data you want it to analyze, if that's how you want to use Claude or Chat GPT, and letting it know that it always needs to cite its source and you need to verify those things.
• 42:27
  SPEAKER_00: It's super important.
• 42:28
  SPEAKER_01: Read the output and don't just take it for granted that it's correct.
• 42:32
  SPEAKER_00: You can't, because there's a good chance there are parts of it that are not correct.
• 42:37
  SPEAKER_00: And even if there are no errors, it could just be too generic.
• 42:41
  SPEAKER_00: Yeah.
• 42:42
  SPEAKER_00: And if you're having it say help you write a blog post, you're like, that sounds like every other generic piece of crap advice, you know, that's out on the internet.
• 42:51
  SPEAKER_00: I want to add Northeast Ohio specific information or Beechwood specific information or you know, Amherst specific information.
• 43:02
  SPEAKER_00: So you want to make sure that you're not just uh I heard a quote by Tim Ferris recently where he was talking about AI, and he's like, I just see it allowing a lot of people to create a lot of mediocre crap faster.
• 43:14
  SPEAKER_00: And I was like, Wow, that's that's absolutely true.
• 43:18
  SPEAKER_00: Don't be that person, right?
• 43:20
  SPEAKER_00: Really put your eyeballs on it, help AI refine, add your knowledge to it, and you'll get a much better output, and you will be responsible for whatever you put out there.
• 43:31
  SPEAKER_00: So make sure it gets your eyeballs on it.
• 43:33
  SPEAKER_01: Yeah, absolutely.
• 43:34
  SPEAKER_01: Read it, read it, read it, read it.
• 43:35
  SPEAKER_01: And then read it again.
• 43:36
  SPEAKER_01: And then read it again.
• 43:37
  SPEAKER_01: Yeah.
• 43:38
  SPEAKER_01: So, so what about like um confidential and sensitive client information?
• 43:43
  SPEAKER_01: Um what can what can realtors put in and what shouldn't they put in?
• 43:50
  SPEAKER_01: I guess.
• 43:51
  SPEAKER_00: So it's a it's a great question.
• 43:53
  SPEAKER_00: And this came up in the Denver class as well.
• 43:55
  SPEAKER_00: There was a lady there who wanted to use it so bad you could just tell and she.
• 44:00
  SPEAKER_00: Was just absolutely frozen in her tracks on this specific issue.
• 44:05
  SPEAKER_00: So there are a couple of things you need to know about the large language model that you're using.
• 44:13
  SPEAKER_00: There are privacy settings that you can change, meaning when you input something, is it helping train the larger model or is that private to you?
• 44:24
  SPEAKER_00: You should not assume that just because you have a paid account that that's defaulted.
• 44:28
  SPEAKER_00: Okay, you need to check that setting.
• 44:30
  SPEAKER_00: So in Claude, it's under settings.
• 44:32
  SPEAKER_00: It's very easy to find.
• 44:33
  SPEAKER_00: Just ask it.
• 44:34
  SPEAKER_00: If you don't know where it is, all you have to do is ask it.
• 44:37
  SPEAKER_00: Hey, I want to make sure none of the information I put in could ever be communicated to anyone else.
• 44:43
  SPEAKER_00: Tell me how to change the settings to do that, and it will walk you through that.
• 44:47
  SPEAKER_00: Super, super important.
• 44:49
  SPEAKER_00: Um, redacted documentation is always helpful.
• 44:52
  SPEAKER_00: I wouldn't put anything in that had a bank account number, um, any account number of any kind, like anything.
• 45:00
  SPEAKER_00: It doesn't, it doesn't HUD case numbers, any of it.
• 45:03
  SPEAKER_02: Right.
• 45:04
  SPEAKER_00: Um, we don't deal a lot in like socials and stuff like that, but we do get proof of funds that might have an account number or even the last four of the account number.
• 45:13
  SPEAKER_00: We should be redacting those anyway before we send them to the other party as proof of funds.
• 45:18
  SPEAKER_00: A lot of people don't take that step.
• 45:20
  SPEAKER_00: They're sort of like, well, it's just the last four of the account number.
• 45:23
  SPEAKER_00: Yeah, and what do they always ask?
• 45:24
  SPEAKER_00: And what's the last four of your social or last that we don't even need the whole thing anymore?
• 45:28
  SPEAKER_00: You just need the last four.
• 45:29
  SPEAKER_00: Yep.
• 45:30
  SPEAKER_00: Redact that stuff.
• 45:31
  SPEAKER_00: Don't put anything like that in there.
