Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo
In this episode, we talk about Dave Lorenzo's new book, "The 60 Second Sale" and a lot more!
A lot of B2B sales professionals are doing long term, complex sale efforts, "The 60 Second Sale" sounds a little like "12 minute abs." I ask Dave "Is it really that easy? Can you really do it this quickly?"
"The 60 Second Sale is about creating a condition under which, if your best client, the person who trusted you most in the business world, had a need and you called them up, it would only take you 60 seconds to close that deal. So, if you are adding value to somebody who already trusted you, you…
The skinny
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