Latest / All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit
Opportunity or Obligation? Rethinking Who You Interview for Your Feasibility Study
In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt challenge the common mindset around feasibility study interviews and make a compelling case for expanding the list beyond your current top donors.
A simple question from a prospective client—“Why do we have to interview more than 12 people?”—sets the stage for a deeper discussion about how nonprofit leaders often confuse necessity with opportunity. Andrea recounts a recent conversation that sparked this topic and explains why interviewing 30 or more people isn’t a burden—it’s a strategic move with…
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