• 45:33
  SPEAKER_00: Nothing sensitive should go in.
• 45:35
  SPEAKER_00: And by all means, if you are using a free account, you shouldn't be putting anything even redacted in there.
• 45:43
  SPEAKER_00: It's it that's just a free for all.
• 45:44
  SPEAKER_00: You might as well take out a billboard uh and and have it up for everyone to view because it's just not secure at all.
• 45:51
  SPEAKER_00: So that's really important.
• 45:52
  SPEAKER_01: I'm not sure what Claude's I'm I'm pretty sure what Claude's uh practices are on it, but I know with chat, if you're using the free version of chat, everything goes to the learning.
• 46:04
  SPEAKER_01: You can't change that.
• 46:05
  SPEAKER_01: Correct.
• 46:05
  SPEAKER_01: There's no setting it to not learn from it or share it.
• 46:10
  SPEAKER_01: So yeah, so that's frightening.
• 46:13
  SPEAKER_00: It's very frightening.
• 46:14
  SPEAKER_00: And people are a lot of this stems from they don't want to put all their eggs in one basket, the 20 eggs that it costs a month, you know, to have a paid account.
• 46:22
  SPEAKER_00: They still don't know which way to go, so they're reluctant, but they don't realize what that$20 or you know, not paying for it is actually costing them, uh, even potentially.
• 46:34
  SPEAKER_00: Like if you I wouldn't, I wouldn't want to sit in front of any sort of board or inquiry on, you know, did I use a free account and I put my client's confidential information in it?
• 46:48
  SPEAKER_00: Like, who wants to be there for that one?
• 46:51
  SPEAKER_00: So please do yourself and your future self and bank account a favor and and really think about this.
• 46:59
  SPEAKER_00: You work in an office now where everybody represents their own client most of the time.
• 47:05
  SPEAKER_00: You know, the broker represents all of the clients of that brokerage, but each agent could potentially represent their own client.
• 47:12
  SPEAKER_02: Right.
• 47:12
  SPEAKER_00: This is kind of the same thing.
• 47:14
  SPEAKER_00: You're representing your own client.
• 47:15
  SPEAKER_00: You wouldn't just share all of that with all the agents in your office.
• 47:19
  SPEAKER_00: Why would you share it on, you know, a free account or account where you haven't adjusted the privacy settings?
• 47:26
  SPEAKER_00: So if you're unsure, ask your model, it will tell you.
• 47:30
  SPEAKER_00: And you can even ask it to cite a source if you're looking for verification that it's not telling you a bunch of hooey.
• 47:36
  SPEAKER_00: Yeah.
• 47:36
  SPEAKER_00: Um, but it is something that is so it'll take you less than five seconds to change it on Claude.
• 47:40
  SPEAKER_00: I'm sure it's the same on ChatGPT, and it's something you really need to think about.
• 47:44
  SPEAKER_01: Well, and I, you know, think too, maybe even just put yourself in your your clients' shoes.
• 47:50
  SPEAKER_01: If it was you, would you want the last four digits of your bank account out there for all the world to see?
• 47:56
  SPEAKER_01: Yeah.
• 47:57
  SPEAKER_01: I I can say from my own perspective, no, yeah, I would not.
• 48:01
  SPEAKER_01: So um, yeah, it's it it takes uh such a short amount of time to fix uh what could potentially be a huge problem.
• 48:08
  SPEAKER_00: Absolutely.
• 48:08
  SPEAKER_01: So all right, so copyright and intellectual property.
• 48:12
  SPEAKER_01: This is one of my favorite topics.
• 48:14
  SPEAKER_00: Do you want me to ask you the question?
• 48:16
  SPEAKER_00: No, no, no, no.
• 48:17
  SPEAKER_00: It's awesome.
• 48:18
  SPEAKER_00: So fair full disclosure, if you're listening, Kelly sends us over and she's like, I already know the answer to this, but I want to hear your answer to it.
• 48:26
  SPEAKER_00: I know.
• 48:26
  SPEAKER_00: So this is gonna be a conversation.
• 48:28
  SPEAKER_00: So, Kelly, what do you think about copyright and intellectual property?
• 48:33
  SPEAKER_01: It's so interesting.
• 48:34
  SPEAKER_01: Um, but I do, yeah, I do know the answer to this one.
• 48:37
  SPEAKER_01: But yes, uh, it is key because people don't, they just assume, oh, you know, create this for me and I can take it and I can go and I can publish it and I'm I'm good to go.
• 48:46
  SPEAKER_01: But what some of these AI models are using, they're pulling from stuff that is already on the internet.
