Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Understanding the Seasonality of Media Buying by Month & Day
When should you really be spending more? Which days of the week drive the most revenue—for your brand?
In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertical.
You’ll learn:
Why blindly scaling spend in Q4 might be a mistake
How day-of-week effects can swing revenue potential by over 30%
Why trying to “fix” bad days isn’t always worth it
What most brands miss when planning their BFCM budget
How to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.