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Technology of the Year - What Innovation Won 2025? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Retail
• 0:00
  Technology
• 0:01
  of
• 0:01
  the
• 0:01
  Year.
• 0:02
  What
• 0:02
  wins
• 0:03
  your
• 0:03
  award
• 0:03
  for
• 0:04
  retail
• 0:04
  technology
• 0:04
  of
• 0:05
  the
• 0:05
  year?
• 0:06
  Yeah,
• 0:06
  I
• 0:08
  man,
• 0:08
  I
• 0:08
  circled
• 0:09
  the
• 0:09
  wagon
• 0:09
  a
• 0:09
  couple
• 0:10
  times
• 0:10
  in
• 0:10
  terms
• 0:10
  of
• 0:11
  how
• 0:11
  I
• 0:11
  wanted
• 0:11
  to
• 0:12
  address
• 0:12
  this
• 0:12
  one.
• 0:13
  But
• 0:14
  you'll
• 0:14
  see
• 0:14
  in
• 0:14
  a
• 0:14
  later
• 0:15
  Omni
• 0:17
  why
• 0:17
  I
• 0:17
  didn't
• 0:18
  just
• 0:18
  go
• 0:18
  with
• 0:18
  like
• 0:19
  pure
• 0:20
  agentic
• 0:21
  AI
• 0:21
  commerce
• 0:22
  or
• 0:22
  something
• 0:22
  like
• 0:22
  that.
• 0:23
  What
• 0:23
  I'm
• 0:23
  going
• 0:23
  with
• 0:24
  is
• 0:25
  and
• 0:25
  go
• 0:26
  with
• 0:26
  me
• 0:26
  on
• 0:26
  this
• 0:26
  one,
• 0:28
  pricing
• 0:29
  transparency
• 0:30
  afforded
• 0:31
  through
• 0:32
  AI.
• 0:32
  And
• 0:33
  I'm
• 0:33
  going
• 0:33
  to
• 0:33
  specifically,
• 0:35
  I'm
• 0:35
  going
• 0:35
  to
• 0:36
  specifically
• 0:36
  use
• 0:36
  grocery
• 0:37
  deals
• 0:38
  as
• 0:39
  an
• 0:39
  example
• 0:39
  of
• 0:39
  this.
• 0:40
  Right.
• 0:40
  So
• 0:42
  for
• 0:42
  those
• 0:42
  who
• 0:43
  don't
• 0:43
  know
• 0:43
  it
• 0:44
  and
• 0:44
  you
• 0:44
  featured
• 0:45
  one
• 0:45
  of
• 0:45
  the
• 0:45
  founders
• 0:46
  of
• 0:46
  grocery
• 0:46
  Deals
• 0:47
  I
• 0:47
  think
• 0:47
  in
• 0:47
  a
• 0:47
  retail
• 0:48
  tech
• 0:48
  spotlight
• 0:49
  some
• 0:50
  time
• 0:50
  ago.
• 0:50
  Yeah,
• 0:51
  it's
• 0:51
  basically
• 0:52
  the
• 0:52
  gas
• 0:52
  buddy
• 0:53
  of
• 0:54
  grocery.
• 0:55
  Right.
• 0:55
  Where
• 0:57
  and
• 0:57
  even
• 0:57
  just
• 0:58
  get
• 0:58
  getting
• 0:58
  piloted
• 0:59
  in
• 0:59
  one
• 0:59
  market
• 1:00
  mid
• 1:00
  year
• 1:00
  as
• 1:01
  when
• 1:02
  this
• 1:02
  was
• 1:02
  announced.
• 1:02
  So
• 1:03
  it's
• 1:03
  not
• 1:03
  like
• 1:03
  it's
• 1:03
  taken
• 1:03
  off
• 1:04
  yet
• 1:04
  but
• 1:05
  it
• 1:05
  price
• 1:06
  compares
• 1:06
  like
• 1:07
  items
• 1:07
  across
• 1:07
  grocery
• 1:08
  retailers
• 1:08
  and
• 1:09
  helps
• 1:09
  you
• 1:09
  build
• 1:09
  an
• 1:09
  online
• 1:10
  cart
• 1:12
  for
• 1:12
  the
• 1:12
  grocery
• 1:12
  industry.
• 1:13
  Right.
• 1:13
  Like
• 1:14
  this
• 1:14
  is
• 1:15
  super
• 1:16
  disruptive
• 1:16
  and
• 1:17
  scary
• 1:17
  probably
• 1:18
  to
• 1:18
  grocery
• 1:18
  retailers
• 1:19
  at
• 1:19
  least
• 1:19
  of
• 1:19
  a
• 1:20
  certain
• 1:20
  type.