• 48:55
  SPEAKER_01: And if you don't check it and you don't check to see if it's somebody's intellectual property, someone else's trademark, someone else's copyright, there could be a problem.
• 49:05
  SPEAKER_00: Yeah, and so um again, would not want to be in a court of law with a four by six trial exhibit in front of me, uh, answering, and my best defense is well, the AI made it.
• 49:18
  SPEAKER_00: Like no one cares.
• 49:20
  SPEAKER_01: You can't sue me.
• 49:21
  SPEAKER_01: You have to sue the AI.
• 49:22
  SPEAKER_00: This is clearly anthropics problem.
• 49:25
  SPEAKER_00: No, it is not.
• 49:26
  SPEAKER_00: And you know, it's a it's a broader conversation.
• 49:30
  SPEAKER_00: Um, you brought up Suno earlier.
• 49:33
  SPEAKER_00: Um, you know, the artists that have contributed to the the world of music, right, in general, are some of them are very up in arms about the fact that their styles and their their work product is now influencing uh these AI uh things that you can create.
• 49:53
  SPEAKER_00: So if you're not familiar, Suno allows you to create a song based on whatever it'll weave, whatever theme you have for the lyrics um in a style of something.
• 50:05
  SPEAKER_00: And you can kind of, you know, you can't call it out by name, but you can certainly get very close.
• 50:11
  SPEAKER_00: Yes, you can and make it sound like other things.
• 50:14
  SPEAKER_00: And it's cool.
• 50:15
  SPEAKER_00: It is very cool, it's very cool, it's very fun.
• 50:19
  SPEAKER_00: Um, but the reality is is that um inadvertently those people contributed to that outcome and that a company is profiting from.
• 50:29
  SPEAKER_00: So it it begs the question: if I am using something that will go and pull from the entire internet, could some of that be copyrighted content?
• 50:38
  SPEAKER_00: Could some of that uh be protected content?
• 50:41
  SPEAKER_00: The answer is yes.
• 50:42
  SPEAKER_00: Yes.
• 50:42
  SPEAKER_00: And is the um model that you're using accountable if you get yourself in hot water for that?
• 50:48
  SPEAKER_00: The answer is no.
• 50:50
  SPEAKER_00: You are.
• 50:50
  SPEAKER_00: The buck stops with you, full stop, yep, full stop.
• 50:54
  SPEAKER_01: Uh okay, so let's talk about AI video.
• 50:57
  SPEAKER_01: Okay, and I know you're very very passionate about video and AI.
• 51:02
  SPEAKER_01: So uh, and it video is obviously huge in the market, um, but you know, there are a lot of realtors who would rather do almost anything than get in front of a camera.
• 51:12
  SPEAKER_01: So, so you know, and and I say that with all the warmth in my heart because I I, you know, so many of our members, you know, are like, oh, I can't be in front of that camera, no way.
• 51:21
  SPEAKER_01: So, how is AI changing that for realtors with with respect to video?
• 51:26
  SPEAKER_00: It's a real hot topic where I'm concerned.
• 51:30
  SPEAKER_00: And hopefully on the other side of this next part of the conversation, if you choose to use it in certain ways, you'll at least give it a good think before you do.
• 51:41
  SPEAKER_02: Sure.
• 51:42
  SPEAKER_00: Um the first thing is what you can do with it really, really well.
• 51:46
  SPEAKER_00: And again, for all of you that sat on your hands and you're like, I don't want to learn to edit, and I don't want to learn to do all this stuff, and I don't want to learn how to transcribe stuff.
• 51:56
  SPEAKER_00: All of that can be done for you with AI now, like with a snap of your fingers.
• 52:01
  SPEAKER_00: And you have companies like DScript and Repurpose.io that will talk to Claude and make this process so easy.
• 52:08
  SPEAKER_00: You don't even have to learn to use those things anymore, right?
• 52:12
  SPEAKER_00: Like using the tools is so much easier with you know Claude's help or ChatGPT's help.
• 52:18
  SPEAKER_00: So whether you want to take one video and chop it up into shorter videos, whether you want to start creating YouTube shorts, whether you want to make sure that the cuts of video that you're using are optimized for the platform you're gonna be posting it on.
• 52:33
  SPEAKER_00: I mean, you can go really bananas with this.
• 52:35
  SPEAKER_00: It's like having an expert in your back pocket when it, you know, it comes to creating this content and getting it posted.
• 52:42
  SPEAKER_00: It's it allows you to move so much more quickly.
• 52:46
  SPEAKER_00: And um, I think that's amazing.
