Latest / Keys To The Shop : Equipping Coffee Shop Leaders
SHIFT BREAK: We Need Inconvenient Coffee
We are obsessed with innovation that tends to solve problems that are increasingly inconsequential to the customer. A race to put coffee in virtually any context all in the name of convenience may bring coffee to more people, but what does it do to the value of the coffee when we remove virtually all customer generated investment into the process.
Today on Shift Break we will be talking about why a bit of inconvenience is ok and, in fact, may be a needed thing to allow the customer the buy in, personal investment, ritual, and connection with the product we are, in my opinion, rushing to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.