“I Wouldn’t Buy a Car From Me” (This GM Helped Ford Redesign the Showroom) with JB Burnett
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Apple Store energy meets Ford retail as JB Burnett builds a concierge dealership that actually fits how people buy.
Today’s guest, JB Burnett (GM at Preston Automotive Group), went from serving tables at 20 to running his first dealership at 23. He’s now opening what Ford calls the world’s first Signature 2.0 facility—a wide-open, concierge-style showroom where advisors work on iPads, coffee comes before paperwork, and financing options hit the screen in about a minute and a half. He’s betting big that the future of car buying isn’t one lane—it’s dozens—and the store should…
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