• 52:49
  SPEAKER_01: Yeah.
• 52:49
  SPEAKER_00: But here's where I get off the bus to Crazy Town, and that is with the AI twinning.
• 52:56
  SPEAKER_00: Now I have several colleagues that are doing it at an extremely high level.
• 52:59
  SPEAKER_00: I have friends who are coaches who are doing it at an extremely high level.
• 53:04
  SPEAKER_00: And to me, in a business where uh one of our biggest challenges is earning trust, right?
• 53:15
  SPEAKER_00: And being authentic and genuine.
• 53:20
  SPEAKER_00: Even if you show up with, you know, a hair out of place and no lip gloss one morning, at least it's you.
• 53:26
  SPEAKER_00: Right.
• 53:27
  SPEAKER_00: And what you see is what you get.
• 53:28
  SPEAKER_00: If you're watching me on Instagram or somewhere else, and you meet me at the front door, I'm the same person.
• 53:37
  SPEAKER_00: I do think that a large number of people in the general public have a lot of reservations about AI-generated content, and they should.
• 53:47
  SPEAKER_00: They have a lot of fears around it, you know, where they just they don't know if what I'm looking for real or not.
• 53:53
  SPEAKER_00: I think all of us have had the conversation with our parents.
• 53:58
  SPEAKER_00: Is this real?
• 53:59
  SPEAKER_00: You know, they're looking at this, that, or the other thing on Facebook, is this even real?
• 54:05
  SPEAKER_00: There's a reason for that.
• 54:06
  SPEAKER_00: And I don't want them looking at me going, is this even real?
• 54:10
  SPEAKER_01: Yeah, is this her?
• 54:11
  SPEAKER_01: Is this the real her?
• 54:12
  SPEAKER_00: Is this her?
• 54:13
  SPEAKER_00: And you know what?
• 54:14
  SPEAKER_00: I, you know, geez, I've been doing this over 30 years.
• 54:18
  SPEAKER_00: I certainly don't look like I did in my 20s.
• 54:21
  SPEAKER_00: I don't sound like, you know, I'm the hippist person on the block, but I would rather sound like myself and attract the person that you know I resonate with than create a bunch of content that really isn't an accurate depiction of me or the kind of work I do or anything else.
• 54:41
  SPEAKER_00: I mean, I've watched these AI twins, you know, I'm out showing a house today, and you know, it's a Swiss ski chalet with, you know, uh snowmobiles and and leopards, and I'm like, what is going on?
• 54:54
  SPEAKER_00: And so if you're going to do stuff that's like clearly fake to be funny, I think you're okay.
• 55:00
  SPEAKER_00: It's the stuff where you're really trying to pull off just not appearing on camera, you're really missing a huge opportunity.
• 55:08
  SPEAKER_00: And AI does make it easier to push the buttons and have a good script, be coached on your script, sure, learn the ins and outs of it without having to sit in a big class.
• 55:19
  SPEAKER_00: Just push, record, and record your own video.
• 55:22
  SPEAKER_00: And when it comes to houses, this is the same with virtual staging and everything else.
• 55:28
  SPEAKER_00: Too much AI and you are falsely representing the product.
• 55:31
  SPEAKER_00: Yep.
• 55:32
  SPEAKER_00: You are absolutely delusional if you think that's going to help you sell the house.
• 55:38
  SPEAKER_00: Yeah, absolutely.
• 55:39
  SPEAKER_00: It really is.
• 55:40
  SPEAKER_00: In some markets, I've even watched where you know they're wanting to label the photos where we drop in, you know, the sunset in the back.
• 55:48
  SPEAKER_00: They're wanting us to label that AI.
• 55:49
  SPEAKER_00: I mean, they're really getting nervous about it.
• 55:52
  SPEAKER_00: Okay.
• 55:52
  SPEAKER_00: So it's not just the virtual staging.
• 55:54
  SPEAKER_00: So imagine now you do this crazy video where it's not an accurate depiction.
• 56:00
  SPEAKER_00: You better label it like, yes, am I being like a stickler?
• 56:04
  SPEAKER_00: Yes, I am, but better that and and then then people know you're being honest and upfront about the fact that it was AI and they can appreciate that.
• 56:13
  SPEAKER_00: Yeah, absolutely.
• 56:14
  SPEAKER_00: Um, than having something you're trying to pass off.
• 56:17
  SPEAKER_00: I'm watching, there are a number of realtors in our market that are doing it, and I'm like, why didn't you just show up for the photo shoot and say hi at the front door or let it go altogether, but don't put an AI version of yourself in the video.