• 1:20
  Right.
• 1:21
  Particularly
• 1:22
  high
• 1:22
  low
• 1:23
  pricers
• 1:23
  which
• 1:24
  is
• 1:24
  slowly,
• 1:25
  maybe
• 1:25
  not
• 1:25
  slowly
• 1:26
  becoming
• 1:26
  an
• 1:26
  antiquated
• 1:27
  model
• 1:27
  anyway.
• 1:28
  But
• 1:28
  with
• 1:29
  this
• 1:29
  kind
• 1:29
  of
• 1:30
  technology
• 1:31
  it
• 1:31
  eases
• 1:32
  the
• 1:32
  ability
• 1:33
  for
• 1:33
  AI
• 1:34
  agents
• 1:34
  to
• 1:34
  coordinate
• 1:35
  offers
• 1:36
  orders
• 1:37
  from
• 1:38
  different
• 1:38
  grocers
• 1:38
  on
• 1:39
  price.
• 1:39
  Right.
• 1:40
  Incredibly
• 1:40
  disruptive.
• 1:42
  It
• 1:42
  may
• 1:42
  even
• 1:43
  put
• 1:43
  grocers
• 1:44
  out
• 1:45
  of
• 1:45
  the
• 1:45
  ability
• 1:46
  to
• 1:46
  compete
• 1:46
  on
• 1:46
  E
• 1:47
  commerce
• 1:47
  depending
• 1:48
  on
• 1:48
  where
• 1:48
  their
• 1:48
  margins
• 1:49
  are.
• 1:50
  I
• 1:50
  actually
• 1:51
  lived
• 1:52
  through
• 1:52
  the
• 1:52
  actual
• 1:53
  gas
• 1:53
  buddy
• 1:54
  advent
• 1:55
  when
• 1:55
  I
• 1:55
  was
• 1:55
  in
• 1:55
  the
• 1:56
  convenience
• 1:56
  store
• 1:56
  industry.
• 1:57
  Price
• 1:57
  and
• 1:58
  fuel.
• 1:58
  This
• 1:58
  is
• 1:59
  going
• 1:59
  to
• 1:59
  be
• 1:59
  even
• 1:59
  harder
• 2:00
  for
• 2:00
  grocers.
• 2:01
  Right.
• 2:02
  And
• 2:02
  I
• 2:02
  think
• 2:02
  it's.
• 2:03
  You're
• 2:03
  going
• 2:03
  to
• 2:03
  find
• 2:04
  that
• 2:04
  it's
• 2:04
  going
• 2:04
  to
• 2:05
  split
• 2:06
  kind
• 2:06
  of
• 2:06
  the
• 2:06
  innovative
• 2:07
  thinkers
• 2:08
  on
• 2:08
  how
• 2:08
  to
• 2:09
  leverage
• 2:09
  this
• 2:09
  from
• 2:10
  the
• 2:10
  old
• 2:10
  school
• 2:11
  stalwarts
• 2:12
  who
• 2:12
  kind
• 2:12
  of
• 2:12
  refuse
• 2:13
  to
• 2:13
  change.
• 2:14
  And
• 2:14
  the
• 2:14
  winners
• 2:15
  are
• 2:15
  going
• 2:15
  to
• 2:15
  be
• 2:15
  the
• 2:15
  ones
• 2:15
  who
• 2:16
  really
• 2:16
  lean
• 2:16
  in
• 2:18
  and
• 2:18
  take
• 2:19
  hold
• 2:19
  of
• 2:19
  this,
• 2:20
  you
• 2:20
  know,
• 2:20
  AI
• 2:21
  capabilities
• 2:21
  and
• 2:22
  start
• 2:22
  to
• 2:22
  embed
• 2:23
  that
• 2:23
  within
• 2:23
  their
• 2:24
  site.
• 2:24
  So
• 2:24
  I
• 2:24
  think
• 2:25
  it's
• 2:25
  the
• 2:25
  tip
• 2:25
  of
• 2:25
  the
• 2:25
  iceberg.
• 2:26
  I
• 2:27
  really
• 2:27
  took
• 2:27
  notice
• 2:27
  when
• 2:28
  this
• 2:28
  kind
• 2:28
  of
• 2:28
  technology
• 2:29
  was
• 2:29
  available
• 2:29
  now
• 2:30
  and
• 2:30
  I
• 2:30
  think
• 2:30
  it's
• 2:30
  going
• 2:30
  to
• 2:30
  set
• 2:31
  a
• 2:31
  course
• 2:31
  for
• 2:31
  us
• 2:31
  going
• 2:32
  forward.
