Driving Growth Through Retention and Expansion (and How AI can Help)
This week's show is entitled, "Driving Growth Through Retention and Expansion (and How AI can Help)" and my guest is Anastasia Pavlova, Founder & CMO at Bold GTM: Go-to-Market & Revenue Marketing Consulting.
Tune in to Learn:
How to leverage B2C strategies to enhance B2B marketing by focusing on customer-centric fundamentals.
How data-driven segmentation cab improve customer retention and reduce churn.
Why you must Prioritize customer retention efforts over acquisition to cut costs and drive growth.
The importance of fostering collaboration between marketing and customer success teams for…
The skinny
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