• 56:30
  SPEAKER_01: Well, and you know, like you said, if you're gonna do it, just disclaim it, so to speak.
• 56:34
  SPEAKER_01: So because like I know even like Adobe's products, um, Photoshop can now take a house if you've got like high tension wires or whatever in front of the house and it will remove the wires in front of the house.
• 56:46
  SPEAKER_01: But that said, it's not a true depiction of what that house looks like because then when you go driving down the street and you look and then there's wires everywhere, it we need to be truthful in what we're putting out there.
• 56:57
  SPEAKER_00: No, I agree, and it's not like you're gonna hide that, you know, if it's got the high tension wires behind it, it's got high tension wires behind it, and you're wasting the seller's time because they're getting showings where the people aren't even, you know, leaving the driveway.
• 57:11
  SPEAKER_00: They're not even entering the house because we're like, I never would have done this had I known, you know.
• 57:16
  SPEAKER_00: So you are again, it's our job to earn the public's trust with great data, clean data, accurate data that we're putting in the MLS.
• 57:24
  SPEAKER_00: We're accurately depicting it visually.
• 57:27
  SPEAKER_00: Sure.
• 57:28
  SPEAKER_00: And this is not the place for AI.
• 57:30
  SPEAKER_00: Like, there's plenty of places for AI in your business.
• 57:32
  SPEAKER_00: This isn't one of them.
• 57:33
  SPEAKER_01: Agreed.
• 57:34
  SPEAKER_01: Agreed.
• 57:35
  SPEAKER_01: Well, I'm gonna uh move on now to workflows because I know that gets you gets your juices running.
• 57:42
  SPEAKER_01: AI-powered workflows.
• 57:44
  SPEAKER_01: I know you love that.
• 57:45
  SPEAKER_02: I love it so much.
• 57:48
  SPEAKER_01: So, what are some practical day-to-day business processes where AI can save a realtor some time?
• 57:56
  SPEAKER_01: Um, you know, we all know everybody's working out of their car and doing so many, there are so many more things that have to be done now.
• 58:04
  SPEAKER_01: Yeah, you know, everything that has to be signed and all of that stuff.
• 58:07
  SPEAKER_01: Where can AI jump in and help you say?
• 58:10
  SPEAKER_01: I mean, obviously, writing email, we talked about that earlier.
• 58:13
  SPEAKER_01: Um, but there's I know there's more.
• 58:17
  SPEAKER_00: There's a lot more.
• 58:18
  SPEAKER_00: And if you think about if you wanted to write a blog post, say or create a reel about local events, so we'll take that little task, and you know you should be doing that stuff, and then you Google it, and then you have to search through all of these different websites to try and find out what's going on in the world, and you know, you're gonna write this blog post about it or put a reel out about it.
• 58:45
  SPEAKER_00: You're gonna do like a seven-second reel with words on screen, which by the way, if you're not doing that, you absolutely need to do that on your Instagram.
• 58:52
  SPEAKER_00: That is low-hanging fruit, and I don't I I could again a whole nother podcast episode, but it will absolutely boost your viewers.
• 59:00
  SPEAKER_01: Algorithm loves that.
• 59:02
  SPEAKER_00: Algorithm absolutely loves it.
• 59:03
  SPEAKER_00: If you think it's stupid, chances are it works great.
• 59:06
  SPEAKER_00: Right.
• 59:07
  SPEAKER_00: So, um, but just things like that, like you we see these accounts, like you know, top 10 things to do with kids this weekend in Cleveland or top 10 dog parks to walk, you know, Fido in, whatever it's going to be.
• 59:20
  SPEAKER_00: Researching that didn't used to be easy.
• 59:22
  SPEAKER_00: You could Google it, but actually like taking it from the research place to actually having the words on screen ready to paste into Instagram, that's a completely different thing.
• 59:32
  SPEAKER_00: And so that's a great example of where AI can help you out.
• 59:36
  SPEAKER_00: But one thing I would tell people is a great place to start, anything that you do more than once, anything that you do more than once, start to put into your LLM of choice.
• 59:48
  SPEAKER_00: And once you know, Claude or chat starts to have all of these things, these email templates, the resources you share, the text messages you send all the time, all of this stuff.
• 59:59
  SPEAKER_00: When you ask it, like, hey, I want a good pre-listing workflow.
• 1:00:03
  SPEAKER_00: These are the tools I use.
• 1:00:05
  SPEAKER_00: Again, what is done look like?
• 1:00:08
  SPEAKER_00: Yeah, sure.