• 2:33
  Wow,
• 2:33
  Chad,
• 2:34
  that's
• 2:34
  really
• 2:34
  interesting.
• 2:34
  Particularly
• 2:35
  as
• 2:35
  well
• 2:35
  I
• 2:35
  don't
• 2:35
  know
• 2:35
  if
• 2:35
  you
• 2:36
  saw
• 2:36
  but
• 2:36
  just
• 2:36
  in
• 2:36
  the
• 2:36
  last
• 2:36
  24
• 2:37
  hours
• 2:38
  Consumer
• 2:38
  Reports
• 2:38
  put
• 2:39
  out
• 2:39
  a
• 2:39
  report
• 2:39
  about
• 2:39
  Instacart's
• 2:40
  pricing
• 2:40
  and
• 2:41
  how
• 2:41
  you
• 2:41
  know
• 2:42
  it's
• 2:42
  very
• 2:43
  varies
• 2:44
  widely
• 2:44
  across.
• 2:45
  They
• 2:45
  surveyed
• 2:46
  like
• 2:46
  400
• 2:46
  different
• 2:46
  people
• 2:47
  and
• 2:47
  all
• 2:47
  400
• 2:48
  different
• 2:48
  people
• 2:48
  had
• 2:48
  a
• 2:49
  different
• 2:49
  price
• 2:49
  for
• 2:49
  specific
• 2:50
  items.
• 2:50
  It
• 2:50
  was
• 2:50
  crazy.
• 2:51
  And
• 2:51
  so
• 2:51
  like
• 2:51
  what
• 2:52
  you're
• 2:52
  getting
• 2:52
  at
• 2:52
  is
• 2:52
  a
• 2:53
  real
• 2:53
  need
• 2:53
  case
• 2:54
  here
• 2:54
  of
• 2:55
  price
• 2:55
  transparency
• 2:56
  and
• 2:56
  generative
• 2:56
  AI
• 2:57
  enables
• 2:57
  that.
• 2:57
  So
• 2:57
  that's,
• 2:58
  that's
• 2:58
  really
• 2:58
  interesting.
• 2:59
  And,
• 2:59
  and
• 2:59
  shout
• 2:59
  out
• 3:00
  to
• 3:00
  Michael
• 3:00
  and
• 3:00
  Matt
• 3:00
  at
• 3:01
  grocery
• 3:01
  deals.
• 3:01
  They're
• 3:01
  gonna
• 3:01
  love,
• 3:02
  they're
• 3:02
  gonna
• 3:02
  love
• 3:02
  that
• 3:03
  drop
• 3:03
  for
• 3:03
  them.
• 3:03
  So
• 3:04
  they're
• 3:04
  gonna,
• 3:04
  they're
• 3:04
  gonna
• 3:04
  be
• 3:05
  stoked
• 3:05
  when
• 3:05
  they
• 3:05
  see
• 3:05
  this.
• 3:06
  But,
• 3:06
  but
• 3:06
  an
• 3:06
  I'm
• 3:07
  curious,
• 3:07
  like
• 3:07
  what's,
• 3:08
  what's,
• 3:08
  what's
• 3:08
  your
• 3:08
  take
• 3:09
  on
• 3:09
  the,
• 3:09
  the
• 3:09
  hot
• 3:10
  technology
• 3:10
  of
• 3:10
  the
• 3:11
  year?
• 3:11
  I,
• 3:12
  I
• 3:12
  was
• 3:12
  with
• 3:13
  Chad
• 3:13
  where,
• 3:13
  I
• 3:14
  mean
• 3:14
  agentic
• 3:15
  search
• 3:15
  and
• 3:15
  agentic
• 3:16
  commerce
• 3:16
  was,
• 3:17
  you
• 3:17
  know,
• 3:18
  an
• 3:18
  obvious
• 3:18
  one.
