Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How a 90-Year-Old Agency Continues to Thrive
Do you know what separates your agency from competitors? Are you looking for a way to attract new clients and hold on to the ones you have? Clients have a lot of choices when it comes to choosing an agency. So how did a fourth-generation, 90-year-old marketing agency continue to adapt and thrive?
In today's episode, we'll cover:
A 90-year-old agency and why your story is important.
How to use a podcast for agency lead generation.
2 ways to protect your agency's future.
Today I had a really fun talk with Jamie Michelson, President and CEO of SMZ, a digital advertising agency. SMZ was founded…
The skinny
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