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Latest / Affiliate Marketing For Lenders

News Pod #19 - With the New Plaid Integration, ChatGPT is Now a Distribution Channel for Personal Finance

ChatGPT just integrated Plaid, giving 200 million monthly users a personalized finance experience built on real account data.

Carlos and Nick break down what that means for affiliate marketing. Credit Karma's approval odds models (and Experian's) become foundational infrastructure. Intuit's $100M OpenAI deal puts TurboTax and Credit Karma inside the chat. Generic content sites ranking for "best travel credit cards" lose ground to recommendations that know you spent $8,000 on United last year.

They cover which channels survive (direct mail, social, podcasts) and the question every lender and…

The skinny

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