• 3:19
  But
• 3:20
  I,
• 3:20
  I
• 3:20
  went
• 3:21
  with
• 3:21
  electronic
• 3:22
  shelf
• 3:22
  labels
• 3:23
  and
• 3:23
  the
• 3:23
  reason
• 3:24
  that
• 3:24
  I
• 3:24
  did
• 3:24
  was
• 3:25
  one,
• 3:25
  we
• 3:25
  saw
• 3:26
  Walmart
• 3:26
  decide
• 3:27
  in
• 3:28
  early
• 3:28
  in
• 3:28
  the
• 3:28
  year
• 3:28
  we're
• 3:29
  going
• 3:29
  to
• 3:29
  roll
• 3:29
  these
• 3:29
  out
• 3:29
  to
• 3:30
  all
• 3:30
  of
• 3:30
  our
• 3:30
  stores.
• 3:30
  And
• 3:31
  once
• 3:31
  Walmart
• 3:31
  does
• 3:32
  something,
• 3:32
  the
• 3:32
  rest
• 3:33
  of
• 3:33
  the
• 3:33
  industry
• 3:33
  is
• 3:34
  typically
• 3:34
  very,
• 3:34
  very
• 3:35
  fast
• 3:35
  to
• 3:35
  follow.
• 3:37
  However,
• 3:38
  it
• 3:38
  really
• 3:39
  didn't
• 3:40
  dawn
• 3:40
  on
• 3:40
  me
• 3:41
  how
• 3:41
  pervasive
• 3:42
  this
• 3:42
  technology
• 3:42
  was,
• 3:43
  Chris,
• 3:43
  until
• 3:43
  we
• 3:43
  were
• 3:44
  at
• 3:44
  the
• 3:44
  Spartan
• 3:45
  Nash
• 3:45
  conference
• 3:45
  in
• 3:45
  July
• 3:46
  and
• 3:47
  you
• 3:47
  and
• 3:47
  I
• 3:47
  talked
• 3:48
  to
• 3:48
  retailers
• 3:49
  that
• 3:49
  had,
• 3:50
  you
• 3:50
  know,
• 3:50
  four
• 3:51
  store
• 3:51
  locations,
• 3:52
  they
• 3:52
  were
• 3:52
  in
• 3:53
  the
• 3:53
  middle
• 3:53
  of
• 3:53
  Nebraska
• 3:54
  or
• 3:54
  Ohio.
• 3:55
  Yeah.
• 3:55
  And
• 3:55
  when
• 3:55
  we
• 3:56
  talked
• 3:56
  to
• 3:56
  them
• 3:56
  about
• 3:57
  electronic
• 3:57
  shelf
• 3:58
  labels
• 3:58
  or
• 3:58
  any
• 3:59
  in
• 3:59
  store
• 3:59
  technology
• 4:00
  really,
• 4:01
  they
• 4:01
  had
• 4:01
  already
• 4:01
  deployed
• 4:02
  these
• 4:02
  shelf
• 4:03
  labels.
• 4:03
  One,
• 4:03
  for
• 4:04
  the
• 4:04
  pricing
• 4:04
  transparency
• 4:05
  that
• 4:05
  Chad
• 4:06
  just
• 4:06
  talked
• 4:06
  about
• 4:06
  in
• 4:07
  grocery
• 4:07
  being
• 4:07
  very
• 4:07
  important
• 4:08
  to
• 4:08
  getting
• 4:09
  their,
• 4:09
  their
• 4:10
  customers
• 4:10
  to
• 4:10
  come
• 4:10
  back
• 4:11
  to
• 4:11
  them
• 4:11
  time
• 4:11
  and
• 4:11
  time
• 4:12
  again.
• 4:12
  But
• 4:12
  then
• 4:13
  two,
• 4:13
  for
• 4:13
  the
• 4:13
  labor
• 4:14
  savings.
• 4:14
  They,
• 4:15
  they
• 4:15
  don't
• 4:15
  have
• 4:16
  access
• 4:16
  to
• 4:16
  labor
• 4:17
  in
• 4:17
  these
• 4:17
  smaller
• 4:18
  rural
• 4:18
  communities
• 4:19
  that
• 4:19
  they
• 4:19
  used
• 4:19
  to.
• 4:20
  And
• 4:20
  so
• 4:20
  this
• 4:21
  saved
• 4:21
  them
• 4:22
  time,
• 4:22
  it
• 4:22
  saved
• 4:22
  them
• 4:23
  money
• 4:23
  and
• 4:24
  it
• 4:24
  really
• 4:25
  allowed
• 4:25
  their
• 4:26
  staff
• 4:26
  to
• 4:26
  focus
• 4:27
  on
• 4:27
  the
• 4:27
  customers
• 4:28
  in
• 4:28
  their
• 4:28
  community,
• 4:28
  which
• 4:29
  is
• 4:29
  what
• 4:29
  sets
• 4:29
  them
• 4:29
  apart
• 4:30
  and
• 4:30
  what's
• 4:30
  what
• 4:31
  keeps
• 4:31
  customers
• 4:31
  coming
• 4:32
  to
• 4:32
  them
• 4:32
  versus
• 4:33
  you
• 4:33
  know,
• 4:33
  the
• 4:33
  big
• 4:34
  box
• 4:34
  retailer
• 4:35
  or
• 4:35
  grocer
• 4:36
  down
• 4:36
  the
• 4:36
  street.
