136. Drew Holmgreen, President & CEO of PPAI, on Leading with Joy, Elevating an Industry, and Reimagining Branded Merch
How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work?
In this episode of Associations Thrive, host Joanna Pineda interviews Drew Holmgreen, President and CEO of Promotional Products Association International (PPAI). Drew discusses:
The vast promotional products industry ecosystem—from manufacturers to decorators.
PPAI’s global…
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