• 1:00:09
  SPEAKER_00: It will help you develop that workflow.
• 1:00:12
  SPEAKER_00: So I have something built from pre-list from the first time I get that lead to moving them through the funnel through the closing and post-close.
• 1:00:20
  SPEAKER_00: I have something built for all of that, but it all it really is is a collection of all of my tools, and Claude knows how to stitch all that together and make a great workflow.
• 1:00:30
  SPEAKER_00: You don't have to figure that out for yourself anymore.
• 1:00:32
  SPEAKER_00: It'll find gaps in that workflow.
• 1:00:34
  SPEAKER_00: Like, hey, you're really strong here.
• 1:00:37
  SPEAKER_00: You really give a lot of information up front, but then there's this like part of the transaction where it goes a little dark, you know.
• 1:00:42
  SPEAKER_00: What do you think we could add there?
• 1:00:44
  SPEAKER_00: Or you could ask it, like, hey, you know, what would you suggest?
• 1:00:48
  SPEAKER_00: What's what happens in other industries and a client experience that could work?
• 1:00:53
  SPEAKER_00: So that'll help you devise workflows.
• 1:00:55
  SPEAKER_00: So anything around your listings, uh, your buyers, communication, but I think the one that stands out the most is how to communicate with your sphere, how to manage your CRM.
• 1:01:07
  SPEAKER_00: Um, helping you take your business plan and turn it into an action plan that you're actually working every day.
• 1:01:13
  SPEAKER_00: Um, people are having an experience with you even in between a purchase and a sale, and how are you providing value?
• 1:01:21
  SPEAKER_00: You can build workflows around that, it'll help you be a lot more consistent.
• 1:01:26
  SPEAKER_00: Everybody has started and stopped a blog a hundred times.
• 1:01:29
  SPEAKER_00: Oh, you know, absolutely.
• 1:01:31
  SPEAKER_00: Now blogs like everybody laughed like three years ago.
• 1:01:34
  SPEAKER_00: If you're like, I'm blogging, they're laughing their asses off.
• 1:01:39
  SPEAKER_00: Now it's like important because if you're hoping to be found on the interwebs later, people are searching for agents via chat and via Claude.
• 1:01:51
  SPEAKER_00: Your blog is going to start to matter again.
• 1:01:55
  SPEAKER_00: We all lost the SEO game.
• 1:01:56
  SPEAKER_00: So we're like, ah, we're not gonna blog anymore.
• 1:01:58
  SPEAKER_00: I mean, who reads that stuff anyway?
• 1:02:00
  SPEAKER_00: But it really is quite a treasure.
• 1:02:02
  SPEAKER_00: If you're someone that's stuck to your guns, yay you, because you have an incredible amount of content to draw off of.
• 1:02:09
  SPEAKER_00: So all of these things that you've been wanting to do that you start and stop, like a newsletter, a blog, anything like that, this will help provide consistency, a steady flow of ideas, help you come up with a template so there's you know a consistent look to it each time.
• 1:02:25
  SPEAKER_00: Uh I even have my newsletter.
• 1:02:27
  SPEAKER_00: Claude puts it right into my email template in Flowdesk for me.
• 1:02:30
  SPEAKER_00: I don't touch that anymore.
• 1:02:32
  SPEAKER_00: So you can use tools that you don't know how to use.
• 1:02:36
  SPEAKER_00: It'll do the thing for you while you're doing something else.
• 1:02:40
  SPEAKER_00: And I think that start with something simple, but assembling all the little bits and bots that you've got and stitching that in a workflow with Claude's help, and you're off to the races.
• 1:02:53
  SPEAKER_00: That's where you're going to start saving time.
• 1:02:55
  SPEAKER_01: So at the end of the day, they're they need to ask, you know, what what can AI do for me?
• 1:03:00
  SPEAKER_01: You know, where where do we want to start?
• 1:03:02
  SPEAKER_01: And and just for yourself, figure it out.
• 1:03:05
  SPEAKER_01: Like where, you know, what is the most maybe.
• 1:03:08
  SPEAKER_01: What hurts?
• 1:03:08
  SPEAKER_01: Where's the where's a pain point that perhaps AI could, you know, take off your plate?
• 1:03:13
  SPEAKER_01: Yeah.
• 1:03:14
  SPEAKER_00: What hurts?
• 1:03:14
  SPEAKER_00: Where am I having the most conversation?
• 1:03:18
  SPEAKER_01: Yeah.
• 1:03:18
  SPEAKER_00: You know, I took a class once and they said where there's conversation, there's lack of a system or a resource.