• 4:36
  So
• 4:37
  that
• 4:37
  really,
• 4:37
  that
• 4:38
  really
• 4:38
  changed
• 4:38
  my
• 4:39
  opinion
• 4:39
  of
• 4:39
  how
• 4:39
  doable
• 4:40
  this
• 4:40
  technology
• 4:41
  is.
• 4:41
  We've
• 4:41
  heard
• 4:41
  for
• 4:41
  a
• 4:42
  long
• 4:42
  time
• 4:42
  that
• 4:42
  it's
• 4:43
  expensive
• 4:43
  or
• 4:44
  it's
• 4:44
  hard
• 4:44
  to
• 4:44
  make
• 4:44
  pencil,
• 4:45
  but
• 4:46
  if
• 4:46
  a
• 4:46
  rural
• 4:47
  retailer
• 4:47
  is
• 4:48
  pushing
• 4:48
  forward
• 4:48
  with
• 4:49
  this
• 4:49
  technology,
• 4:50
  I
• 4:50
  think
• 4:51
  and
• 4:51
  Walmart
• 4:52
  on
• 4:52
  the
• 4:52
  other
• 4:52
  end
• 4:52
  of
• 4:52
  the
• 4:52
  spectrum,
• 4:53
  I
• 4:53
  think
• 4:53
  it's
• 4:53
  something
• 4:54
  that
• 4:54
  we're
• 4:54
  really
• 4:55
  going
• 4:55
  to
• 4:55
  start
• 4:55
  to
• 4:55
  see
• 4:56
  in
• 4:56
  more
• 4:56
  and
• 4:56
  more
• 4:57
  places
• 4:57
  in
• 4:58
  the
• 4:58
  years
• 4:58
  ahead.
• 4:58
  Yeah,
• 4:59
  that's
• 4:59
  a
• 4:59
  great
• 4:59
  point.
• 5:00
  You
• 5:00
  know,
• 5:01
  that
• 5:01
  conference
• 5:01
  was
• 5:01
  really
• 5:02
  wild
• 5:02
  because
• 5:02
  like
• 5:03
  you
• 5:03
  mentioned
• 5:03
  it
• 5:03
  like
• 5:03
  they
• 5:04
  were
• 5:04
  very
• 5:04
  laser
• 5:05
  focused
• 5:05
  on
• 5:05
  their
• 5:06
  biggest
• 5:06
  line
• 5:06
  on
• 5:07
  that
• 5:07
  income
• 5:07
  statement,
• 5:07
  which
• 5:08
  was
• 5:08
  stored
• 5:08
  labor
• 5:09
  in
• 5:09
  a
• 5:09
  way
• 5:09
  that
• 5:09
  we
• 5:09
  had
• 5:10
  never
• 5:10
  really
• 5:10
  heard
• 5:10
  from
• 5:11
  the
• 5:11
  big
• 5:11
  guys
• 5:11
  before,
• 5:12
  even
• 5:12
  though
• 5:12
  they
• 5:12
  probably
• 5:13
  are
• 5:13
  too.
• 5:13
  And
• 5:13
  some
• 5:14
  of
• 5:14
  them,
• 5:14
  to
• 5:14
  your
• 5:14
  point,
• 5:14
  and
• 5:15
  some
• 5:15
  of
• 5:15
  them
• 5:15
  were
• 5:15
  literally
• 5:16
  on
• 5:16
  a
• 5:16
  mission
• 5:16
  to
• 5:16
  God
• 5:17
  from
• 5:17
  God.
• 5:17
  A
• 5:18
  mission
• 5:18
  from
• 5:18
  God
• 5:18
  to
• 5:19
  put
• 5:19
  electronic
• 5:19
  shelf
• 5:19
  labels
• 5:20
  in
• 5:20
  their
• 5:20
  store.
• 5:20
  Like
• 5:21
  it
• 5:21
  was,
• 5:21
  it
• 5:21
  was
• 5:22
  wild
• 5:22
  to
• 5:22
  hear
• 5:22
  them
• 5:22
  talk
• 5:22
  about
• 5:23
  it.
