Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
162: Eric Appel, CRO @ Island: why stealth is sexy and the different way Island has built the sales team
Today we welcome Eric Appel, Worldwide Head of Sales for Island, pioneers in the enterprise browser category.
In this episode we talk about
Why Eric didn’t hire startup sales people
Why it mattered to work with an exec team that has worked together for a long time
Why 90% of first meetings convert to 2nd meetings
How they exited stealth mode with real, live paying customers
The first deal they closed
“Sometimes when you change one thing, you change everything.” My first thought when I heard this tag line: urgggh, here we go again! Another cyber security company is going to over hype…
The skinny
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