• 1:03:24
  SPEAKER_01: Wow.
• 1:03:24
  SPEAKER_00: And I was like, uh-oh, because I'm doing a lot of talking all day.
• 1:03:28
  SPEAKER_00: And I'm thinking, you know, I'm stuck on the phone with the client, and I love talking to my clients, but not when they're in distress, right?
• 1:03:35
  SPEAKER_00: Because of something I didn't proactively tell them about, that nobody wants to be there.
• 1:03:40
  SPEAKER_00: Um, how to prepare for a home inspection, how to prepare for appraisal.
• 1:03:44
  SPEAKER_00: Appraisals are changing.
• 1:03:46
  SPEAKER_00: So if you didn't know about that, you really, really, really need to start um learning how to prepare your buyers and sellers for the new appraisal environment.
• 1:03:58
  SPEAKER_00: Um, depending on when this airs, November 1st, and we're all wading through the unfamiliar territory together.
• 1:04:06
  SPEAKER_00: Uh, the banks, the appraisers, and the agents.
• 1:04:10
  SPEAKER_00: So having your clients prepared for that, you know, we don't do a good job of telling them what's gonna happen.
• 1:04:17
  SPEAKER_00: You know, over time we we just sort of start, you know, sort of truncating our comments to, yeah, and just make sure you leave the keys to the shed, you know, the appraisers coming, and you we don't think about it, but things are really changing, letting them know what to expect really saves a lot of conversations on the backside.
• 1:04:36
  SPEAKER_00: So use find that pain point, use that to your benefit, start developing tools.
• 1:04:42
  SPEAKER_00: When you do that, you're gonna start getting a stockpile of tools.
• 1:04:46
  SPEAKER_00: You're educating the LLM of your choice, Claude, in the meantime, and then you get this compound interest effect that I'm talking about, where it's like, oh, you need a blog post, you have this really cool thing checklist you made for sellers to get ready for an appraisal.
• 1:05:03
  SPEAKER_00: We could use that.
• 1:05:05
  SPEAKER_00: So, really, it's it's a way to create mindfulness around all the work that you do and and leverage it.
• 1:05:14
  SPEAKER_01: That's smart.
• 1:05:15
  SPEAKER_01: I mean, it's a it's a smart way to work, it's working smarter, not harder.
• 1:05:19
  SPEAKER_01: You know, all of that is it's it's it's absolutely using a tool that's at your disposal that is relatively inexpensive to to use.
• 1:05:28
  SPEAKER_00: Oh, yeah.
• 1:05:28
  SPEAKER_01: And I mean, and and using it to make your life easier at the end of the day.
• 1:05:33
  SPEAKER_00: Yeah, and I mean, I've been doing this for a hot minute, and so I've watched all these tools come and go, and I know what prevents people from really using their CRM to the fullest, really using some of the technology their broker provides to the fullest.
• 1:05:47
  SPEAKER_00: And it's that learning curve.
• 1:05:48
  SPEAKER_01: Yep.
• 1:05:49
  SPEAKER_00: And if I told you that was gone, yeah.
• 1:05:54
  SPEAKER_00: I mean, it's kind of like again, your wish is my command.
• 1:05:58
  SPEAKER_00: I want this in my CRM.
• 1:06:00
  SPEAKER_00: ERM.
• 1:06:00
  SPEAKER_00: I want a blog to go out once a week and then to be able to have a social media post for LinkedIn, Instagram, and Facebook that are each optimized for that platform.
• 1:06:11
  SPEAKER_00: How could I do that?
• 1:06:13
  SPEAKER_00: And it just could happen without me sitting on one more webinar, one more Zoom meeting.
• 1:06:19
  SPEAKER_00: I mean, it would be phenomenal.
• 1:06:21
  SPEAKER_00: So that's kind of what you're sitting there looking at is the answer to a lot of your aggravation and frustration.
• 1:06:29
  SPEAKER_00: And also it can help shrink your overhead.
• 1:06:32
  SPEAKER_00: So think about how many as you learn to use this, how many tools you can eliminate because now Claude can do it for you in a way that's very personable and on brand for you.
• 1:06:43
  SPEAKER_01: Yeah.
• 1:06:43
  SPEAKER_01: And this is it's just another piece of your tech stack.
• 1:06:46
  SPEAKER_00: Yeah, you know.
• 1:06:47
  SPEAKER_00: Hopefully you're whittling down that tech stack from the last time we talked.
• 1:06:50
  SPEAKER_00: Yeah.
• 1:06:50
  SPEAKER_00: Right.
• 1:06:50
  SPEAKER_00: You're whittling it down.