• 5:23
  So.
• 5:23
  Well,
• 5:24
  I
• 5:24
  don't,
• 5:24
  I
• 5:24
  mean
• 5:25
  for
• 5:25
  me,
• 5:25
  my,
• 5:26
  my
• 5:26
  technology
• 5:26
  of
• 5:26
  the
• 5:27
  year,
• 5:27
  it's
• 5:27
  a
• 5:28
  gentic
• 5:28
  AI,
• 5:28
  but
• 5:30
  which
• 5:30
  I
• 5:30
  think
• 5:30
  is
• 5:30
  where
• 5:30
  Chad
• 5:31
  was
• 5:31
  going
• 5:31
  too.
• 5:31
  He's
• 5:32
  like,
• 5:32
  you
• 5:32
  know,
• 5:32
  I
• 5:32
  want
• 5:32
  to
• 5:32
  put
• 5:32
  a
• 5:32
  little
• 5:33
  wrinkle
• 5:33
  on
• 5:33
  this,
• 5:33
  but
• 5:34
  for
• 5:34
  me
• 5:34
  it's
• 5:34
  agentic
• 5:35
  AI
• 5:35
  on
• 5:35
  the
• 5:35
  operational
• 5:36
  side
• 5:36
  of
• 5:36
  the
• 5:36
  business.
• 5:37
  Like
• 5:37
  how
• 5:38
  do
• 5:38
  you
• 5:38
  run
• 5:38
  your
• 5:38
  warehouses
• 5:39
  better?
• 5:39
  How
• 5:39
  do
• 5:39
  you
• 5:39
  inform
• 5:40
  your
• 5:40
  stores
• 5:40
  of
• 5:41
  the
• 5:41
  next
• 5:41
  best
• 5:41
  actions
• 5:42
  they
• 5:42
  need
• 5:42
  to
• 5:42
  take?
• 5:43
  How
• 5:43
  do
• 5:43
  you
• 5:44
  run
• 5:44
  your
• 5:44
  inventory
• 5:45
  management
• 5:45
  more
• 5:46
  productively?
• 5:47
  That's
• 5:47
  where
• 5:47
  I
• 5:48
  think
• 5:48
  people
• 5:48
  should
• 5:48
  be
• 5:48
  experimenting
• 5:49
  first
• 5:50
  as
• 5:50
  opposed
• 5:50
  to
• 5:50
  venturing
• 5:51
  into
• 5:51
  the
• 5:51
  realm
• 5:51
  of
• 5:52
  the
• 5:52
  consumer
• 5:53
  facing
• 5:53
  experiences.
• 5:54
  Because
• 5:54
  I
• 5:55
  think
• 5:55
  the
• 5:55
  jury's
• 5:55
  still
• 5:56
  out
• 5:56
  on,
• 5:56
  you
• 5:57
  know,
• 5:57
  how
• 5:57
  much,
• 5:57
  how
• 5:58
  many
• 5:58
  of
• 5:58
  us
• 5:58
  are
• 5:58
  going
• 5:58
  to
• 5:59
  shop
• 5:59
  this
• 5:59
  way
• 6:00
  and
• 6:00
  what
• 6:00
  the
• 6:01
  impact
• 6:01
  of
• 6:01
  that
• 6:01
  is
• 6:02
  going
• 6:02
  to
• 6:02
  be
• 6:02
  in
• 6:02
  the
• 6:02
  long
• 6:02
  term.
• 6:03
  So,
• 6:03
  so
• 6:03
  that's,
• 6:04
  that's
• 6:04
  my
• 6:04
  plug.
• 6:04
  But
• 6:04
  agentic
• 6:05
  AI,
• 6:05
  it's,
• 6:05
  you
• 6:06
  know,
• 6:06
  to
• 6:06
  chat
• 6:06
  to
• 6:07
  your
• 6:07
  point.
• 6:07
  I
• 6:07
  think
• 6:07
  it's
• 6:07
  what
• 6:07
  you're
• 6:08
  saying
• 6:08
  too.
• 6:08
  It's
• 6:08
  like
• 6:09
  kind
• 6:09
  of
• 6:09
  hard
• 6:09
  not
• 6:09
  to
• 6:09
  go
• 6:10
  with
• 6:10
  it
• 6:10
  in
• 6:10
  some
• 6:10
  ways.
• 6:10
  Yeah.
• 6:11
  100.