• 1:06:52
  SPEAKER_00: And by the way, it just needs to be said because I'm just in love with RPR.
• 1:06:57
  SPEAKER_00: If you are not using RPR, it the things it can do when you plug it into Claude and uh the dynamic links you can share of reports in RPR.
• 1:07:10
  SPEAKER_00: If you have no idea what I'm talking about, shame on you.
• 1:07:13
  SPEAKER_00: I think we need another episode.
• 1:07:15
  SPEAKER_00: I I I could talk about it all day because it can help you create your listing reports uh with those dynamic links, uh, really make your newsletters interactive.
• 1:07:25
  SPEAKER_00: There are custom pages you can take the time to add to those reports that can help you inform and create more sales.
• 1:07:34
  SPEAKER_00: These are things that that would have been a deep dive all by itself.
• 1:07:37
  SPEAKER_00: Oh, absolutely.
• 1:07:38
  SPEAKER_01: Yeah.
• 1:07:38
  SPEAKER_00: You could actually teach yourself how to use that with Claude's help, like in an hour.
• 1:07:44
  SPEAKER_00: Right.
• 1:07:44
  SPEAKER_00: Rather and in the way you learn at the pace you learn rather than getting lost in all these trainings and help guides.
• 1:07:51
  SPEAKER_01: Oh my gosh.
• 1:07:52
  SPEAKER_01: Okay, so everybody out here who's still listening, are you overwhelmed?
• 1:07:57
  SPEAKER_01: Because it's it's a crazy lot of stuff.
• 1:07:59
  SPEAKER_01: It is, it truly is, but it's all really, really good stuff.
• 1:08:02
  SPEAKER_01: It is.
• 1:08:03
  SPEAKER_01: So we've gosh, we've been over a ton of great information today.
• 1:08:06
  SPEAKER_01: So I truly appreciate you coming in to share all of this with us, with me, with them.
• 1:08:12
  SPEAKER_01: Um, where can our members find you on a regular basis if they have other questions and want to ask you?
• 1:08:19
  SPEAKER_00: So on Instagram at RealTour McVay, and I think that that's probably the best place to hit me up if you do have a question.
• 1:08:27
  SPEAKER_00: Yeah.
• 1:08:28
  SPEAKER_00: I offer free tools over there all the time.
• 1:08:31
  SPEAKER_00: If you're just getting started with Claude, um you can um pick up some pretty easy skills in there, how to add your brand to Claude, um, how to, you know, maybe use it with your email.
• 1:08:45
  SPEAKER_00: You want to start, you know, with something really easy that you can get instant gratification from.
• 1:08:50
  SPEAKER_00: It is the gateway drug, can I just say like there are certain things you're gonna do?
• 1:08:53
  SPEAKER_00: You're not wrong.
• 1:08:54
  SPEAKER_00: And once you see it do it for you, you're going to be forever changed.
• 1:08:58
  SPEAKER_00: But the thing I want to impress on everyone is we're in a really challenging market.
• 1:09:02
  SPEAKER_00: It's not good, it's not bad, it's challenging.
• 1:09:05
  SPEAKER_00: You need different skills.
• 1:09:07
  SPEAKER_00: And sometimes it takes a little more time and a little more creativity to get the job done for your clients.
• 1:09:12
  SPEAKER_00: This can help you with all of that.
• 1:09:14
  SPEAKER_00: So if you ever have a question, don't hesitate to ask.
• 1:09:17
  SPEAKER_00: But in addition to asking me, you can always ask your weapon of choice, Claude, or Chat GPT or whatever.
• 1:09:25
  SPEAKER_00: Ask me for you.
• 1:09:30
  SPEAKER_00: Exactly.
• 1:09:31
  SPEAKER_01: There you go.
• 1:09:32
  SPEAKER_00: Exactly.
• 1:09:32
  SPEAKER_01: Oh my gosh.
• 1:09:33
  SPEAKER_01: Well, I don't know what else we could possibly add after all of that, but uh, that was fantastic.
• 1:09:39
  SPEAKER_01: So that's a wrap for today.
• 1:09:41
  SPEAKER_01: If you loved what you heard, please do us a favor and subscribe, share this episode with a colleague, and share it on your socials.
• 1:09:47
  SPEAKER_01: We love it when our members engage with us on social media.
• 1:09:50
  SPEAKER_01: So until next time, just know that we appreciate you and hope that everyone out there has a fantastic day.
• 1:09:56
  SPEAKER_01: And until we meet again, I hope that you're finding your very own meaning of home for all.